打造漫长而有意义的职业生涯 | Nikhyl Singhal(Meta、Google)
Building a long and meaningful career | Nikhyl Singhal (Meta, Google)
Nikhyl Singhal: When I was a kid and I was growing up in the Midwest, entertainment was like going to the dog tracks. The way that they motivated the dogs was they had these fake rabbits. These tails would go around faster than the dogs, which would then motivate the dogs to go around in circles. And what was interesting is the moment that the dogs, if they accidentally touched the rabbit, they would never run again because there was like, “Well, what’s next? I’ve achieved what I was looking for.” So I think this happens a ton, it’s like your listeners are spending time focused on like, “Well, one day I will be X. I will be that vice president. I will have more money. I will have built something. I will have started a company.” But they don’t think about what happens next. What’s the second thing? What’s your career next look like? How do you ensure that you are always going to have something important and motivating to do with your career? Otherwise, you’ll keep working because you know nothing else to do, but you’ll be sadder or you’ll find ways to create war when peace is needed.
Lenny: Welcome to Lenny’s Podcast where I interview world-class product leaders and growth experts to learn from their hard one experiences building and growing today’s most successful products. Today my guest is Nikhyl Singhal. Nikhyl has worked on and led large teams on four different influential consumer products including Facebook, Credit Karma, Google Hangouts, and Google Photos. Currently, he leads product teams for the Facebook app at Meta, overseeing groups, stories, messaging, and the feed. Before that, he served as chief product officer at Credit Karma and held various leadership roles at Google. Nikhyl has also co-founded three different startups, and as you’ll hear in this episode, is extremely passionate about coaching and mentoring, sharing his knowledge through his newsletter and podcast called The Skip.
In our conversation, we cover all aspects of the PM career and what it takes to be successful at every stage of the journey, including the dangers of thinking too short term, the importance of avoiding what he calls ex-growth companies, why you’re probably not getting promoted, what to focus on if you’re a new manager, the rise of the senior IC path, also why top leaders often have huge development areas they don’t know about and how to catch them, and also why people who make it to the top often run into serious mental health challenges. As I say at the end of this episode, this might be my new favorite episode and I’m really excited to bring it to you. With that, I bring you Nikhyl Singhal after a short word from our sponsors.
Nikhyl, welcome to the podcast.
Nikhyl Singhal: Thank you, Lenny. I appreciate it. I’m happy to be here.
Lenny: So I have a very simple question to start. How many product managers have you been a mentor to if you had to put a number on it?
Nikhyl Singhal: Good question. I guess I haven’t thought about it from that perspective. I would say hundreds is probably the way to sort of answer the question, and a little bit has to do with whether how we define being a mentor. I know that was supposed to be a simple question and I’m going to give you a complicated answer, but I think that I started out just helping people 10, 15 years ago, trying to help them through their careers. I find the whole area really interesting. And then what happened was just I started to scale because people were always like, “Hey, can you find time?”
So now what I do is I tend to help and coach hundreds of folks through transitions. So if they’re in a moment where they’re trying to decide between another job, if they’re trying to decide to leave, if they’re having sort of an alert at work, I call them 911 calls. I take a few 911 calls every week and from a relatively large group of people. So I find those are the most substantive times to help people, is when they’re in moments of dilemma or forks in the road, and that’s why the number is more closer to hundreds.
Lenny: Okay. Follow-up question: How many of those people you’ve mentored have been on this podcast?
Nikhyl Singhal: Probably half dozen to kind of close to a dozen at this point.
Lenny: Oh, wow.
Nikhyl Singhal: Yeah, easily half dozen.
Lenny: Amazing. Okay. Is there any names you want to name or should we keep it anonymous?
Nikhyl Singhal: Yeah. We’ll keep it anonymous because I want people to feel they can always call me in and not feel like that. I don’t tend to share the names of most people.
Lenny: Okay. I know the one person that self-identified was Annie Pearl from Calendly, who is a big advocate of the stuff that you do. So we don’t want-
Nikhyl Singhal: Yeah. Annie is someone I learned from and helped talk with, and she’s also part of a community that I also build on the side where we pulled a bunch of CPOs together and they’ve been building community. I’m a big fan of community and learning, and she’s part of that as well.
Lenny: Awesome. I definitely want to talk about that, but maybe just set a little context for our conversation. I feel like you’re in the very high percentiles of people that have seen a variety of careers in product management, both good careers, bad careers, junior people, senior people. So I want to focus most of our time on talking about just the PM career path and what you’ve learned about what is important to have a successful, thriving, happy PM career. Does that sound good?
Nikhyl Singhal: Perfect.
Lenny: Okay. So I’m thinking we break up the chat into early career, mid-career, and late career. So within the early career section, you’ve talked about how people often make a mistake in their early career, specifically being very short-term focused in deciding where they’re going to go. And that’s a very dangerous way of thinking about it. So I’d love to hear just your take on exactly what does that mean, and why is that actually a bad idea?
Nikhyl Singhal: Yeah. I tend to be long-term focused in most of my counsel, and maybe to give you an example of what a short-term focus career kind of framework looks like is, “I really dislike my boss. I feel like this company doesn’t have it anymore. There’s just too hard to ship things.” Those are all maybe true statements, but they probably exist in many of the jobs that one would consider if they were to move for one to another. Lateral moves are by definition not forward moves. So what I try to tell people to think about is work backwards from your end state.
Almost think of career as a product. So if you’re building a good product, you think about, “Well, here’s what a great product would look like,” and then you break it into version one, version two, version three. Well, in some ways the reason I called my newsletter, my podcast The Skip is because I always think about not the next job, but the one after it. Maybe think about not your boss’s job but your boss’s boss’s job and what do I need to think about to get there. And in many ways you may think, “Well, okay, if I need to found a company one day and that’s my job after next,” then you want to look at maybe your current job and then maybe the next job in service of that. And that may lead you to saying, “Hey, maybe I need a grit of doubt and maybe I should stay and maybe I should learn how to deal with some of this ambiguity. That’s why I want people to be a bit more longer term and not so short-term focused.
Lenny: What are some other examples of that short-term thinking? You talked about “my manager sucks, things are moving really slowly.” What other examples where people maybe like, “Oh, okay, I see, this is actually short term. Let me think longer term”?
Nikhyl Singhal: I’d say the biggest one in workplace is focusing career and promotion together. I think that there’s perhaps a light connection between promotion and career addition, but I feel like too many people are, the moment we talk about career, they’re like, “Well, let me talk to you. I want to have a career talk with you.” And I said, “Sure, why don’t you find some time?” We sit down together and they’re like, “Well, what do you think I need to do to get to promotion?” And then I said, “Well, promotion is our system at this company to see you moving forward. And it’s pretty clear in terms of levels and what you’re doing and what the process is and who makes the decision.” And that’s pretty short term because you can ask, “Hey, it’s two years away, how do I make it 18 months?” It’s a classic.
But in reality, if you’re thinking career, you’re thinking about the sort of long term arc and, as I said, maybe the job after next, and then you need to look at the promotion in service because how many people have you and I talked to who said, “Well then, as soon as I get promoted, I’m going to leave”? So then I’m like, “Well, okay, then what’s the promotion in service of?” And you get into that conversation, which tends to be, again, very long-term focused.
Lenny: This makes me think about this interesting two-sided challenge with thinking about your future career and where you want to go. On the one hand, it’s valuable to think about getting more logos in your resume and working at Netflix and Meta and Airbnb and Uber, all these guys, there’s power and value to that. On the other hand, you just keep doing that. And then what is your life turning into? You’re just chasing more fancy logos and feeling better about better brands and your resume and stuff. This might be too big a question, but just how do you advise people to think about how important it’s to get some of these companies in your resume and build that side of it versus just doing things you actually enjoy and having a fulfilling life and doing things that are meaningful to you?
Nikhyl Singhal: Yeah. I mean I think collecting labels does feel shallow to most builders because if you’re a product person, you probably got into the business because you like building stuff. And frankly, not just product people want to do that, a lot of technical people want to just build stuff. And then the question is, is the things that you’re working on in service of building? And then when you ask people, “Were you happy?” as they always say, “Well, when I was able to build this thing,” and oftentimes they don’t care whether it worked or not, which is kind of ironic. So for me, when I see people chasing logos, I think about it as well. I’m actually really a big fan of a diverse set of experiences, that I think learning about pre-product market fit then seeing smoke turn into fire and witnessing and maybe shepherding that and then taking fire and turning it into something great and being an experience set where you can see the movie in these different frames makes you just a better builder.
So you can’t really go wrong if you’re looking at those experiences. And you’re looking at inside the building problems and outside the building problems, those are maybe consumer problems and business-to-business problems. The more diverse career you have, the better builder you are. And that usually comes up being satisfied. But the idea of just doing that because you think it’s going to make your chances better for the next job maybe scares me and it feels very much in service of some future dream that is not build oriented. And I think that can be leading to sadness.
Lenny: I love that advice, and I say this often actually on this podcast, the power of a diversity of experiences for so many reasons. Maybe just to close this loop, would you agree there is a lot of value in having one of these FAANG ish companies on your resume? Like a lot of opportunity gets unlocked if you work at one of these companies that people are like, “Oh wow, okay, this person’s interesting.” Or not? Or do people maybe overthink that?
Nikhyl Singhal: Generically, the answer is yes. I think it’s especially important for executives. I think that many executives are hired because they are to bring expertise of the next phase of organization to this company. We’re growing, we want to go after the next phase. We want someone who’s has expertise. The MAGMA or FAANG companies, however you want to describe them, they really have challenges and expertise at how to build things at scale, how to manage millions or billions of users and customers. So the advantage is, to be successful at that is an endorsement. Having said that, those specific companies, experiences can be substituted for other later stage companies, but if you’re coming in as an executive to bring someone to the next level and you’ve never experienced it, it’s very difficult thing to get that executive experience and to be like a C-level for that growth company.
Lenny: To point out, FAANG is no longer accurate because Facebook is now Meta. So MAGMA is the term that you prefer.
Nikhyl Singhal: I prefer that. I think it unfortunately kicks out Netflix, but it also doesn’t pay homage to Adobe and Salesforce and a number of other great companies. So I think-
Lenny: FAANG doesn’t. Okay, I like this. Okay, let’s try to make MAGMA the new thing. MAGMA, make that the title of this episode. Just joking.
So the next area I want to touch on is, you wrote this kind of hot take on something you call ex-growth companies and how it’s not good to be at an ex-growth company currently. So can you just talk about what is an ex-growth company and then why is that not a good place to be as a product manager for probably any kind of role?
Nikhyl Singhal: I have a pretty strong opinion on this that I think that for 10 years we created the hypergrowth, blitzscaling type phenomenon, and there was a lot of good reasons for that, some of which were just distribution platforms just got so good. You could take out Facebook ads, you could grow with Google, and you could grow in 18 months that maybe took previous companies 10 years. So I think that the idea was that all of these companies could instantly grow when they found product market fit and that birthed all these unicorns. And then suddenly, 18 months ago, it almost like the music stopped. 0% interest rate went away, and it became a lot harder to find growth through just fueling it with capital. And I think that the sudden change meant that not only capital was harder to raise, but companies started to focus on their core products. You’ve talked about it on this podcast, just how many layoffs and restructuring and managers moving to ICs, and all of that work is happening.
Well, the one funny pocket was there’s these large number of growth companies who have raised substantive dollars. So they’re not going to run out of capital in 2022 or 2023. What’s going to happen is, they actually have quite long periods of time, so you don’t see them raising new rounds, you don’t see them laying off, but in some ways they’re still hiring or they’re still seeking the next product. The sad truth is that many of their contemporary companies that went public are worth 10% or less than what they were worth back then, and these companies are privately held and so they’re sort of sleeping in the shadows.
My fear is, from a career point of view, so many tech professionals are in these organizations or joining these organizations with the expectation that they’ll make money on their equity, that they’ll continue to do fine. And my sense is we’re going to see, even in the second half of this year, lots of boards pulling back, taking their capital back, companies essentially saying, “Hey, we’re capitalized. We’re a scaled ocean liner, and now we need to go find product market fit.” But doing that with 300 people and expectations of hitting a multi-billion dollar valuation just isn’t going to happen. So that’s the reason why I’m like, “Danger. This is not the company to join, this is the company to leave. Find another phase. Time’s a wasting.” And I worry very much that people aren’t getting the message.
Lenny: I know you probably don’t want to name any names of companies, but what are some signs that may be you’re at one of these companies?
Nikhyl Singhal: I think that the moment that you are reframing the core product, trying to find that product market implies that this company’s valuation needs to be a pre-product market fit valuation. So the two questions you ask yourself the day after we listen to this podcast is, “Hey, are we scaling a product? We have customers that love us and we have a tremendous sucking sound? Or are we trying to find that customer sucking sound?” And if the answer is, “We’re still trying to find it,” and then you’re like, “Is your evaluation hundreds of millions or tens of millions?” and if the answer is hundreds or more and you’re still trying to find that sucking sound, you’re an ex-growth company.
Lenny: As a founder listening to this, I bet you’re like, “Damn, we don’t want people leaving. This isn’t the kind of message we want to hear.” On the other hand, as an employee at a company, that is your advice, just generally recognize it and then you should probably leave as soon as possible because things are not going to work out for you.
Nikhyl Singhal: As an employee, I think you have almost no recourse because you almost have to start over in terms of it’s a new four-year investment. I think that as a founder, you can recap your company. You can reset your stock price, you could reissue. You can make those hard decisions and you can maybe return some of the money to the board and still continue, or you can pull the plug and restart the company that maybe you really wanted to. But I think the founder is in a better position, but they also have a lot more to lose and far more constraints. But employees, they’re not… If you listen to this and come to this conclusion, a lot of times, the listeners here, half or more of their compensation is an equity and we just concluded that most of their equity may not be worth anything. In which case, are you willing to take a half pay cut or work for 20% of what you can get on the market? My question is, that seems to be quite concerning, the opportunity cost is just too rich.
Lenny: An important variable in this framework/piece of advice is product market fit. This might be too big of a question, but just, what tells you that something might have not have product market fit when you’re at a company like this? What are signs to you and smoke signals of like, “They may not have product market fit”?
Nikhyl Singhal: For me, it’s always around this pull that sort of how much work do you have to do to basically generate pull? So right now with OpenAI for example, we’re seeing ridiculous pull, but we may not be seeing, for example, massive revenue or profitability. So that’s the reason why I tend to feel like you can kind of tell by how hard it is to acquire your users. When companies are putting very little in marketing and there’re people coming into the door or there’s such an easy sale, you’ve got it. I think that this sucking pull kind of concept feels like the most appropriate way to define it as opposed to the sort of unit economics of acquisition and time to pay back. There are lots of mathy ways to do it, but early on you can tell how hard are you working to bring people in the door.
Lenny: Is there any reason to consider staying at a company like this?
Nikhyl Singhal: There are counter examples. I think the counterpoint is, this is the biggest role that you feel like you could get and you have an appetite to sort of learn like, “I’m on the executive team, I’m not going to get that somewhere else. That experience is career additive. I want that moment.” Great. Sometimes I see loyalty come in, “This was my baby. I feel a commitment to the team, the team that I’ve made, et cetera.”
Lenny: Yeah.
Nikhyl Singhal: I actually respect that. I think that you have to put bounds on that. I think that you should have that conversation. But the learning position, the loyalty tend to be the primary reasons to maybe delay the decision, but fear of finding another job is a bad reason, but is an often common reason as well.
Lenny: Now that we’ve given many listeners an existential crisis, let me move on to another question within the early career phase and then I’m going to move on to mid-career. I guess the question is just, is there any other piece of advice, wisdom for early PMs? Maybe the question is, what do you think they should most get right in their early career?
Nikhyl Singhal: There’s probably two answers that I would share. One is, they want to build something that they as much as possible are world-class in. So if you think about the different types of product ambiguities that exist in industry, you can be a great crafter. You could be incredibly strong at market ambiguity. You could understand how to navigate markets and create something new that doesn’t exist. You can be great at organizational ambiguity. I know how to take complex teams that have complex goals and solve an inside the building problem. You can be a domain expert. I’m an ML expert, I’m a really strong hardware PM. You can be a team expert. I just really thrive in managing managers and I just know how to get the balance right. So, being a product manager means you’re confronted with maybe all five or maybe more of these. I want to know that you pick up one of these as early as possible.
So maybe you become an expert in domain, maybe you become a great crafter, maybe you really think through how to manage growth. Growth is another one that I would add to the list. But picking a lane is kind of goal number one. And then maybe goal number two is having a story to tell to that next employer and that next, next. What I worry about is, sometimes when I’m in an interview, and you and I have probably done hundreds, and you’re talking to someone and then they talk about those early jobs and they just sort of said they were there, this happened and it’s very hard to connect, tell me exactly what you learned and what you did, I want to know that story. So it’s just like Amazon talks about building the press release before they start creating a product. Think about the story, think about the skill, then solve your day to day, your week to week, your month to month, your performance review. That’s my biggest advice I seize.
Lenny: I love that advice. It connects to your other earlier piece of advice, of just try to get a variety of experiences because that’ll help you figure out which of these things is maybe best suited for what you’re interested in, what you enjoy doing.
Nikhyl Singhal: Yep, absolutely.
Lenny: Awesome. So let’s transition to mid-career. Let’s talk about promotions. You mentioned getting promoted earlier. We chatted a bit about that. There’s probably no one ever that didn’t want to get promoted. It’s a common topic in people’s career, but a lot of times people don’t understand why they’re not getting promoted, they’re not sure people are looking for to get promoted. You’ve promoted a lot of people and you’ve gone through a lot of promotions. What would be your advice to give people who are trying to get promoted and just haven’t been promoted? What would you suggest people in that position generally do?
Nikhyl Singhal: Yeah, it’s a great question. I think that we want to kind of understand why, and oftentimes asking your manager won’t reveal the answer. So then you’ll start with that. I think that the answer of what you do is correlated with what’s the real reason. And I think that there may be, I’ll suggest four kind of common things I’ve seen that really hold people back. And then depending on your environment, you have to decide how many of these apply.
So I think the number one is that you just don’t have advocacy. You need someone to see the magic in you to be promoted. There is many of your listeners who have that magic but maybe have a manager or a promotion team, it doesn’t always have to be the manager itself, who doesn’t see said magic. And in that case, if you have the magic, you’re in a bad setting and you just need to change. That could be a shift within the project. You could find a manager who sees it. It could be leaving the company. I think the second that’s very common now, Lenny, and I think it’s coming up a ton, is the next role doesn’t exist.
Lenny: Mm-hmm.
Nikhyl Singhal: So this is not as present in hypergrowth because the next role always did exist. There was always growth, there was always hiring, you’re always hiring people above you, below you, et cetera. Now, I think there’s lots of examples of people who are really qualified and working at the next level, but the job doesn’t exist. So you can’t really create that job and ask them to be working at that next job if their position is mostly the previous one. Again, I feel like it’s not that satisfying because it means you’re still being held back, but it’s radically different than if you’re unqualified. These two are sort of more, the system is not in a position to advocate.
The third is when you are being impatient. And I think the hardest ones that I think I’ve worked with is, the highest performers have succeeded because they have set their goals to be more aggressive than what was essentially average achievable. By default, we expect you to be two years in this role. They’re like, “Great, I’ll see you in a year.” And then they get frustrated when they can’t do that, and leadership takes longer to absorb. It’s more soft skills, it’s more subtle. Oftentimes it’s based on impact, which is a lot of times lagging, and that tends to be frustrating. So if listeners are like, “I know I’m used to being promoted annually and now I’m a leader and I’m not moving as quickly, it’s time for me to go,” I’m like, well, maybe that’s working as intended. So impatience is a number three.
And then the fourth one I think is about 50% of the cases where it’s really, there is a development area but it isn’t quite connected to the individual. The listener has a development area, it’s substantive. The manager is poor at identifying it, perhaps even doesn’t see it, but the promotion committee does, the individual refuses to hear it, which is a very common one. Or they hear it and they just don’t want to change it. And they don’t do it because they’re arrogant, they do it because it’s like, “This is who I am. You want me to be X and I’m Y, and that’s what a Y is and I don’t want to be X.” This is the hardest one because this is where coaching and development and self-awareness come in.
Lenny: Amazing. This super resonates. So just to summarize the four reasons you may not be getting promoted: One is, there’s no advocate that sees your magic and understands that you’re awesome. Two is, there’s no actual role that’s available and so there’s nothing to get promoted to. And that’s so true right now, there’s just not. Everyone’s laying people off, they’re getting rid of manager layers. I totally see that all over the place. Three is, you’re probably just not being patient. Four, you actually have some work to do and you shouldn’t be promoted. Maybe to follow a thread on that first one, if someone doesn’t see your magic, I see a lot of people just complaining that like, “Oh, I’m doing so well, I’m so great and nobody understands it. No one gives me credit. No one really appreciates me.” I don’t know if there is an answer to this, but is there a way to help people see that no, you’re actually not doing great versus you are and people just don’t see it? What’s a sign maybe? Maybe you’re not as great as you think you might be.
Nikhyl Singhal: The cheap answer is you have to get real feedback, not formal feedback. I think that the more scaled the company is, the more they have these systems in place which provide formal feedback. But honestly, we’ve run experiments where we said let’s ignore the formal feedback, let’s have a real conversation with my peers on how our teams are doing. The signal that comes out are dramatically different than the formal feedback. So what you’re looking for when you feel like you’re in this situation where you’re not being seen, and it might be because there’s a real issue, what you really want to dial into is, “Let me get the ground truth as to what people are thinking,” and you have to have very strong listener skills where we all have been in the discussion, where you’re giving feedback to someone and the next thing that they tell you is they justify how you’re wrong, that you missed this. “Let me tell you about exactly why that situation that you’re using wasn’t…”
You have to be great at pulling feedback, listening to it. You have to triangulate it from people that don’t see you all the time, that do see you all the time, your peers. But you have to create an environment of safety where people feel like there is no worry about retaliation or concern, et cetera. And the more comfortable people are about giving feedback to you and the more you have the skills to pull it and you don’t trust formal or you don’t trust manager, the better shot you have of truly understanding what that real issue is and solving it.
Lenny: This reminds me of Jules Walter who’s on the podcast. He gave a bunch of advice. I don’t know if you saw that. I’ve had to accept feedback and get people to give you feedback. And one of its pieces of advice is, ask people for real feedback. And no matter how much you’re melting inside hearing it, just be like, “Thank you so much for that.” Because then, people feel like, “All right, he’s listening.”
Nikhyl Singhal: I think Jules is a great, probably one of the world’s best people in pulling feedback in my experience. I think that the one that even ones up it is, when I talk to Jules, Jules will look for feedback, then he’ll repeat it back to me better than even I presented it. And then I’d say, “Well, let me now feel safer to even provide.” Because anyone who’s explaining it to a place that they all not only internalize it but they can articulate clearly understands and values it. And that’s the really powerful way is, “So what you’re saying is I just interrupt far too often and some ways it’s almost to a point that it’s annoying. Is that a fair assessment?” “Oh, that’s actually not the words I use,” but that’s what really gets people comfortable in sharing with you what’s really going on.
Lenny: Amazing. I think we’re discovering some of these people that have worked with you that have been on the podcast slowly. Maybe while we’re on this topic, I didn’t expect to go here, but in terms of other tips for getting good feedback, is there anything else that just comes top of mind of how to get better feedback from people? Because it’s hard to do. Most people talk about getting feedback and then don’t, or they just don’t know how. So one is just, you said repeat back exactly what they told you and be like very appreciative. Is there anything else?
Nikhyl Singhal: I’d share out feedback. It’s a little easier when you are a manager, but for example, most managers that are listening have a staff discussion. Maybe it’s sort of awkward, but maybe you have a standup and you are giving notes to people. So as a manager, someone will come to me and they’ll give me a piece of feedback. The next Monday when I have my staff meeting, I’ll make a comment about something and I’ll say, “Well, lot of this came because I got this great piece of feedback from…” and I’ll name the person, and I’m like, “It really helped me see this challenge.” Now, that feedback could be about me or about this project or about the team. And it might be positive, it might be constructive. People hear that and they’re like, “Wow, I get recognized for giving this guy feedback. Sign me up.” You’re always trying to find way to break down that barrier.
Lenny: I love that tip. You talked about managers and how often managers are not great at managers. Maybe they don’t identify development areas, maybe they’re bad in other areas. So maybe just a question here of just, why are managers often not great? And then two, if you’re a new manager, I think a lot of listeners are maybe transitioning to management or about to transition, what’s your advice for being successful as a new manager?
Nikhyl Singhal: I’ll start by saying that, in a hundred years when the archeologists look back and they see tech in the sort of early years of tech, the first 34 years, they’ll say that the biggest surprise was how much we thought it was okay to not train managers. The military probably didn’t make that mistake for very long before they corrected it. And most immature industries really train managers, but boy, if you’re a good coder, you are ready to manage. That’s the way the industry works. If you can talk, you are ready to product manage. If you can product manage and ship something out the door, you should definitely tell people what to do. I think that there’s such a loose coupling between the skills to be successful at building things and teaching people how to build. It’s the difference between if you can make a good car, you must know how to make the factory that makes the car. I don’t think that’s true at all.
I think that this is a massive epidemic, that I think there’s the thousand challenges that stem from this, whether it’s challenges around bias, challenges around enabling coaching and teaching and solving development areas. My hope is that one day as an industry we find ways to improve and fix it. But podcasts like yours are actually quite meaningful steps. I would say that your podcast might be more meaningful than most L&D departments in most organizations today. So that’s powerful because you’re having a tremendous amount of impact, and I think learning is essentially a lifelong opportunity and I think that is the type of resources that just didn’t exist a decade ago.
I think to answer your question around what are the common pitfalls, if you’re a first time manager listening or maybe someone who’s considering it, I think there are probably two quick things that I would say you have to get bravely thoughtful about as you enter into this journey. One is, your challenge is going to be to share the steering wheel with the person or the set of people you are managing. And I think that there’s this three modes that people have in their head. They’re like, “Oh, management is divide and conquering. You go there, I go there, we meet up.”
Or they’ll say it’s like riding a bike, or teaching to ride a bike, I should say. Someone starts out on the bicycle, I hold your hand, I let go, and then I hope that you fly. I think it’s more like the sidecar on the motorcycle, where person’s driving the motorcycle and I’m on the sidecar and whether I like it or not, I’m attached, but I have this relatively specific role of giving counsel. I think that that model of how do you share the steering wheel, not just say you got it or I got it or I got it for a while, and then I hand it to you is the key question.
Nikhyl Singhal: And then I think that the second miss that people tend to have is they tend to, because they have power, by the way, organizational power, not because they’ve earned that power, they start managing whatever they define that to be. And what I find is that you’re more like the vampire knocking on the door of someone. You have to be invited in. You just can’t walk through the threshold. And I think that no matter how senior the person that is the manager, you have to earn the right to be the person’s manager. So maybe to be specific, well, if I start managing someone, the thing I’d like to understand is like, “Hey, well, what can I help you with?” And they can invite me in. Oftentimes, the answer is, “I don’t need you. I actually wasn’t excited about you as a manager. I don’t need another layer between you and the CEO. Get out.” And I’m like, “That’s cool,” because anything I say after that is just going to be annoying and it’s going to backfire.
Now, one day they will need help, and I will be in the sidecar waiting to say, “Perhaps I can assist.” And then when you finally get to that moment where you’re invited in, you pick an area or two, and then you really partner with that person on that area. I can give examples on that, but I generally think that it’s this invitation picking specific and then making sure we’re sharing the responsibility is the key set of notes that I would share with you.
Lenny: What’s your take on the IC path, senior IC path, something that a lot of companies talk about? I know Meta is big on this right now, the layering managers and things like that. I find a lot of times there’s a lot of talk about it and there’s not really a real career opportunity there. I guess, what’s your just take on as that is a real option for most people trying to basically avoid the manager out and staying in IC, PM long term?
Nikhyl Singhal: Yeah, I think that it’s a little bit more acute now because of the backlash that we talked about between growth where management was perceived. So in this case, management was perceived as a way to drive expansion. So if you’re in charge of expansion, you’re managing the people that are doing the build and now we’re doing a lot fewer things. So I think that’s what’s mandated this sort of growth in the IC track, for lack of a better term. I think it is one of the best things that happened to our industry because what’s happened is, in the last 10 years, and you can tell I’m particularly hard on our managers here, they’ve basically been promising ICs that early promoted into management. They didn’t get taught, and now they’re sort of average managers and promising ICs. But now the story that they tell and what they’ve built is not awesome.
If I’m looking to hire, if I’m in a growth company and I’m the next hottest thing and I’m looking to hire someone and someone walks into the interview and said, “Look, I’ve managed two people before and then I was in the charge of this thing, but they really did the details. And then by the way before that, I was early in trying to get this thing out the door and then they picked me to be manager,” I’m like, “Okay, that’s an interesting set of experiences. I’m looking, for me, in my company to build something.”
The next person walks in, it’s like, “I’ve been an IC for that whole time. And during that time I went from learning something to demonstrating it to really being able to take it forward. And I got one of these ambiguities master. I’m an expert in domain. I’m an expert in managing organizations,” I’m like, “I don’t need a team ambiguous expert. That’s not my hard part. My hard part is actually cracking the code on this complex market or this very complicated organization where we have two teams that have different goals. You’re the type of person I want.”
So I think Lenny, to your question, I think the IC track is one of the best things that’s going to happen for people career. But to your point, those tracks, from a promotion and from a industry, how we perceive it, they’re not in cement yet. They’re tender. You wait six months, you wait nine months, they’ll become very, very strong and solid. And I think then, we’ll be able to lean very hard into them as a real promising crack for builders.
Lenny: Your sense is, this is going to become more and more real as these layoffs have happened and kind of pullbacks on growth have happened.
Nikhyl Singhal: Yeah, I mean, if you think about it, it’s the reality in engineering and design. So in engineering, you can be the sort of VP of engineering or CTO, and in a design, a lot of designers become design managers, a lot of them stay as crafters. And then for whatever reason in product managers, maybe because they were managers in our title, we just all became managers. What about the product? What about the other side? So I actually think it’s a bug that has existed for a long time that actually we’re going to correct permanently now.
Lenny: I wonder if part of it for PMs is, once you become a manager, this happens to me, I didn’t want to be an IC anymore. It’s like, “I’m done with that. I really enjoy this management layer.” And I imagine with engineers, maybe they’ll enjoy the coding. When I was an engineer I was like, “Oh, I don’t want to just sit around and manage. I just want to code.” So I wonder if there’s any part of that.
Nikhyl Singhal: But a lot of your listeners like to build. And actually, when they talk to their managers, they’re like, “I don’t know if that job is awesome. It feels like you spend all your time writing docs and telling your boss’s boss what to justify resources and headcount. I just want to build stuff. You don’t build stuff.” So I think there might be some of that. I think that it’s not perfect, but I think hopefully builder and IC will become more synonymous.
Lenny:
Coming back to the manager life and how many managers are not great and also just how do you get better as a manager, what have you found actually is effective in helping new managers become better?
Nikhyl Singhal: I think I may have come across kind of hard on managers and I think I kind of said, “Hey, your manager and your manager’s manager isn’t really doing much teaching. Find the right podcast, good luck.” And I think that that’s a pretty soulless answer. So maybe the way I describe it is, well, I think learning is changing, and there’s the self-service tools that are getting better and then there’s the structured teaching which I think is weak. And then there’s community, which I think whether it’s within your company or outside of company, I think is the answer that we’ll see more and more. I think community as a way of creating safety, having authentic conversations, feeling that you’re not alone, that others are going through the same thing, and then sharing best practices is so powerful. And what social software has done is it has really empowered community.
And now the tools are awesome. How many great communities have Slack channels or Discord channels or Zoom calls? And we do a lot of that in the CPO community that I created. Whether you’re a new manager or whether you belong to a diverse group, whether you are new to a company, I think that all of your listeners should be part of an active community where they can be very authentic and very safe. Sometimes it’s hard to do that with your coworkers, and so you need to find another community. Unfortunately, those communities are not the easiest to find today, but I believe that the notion of community as a powerful propellant for learning is the critical ingredient and hopefully many people are creating these communities so that new managers can find the right services.
Lenny: Can you actually talk about this community that you’ve built? This could be a good time to talk about it. It’s called The Skip. Is that right?
Nikhyl Singhal: Yeah. It’s funny, it’s all kind of fun products. They were always a reaction to something. They weren’t really intentional. I, as you opened the podcast, did really enjoy teaching and coaching. I learned just as much from coaching others as they learned, I think. And yet I couldn’t really scale. So I had this summer where I had just come off of being a head of product, and more and more of my people I was talking to were also head of products. What would happen is, I would have these conversations and they would ask me a question. I would say, “Well, that’s the same conversation I answered on Tuesday.” What you realize is, it’s a very lonely job. Being lonely at the top is not just an adage. Really, everyone’s so busy now. It’s like, how do you have time to connect? Everything’s a single player, you don’t really have community.
So I thought, “Well, what if I took the half a dozen people I talked to this month?” And I just said, “Hey, all of you are all interested in talking through how to navigate this crazy world of year one, year two, chief product officer. I think you would really gain. I know all of you and I think you can be safe with one another. Why don’t we spend some time together?” So we did a WhatsApp channel and we brought a Zoom call. This was during the pandemic, so you really couldn’t meet up. And we started talking. We started talking every month, and people were so empowered by the fact that the problem they were hitting was not just them. It was, “My crazy CEO is telling me this.” And the next person is like, “Oh yeah? Let me tell you what my person said.” And then they would say, “Oh my gosh, that sounds worse than my situation.”
But then, we would sit down and say, “Hey, the third person said I actually kind of had this and now I figured out a way out, and here’s what I did.” And you’re like, “Wow, that’s amazing. I’m going to try it.” The next day they come back, they’re like, “It works.” And we started to connect and we built this trust, and community building is interesting and powerful work. So six went to 12, and then 12 went to 15, and now we have 28 members. A lot of folks are interested in these types of communities, but I’m so worried about scaling it because it’s the enemy of trust and authenticity. So for all of you that are building communities, it’s like tree balancing act. But I do think that the goal is to find ways to take all of this sort of like-minded folks that are in these same situations and connect them together. Late stage chief product officer happened to be one of the ones that had some of the most substantial importance to me because of all the coaching I did for that group.
Lenny: If someone’s listening and they’re like, “Oh, I need to join this thing,” how do they find out about it? How do they potentially apply and try to join?
Nikhyl Singhal: Well, we have enough members now. There’s a LinkedIn area called The Skip CPO Community, and you should contact any of the members that you know and ask them to join. My request and my requirement is that they are, number one, product leaders in their organization and a company that’s not early, but that’s mid to late. And the reason being is, those sets of problems tend to be the most similar. To be honest, I think this is not the only community that I want to be part of and help create, but this one happens to be the preexisting one. I think there are lots of powerful communities that can be created, but this particular one is very much focused on The Skip CPOs.
Lenny: Awesome. I’ll mention the community around my newsletter just so folks are looking for a community join. I try not to promote these sorts of things, but it’s a good time, may as well. If you’re a paid subscriber to my newsletter, there’s a Slack community you get access to. There’s about 12, 13,000 people in there. There’s meetups happening all over the world every month. It’s amazing. Very proud of it. People are getting a lot of value of it, and it’s basically open to any level of product manager. Other functions are in there too. So it’s a very different sort of experience, but willing to add that also in the show notes if you want to check that.
Nikhyl Singhal: I think that that would be my put, because so many of the managers will say, “Hey, I’m an IC,” here’s a greater one, “I am not being told I have the next job. I just was told to become an IC and I was a manager. I feel like my learning opportunities are stuck, but this is a bad time to look for a job.” They should be in your community. They will learn more from that community than they will learn from managing one random person that they were attached to managing in some project that may or may not see the light of day, yet that’s how our society is programmed. Our industry is like, “No, no, go manage that person because that’s going to make you closer to the top. Forget learning.” And I’m like, “Well, learning isn’t happening. Learning’s happening in your community. Learning is happening in our communities in general.” That’s why I’m pushing so hard on this.
Lenny: This is a good segue to talking about the third bucket, which is kind of later career CPOs. That’s the segue in my mind there. Something that I’ve heard you talk about is that a lot of really senior leaders have real development areas, but they’re hiding behind these superpowers that they have. Plus, people don’t like to give real feedback to senior people. So I’d love to hear just what you’re seeing there and how maybe people can work through that and what we can learn about that issue that you’ve noticed.
Nikhyl Singhal: This came from my notes as I was talking to a therapist on this. They talked about the shadows of superpowers. And I thought it was an incredibly powerful phrase that everyone focuses on your superpowers, but no one ever thinks about what shadows they create. Shadows of superpowers to me is the story of a lot of executives. There’s an adage that’s thrown around, which is, what gets you there isn’t what got you here. It’s sort of the tools that have made you successful today, you need to almost rebuild or relearn to get to the next phase. And I think both of these sort of speak to the same point, that oftentimes people have a great superpower. They go into a performance review, person says, “You’re getting some feedback from your peers that you struggle in collaboration.” And the manager even sometimes is puzzled, but the individual will say, “Are you kidding me? My last five performance reviews told me that I was one of the best collaborators in the company. How in the world is that possible?”
And then what you realize is that, “Well, you’re collaborating as long as people agreed with your point of view. Now as a leader, we’re asking you to be opinionated, and because you just think you’re an amazing collaborator using the exact same tool set. And it turns out that when you’re dealing with senior people, that may not even be in your function, they may not be product, they may not be tech, they recoil, but you’re moving so fast because it’s your superpower. You would never think that this needs to be rebuilt.” Sometimes it could be more extreme. Great collaborators sometimes are very reticent to present their own opinions because they’re so good at assimilating others. Or people that are amazing at growth struggle to be innovative. People that are world-class storytellers struggle to get in the details. People that are very taste maker, they are always the first to have point of view. They don’t necessarily introduce change particularly often. You’re strong politically, but your decisions are unprincipled. You’re a structured thinker, but blue-sky innovations are very tough. You’re an amazing listener, but you’re very weak to be decisive. I can go on forever.
And what I would say to you is, sometimes even in a 30-minute conversation, walking into the room, just knowing what I know about the person, I can unlock their development area faster than anyone ever before, simply because my secret is, I’ll bet you, because of this person’s world-class here, these are the three things they’re going to hit. And they don’t even realize it because it’s their identity. This is what got me here. If you make me work on that, you will make me change my superpower. And I’m like, “That’s why you’re stuck. That’s why your career is plateauing.” And then they get sad and then they take a long time to process, and then the work actually begins and then they solve and they go. Almost everyone, once they have the name and the face, they’re able to solve. But facing the name is hard when it’s sitting in the shadows of superpowers.
Lenny: Wow. That is an incredibly important point. For someone to recognize this, do you find that they need someone like you that’s like a coach, mentor, person to come in, and be like, “Here’s what I see”? Or is there a way, I guess, as someone that’s a peer or an employee to help them recognize this without them shutting down and being like, “No, shut up. No problem’?
Nikhyl Singhal: No, you don’t need a coach. What you do need is to listen to contradictory feedback. So what was the premise here is you’re being told that something that you hold as your strength is actually in your way or a development area. Do not dismiss that. Recognize most likely you’re doing it correctly. You just have gotten to the next level. So what I’m hoping the listener does is it goes back through all the feedback that they may even have and then looks at all the discard stuff. What’s on the discard pile? Things that were discarded are anomalies because they’re artifacts of my strength. And often, your managers are the ones that do the discarding, “Oh, that was just a weird… That person, they were just into it. They have it out for you. They got reorged or they were upset.” I’m like, “No, no, no, no, no, no, no, no. Perception’s reality. Talk to me about that one. That might be it.” That’s what I’m looking for.
Lenny: Fascinating. This makes me think about companies that have the same issue, companies strengths, like say Meta for example, move fast and break things and then, “Oh, that ends up being the biggest Achilles’ heel.” Uber, similar. Airbnb has similar challenges like that.
Nikhyl Singhal: Absolutely. This exact thing applies to relationships. This applies to companies, this applies to a lot. And I’m so happy that I was able to learn about it. Frankly, it was a critical unlock for me because I was stuck on something for years and I just could not understand how, for me, it was, I was very opinionated about something. And then I realized being loosely held on my opinions didn’t mean that I became a weaker executive, but it was my opinions that got me to be so successful and it required me to rewire who I was as an executive. And that took a lot of time and a lot of energy. But it came from this realization and then I started to apply it for other strength areas. And now, every time I have a strength area of myself for those that I coach, I immediately talk through all the things that I bet you exist and most of the time were right.
Lenny: So what is it for you that you said was your superpower and your shadow?
Nikhyl Singhal: I think that I was, as an entrepreneur, very opinionated about using small amounts of information to make decisions. And then I was very good at driving those things. So when you become an entrepreneur, you’re great at grit, you’re great at opinion, you’re great at being decisive. And then as an executive, you spend a lot of time making sure everyone has context, everyone is heard, your opinions are actually edited for good reason. And it’s not just to placate, it’s actually to improve. But as someone who’s basically been right a lot, that requires almost a complete and you’re like, “Well, that’s not who I am.” And I’m like, “Okay, you start with the sentence like that’s not who I am.” You’re definitely doing it right when you hit your leadership.
Lenny: What was the process like for you to work through that? You said it took a long time. What made it effective for you? Was there a coach involved? Something else?
Nikhyl Singhal: I got a lot of setback. I get a lot of negative feedback. I had a lot of abrupt challenges at work where folks would say, “You’re not collaborating well. Your peers don’t have the same level of respect as they should.” And I was like, “Are you kidding me? That’s not who I am. These things that are being said about are completely ironic.” I was very much struggling and that’s when I said, “You know what? I can struggle and blame others, but what if they were right? I’m going to be doing this for 30 more years, it’s kind of worth it to figure out if they’re right. If they’re wrong, then you don’t lose.” And that’s what kind of forced it. And then the tooling starts, then you start talking through. My self-awareness was strong enough that I was able to say, “Okay, now I understand it.” I had some peer feedback that helped bring it home from someone I trusted. So that was a kind of linchpin to this, but these are tough, tough things to break through. And oftentimes they don’t come nicely, I guess, is the point.
Lenny: I was going to ask what that turning point for you was, and it sounds like it was direct feedback from someone you really trusted that’s like, “Oh, I really need to take this seriously.”
Nikhyl Singhal: You got it. You got it. Because I had a lot of feedback that I was dismissing and then I had feedback from someone, I’m like, “That person I should listen to because they’re giving me the feedback for the right reasons and they have the right language.”
Lenny: Comes back to the power of getting feedback and getting good at that.
Nikhyl Singhal: And making people feel safe and giving it.
Lenny: Mm-hmm. That’s a good segue to maybe the last question. You told me once that a lot of the people that you work with that have kind of made it have a lot of mental health challenges, that they didn’t expect their life to be the way it is necessarily when they got there. Can you just talk about what you see there in that group?
Nikhyl Singhal: Yeah. This is a story that I don’t think is told very well right now, and partly because it’s such a luxury problem, it’s almost a little embarrassing to discuss it openly as so many people struggle with so many basic needs, going through layoffs, going through all these challenges. I mean, these are real issues. But I think that what I’ve noticed is that if you kind of break career as we’ve done in this podcast between sort of act one, act two and act three, if act one is sort of learning and being that sort of builder and then maybe building the car, and then act two is building the factory, act three is like, what’s after that? What do you do after that? And I think that act three in the past wasn’t as long as it is now. Before, people would proverbially retire in their 60s when they used to actually physically work.
Now almost all your listeners sit at a desk all day, so they don’t need to retire by any means. And health is getting better. You might see folks work until their 70s or 80s. So that means that their careers are potentially 60 years long. So even if you’re 20 years or 30 years in your career, you’re only halfway through. So this act three could be a thing. And I don’t think we talk about act three enough. What often happens is, and this is what I’ve been watching for people that are at my age, is they sort of succeed and then they become lost. They almost goes hand in hand.
So when I was a kid and I was growing up in the Midwest, entertainment was going to the dog tracks, and not even the horse tracks, we didn’t have horses. So it was the greyhound dog tracks. So people would bet on a dog and greyhound would go around the ring and then you would see. I bet on number three and I’ll make a buck or something. The way that they motivated the dogs was they had these fake rabbits, which sounds kind of cruel and horrible, so I don’t want the SPCA to come after you. But the point is that they’d have these fake rabbits. And what was interesting is, the moment that the dogs, if they accidentally touched the rabbit, the sort of the tail because the machine broke, because these tails would go around faster than the dogs, which would then motivate the dogs to go around in circles. Sometimes the machines would break, the dogs would actually catch the rabbit, they would never run again.
The reason why they wouldn’t run again is because there was like, “Well, what’s next? I’ve achieved what I was looking for.” So I think this happens a ton. It’s like, your listeners are spending time focused on like, “Well, one day I will be X. I will be that vice president. I will have more money. I will have built something. I will have started a company.” But they don’t think about what happens next, and when it happens, when they succeed, their North Star, their entire way of wiring their career, themselves, it has been around getting to that place. And I think that if you’re going to get there 30 years in and you have a 60-year career, a lot of the discussion I’ve been having with myself and with others has been, you probably need to start working on that North Star now.
What’s the second thing? What’s your career next look like? How do you ensure that you are always going to have something important and motivating to do with your career? Otherwise, you’ll keep working because you had no nothing else to do, but you’ll be sadder, or you’ll find ways to create war when peace is needed, or you’ll spend money in an attempt to earn more, or you’ll find habits that are bad. And I really want us to have long 60-year, 70-year careers, not just 30-year or 10-year, which is why I enter this into the vocabulary out there.
Lenny: That is really resonating with me. I had a similar experience. I had a startup, and my whole goal was just like, “I just want to start a company.” That’s my goal. That’s all I got in life. I want to start a company and then maybe sell it, maybe go somewhere with it. So I did and then we sold it to Airbnb and then I got to Airbnb and I was just like, “What the hell do I do now? I don’t have any other goals.” And it was pretty sad. Exactly how you’re describing. It was just like, “I guess I’ll just work here and I don’t know, maybe I’ll start another company, but I already did the thing I wanted to do.”
Nikhyl Singhal: Your story is I think very inspiring because what you did is you said, “I think the thing that I want to do is give, but I want to do it in my own way and I want to create something, but I want to do something that I think I can do for 30 years and I want to do it.” It has lots and lots of spokes to it. So you reinvented yourself professionally, but you created a new North Star.
My sense is, for every one of you, Lenny, there’s a hundred that could do that, that could do giving, that could do things that could scale, but that end up falling into what got them to be successful in act two and they get stuck. So this is the reason why when you hit your skip, keep looking for the next skip, is the point I’m trying to make. And I think you’re an inspiration for a lot of folks who have seen you transition and realizes life after just being a tech professional entrepreneur, there’s got to be ways to do more of this for all of your listeners. And I think it’s never too early to start thinking through. It’s actually quite powering to think that you have such a long career. You can make mistakes and you can do some amazing things down the road.
Lenny: Yeah. This is my fourth career, is what I realized. I was a engineer, then a founder, then a product manager, and now whatever this is.
Nikhyl Singhal: Whatever this is.
Lenny: Whatever this is. I guess, just to give people something inspiring, productive, what are maybe some examples of North Stars you’ve seen that people can evolve into? I guess one path is this path of content creation, helping people learn stuff. What else have you seen that might work out for people?
Nikhyl Singhal: I think that all variations here come into two categories. One categories are ways to drive more scaled economics. I’ve made millions. My North Star is to now make it tens. I’ve made tens. My North star is to do hundreds. That’s what drives people from, it’s not entrepreneurship, it’s investing; it’s not investing, it’s private equity, et cetera. Whether we describe that as a bad quest or a good quest is a decision for your listener. The other arc is around giving. Eastern philosophies that have been around for thousands of years talk about this as the sort of end state of happiness. I think that maybe to be provocative, I think that it’s okay for you in act one and act two to not predicate yourself around the notion of giving to others because this is maybe the time on the planet where you need to take and you need to create.
Nikhyl Singhal: But boy, if you’re going to work on an act three and you have 30 years, regardless of where you are economically, if you feel like you can take that off the table, if you can find ways to give, whatever that means to you, however that translates to you, is that content, is that volunteer, is that starting a company that is more mission based, that is not my role, but I think that if you are able to do that for 30 years and be giving, not only is that going to be more fulfilling than your act one and act two, but it’s tremendous for society, very empowering. And that’s where I commend you because you’re giving through your passion but also making a livelihood. And I think that that’s a very powerful blend that is hard to achieve in act one and act two given constraints. And that’s the liberation that act three provides.
Lenny: What do you think your act three plus ends up being?
Nikhyl Singhal: Many have asked me about this. I would say that I’ll use the word, and then I’ll tell you I won’t use that word. So it is around my passion around coaching and giving to others. But because I’m a product person, because I’ve seen success in building products, thinking about scale, thinking about community, I definitively plan to devote my act three towards coaching and giving to others and lifting up those that with the right advice at the right time can change their trajectory. But scaling that and doing that in a way that is very authentic is really the hardest part and it’s product problem. So that’s what I’ll devote 30 years to and I look forward to that every day.
Lenny: That is beautiful. That feels like an exactly correct fit for you, and I’m here to help you on that journey any way I can.
Nikhyl Singhal: Thank you, my friend.
Lenny: Absolutely. Is there anything else you wanted to touch on before we get to our very exciting lightning round?
Nikhyl Singhal: No, I just appreciate your genuine offer to have me attend and participate in this wonderful podcast that you created.
Lenny: It’s absolutely my pleasure. And it’s not over yet. We’ve reached our very exciting lightning round. I’ve got six questions for you. Are you ready?
Nikhyl Singhal: I am ready.
Lenny: What are two or three books that you’ve recommended most to other people?
Nikhyl Singhal: So two, and both business books. Sorry, I’m going to come across boring. But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don’t know if other speakers have spoken about this, but it’s a book that Geoffrey Moore wrote, and it’s a book that really talks about how to get your first product on base. So it’s this concept of creating a beachhead. I like that concept. Marketing is something that we don’t talk about in enough and product.
And then the second one is a book that none of your listeners have actually probably heard of called Leadership and Self-Deception. It’s a six-hour audio that I highly recommend. It’s a story about a person who has hit a wall and who’s getting all this feedback that they don’t know what to make of, and it’s around their mindset being stuck in a box. That was very powerful when I listened to it in my late 20s. So I encourage all of your listeners to grab that one. It’s not one that anyone normally would hit, but it’s a fun story. It’s a good ride, and I think maybe you’ll get something out of it.
Lenny: I have not heard of that second one. I’m excited to check it out. I have Crossing the Chasm back behind me on that shelf somewhere. And you talk about how marketing isn’t something product leaders and managers think about enough, and I have many marketing-oriented guests on this podcast and those episodes do the least well, but I’m just going to keep doing it because I totally agree with you. I think there’s so much to learn from marketing. It’s connected to growth, which is connected to product. So I agree.
Nikhyl Singhal: Yeah, and I think that marketing is a language of connecting products with people. That is what a product manager does, but we often lack the language. We lack the thinking around how to explain it, and yet we spend all our time on data and features for that. The diversity of having both playbooks can make one of just a much more powerful builder. So I agree with you. Marketing folks is probably some of the best content and the least listen to. So maybe that’s a plug for people to go back to those episodes.
Lenny: 100%. That’s what everyone should do. I don’t know if you know this, but actually, at Airbnb, the product manager function has been renamed to product marketing. So all the product managers are product marketers because Brian is so big on, you’re not just building product, your job is also to make sure people use it. We’ll see how that experiment goes, but that’s a bold move I thought.
Nikhyl Singhal: Very much so. Very much. But it’s an homage to this concept.
Lenny: Exactly. Okay, back to landing ground. What is a favorite recent movie or TV show?
Nikhyl Singhal: I’m a huge sports fan, so I have tickets to the Warriors and 49ers, and I am a big Bay Area sports fan. Giannis is my son’s favorite player. He’s a basketball player for the Milwaukee Bucks, and they have this Disney+ story called the Rise story, and it’s a story about his childhood and how he struggled to find notoriety and how he made it into the professional leagues. It’s a great Disney+ family show and it’s a great kind of zero to hero type thing. So I love that story.
Lenny: I feel like you’re going to have a really good answer to this next one. What is a favorite interview question that you like to ask?
Nikhyl Singhal: I like the format of, what’s something that everyone takes for granted that you think is essentially hogwash or inaccurate? Sometimes I’ll ask a manager, “Look, you’ve managed hundreds of people in your career, what’s conventional wisdom that you bet against that you have found is actually inaccurate?” And you can do that for what do people think about AI, that’s inaccurate, that everyone believes you could do that for domains, you can do all kinds of things.
Lenny: I love it. Is there something you specifically look for there, or is it just depends on what you hear?
Nikhyl Singhal: I’m always looking for people to break this sort of interview mindset. Everyone always prepares for interviews and then their entire conversation is predicting what you think you want me to say. And as a result, you can have high-quality people that you dismiss because they weren’t genuine. There’s no way to answer that question without being genuinely opinionated because it starts with, “What is the thing that you think I want to say here? And then tell me why it’s inaccurate.” So when I break that wall, I’m testing, is this person authentic? Because sometimes I’m dismissing them because they told me nothing new, but I don’t want the interview process to penalize them. And this was my save question, but I can’t use it now that I’ve told everyone.
Lenny: It’s going to be all over TikTok soon. Everyone’s going to know this. Next question, what’s a favorite recent product that you’ve discovered that you love?
Nikhyl Singhal: The geeky answer in me is the Arc Browser, which I think probably a lot of folks are starting to use and your listeners. Part of the reason is, I think it’s just great for folks that have hundreds of tabs, and if you work at a scaled organization, you just have lots of tabs. But I think it’s also, as a product guy, I thought Chrome was pretty good. They’ve got gajillions of people using it and billions of installs. So at some point, you kind of come to the conclusion that this is probably good enough. And then you see a product obviously built with a much smaller team and you’re like, “Huh, there actually is opportunities to innovate.” And any time you see a innovation on something that’s mature, as a product person, I think that’s just fascinating. And I was just blown away at how they created something that’s better than something I hold as a true set.
Lenny: Yeah. We had Josh on the podcast, we talked about a lot of their philosophies. And on the tab thing, I think the key there is it closes your tabs after 24 hours unless you put them in a specific place, which I love because I was like, you think you would do that, but you don’t. And then it’s broke so beautiful, you wake up in the morning, everything’s gone, but you can save stuff that you want. The other thing I’ll mention with Arc, by the way, also huge fan, that’s all I use, and I’m not an investor, just a fan, is the onboarding experience is the best onboarding experience I’ve seen. I was just like, I did it and I got a tweet about this. This is so good. And actually, if you go to that episode, there’s a link to get past the wait list and just-
Nikhyl Singhal: Oh, that’s right. Yeah.
Lenny: Yeah. You gave me many thousands of invites. Okay, keep going. What is something relatively minor you’ve changed in the way you develop products and your team that’s had a big impact on the team’s ability to execute?
Nikhyl Singhal: A little bit of this is just because of scale, but oftentimes we think a lot about the products and the features and the decisions that we’re working on, and then we think that meetings are a nuisance or a must-have necessary evil to be able to deliver. Sometimes I realize that at a scaled organization, the meeting operating system is as important as the products that we’re building because it sort of speaks to how we scale and how we ensure we have the right degree of delegation, the right conversations, and then the right acceleration on the right decisions.
So what’s interesting is every quarter, in my current teams, even in my past teams, I talk about our meetings like a product. We’re on version seven in my team, and so we’re like, “Hey, version seven, every 90 days, these are the meetings, these are the discussions, this is how we organize, these are the attendees, and then here’s how we make decisions. This is the cadence of the week. This is when people can work from home, hybrid, whatever it might be.” And then I take feedback two months in and then every three months we make another route.
What it finds is that people then can plan and they can make meeting time effective. And meeting time is such precious time. It’s the most expensive time in a company. So when I was in a startup, I couldn’t imagine doing this, but now this is like my bread and butter as a leader. It’s the process part. And frankly, for new folks that are new in leadership positions in a new company, it’s the one thing you can do when you have low context. When you don’t know how the product works, you can look at things with fresh eyes and see inefficiencies when everyone that’s been in the system can’t see it. I’m a huge fan of rebooting meetings first. So process first, then people, then product, then strategy is sort of the notion I make, and this is this first thing I always do.
Lenny: Final question, what is one thing every PM listening should do to help their career?
Nikhyl Singhal: Ensure that the story you will tell about the work you’re doing today is meaningful for your skip job. So if you sit down and you write down, “In six months, in 12 months, in 24 months, when I achieve or finish this role, here’s the paragraph I’ll write. Here’s a problem I solved. Here’s the skill I built. Here’s the headwind I faced. Here’s what I did to overcome it.” Use I in the sentence, do not use we. We will do good things. You are who we are thinking about, your career. We’re not looking for we. Master the story now. Understand the story. If the story sucks, you probably should be thinking through how to make the story not suck. But that to me is a very good career decision and I think everyone is building their story today. I want to know that story. I want that story to be incredibly compelling because whether you promote it or not, that story’s compelling. You’ll be promoted in career. And that’s what we’re here for.
Lenny: Nikhyl, this is the first time we’ve ever met. I’m such a fan instantly. This might be my new favorite episode. I’m so excited for people to listen to this. There’s so much value here. Two final questions before we wrap up. Where can folks find you online if they want to learn more? And also, talk about maybe various community, The Skip, and all that stuff that people can check out. And then how can listeners be useful to you?
Nikhyl Singhal: I’m building this brand around The Skip because I’m so passionate. There’s two outlets that people can easily connect. One is the podcast, which much like yourselves is available on Apple and Spotify and others. So I’d love for people to join my podcast and hear. What I’m now moving my podcast to is almost like coaching calls. Because I have so many of them, I’m saying like, “Hey, 30 minutes, let me walk you through a problem and hear how I’m thinking about it, whether that’s a transition discussion or compensation discussion, et cetera.” And then the other one is this sort of newsletter that I have on Substack, which is a bit of a mirror of the podcast. It’s different forms of the same topic areas. So, would love for your listeners to connect with that.
I think as far as getting in touch with me, LinkedIn is where I spend most of my time professionally. So between Twitter and LinkedIn, my presence is relatively easy to find. And then how listeners can help me, I mean, one, you can build the most fulfilling career story and be your best, but also give back and pull others forward. Whether that’s through your act three or whether that’s just helping others, I mean, I think that would be the most fulfilling to me. I think feedback from your listeners to me on things they wish I would spend time talking about is incredibly empowering for my content because then I can deliver more meaningful content. It’s very different from yours, but I think it’s all around the arc of trying to help people gain forward and be more effective tech professionals. So I would love to hear from your listeners.
Lenny: Just to make sure people know where to go to do this. For feedback, do you recommend LinkedIn?
Nikhyl Singhal: Yeah, LinkedIn is the ideal, but you can also find me on Twitter if you are just trying to add a quick… If you’re trying to follow me, follow me on LinkedIn. If you’re looking for feedback, just tweet me.
Lenny: And then for The Skip newsletter, what is the URL to go check that out?
Nikhyl Singhal: It’s theskip.substack.com.
Lenny: Amazing. And you don’t publish often, but each issue is incredibly valuable, so we’ll definitely link to that all in the show notes. Nikhyl, thank you again so much for being here. I will let you go now. This was amazing.
Nikhyl Singhal: Yeah, thank you, Lenny. Appreciate it.
Lenny: Bye, everyone.
Lenny: Thank you so much for listening. If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review as that really helps other listeners find the podcast. You can find all past episodes or learn more about the show at lennyspodcast.com. See you in the next episode.
Glossary
| English | 中文 |
|---|---|
| act three | 第三阶段(act three,指人生/职业的第三阶段) |
| Arc Browser | Arc 浏览器 |
| beachhead | 桥头堡 |
| blitzscaling | 闪电式扩张(blitzscaling) |
| Brian | 人名,保留原文(指 Airbnb CEO Brian Chesky) |
| builder | builder(建设者) |
| C-level | C-level(首席级高管) |
| CPO (Chief Product Officer) | CPO(首席产品官) |
| Crossing the Chasm | 《跨越鸿沟》(Crossing the Chasm) |
| CTO | CTO(首席技术官) |
| dead clicks | 无效点击(dead clicks) |
| ex-growth company | 前增长公司(ex-growth company) |
| FAANG | FAANG(指 Facebook/Meta、Amazon、Apple、Netflix、Google 等大型科技公司) |
| Geoffrey Moore | 人名,保留原文 |
| Giannis | 人名,保留原文 |
| headcount | headcount(人员编制/招聘名额) |
| hogwash | 胡扯 |
| IC (Individual Contributor) | IC(个人贡献者)(已确定) |
| Josh | 人名,保留原文(指 Arc Browser 创始人 Josh Miller) |
| Jules Walter | 人名,保留原文 |
| L&D (Learning & Development) | L&D(学习与发展) |
| Leadership and Self-Deception | 《领导力与自我欺骗》(Leadership and Self-Deception) |
| lightning round | 快问快答 |
| MAGMA | MAGMA(指 Meta、Amazon、Google、Microsoft、Apple 等大型科技公司) |
| newsletter | newsletter(邮件通讯) |
| Nikhyl Singhalt | 人名,保留原文 |
| North Star metrics | 北极星指标(North Star metrics) |
| OpenAI | OpenAI(公司名,保留原文) |
| PM (Product Manager) | PM(产品经理) |
| product market fit | 产品市场匹配(product-market fit) |
| product marketing | 产品营销 |
| rage clicks | 暴怒点击(rage clicks) |
| Rise | 《崛起》(Rise) |
| sidecar | 挎斗(摩托车侧边附属座椅) |
| skip job | 跳级目标职位(skip job,指跳过一级后的下一份工作) |
| The Skip | The Skip(Nikhyl Singhal 的 newsletter 和播客名称) |
| VP | VP(副总裁) |
Reformatted by reformat_english.py
打造漫长而有意义的职业生涯 | Nikhyl Singhal(Meta、Google)
文字记录
Nikhyl Singhal (00:00:00):
我小时候在中西部长大,那时候的娱乐活动就是去赛狗场。他们激励灰狗的方式是用假兔子。这些尾巴会比狗跑得更快,然后就能激励灰狗一圈一圈地跑。有趣的是,如果狗不小心碰到了兔子,它们就再也不会跑了,因为就好像——“接下来呢?我已经达成了我想要的东西。“所以我觉得这种情况非常普遍,你的听众们花很多时间在想:“有一天我会成为 X。我会当上那个副总裁。我会拥有更多钱。我会做出一番事业。我会创立一家公司。“但他们不去想之后会怎样。第二步是什么?你的下一阶段职业是什么样的?你如何确保自己的职业生涯中始终有重要且令人振奋的事情可做?否则,你会因为不知道还能做什么而继续工作,但你会更不开心,或者在需要和平时制造争端。
嘉宾介绍
Lenny (00:01:05):
欢迎收听 Lenny’s Podcast,我在这里采访世界级的产品负责人和增长专家,从他们打造和增长当今最成功产品的宝贵经验中学习。今天的嘉宾是 Nikhyl Singhal。Nikhyl 曾参与并领导过四个不同的大型消费产品团队,包括 Facebook、Credit Karma、Google Hangouts 和 Google Photos。目前,他在 Meta 负责 Facebook 应用的产品团队,管辖群组、故事、消息和动态信息流。在此之前,他曾任 Credit Karma 的首席产品官,并在 Google 担任过多个领导职务。Nikhyl 还共同创立过三家不同的创业公司,而且正如你将在本期节目中听到的,他对辅导和指导他人极为热忱,通过他的 newsletter 和播客 The Skip 分享自己的知识。
Lenny (00:01:47):
在我们的对话中,我们涵盖了产品经理职业生涯的方方面面,以及在旅程的每个阶段取得成功需要什么,包括短期思维的危害、避免他所称的”ex-growth”(前增长型)公司的重要性、为什么你可能得不到晋升、如果你是新晋管理者应该关注什么、资深 IC(个人贡献者)路径的兴起、为什么高层领导者往往有自己都不知道的巨大发展短板以及如何发现它们,以及为什么到达顶端的人往往会遭遇严重的心理健康挑战。正如我在本期节目结尾所说的,这可能是我新的最爱的一期,我真的非常高兴能把这期带给你。那么,在短暂的赞助商广告之后,我为你请出 Nikhyl Singhal。
赞助商广告
Lenny (00:02:28):
本期节目由 Superhuman 赞助。你每天花多少时间处理邮件?你的团队呢?你可能没有意识到,但你的邮件工具正在浪费你的时间。Superhuman 是一款专为高效团队打造的极速邮件工具。它支持 Gmail 和 Outlook,使用 Superhuman 的团队在收件箱上花的时间减半,回复的邮件数量翻倍,每周节省超过四个小时。这相当于每年节省了一个多月的时间。通过 Superhuman,你可以将收件箱拆分为不同分流——VIP、团队成员以及你喜爱的产品发来的邮件——减少上下文切换,确保不会错过重要邮件。你可以设置提醒,这样如果你没有收到回复就能跟进,绝不会遗漏任何邮件线程。你还可以通过强大的 AI 功能——撰写、编辑、摘要甚至翻译——以前所未有的速度工作。加入最高效团队的行列,释放 Superhuman 的力量。在 superhuman.com/lenny 免费试用一个月。就是 superhuman.com/lenny。
Lenny (00:03:31):
本期节目由 Microsoft Clarity 赞助,这是一个免费、易用的工具,可以捕捉真实用户实际上是如何使用你的网站的。你可以观看实时会话回放,发现用户在哪些环节顺畅通过你的流程,在哪里遇到困难。你可以查看即时热力图,了解页面中哪些部分用户在与之互动,哪些内容他们视而不见。你还可以通过非常酷的挫败指标来精确定位是什么在困扰你的用户,比如暴怒点击(rage clicks)、无效点击(dead clicks)等等。
Lenny (00:03:56):
如果你收听这个播客,你知道我们多久就会谈到了解用户的重要性。通过观察用户如何真正体验你的产品,你可以发现产品机会、提升转化的突破口,以及找到你想象中人们使用产品的方式与他们实际使用方式之间的巨大鸿沟。Microsoft Clarity 通过一套简单却极其强大的功能使这一切成为可能。你会惊叹于 Clarity 有多好用,而且它完全永久免费。你永远不会遇到流量限制,也不会被强制升级到付费版本。它同时支持应用和网站。别再猜了,用 Clarity 获取清晰洞察吧,访问 clarity.microsoft.com 了解 Clarity。
访谈开始
Lenny (00:04:40):
Nikhyl,欢迎来到播客。
Nikhyl Singhal (00:04:43):
谢谢你,Lenny。我很荣幸,很高兴来到这里。
Lenny (00:04:45):
我有一个非常简单的问题开场。如果必须给个数字的话,你一共指导过多少位产品经理?
Nikhyl Singhal (00:04:53):
好问题。我想我还没从这个角度想过。我觉得几百人大概是回答这个问题的方式,不过这也多少取决于我们如何定义”指导”。我知道这本来应该是个简单的问题,而我要给你一个复杂的回答,但我觉得我最初只是在十、十五年前开始帮助别人,试图帮助他们走过职业生涯。我觉得这整个领域非常有趣。后来发生的事情就是规模开始扩大,因为人们总是说:“嘿,你能抽点时间吗?”
Nikhyl Singhal (00:05:22):
所以现在我做的事情是倾向于帮助和指导数百人度过转型期。如果他们正处在一个需要决定是否换工作的时刻,如果他们正在考虑离职,如果他们在工作中遇到了某种紧急状况——我把这些叫做”911 电话”。我每周会接几个 911 电话,来电的人来自一个相当大的群体。我觉得这些才是最有实质帮助的时刻,就是当人们处于困境或人生岔路口的时候,这就是为什么数字更接近数百人。
Lenny (00:05:54):
好的。追问一个问题:你指导过的人里有多少上过这个播客?
Nikhyl Singhal (00:05:58):
大概半打,到现在可能接近一打了。
Lenny (00:06:02):
哇。
Nikhyl Singhal (00:06:03):
对,轻松半打。
Lenny (00:06:06):
太厉害了。好的。有没有你想点名的,还是我们保持匿名?
Nikhyl Singhal (00:06:09):
嗯,我们还是保持匿名吧,因为我希望人们觉得自己随时都可以打电话给我,而不用有顾虑。我一般不会分享大多数人的名字。
Lenny (00:06:17):
好的。我知道有一个主动公开身份的是来自 Calendly 的 Annie Pearl,她对你做的事情非常推崇。所以我们不想——
Nikhyl Singhal (00:06:23):
对。Annie 是一个我从她身上学到东西、也和她交流过的人,她也是我在业余时间构建的一个社区的一员,我们把一群 CPO(首席产品官)聚在一起,他们一直在建设这个社区。我是社区和学习的忠实拥趸,她也是其中的一部分。
设定对话框架
Lenny (00:06:39):
太好了。我 definitely 想聊聊那个话题,但也许先给我们接下来的对话设一点背景。我觉得你在产品管理领域见过各种各样的职业轨迹——好的、差的、初级的人、资深的人——应该是处于非常高的百分位了。所以我想把大部分时间集中在 PM 的职业路径上,聊聊你认为什么是一个成功、蓬勃、幸福的 PM 职业生涯所必需的东西。听起来可以吗?
Nikhyl Singhal (00:07:07):
完美。
Lenny (00:07:08):
好。我在想我们可以把这次聊天分成早期职业、中期职业和后期职业三个阶段。在早期职业部分,你提到过人们在职业生涯早期经常犯一个错误——具体来说就是在决定下一步去哪里时过于短视。这是一种非常危险的思维方式。所以我想听听你的看法——这到底意味着什么,为什么这样做其实是个坏主意?
短期思维的危险
Nikhyl Singhal (00:07:33):
是的。我在给建议时通常倾向于以长期为焦点。也许给你举个例子说明一下短视的职业思维框架是什么样的——“我真的不喜欢我的老板”、“我觉得这家公司已经不行了”、“在这里发布东西实在太难了”。这些可能都是事实,但如果你因为其中一条就想跳槽,你会发现这些问题在你考虑的很多其他工作中同样存在。平级调动本质上不是向前迈步。所以我尝试告诉人们的是——从你的终态往回倒推。
把职业当作一个产品
Nikhyl Singhal (00:08:12):
几乎可以把职业当成一个产品来思考。如果你在做一个好的产品,你会先想,“一个优秀的产品长什么样”,然后把它拆分成第一版、第二版、第三版。某种意义上,这也是我把我的 newsletter 和播客叫做 The Skip 的原因——因为我总是思考的不是下一份工作,而是再下一份。也许想想的不是你老板的职位,而是你老板的老板的职位,以及我需要考虑什么才能到达那里。在很多时候你可能会想,“好吧,如果我有一天要创办一家公司,那就是我隔一份工作之后的事”,那么你就会审视当前的职位、以及下一份职位是否服务于那个目标。而这可能会让你得出结论:“嘿,也许我需要咬牙坚持,也许我应该留下来,也许我应该学会应对这些模糊性。“这就是为什么我希望人们更多地着眼于长期,不要那么短视。
短期思维的其他例子
Lenny (00:09:07):
这种短期思维还有哪些例子?你提到了”我的老板很差、推进速度太慢”之类的。还有哪些情况让人们会觉得,“哦,好吧,我明白了,这其实是短期思维。让我想想长期”?
Nikhyl Singhal (00:09:17):
我觉得职场中最大的一个就是把职业和晋升混在一起谈。我认为晋升和职业成长之间也许有轻微的联系,但我觉得太多人——一谈到职业,他们就说,“嗯,我想跟你聊聊,我想跟你做一次职业发展谈话。“我说,“好啊,找个时间吧。“我们坐下来,他们就说,“那你觉得我需要做什么才能获得晋升?“然后我说,“晋升是这家公司用来看到你向前发展的体系。它在职级、你该做的事、流程和决策者方面都很明确。“而且这非常短视,因为你可能会问,“嘿,还差两年,我怎样才能缩短到18个月?“这是最经典的。
Nikhyl Singhal (00:10:09):
但实际上,如果你在思考的是职业,你思考的是那条长期的弧线,而且正如我所说,也许是隔一份工作之后的事,那你就需要把晋升放在服务于那个目标的视角下来看。因为你和我都遇到过多少人说过,“嗯,一旦我升了职,我就走”?然后我就想,“好吧,那这个晋升是服务于什么的?“接着你进入那种对话,那往往又是一个非常长期导向的对话。
收集标签还是追求多样经历
Lenny (00:10:36):
这让我想到了一个有趣的两难困境——一方面,思考未来职业方向、想往哪里走的时候,在简历上多攒一些大厂标志确实有价值,去 Netflix、Meta、Airbnb、Uber 这些公司工作,有它的力量和价值。但另一方面,如果你一直这样做,那你的人生变成了什么?你只是在追逐更花哨的标志,从更好的品牌中获取自我感觉良好、简历更好看之类的。这个问题可能太大了,但你怎么建议人们权衡——在简历上拥有这些公司的重要性,以及做自己真正享受的事情、拥有充实的人生、做对自己有意义的事?
Nikhyl Singhal (00:11:18):
是的。我觉得收集标签这件事,对大多数真正的建设者来说感觉很浅薄,因为如果你是做产品的,你进入这个行业大概率是因为你喜欢做东西。而且说实话,不只是产品人想这么做,很多技术人员也想做东西。问题在于,你正在做的事是否服务于”建设”这个目的?当你问人们”你什么时候最开心?“他们总是说,“当我能做出这个东西的时候。“而且很多时候他们根本不在乎这个东西最后有没有成功,这其实挺讽刺的。所以对我来说,当我看到人们在追逐大厂标签的时候,我这样看待这个问题——我其实非常推崇多元化的经历组合。我认为经历产品市场匹配(product-market fit)之前的阶段,然后看到冒烟变成着火并亲眼见证甚至引导这个过程,再把火变成真正伟大的东西——拥有这样一组经历,让你能在这些不同的阶段看到整部电影,会使你成为一个更好的建设者。
Nikhyl Singhal (00:12:20):
所以如果你追求的是那些经历,你不会走偏。而且你既关注楼内的问题,也关注楼外的问题——也就是消费者问题和企业对企业问题。你的职业经历越多元,你就越是优秀的建设者。而这通常会带来满足感。但仅仅因为你认为这样做会提升你获得下一份工作的机会而去追逐标签,这让我感到担忧,感觉完全服务于某个未来的幻梦,而不是以建设为导向的。我认为这可能导致不快乐。
大厂经历的价值
Lenny (00:12:54):
我很喜欢这个建议,实际上我在这个播客上也经常说——多元化经历的力量,原因有很多。也许为了闭合这个话题,你是否同意在简历上有一个 FAANG 类公司确实很有价值?比如如果你在其中一家公司工作过,很多机会会因此打开,人们会说,“哦哇,这个人很有意思。“还是说不是这样?还是说人们可能想多了?
Nikhyl Singhal (00:13:17):
一般来说,答案是肯定的。我觉得这对高管尤其重要。我觉得很多高管被聘用,是因为他们要为这家公司带来下一个阶段的组织经验。我们在增长,我们想进入下一阶段,我们想要有经验的人。那些 MAGMA 或 FAANG 公司——你怎么称呼都行——它们确实在如何规模化地构建产品、如何管理数百万乃至数十亿用户和客户方面拥有挑战和专长。所以优势在于,在那里取得成功本身就是一种背书。话虽如此,这些特定公司的经验也可以被其他较后期阶段公司的经验替代。但如果你是作为高管加入、要带领公司上一个台阶,而你自己从未经历过那种阶段,那就很难获得那种高管经验,也很难成为一个增长型公司的 C-level 领导者。
Lenny (00:14:26):
顺便说一下,FAANG 已经不准确了,因为 Facebook 现在是 Meta 了。所以你更倾向于 MAGMA 这个说法。
Nikhyl Singhal (00:14:33):
我更倾向这个说法。不过遗憾的是它把 Netflix 排除了,同时也没有致敬 Adobe、Salesforce 以及其他很多优秀公司。所以我觉得——
Lenny (00:14:42):
FAANG 也没有。好吧,我喜欢这个。那我们来让 MAGMA 成为新潮流吧。MAGMA,就拿它做这期节目的标题。开玩笑的。
前增长公司(ex-growth company)
Lenny (00:14:50):
下一个我想聊的话题是,你写了一篇关于你所谓”前增长公司”的激进观点,认为目前待在前增长公司不太好。你能聊聊什么是前增长公司,以及为什么对产品经理来说——可能对任何角色来说——这不是一个好去处?
Nikhyl Singhal (00:15:09):
我对这个有相当强烈的看法。我认为过去十年我们创造了这种超高速增长、闪电式扩张(blitzscaling)的现象,这有很多正当理由,其中一些仅仅是分发了的平台变得太好了。你可以投放 Facebook 广告,你可以通过 Google 获客,你在 18 个月内就能实现也许以前的公司需要 10 年才能达到的增长。所以当时的想法是,所有这些公司一旦找到产品市场匹配(product-market fit)就能立即增长,由此催生了所有这些独角兽。然后突然间,大约 18 个月前,音乐仿佛戛然而止。零利率时代结束了,单纯靠资本注入来驱动增长变得困难得多。而这种突变意味着,不仅融资变得更难,公司也开始聚焦核心产品。你在这个播客里也谈过,多少裁员、重组、管理者转回 IC,所有这些事情正在发生。
Nikhyl Singhal (00:16:16):
不过有一个有趣的角落:有大量增长型公司已经融到了巨额资金。所以它们不会在 2022 年或 2023 年资金耗尽。实际发生的是,它们有相当长的缓冲期,所以你看不到它们新一轮融资,也看不到它们裁员,但从某些方面来说,它们仍在招人,或者仍在寻找下一个产品。可悲的现实是,很多与它们同期上市的公司,市值只剩当时的一成甚至更少,而这些公司还没有上市,所以它们就这样潜伏在阴影之中。
Nikhyl Singhal (00:17:07):
我担心的是,从职业角度来看,有太多科技从业者在这类组织中,或正准备加入这类组织,期望靠股权赚钱,期望一切继续向好。而我的判断是,我们将会看到——甚至在今年下半年——许多董事会撤资、收回资金,公司实质上在说:“嘿,我们有资金。我们是一艘已经成型的远洋巨轮,现在需要去找到产品市场匹配。“但带着 300 人和对数十亿美元估值的期望去做这件事,根本不可能。所以这就是为什么我说:“危险。这不是你该加入的公司,这是你该离开的公司。去找下一个阶段吧。时间在流逝。“我非常担心人们还没有接收到这个信号。
如何识别前增长公司
Lenny (00:18:00):
我知道你可能不想点名具体公司,但有哪些迹象可能说明你就在这类公司?
Nikhyl Singhal (00:18:07):
我觉得,当你们在重新定义核心产品、试图找到产品市场匹配的时候,就意味着这家公司的估值应该回到一个前产品市场匹配的估值水平。所以听完这期播客后你可以问自己两个问题:“嘿,我们是在规模化一个已有的产品吗?我们有没有一批深爱我们的客户、有没有巨大的需求吸力?还是我们仍在寻找那种需求吸力?“如果答案是”我们仍在寻找”,然后你再问”我们的估值是数亿还是数千万?“如果答案是数亿甚至更高,而你们还在寻找那种吸力,那你们就是一家前增长公司。
Lenny (00:18:57):
作为创始人听到这些,你大概会觉得:“该死,我们不想让人走。这不是我们想听到的信息。“但另一方面,作为公司员工,这就是你的建议——认清现实,然后可能应该尽快离开,因为事情不会向好的方向发展。
Nikhyl Singhal (00:19:15):
作为员工,你几乎没有什么 recourse(追索手段),因为你几乎要推倒重来——这等于一个新的四年投入。作为创始人,你可以对公司进行重组资本结构,重置股价,重新发行期权。你可以做出那些艰难的决定,也许可以把一部分资金退还给董事会然后继续前行,或者你可以彻底关停,重新开始你真正想做的公司。我觉得创始人的处境相对好一些,但他们也承受更多风险和约束。而员工呢……如果你听到了这些并得出了这个结论,很多时候,这里的听众有一半甚至更多的薪酬是股权,而我们刚刚得出的结论是他们的大部分股权可能一文不值。如果是这样,你愿意接受五成降薪吗?愿意拿市场价的 20% 干活吗?我的问题是,这确实令人担忧,机会成本实在太高了。
产品市场匹配的信号
Lenny (00:20:19):
这个框架和建议中一个关键变量是产品市场匹配。这个问题可能太大了,但就是——当你在这类公司时,什么让你觉得某个东西可能没有产品市场匹配?对你来说有哪些迹象和信号表明”他们可能没有产品市场匹配”?
Nikhyl Singhal (00:20:36):
对我来说,关键始终围绕这种”拉力”——你基本上需要做多少工作才能产生拉力。比如现在看 OpenAI,我们看到了惊人的拉力,但可能还没有看到相应的巨额收入或盈利能力。所以这就是为什么我倾向于认为,你可以通过获取用户的难易程度来判断。当公司几乎没在营销上投入什么,人就自己走进门来了,或者销售极其轻松,那你就有了。我觉得这种”需求吸力”的概念似乎是定义它最合适的方式,而不是什么获客成本和回收周期的单位经济学。有很多数学化的方式可以衡量,但早期你就能感觉到——你在把人拉进门这件事上花了多大力气。
留下的理由
Lenny (00:21:32):
有任何理由考虑留在这类公司吗?
Nikhyl Singhal (00:21:35):
也有反例。反方的理由是,这是你能拿到的最大的角色,你有意愿去学习——“我在核心管理团队,我在别处拿不到这个。这段经历对职业发展有加分。我想要这个机会。“很好。有时候我也看到忠诚心的因素:“这是我的心血。我对团队、对我建立的团队有一种承诺,等等。”
Lenny (00:22:07):
嗯。
Nikhyl Singhal (00:22:08):
我其实很尊重这一点。但我觉得你需要对此设定边界。你应该去进行那场对话。但出于学习的考虑、出于忠诚,往往是推迟决定的主要理由,而害怕重新找工作则是一个糟糕的理由——但也是一个很常见的理由。
早期职业产品经理建议
Lenny (00:22:34):
既然我们已经让很多听众陷入了存在主义危机,那我转到下一个关于早期职业阶段的问题,然后我会再聊中期职业阶段。问题就是,对于早期 PM 还有没有其他建议或智慧?也许问题是,你认为他们在早期职业生涯中最应该做对什么?
早期职业:找到你的专长领域
Nikhyl Singhal (00:22:56):
我大概会分享两个建议。第一是,他们要尽可能去打造一个自己能在其中达到世界级水平的东西。所以如果你想想行业中存在的不同类型的产品模糊性,你可以成为一个优秀的 crafter(打磨者)。你可以在市场模糊性方面极其出色——你懂得如何驾驭市场,创造出前所未有的东西。你可以擅长组织模糊性——我知道如何带领目标复杂的复杂团队,解决一个内部问题。你可以成为领域专家——我是 ML 专家,我是一个非常强的硬件 PM。你可以成为团队专家——我就是很擅长管理管理者,我就是知道如何把握平衡。所以,做产品经理意味着你可能要面对这五种甚至更多的模糊性。我希望你尽早从中选择一个。
Nikhyl Singhal (00:24:07):
所以也许你成为领域专家,也许你成为出色的 crafter,也许你真的深入思考如何管理增长。增长是我想加到列表中的另一个方向。但选择一条赛道是第一个目标。然后也许第二个目标是,要有故事可以讲给下一个雇主、下下一个雇主听。我担心的是,有时候当我在面试中——你和我大概做过上百次面试——你和某人聊着,然后他们谈到那些早期工作时,他们只是在说自己在那儿,发生了什么,很难串联起来,很难确切告诉我他们学到了什么、做了什么,我想听到那个故事。所以就像 Amazon 说的,在开始做产品之前先写好新闻稿。先想好故事,想好技能,然后再去解决你日常的、每周的、每月的、绩效考评的事情。这是我能给出的最大建议。
Lenny (00:25:12):
我喜欢这个建议。它和你之前说的另一条建议是相连的——就是尽量去获取多样化的经验,因为那会帮助你搞清楚这些东西中哪一个最适合你的兴趣、你最享受做什么。
Nikhyl Singhal (00:25:24):
是的,完全正确。
中期职业:关于晋升
Lenny (00:25:25):
很好。那我们转到中期职业阶段吧。来聊聊晋升。你前面提到了获得晋升,我们也聊了一些。大概没有人不想要晋升的。这是人们职业生涯中一个普遍话题,但很多时候人们不理解为什么自己没有被晋升,也不确定要怎样做才能获得晋升。你晋升过很多人,也经历过很多晋升过程。对于那些一直在努力晋升却迟迟未能如愿的人,你会给什么建议?你觉得处于那种处境的人一般应该怎么做?
Nikhyl Singhal (00:25:57):
好问题。我觉得我们需要搞清楚为什么,而很多时候去问你的经理并不会得到答案。所以你可以从那里开始,但答案往往不在于此。我认为你该怎么做取决于真正的原因是什么。我觉得大概有四种我见过的常见情况,它们真正在阻碍人们。然后你要根据自己所处的环境来判断其中多少条适用于你。
Nikhyl Singhal (00:26:25):
第一个是,你只是没有 advocate(支持者)。你需要有人看到你身上的闪光点才能被晋升。你的很多听众身上有这种闪光点,但可能他们的经理或晋升评审团队——不一定非得是经理本人——没有看到这种闪光点。这种情况下,如果你有闪光点,你就处在一个糟糕的环境中,你需要改变。可以是在项目内部转换,可以找一个能看到它的经理,也可以离开公司。第二种,现在非常普遍,Lenny,而且我觉得越来越频繁出现,就是下一个角色根本不存在。
Lenny (00:27:10):
嗯。
Nikhyl Singhal (00:27:11):
这在超高速增长期不那么明显,因为下一个角色总是存在的。总有增长,总有招聘,你总是在招你上面的人、下面的人等等。但现在,我觉得有很多例子是,有人完全够格并且在以下一个级别的水平工作,但那个岗位并不存在。所以你没法真正创造出那个岗位,让他们做下一个级别的工作,如果他们的职位本质上还是上一个级别的。再说一次,我觉得这不太令人满意,因为你仍然被卡住了,但这和你不够格是根本不同的。这两种情况更像是,系统没有处于能够支持你晋升的位置。
Nikhyl Singhal (00:27:58):
第三种是你太急躁了。我觉得我合作过的最难处理的情况是——那些最高绩效的人之所以成功,是因为他们把自己的目标设定得比平均可达到的水平更激进。默认情况下,我们期望你在这个角色上待两年。他们会说,“好,一年后见。“然后当他们做不到时就感到沮丧,而领导层需要更长时间来消化。这更多是软技能,更微妙。很多时候它基于影响力,而影响力往往是滞后的,这就会让人沮丧。所以如果听众在想,“我知道我习惯了每年晋升一次,现在我是个 leader 了却没进展那么快,我该走了”,我会说,也许这正是按照设计在运转。所以急躁是第三个原因。
Nikhyl Singhal (00:28:54):
然后第四个,我觉得大概占 50% 的情况,就是确实存在一个发展短板,但它并没有很好地传达给个人。听众有一个发展短板,这个短板是实质性的。经理不善于识别它,甚至可能看不到,但晋升评审委员会看得到;而个人拒绝接受,这是非常常见的情况。或者他们听到了但就是不想改。他们不去做不是因为傲慢,而是因为——“我就是这样的。你想要我成为 X 而我是 Y,Y 就是 Y 的样子,我不想变成 X。“这是最困难的一种,因为这才是需要教练、培养和自我觉察的地方。
Lenny (00:29:46):
太精彩了。这些超级有共鸣。总结一下你没有获得晋升的四个原因:第一,没有支持者看到你的闪光点,理解你的出色。第二,没有实际的空缺岗位,所以没有东西可以晋升到。这一点现在太真实了,就是没有岗位。大家都在裁员,在削减管理层级。我到处都能看到这种情况。第三,你可能只是不够耐心。第四,你确实还有需要提升的地方,你不应该被晋升。顺着第一个原因再追问一下——如果没有人看到你的闪光点,我看到很多人只是抱怨说,“哦,我做得多好啊,我多厉害,但没人理解。没人认可我。没人真正欣赏我。“我不知道这个问题有没有答案,但有没有办法帮助人们分辨——不,你其实做得没那么好,还是你确实做得很好只是别人没看到?有什么信号吗?也许你没有自己以为的那么厉害。
Nikhyl Singhal (00:30:41):
简单的回答是,你必须获取真实的反馈,而不是正式的反馈。我认为公司规模越大,就越有这些提供正式反馈的体系在运作。但说实话,我们做过实验,说让我们忽略正式反馈,跟我的同僚们就各团队的表现来一次真正的对话。得出的信号跟正式反馈截然不同。所以当你觉得自己处于这种不被看到的处境时——而且可能确实存在真正的问题——你真正要做的,是”让我搞清楚人们到底在想什么”,你必须具备非常强的倾听能力。我们都经历过这样的场景:你在给某人反馈,对方紧接着就向你证明你为什么是错的,你遗漏了什么。“让我跟你说说你提到的那个情况为什么不是那样的……”
Nikhyl Singhal (00:31:43):
你必须善于主动获取反馈,认真倾听。你必须从不经常见到你的人、经常见到你的人、以及你的同僚那里多方印证。但你也必须创造一个有安全感的环境,让人们不用担心报复或顾虑等等。人们越愿意给你反馈,你越有技巧去主动获取,而且你不盲信正式体系或经理,你就越有可能真正理解那个核心问题是什么,并解决它。
Lenny (00:32:16):
这让我想起 Jules Walter,他上过播客,给了一大堆建议。不知道你有没有看到。关于接受反馈和让别人给你反馈。他的建议之一是,向人们要真实的反馈。不管你内心听了多崩溃,就说一句,“非常感谢你告诉我。“因为这样人们会觉得,“好吧,他在认真听。”
Nikhyl Singhal (00:32:34):
我觉得 Jules 非常厉害,据我的经验,他可能是世界上最擅长获取反馈的人之一。我觉得更胜一筹的是,当我和 Jules 交谈时,他会主动寻找反馈,然后把我的反馈复述得比我原本表达的还要好。然后我会说,“好吧,那我现在觉得更安全了,可以继续提供了。“因为一个人能把反馈消化到不仅能内化,还能清晰地表达出来,这说明他真正理解并重视它。这才是真正有力的方式——“所以你的意思是,我就是太频繁地打断别人了,到了有点烦人的程度。这么说公平吗?""哦,我其实没用那些词,“但这才是真正让人们愿意跟你分享真实想法的方式。
Lenny (00:33:24):
太精彩了。我觉得我们正在慢慢发现一些跟你共事过的人,他们陆续上了播客。也许既然聊到了这个话题——我本来没打算聊到这里——关于获取好反馈的其他技巧,你脑海中还有什么浮现出来的吗?因为这件事真的很难。大多数人嘴上说要获取反馈,但实际上并不去做,或者根本不知道怎么做。所以一是,你说的把对方告诉你的话复述回去并且非常感激。还有别的吗?
分享反馈
Nikhyl Singhal (00:33:51):
我会分享反馈。作为经理会容易一些,但比如大多数正在听的管理者都有团队例会。也许有点尴尬,但也许你有一个站会,你在给团队成员一些建议。所以作为管理者,有人来找我,给我一条反馈。下一个周一我开团队会议的时候,我会就某件事做一个评论,然后说,“嗯,这很大程度上是因为我从某某那里得到了一条很好的反馈,“我会提到这个人的名字,然后说,“这真的帮我看到了这个挑战。“这条反馈可能是关于我个人的,也可能是关于这个项目或团队的。可能是正面的,也可能是建设性的。人们听到这个就会想,“哇,给这个人提反馈还能被认可。算我一个。“你就是要不断想办法打破那道壁垒。
Lenny (00:34:45):
我喜欢这个建议。你谈到了管理者,谈到管理者往往不太擅长做管理。也许他们不能识别发展短板,也许他们在其他方面也不行。所以也许这里的问题就是,为什么管理者往往做得不好?然后第二,如果你是一个新管理者——我想很多听众可能正在转型做管理或即将转型——对于做一个成功的新管理者,你有什么建议?
管理者的困境
Nikhyl Singhal (00:35:12):
我想先说,一百年后考古学家回顾科技行业早期的那三十四年时,他们会说最大的意外是,我们居然觉得不培训管理者是可以接受的。军队大概没过多久就纠正了这个错误。大多数不够成熟的行业也会认真培训管理者,但在科技行业,天哪,如果你是一个好的程序员,你就可以管人了。这个行业就是这样运作的。如果你会说话,你就可以做产品管理。如果你能做产品管理并且把东西做出来上线,那你当然可以指挥别人做事了。我认为,做好事情的能力和教别人做好事情的能力之间的关联非常松散。这就好比——如果你能造一辆好车,那你一定知道怎么建造生产这辆车的工厂。我觉得完全不是这样的。
Nikhyl Singhal (00:36:18):
我认为这是一个大规模的流行病,由此衍生出上千个问题,不管是偏见方面的挑战,还是在推动辅导、教学和解决发展短板方面的挑战。我希望有一天作为一个行业我们能找到改善和修复的办法。但像你这样的播客其实是很有意义的进步。我会说你的播客可能比大多数组织里的 L&D(学习与发展)部门更有影响力。这很有力量,因为你在产生巨大的影响,而且我认为学习本质上是一个终身的机会,这类资源在十年前是不存在的。
新管理者的常见误区
Nikhyl Singhal (00:37:03):
要回答你关于常见误区的那个问题——如果你是一个初次做管理者的人正在听,或者正在考虑转型——我觉得有两件你必须勇敢面对并认真思考的事情。第一,你的挑战在于与你管理的那个人或那群人共享方向盘。我觉得人们脑子里大概有三种模式。他们会想,“管理就是分而治之。你去那边,我去这边,然后我们汇合。”
Nikhyl Singhal (00:37:39):
或者他们会说像骑自行车——应该说像教骑自行车。一个人上了自行车,我扶着你,然后放手,希望你飞起来。我觉得它更像是摩托车旁边的挎斗——一个人骑着摩托车,我在旁边的挎斗里,不管我愿不愿意,我都连在上面,但我有一个相对明确的角色:提供建议。我觉得如何共享方向盘这个模型——不是说”你来”或”我来”或”我先来一会儿再交给你”——才是核心问题。
待翻译内容
被邀请进去才能开始管理
Nikhyl Singhal (00:38:15):
然后我觉得人们常犯的第二个错误是——因为手中有权力,顺便说一下,组织赋予的权力,不是因为挣来的——他们就开始”管理”,不管他们怎么定义管理这件事。而我觉得你更像是敲门的吸血鬼,你得被邀请进去,不能直接跨过门槛。而且我认为,不管这个管理者有多资深,你都得赢得成为那个人管理者的资格。说得具体一点,如果我刚开始管理某人,我想了解的是:“嘿,我能帮你什么?“然后他们可以邀请我进去。很多时候,回答是:“我不需要你。说实话,你来做我管理者我本来就不高兴。我和 CEO 之间不需要再多一层。出去。“我就说:“好的,“因为在那之后我说的任何话都只会让人烦,而且会适得其反。
Nikhyl Singhal (00:39:20):
终有一天他们会需要帮助,而我会坐在挎斗里等着说:“也许我能帮上忙。“等你终于到了被邀请进去的那一刻,你挑一两个领域,然后在那上面真正和那个人协作。这方面我可以举例,但我总体认为——被邀请进去、选择具体领域、然后确保我们共享责任——这是我想分享给你的核心要点。
IC 路径的崛起
Lenny (00:39:51):
你怎么看 IC 路径,资深 IC 路径?很多公司都在谈论这个。我知道 Meta 目前非常重视这一点,管理层级叠加之类的。我经常发现,大家说了很多,但那并不是一个真正意义上的职业机会。我想请问,对于大多数人来说,如果想避开管理者路径、长期留在 IC、做 PM,这条路真的是一个可行的选择吗?
Nikhyl Singhal (00:40:17):
是的,我觉得这个问题现在更加突出了,原因就是我们之前谈到的对增长时期管理层的反弹。在那个时期,管理被视为推动扩张的手段。所以如果你负责扩张,你就管理那些在做具体建设的人,而现在我们做的事少多了。所以我认为正是这一点催生了 IC 路径的扩张——找不到更好的说法。我觉得这是这个行业发生的最好的事情之一。因为过去十年发生的事情——你可以看出来我对我们的管理者特别严厉——他们基本上一直在给被提前提拔为管理者的 IC 画饼。他们没有被教过怎么做管理,现在变成了平庸的管理者,但同时又向 IC 画饼。但现在他们讲的叙事和他们搭建的东西并不出色。
Nikhyl Singhal (00:41:22):
如果我要招人,如果我在一家增长公司、是下一个最热的明星公司、我在招人,有人走进来说:“你看,我之前管过两个人,然后负责过这个事,但细节其实都是他们做的。再之前,我很早就参与把东西做出来,然后他们选我当管理者。“我会说:“好的,这组经历挺有意思的。但我在我的公司是要建东西的。”
Nikhyl Singhal (00:41:47):
下一个人走进来,说:“我这段时间一直做 IC。在这期间,我从学习一个东西,到能够展示它,到真正能把它推进。我攻克了其中一些模糊地带。我是某个领域的专家。我在管理组织方面也是专家。“我就说:“我不需要一个带团队的模糊问题专家。那不是我最难的部分。我最难的部分实际上是破解这个复杂市场的密码,或者理顺这个非常复杂的组织——里面两个团队目标不同。你就是我要的那种人。”
Nikhyl Singhal (00:42:19):
所以 Lenny,回答你的问题,我认为 IC 路径对人们的职业发展来说是正在发生的最好的事情之一。但正如你所说,从晋升和行业认知来看,这些路径还没有固化。它们还处于松软的状态。再等六个月,等九个月,它们就会变得非常坚固。到那时,我们就可以真正大力依赖它们,将其作为建设者们一条真正有前途的出路。
Lenny (00:42:54):
你的判断是,随着这些裁员和增长收缩的发生,这会变得越来越真实。
Nikhyl Singhal (00:43:00):
是的,你想想,在工程和设计领域这已经是现实了。在工程领域,你可以做工程 VP 或 CTO;在设计领域,很多设计师成为设计管理者,也有很多留在手艺人身份。而在产品经理这里,不知道为什么——也许因为我们的头衔里就带着”管理者”——我们就全都变成了管理者。产品本身呢?另一面呢?所以我其实认为这是一个存在了很久的 bug,现在我们要永久地修复它。
为什么 PM 都想当管理者
Lenny (00:43:33):
我在想,对 PM 来说,部分原因是不是一旦你成了管理者——这发生在我身上——我就不想再做 IC 了。就觉得:“我不干那个了,我真的很享受管理层的工作。“而我觉得工程师可能正好相反,他们享受写代码。我当工程师的时候就觉得:“我不想光坐在那管理,我就想写代码。“所以我在想是不是有这方面的因素。
Nikhyl Singhal (00:43:52):
但你的很多听众是喜欢做东西的。实际上,当他们跟自己的管理者交流时,他们会说:“我不知道那个岗位有多了不起。感觉你所有时间都花在写文档上,告诉你的老板的老板怎么申请资源和 headcount。我只想做东西。你又不做东西。“所以我觉得可能确实有这方面的因素。还不完美,但我希望 builder 和 IC 能越来越成为同义词。
Eppo 广告
Lenny (00:44:19):
本期节目由 Eppo 赞助播出。Eppo 是由 Airbnb 校友打造的下一代 A/B 测试平台,面向现代增长团队。DraftKings、Zapier、ClickUp、Twitch 和 Cameo 等公司都依赖 Eppo 来驱动他们的实验。无论你在哪里工作,跑实验越来越不可或缺,但目前没有商业工具能够与现代增长团队的技术栈集成。这导致要么浪费时间搭建内部工具,要么试图通过笨拙的营销工具自己跑实验。
Lenny (00:44:46):
我在 Airbnb 的时候,最喜欢的事情之一就是我们的实验平台,我可以按设备类型、国家、用户阶段来切割和钻取数据。Eppo 做到这一切甚至更多——快速交付结果,避免漫长的分析周期,帮你轻松找到发现的任何问题的根因。Eppo 让你超越基本的点击率指标,而是使用北极星指标,比如激活、留存、订阅和支付。Eppo 支持前端测试、后端测试、邮件营销,甚至机器学习的声明检验。去 geteppo.com 查看 Eppo。就是 get eppo.com。让你的实验速度提升 10 倍。
如何帮助新管理者变得更好
Lenny (00:45:27):
回到管理者这个话题——很多管理者做得并不好——还有就是怎么让自己作为管理者变得更好,你发现什么方法在帮助新管理者成长方面确实有效?
Nikhyl Singhal (00:45:37):
我想我之前对管理者的评价可能有些过于严厉了,我好像在说,“嘿,你的管理者和你管理者的管理者并没有真正教你什么。找对播客,祝你好运。“我觉得这个回答其实挺冷酷的。所以也许我应该这样描述:我认为学习方式正在发生变化——自助式工具越来越好;结构化的教学我认为是比较薄弱的;然后就是社区,无论是在公司内部还是外部,我认为社区是我们未来会看到越来越多的答案。社区能够创造安全感,进行真实的对话,让你觉得不是只有自己一个人在经历这些,其他人也在面对同样的事情,然后大家可以分享最佳实践,这非常强大。而社交软件所做的事情,就是真正赋能了社区。
Nikhyl Singhal (00:46:46):
而且现在这些工具非常棒。有多少优秀的社区有 Slack 频道、Discord 频道或 Zoom 通话?在我创建的 CPO 社区里,我们也做了很多这样的内容。无论你是新任管理者,还是属于某个多元群体,还是刚加入一家新公司,我认为你所有的听众都应该加入一个活跃的社区,在那里他们可以非常真实、非常安全地表达自己。有时候和同事很难做到这一点,所以你需要找到另一个社区。不幸的是,目前这些社区并不太好找,但我相信社区作为一种强大的学习推动力是关键要素,希望有更多的人在创建这样的社区,让新管理者能找到合适的资源。
Lenny (00:47:40):
你能聊聊你建立的这个社区吗?现在也许是个好时机来谈谈它。它叫 The Skip,对吗?
Nikhyl Singhal (00:47:45):
对。有趣的是,这所有的好产品,其实都是对某种需求的回应,并不是刻意设计的。就像你开场时说的,我确实很享受教学和辅导。我从辅导别人中学到的东西,和他们学到的一样多,我想。但我没法规模化。有那么一个夏天,我刚卸任产品负责人,和我交流的人越来越多地也都是产品负责人。情况是这样的——我会和人聊天,他们问我一个问题,我会说,“嗯,这个跟我周二回答的完全一样。“你会发现,这是一个非常孤独的职位。高处不胜寒不仅仅是一句谚语。真的,大家现在都太忙了。哪有时间建立联系?一切都是单打独斗,你并没有真正的社区。
Nikhyl Singhal (00:48:39):
所以我就想,“如果我把我这个月聊过天的五六个人组织起来呢?“我跟他们说:“嘿,你们都对探讨如何在 CPO 第一年、第二年这个疯狂世界里摸索感兴趣。我觉得你们会从中受益。我认识你们每一个人,也觉得你们彼此之间可以坦诚相待。要不我们一起花些时间?“于是我们建了一个 WhatsApp 群,开了一个 Zoom 通话。那是疫情期间,所以没法见面。我们开始聊天。我们每月聊一次,人们发现困扰自己的问题并非只有自己在经历,这给了他们很大的力量。比如有人说:“我那个疯狂的 CEO 让我做这个。“然后下一个人就说:“哦是吗?让我告诉你我那位说了什么。“然后他们会说:“天哪,那听起来比我的情况还糟。”
Nikhyl Singhal (00:49:33):
但然后我们会坐下来讨论,第三个人说:“其实我也遇到过类似的情况,后来我找到了解决办法,我是这么做的。“你就觉得:“哇,太好了,我要试试。“第二天他们回来说:“有效。“我们就这样建立了联系,建立了信任。社区建设是一项有趣且强大的工作。所以从六个人变成了十二个,十二个变成十五个,现在我们有 28 位成员。很多人对这些类型的社区感兴趣,但我非常担心扩大规模,因为规模的敌人就是信任和真实性。所以对所有正在建设社区的人来说,这就像一棵需要不断平衡的树。但我确实认为,目标是找到方法把所有处境相似的志同道合者连接在一起。后期阶段的 CPO 恰好是对我来说意义最重大的群体之一,因为我对这个群体做了大量的辅导。
Lenny (00:50:35):
如果有人在听节目,心想”哦,我需要加入这个”,他们怎么找到相关信息?怎么申请加入?
Nikhyl Singhal (00:50:41):
嗯,我们现在成员已经不少了。LinkedIn 上有一个区域叫 The Skip CPO Community,你可以联系你认识的任何一位成员,请他们推荐你加入。我的要求和条件是:第一,他们必须是所在组织中的产品领导者;第二,公司不是早期阶段,而是中后期。原因是,那些阶段的问题往往最为相似。说实话,我认为这不是我唯一想参与和帮助创建的社区,但这个碰巧是已经存在的。我认为可以创建很多强大的社区,但这个特定的社区非常聚焦于 The Skip 的 CPO 们。
Lenny (00:51:28):
太好了。我会提一下围绕我 newsletter 的社区,这样如果有人在找社区就可以加入。我一般不太推广这些东西,但现在是个好时机,顺便提一下。如果你是我 newsletter 的付费订阅者,就可以加入一个 Slack 社区,里面大约有一万二到一万三千人。每个月在世界各地都有线下聚会,非常棒。我很为此自豪。大家从中获得了很多价值,基本上对任何级别的 PM 都开放。其他职能的人也在里面。所以这是一种非常不同的体验,但如果你感兴趣的话,我也愿意把它放在节目备注里。
Nikhyl Singhal (00:51:59):
我想这就是我的建议,因为很多管理者会说:“嘿,我是个 IC(个人贡献者)“——还有一种更常见的情况——“没有人告诉我下一个职位是什么。我刚刚被告知要转去做 IC(个人贡献者),而我之前是管理者。我觉得我的学习机会被卡住了,但现在又不是找工作的好时机。“他们应该加入你的社区。他们从那个社区学到的东西,会比从管理某个被安排给的随机一个人身上学到的更多——那个人可能在某个项目里,而那个项目可能根本不会有什么结果——然而我们的体制就是这样设计的。我们这个行业会说:“不不,去管那个人吧,因为那会让你离顶层更近。学习什么的就算了。“而我的反应是:“嗯,学习本来也没在发生。学习正在你的社区里发生。学习正在各个社区里发生。“这就是为什么我如此大力地推动这件事。
Lenny (00:52:54):
这是一个很好的过渡,可以聊聊第三个群体了,也就是职业后期的 CPO 们。在我心里,这正好是个衔接点。我听你谈过的一个观点是,很多非常资深的高管确实有真正需要发展的领域,但他们隐藏在自己的超级能力背后。而且,人们也不太愿意给资深的人真实的反馈。所以我很想听听你在这方面的观察,人们可以怎么应对这个问题,以及我们从你注意到的这个现象中能学到什么。
超能力的阴影
Nikhyl Singhal (00:53:27):
这来自我和一位治疗师交谈时的笔记。他们谈到了”超能力的阴影”(shadows of superpowers)。我觉得这是一个极其有力的说法——所有人都关注你的超能力,但从来没有人想过它们会造成什么阴影。对我来说,“超能力的阴影”就是许多高管的写照。有一句常被提起的格言:让你走到这里的东西,未必能让你走到那里。大致是说,那些让你今天功成名就的工具,你几乎需要重建或重新学习,才能进入下一个阶段。我觉得这两点说的其实是同一回事——人们往往拥有一项了不起的超能力。他们去做绩效评估,对方说:“你收到了同事的反馈,说你在协作方面有困难。“管理者有时候自己也很困惑,但当事人会说:“你开玩笑吧?我过去五次绩效评估都告诉我,我是公司里最好的合作者之一。这怎么可能?”
Nikhyl Singhal (00:54:42):
然后你就会意识到,“嗯,你所谓的协作,只在别人同意你的观点时才算数。而作为领导者,我们现在要求你有自己的立场,但你以为自己在用完全相同的工具包做着了不起的协作者。结果发现,当你在跟那些可能根本不在你职能范围内的人打交道时——他们可能不是做产品的,可能不是做技术的——他们会抗拒,而你因为这是你的超能力而行动得太快。你根本不会想到这需要重建。“有时候情况可能更极端。优秀的协作者有时候很不情愿表达自己的意见,因为他们太善于吸收他人的意见了。或者在增长方面出色的人,很难做到创新。世界级的故事讲述者,很难深入细节。很有品位的人——他们总是第一个有自己的观点——却不一定经常推动变革。你在政治上很强,但你的决策缺乏原则。你是一个结构化思维者,但天马行空的创新对你来说很难。你是一个出色的倾听者,但很难做出果断的决定。这样的例子我可以一直说下去。
Nikhyl Singhal (00:56:10):
我想对你说的是,有时候甚至只需三十分钟的对话,走进房间,仅凭我对这个人的了解,我就能比以往任何人都更快地解锁他们的成长领域。原因很简单——我的秘诀是:我敢打赌,因为这个人在某个方面是世界级的,所以这三件事一定会成为他们的问题。而他们自己甚至意识不到,因为那是他们的身份认同。“这就是让我走到今天的东西。如果你让我去改那个,你就是让我放弃我的超能力。“而我的反应是:“这就是你卡住的原因。这就是你的职业正在停滞的原因。“然后他们会难过,然后花很长时间去消化,然后真正的工作才开始,然后他们解决问题,然后继续前进。几乎所有人,一旦给那个问题起了名字、看到了它的面貌,就能解决它。但要面对这个命名,当它藏在超能力的阴影中的时候,是很难的。
Lenny (00:57:08):
哇。这真是一个极其重要的观点。要让一个人意识到这一点,你觉得他们需要像你这样的教练、导师、某个人走进来,告诉他们”我看到了这个”吗?还是说,有没有一种方式,作为同级或者下属,能帮助他们意识到这一点,而不会让他们直接关闭对话,说”不,闭嘴,没问题”?
倾听矛盾的反馈
Nikhyl Singhal (00:57:28):
不,你不需要教练。你需要做的是倾听那些与你的认知矛盾的反馈。这里的前提是什么——你被告知某个你视为自己强项的东西,实际上正在阻碍你,或者是一个需要发展的领域。不要把它当作耳旁风。要认识到,你很可能做得没错——你只是进入了一个新的层级。所以我希望听众做的是,回去翻看自己可能收到的所有反馈,然后看看那些被丢掉的部分。丢弃堆里有什么?被丢弃的东西之所以被当作异常值,是因为它们被认为是你的优势的副产品。而通常,替你做丢弃动作的是你的管理者——“哦,那只是个奇怪的情况……那个人,他们就是那样。他们对你有意见。他们被调整了组织架构,或者他们心情不好。“我的反应是:“不不不不不不不不。感知即现实。跟我说说那一条。那可能就是关键。“这就是我在找的。
公司的强项也会成为阴影
Lenny (00:58:29):
太有意思了。这让我想到了那些有同样问题的公司——公司的强项也会成为问题。比如 Meta,move fast and break things,然后——“哦,这最终成了最大的阿喀琉斯之踵。“Uber 也是类似的情况。Airbnb 也有类似的挑战。
Nikhyl Singhal (00:58:43):
完全正确。这个道理同样适用于人际关系,同样适用于公司,适用于很多东西。我很高兴我能够学到这一点。坦率地说,这对我来说是一个关键的突破,因为我在某件事上卡了好几年,我就是无法理解——对我来说,问题是我在某件事上太有主见了。然后我意识到,对自己的观点不那么固执,并不意味着我变成了一个更弱的高管。但恰恰是我的那些观点让我如此成功,而这要求我重新塑造自己作为高管的样子。这花了很长时间和很多精力。但它源于这个觉悟,然后我开始把它应用到其他优势领域。现在,每次当我发现一个自己的优势领域,或者我指导的人的优势领域时,我会立刻逐一讲出我敢打赌存在的那些问题,而大多数时候我们是对的。
我自己的超能力与阴影
Lenny (00:59:46):
那对你来说,你的超能力是什么,它的阴影又是什么?
Nikhyl Singhal (00:59:50):
我觉得,作为创业者,我非常擅长用少量信息做出判断并形成自己的观点。然后我非常擅长推动这些事情落地。当你成为创业者时,你擅长的是韧性、果断、有自己的立场。然后作为高管,你要花大量时间确保每个人都有上下文信息,每个人的声音都被听到,你的观点实际上是经过合理调整的——这不仅仅是为了安抚别人,而是真正为了改进。但作为一个基本上经常是对的的人,这几乎需要彻底的转变,你会觉得,“那不是我的风格。“而我的反应是,“好吧,当你用’那不是我的风格’这种话开头的时候,你一定是触及了你领导力的成长点了。“
突破的过程
Lenny (01:00:40):
对你来说,走出来的过程是怎样的?你说花了很长时间。是什么让它最终奏效的?有教练参与吗?还是其他什么?
Nikhyl Singhal (01:00:49):
我遭遇了很多挫折。我收到了很多负面反馈。我在工作中经历了很多突发的挑战——有人会说:“你协作得不好。你的同级对你的尊重程度不够。“而我的反应是:“你开玩笑吧?那不是我。那些关于我的说法完全荒谬。“我当时非常挣扎,然后我说:“你知道吗?我可以继续挣扎、怪别人,但如果他们是对的呢?我接下来三十年都要做这件事,值得搞清楚他们到底对不对。如果他们错了,你也不会损失什么。“这就是推动我转变的力量。然后工具就开始起作用了——你开始去梳理。我的自我觉察能力足够强,能够说:“好吧,现在我理解了。“我从一个我信任的人那里得到了一些同级反馈,帮我彻底认清了这件事——那是一个关键转折点。但这些确实是很难突破的东西。而且通常情况下,它们不会以温和的方式到来,我想这就是重点。
Lenny (01:01:53):
我正想问你,你的转折点是什么——听起来就是你真正信任的人给出的直接反馈,让你意识到:“哦,我真的需要认真对待这件事。”
Nikhyl Singhal (01:02:01):
你说对了。你说对了。因为我有很多被我忽视的反馈,然后有一个人给了我反馈,我心想:“这个人我应该听,因为他们给我反馈的出发点是对的,而且他们用对了语言。”
Lenny (01:02:13):
又回到了获取反馈并善于获取反馈的力量。
Nikhyl Singhal (01:02:17):
以及让人们感到安全,并给予反馈。
Lenny (01:02:19):
嗯嗯。这恰好可以引出也许是最后一个问题。你曾经告诉过我,你共事过的很多人,那些某种程度上已经”功成名就”的人,面临着很多心理健康方面的挑战,他们到达那里之后,生活并不一定是他们原本期望的样子。你能谈谈你在这个群体中观察到的情况吗?
职业第三幕
Nikhyl Singhal (01:02:39):
好的。这是一个我认为目前没有被很好讲述的故事,部分原因是这是一个奢侈的问题,在这么多人连基本需求都难以满足、经历裁员、经历种种挑战的时候,公开讨论这件事几乎有点令人尴尬。我是说,那些都是真实的问题。但我注意到,如果我们像在这档播客里做的那样,把职业生涯分为第一幕、第二幕和第三幕——如果第一幕是学习,做那个 builder,然后也许是造一辆车,第二幕是建造工厂——那第三幕就是:之后呢?之后你做什么?我认为第三幕在过去没有现在这么长。以前,人们通常会在六十岁退休,那时候他们还要从事真正的体力劳动。
Nikhyl Singhal (01:03:35):
现在,你的几乎所有听众都是整天坐在办公桌前的,所以他们完全不需要退休。而且健康状况越来越好。你可能会看到人们工作到七十岁甚至八十岁。这意味着他们的职业生涯可能长达六十年。所以即使你已经工作了二十年或三十年,你也才走了一半。所以这个第三幕是切实存在的。而我认为我们对第三幕讨论得不够。通常发生的情况是——这也是我在与我同龄的人身上观察到的——他们成功了,然后变得迷茫。这两件事几乎是形影不离的。
Nikhyl Singhal (01:04:14):
我小时候在中西部长大,当时的娱乐活动是去赛狗场——甚至不是赛马场,我们那里没有马。就是灰狗赛狗场。人们会押注一只狗,灰狗绕着场地跑一圈,然后你看——我押了三号,能赢一块钱什么的。他们激励这些狗的方式是用假兔子——听起来有点残忍和可怕,所以我不想让动物保护协会来找你麻烦。但重点是,他们有这些假兔子。有趣的是,如果狗不小心碰到了兔子——碰到了尾巴,因为机器出了故障——因为这些尾巴比狗跑得快,从而驱动狗不断绕圈跑。有时候机器会出故障,狗真的追上了兔子,它们就再也不会跑了。
Nikhyl Singhal (01:05:17):
它们不再跑的原因是:“下一步是什么?我已经得到了我一直在追求的东西。“我觉得这种情况非常普遍。你的听众们花时间专注于:“总有一天我会成为 X。我会成为那个副总裁。我会有更多的钱。我会建造出什么东西。我会创立一家公司。“但他们不去想接下来会发生什么。而当他们成功的时候,他们的北极星指标(North Star metrics)——他们整个职业生涯、自我的运作方式——一直是围绕到达那个地方而构建的。我认为,如果你在第三十年到达那里,而你还有六十年的职业生涯,那么我和自己以及和他人讨论的很多话题就是——你现在可能就需要开始为那颗北极星做准备了。
Nikhyl Singhal (01:06:08):
第二个目标是什么?你职业生涯的下一步是什么样的?你如何确保自己总是有重要且令人有动力的事情可做?否则,你会因为没有别的事可做而继续工作,但你会更不开心;或者你会在需要和平的时候制造战争;或者你会花钱试图赚更多;或者你会养成坏习惯。我真的希望我们都能拥有六十年、七十年的漫长职业生涯,而不仅仅是三十年或十年,这就是为什么我把这个概念引入到大家的视野中。
Lenny (01:06:51):
这让我深有共鸣。我有过类似的经历。我创办过一家公司,我唯一的目标就是:“我只想创办一家公司。“这就是我的目标。这就是我人生中唯一想做的事。我想创办一家公司,然后也许卖掉它,也许把它带到某个地方。于是我做到了,然后我们把它卖给了 Airbnb,然后我到了 Airbnb,我就是觉得:“我现在到底该做什么?我没有任何其他目标了。“那段时间非常低落。跟你描述的一模一样。就是那种:“我想我就待在这里工作吧,我不知道,也许我会再创办一家公司,但我已经做了我想做的事了。”
Nikhyl Singhal (01:07:21):
你的故事我认为非常有启发性,因为你做的事情是你说:“我想做的事情是给予,但我想用我自己的方式,我想创造一些东西,我想做一件我认为可以做三十年的事。“它有很多很多分支。所以你在职业上重塑了自己,但你创造了一颗新的北极星。
Nikhyl Singhal (01:07:48):
我的感觉是,每一个像你这样的人,Lenny,背后有一百个可以做到同样事情的人——可以做给予,可以做能规模化的事情——但最终却陷入了让他们在第二幕获得成功的那种模式,然后被困住了。这就是为什么当你的 The Skip 到来时,继续寻找下一个 skip,这是我想表达的核心观点。我认为你激励了很多人,他们看到了你的转型,意识到在仅仅做一个科技从业者、创业者之外,还有更多可以为所有听众做的事情。而且我认为,开始思考这些永远不嫌早。想到你有这么长的职业生涯,这其实是非常令人振奋的。你可以犯错,你可以在未来做出令人惊叹的事情。
第四段职业
Lenny (01:08:34):
是的。这是我的第四段职业了,我才意识到。我做过工程师,然后是创始人,然后是产品经理,现在是——不管这算什么。
Nikhyl Singhal (01:08:43):
不管这算什么。
Lenny (01:08:45):
不管这算什么。我想,给大家一些有启发性、有建设性的东西——你见过的一些人们可以转向的北极星有哪些例子?我想一条路径就是你走的这条路——内容创作,帮助人们学习东西。你还见过哪些对人们可行的方式?
两类北极星
Nikhyl Singhal (01:09:00):
我认为所有的变体可以归为两类。一类是追求更大规模经济回报的方式。我赚了数百万,我的北极星现在是赚到几千万。我赚了几千万,我的北极星是赚到几个亿。这就是驱动人们从创业走向投资、从投资走向私募股权的动力。至于我们把这描述为好的追求还是坏的追求,那是你的听众自己要做的判断。另一条弧线围绕的是给予。存在了数千年的东方哲学将此描述为幸福的终极状态。我认为,也许说得大胆一些,在第一幕和第二幕中,你不以给予他人为中心,这是可以的,因为这可能是你在世间需要获取和创造的时期。
Nikhyl Singhal (01:10:11):
但是天哪,如果你要投入到第三幕,而你有 30 年的时间,不管你经济上处于什么位置,如果你觉得可以把那方面先放一边,如果你能找到给予的方式——无论那对你来说意味着什么,无论那在你身上如何体现——是内容创作、是志愿服务、还是创办一家更有使命感的企业,那不是我的角色来定义。但我认为,如果你能在 30 年里这样做,持续给予,那不仅会比你的第一幕和第二幕更充实,而且对社会来说也是巨大的贡献,非常有力量。这也是我赞赏你的原因,因为你在通过自己的热情给予,同时也在维持生计。我认为这是一种很难得的结合,在第一幕和第二幕中,受制于各种约束,很难做到。而这就是第三幕所提供的解放。
Lenny (01:11:08):
你觉得你的第三幕加最终会是什么?
Nikhyl Singhal (01:11:12):
很多人问过我这个问题。我想说,我会先说出一个词,然后告诉你我不会用那个词。那就是围绕我对教练和给予他人的热情。但因为我是一个产品人,因为我在打造产品、思考规模、思考社区方面取得过成功,我明确计划把第三幕献给教练和给予他人,提升那些在正确时机得到正确建议就能改变人生轨迹的人。但如何规模化地、以非常真实的方式做到这一点,这才是最难的部分,而且它本质上是一个产品问题。这就是我将投入 30 年去做的事,我每天都对此充满期待。
Lenny (01:11:59):
这很美好。感觉这和你完美契合,在这段旅程中,我会尽我所能帮助你。
Nikhyl Singhal (01:12:05):
谢谢你,我的朋友。
Lenny (01:12:06):
当然。在我们进入令人兴奋的快问快答环节之前,你还有什么想聊的吗?
Nikhyl Singhal (01:12:11):
没有了,我只是感谢你真诚地邀请我参与你创建的这个精彩的播客。
快问快答
Lenny (01:12:18):
这是我的荣幸。而且还没结束。我们到了令人兴奋的快问快答环节。我为你准备了六个问题。准备好了吗?
Nikhyl Singhal (01:12:25):
我准备好了。
Lenny (01:12:26):
你向他人推荐最多的两三本书是什么?
Nikhyl Singhal (01:12:30):
两本,都是商业书。抱歉,我可能显得有些无聊。但一本是有点老派的书,叫《跨越鸿沟》(Crossing the Chasm),作者是 Geoffrey Moore。我不知道其他嘉宾有没有提过,这是 Geoffrey Moore 写的一本书,讲的是如何让你的第一个产品站稳脚跟。里面有一个建立桥头堡的概念。我很喜欢这个概念。营销是我们在产品领域讨论得不够多的东西。
Nikhyl Singhal (01:13:02):
第二本是你的听众可能都没听说过的一本书,叫《领导力与自我欺骗》(Leadership and Self-Deception)。这是一段六小时的音频,我强烈推荐。它讲的是一个人撞了南墙,收到了各种反馈却不知如何理解,核心是关于他的思维被困在一个盒子里。我在二十多岁的时候听了这个,非常震撼。所以我鼓励你的听众都去找来听听。这不是大家通常会碰到的书,但它是一个有趣的故事,一段不错的旅程,我想你可能会从中有所收获。
Lenny (01:13:41):
我还没听说过第二本,我很期待去看看。我身后那个书架上某个地方就有《跨越鸿沟》。你说到营销是产品领导者和管理者思考得不够的东西,我这个播客请过很多营销方向的嘉宾,但那些节目的表现是最差的,不过我会继续做下去,因为我完全同意你的看法。我觉得从营销中能学到的东西太多了。它和增长相关,增长又和产品相关。所以我同意。
Nikhyl Singhal (01:14:07):
是的,我认为营销是一种将产品与人连接起来的语言。这正是产品经理所做的事情,但我们往往缺乏这种语言。我们缺乏如何解释产品的思维方式,然而我们却把所有时间花在数据和功能上。拥有两套打法,可以使一个人成为更强大的 builder。所以我同意你的看法。营销相关的内容可能是最好的内容,也是听得最少的。所以也许这是一个呼吁,让大家回去听听那些节目。
Lenny (01:14:39):
百分之百同意。大家都应该这样做。我不知道你是否知道,实际上在 Airbnb,产品经理这个职能已经被改名为产品营销。所以所有的 PM 都是产品营销人员,因为 Brian 非常看重一点——你不只是在打造产品,你的工作还包括确保人们会去使用它。我们看看这个实验会怎样,但我认为这是一个大胆的举措。
Nikhyl Singhal (01:14:59):
确实如此。确实如此。但这正是对这一理念的致敬。
Lenny (01:15:02):
没错。好,回到正题。你最近最喜欢的电影或电视剧是什么?
Nikhyl Singhal (01:15:08):
我是一个超级体育迷,我有勇士队和 49 人队的季票,是一个铁杆湾区体育迷。Giannis 是我儿子最喜欢的球员。他是密尔沃基雄鹿队的篮球运动员,Disney+ 上有一个关于他的故事叫《崛起》(Rise),讲的是他的童年,他如何艰难地寻找知名度,以及他如何打进职业联赛。这是一部很棒的 Disney+ 家庭节目,也是一个从零到英雄类型的故事。我很喜欢那个故事。
Lenny (01:15:41):
我觉得你对下一个问题会有一个很好的回答。你最喜欢问的面试问题是什么?
Nikhyl Singhal (01:15:47):
我喜欢这样的格式:有什么大家习以为常的东西,你认为基本上是胡扯或者不准确的?有时候我会问一位管理者,“你看,你职业生涯中管理过数百人,有什么被普遍接受的观点是你押注反对的,而且你发现它实际上是不准确的?“你可以用这个方式问关于 AI 人们有什么不准确的看法,问大家都相信但你认为不对的事,可以用在各个领域,可以做各种变化。
Lenny (01:16:18):
我喜欢这个。你在那个回答中具体在寻找什么吗,还是完全取决于你听到了什么?
Nikhyl Singhal (01:16:25):
我一直在寻找能打破那种面试思维定式的人。每个人都会为面试做准备,然后他们整个对话都是在预测你认为我想听什么。结果就是,你可能会把高质量的人淘汰掉,因为他们不够真实。那个问题是没办法不真实地回答的,因为它的起点就是,“什么是你认为我想在这里听到的?然后告诉我为什么它是不准确的。“所以当我打破那堵墙时,我在测试的是,这个人是否真实?因为有时候我淘汰他们是因为他们没有告诉我任何新东西,但我不想让面试流程因此对他们不利。这是我的保底问题,但现在我已经告诉所有人了,就不能再用了。
Lenny (01:17:27):
这很快就会在 TikTok 上传遍。所有人都会知道的。下一个问题,你最近发现的、你最喜欢的某个产品是什么?
Nikhyl Singhal (01:17:35):
我比较极客的回答是 Arc 浏览器,我想你们很多听众可能已经开始用了。部分原因是,我觉得它对于那些打开了成百上千个标签页的人来说太合适了——如果你在一家大规模的组织工作,标签页就是会特别多。但另一方面,作为一个做产品的人,我本来觉得 Chrome 已经挺好了。他们有数不清的用户和几十亿的安装量。所以在某个时刻,你差不多会得出结论:这东西可能已经足够好了。然后你看到一个明显是由一个小得多的团队构建的产品,你会觉得:“嗯,其实还是有创新的机会的。“每当你在成熟的产品上看到创新,作为产品人,我觉得这真的很迷人。我真的很震惊他们居然做出了一个比我认为已经足够好的东西还要好的产品。
Lenny (01:18:33):
是的。我们请 Josh 来做过播客,聊了很多他们的理念。关于标签页这个事,我觉得关键在于它会在 24 小时后关闭你的标签页,除非你把它们放到一个特定的地方。我很喜欢这个设计,因为我当时就想,你觉得自己会主动关掉的,但你不会。然后那种感觉太美妙了,早上醒来,所有东西都没了,但你可以保存你想要的。另外关于 Arc,顺便说一句,我也是超级粉丝,我只用 Arc,我不是投资人,只是粉丝——它的新手引导体验是我见过最好的。我当时做完之后直接发了条推文,真的太好了。实际上,如果你去听那期节目,里面有个链接可以跳过等待列表直接—— Nikhyl Singhal (01:19:11):
哦,对,是的。
Lenny (01:19:12):
对。你给了我好几千个邀请名额。好了,继续。你在开发产品和团队管理方式上做过哪些相对较小的改变,但对团队的执行力产生了很大影响?
把会议当成产品来迭代
Nikhyl Singhal (01:19:26):
这个在一定程度上和规模有关,但我们常常花很多心思在产品、功能和决策上,然后觉得会议是一种麻烦,或者一种不得不忍受的必要之恶。有时候我意识到,在一家大规模的组织里,会议操作系统和我们正在构建的产品一样重要,因为它本质上决定了我们如何扩展,如何确保有正确的授权程度、正确的对话,以及在正确的决策上有正确的推进速度。
Nikhyl Singhal (01:20:11):
所以有意思的是,每个季度,在我现在的团队,甚至过去的团队里,我都会把我们的会议当成一个产品来谈论。我的团队现在已经是第七版了,所以我们会说:“嘿,第七版,每 90 天,这些是会议,这些是讨论,这是我们的组织方式,这些是参会者,然后这是我们做决策的方式。这是每周的节奏。这是人们可以居家办公、混合办公或者其他什么安排的时间。“然后我会在两个月左右收集反馈,然后每三个月做一次迭代。
Nikhyl Singhal (01:20:44):
这样做的好处是,人们就能提前规划,让会议时间变得高效。会议时间太宝贵了。这是公司里最昂贵的时间。所以我在创业的时候根本想不到要做这种事,但现在作为一个领导者,这就是我的看家本领。就是流程这个部分。坦率地说,对于刚到新公司担任领导职位的人来说,这是你在缺乏上下文的时候唯一能做的事情。当你还不知道产品怎么运作时,你可以用全新的视角去发现效率低下的地方,而那些一直在系统里的人看不到。我非常推崇先把会议重新梳理一遍。所以我的理念是先流程,再人员,再产品,再战略——这是我做事的顺序,流程是我每次都会最先做的事。
Lenny (01:21:29):
最后一个问题,每位正在收听的 PM 应该做一件什么事来帮助自己的职业发展?
构建有意义的职业故事
Nikhyl Singhal (01:21:35):
确保你今天正在做的工作所讲出来的故事,对你跳过一级之后的那个目标职位是有意义的。所以你坐下来写一写:“六个月后、十二个月后、二十四个月后,当我完成这个角色时,我会写下这段话。我解决了一个什么问题。我建立了一项什么能力。我面对了什么样的逆风。我做了什么来克服它。“在句子里用”我”,不要用”我们”。我们当然会做出好的成果,但”你”才是我们在考虑的人,你的职业发展。我们看的不是”我们”。现在就打磨好这个故事。理解这个故事。如果这个故事很差劲,你可能应该想想怎么让这个故事不那么差劲。但对我来说,这是一个非常好的职业决策,我认为每个人今天都在构建自己的故事。我想知道那个故事。我希望那个故事极其有说服力,因为无论你是否主动展示它,只要故事有说服力,你的职业生涯就会被推动。而这正是我们在追求的。
Lenny (01:22:48):
Nikhyl,这是我们第一次见面。我一下子就成了你的粉丝。这可能是我新最喜欢的一期节目。我真的迫不及待想让大家听到这期。这里面价值太多了。结束前最后两个问题。大家如果想了解更多,在网上哪里可以找到你?另外也聊聊你的社区、The Skip,还有大家可以去看看的各种东西。然后听众怎样能帮到你?
Nikhyl Singhal (01:23:09):
我正在围绕 The Skip 打造这个品牌,因为我太有热情了。大家可以通过两个渠道轻松联系。一个是播客,和你们的一样,在 Apple 和 Spotify 等平台都可以收听。所以我很希望大家来听我的播客。我现在正在把我的播客转向类似教练式通话的形式。因为我已经做了太多期了,所以我在说:“嘿,三十分钟,让我带你走一遍一个问题,听听我的思考方式,不管是一个职业转型的讨论还是薪酬讨论等等。“另一个是我在 Substack 上的 newsletter,算是播客的一面镜子,是同一主题领域的不同形式呈现。所以,很欢迎大家来关注。
Nikhyl Singhal (01:23:54):
至于联系我,LinkedIn 是我花最多时间维护职业关系的地方。所以在 Twitter 和 LinkedIn 之间,找我很容易。然后关于听众怎么帮到我,第一,你可以构建一个最有成就感的职业故事,做最好的自己,同时也回馈社区、拉别人一把。不管是通过你的第三阶段,还是仅仅帮助他人,我觉得这对我来说是最有意义的事。另外,你们听众给我的反馈——希望我花时间聊什么话题——对我的内容创作非常有帮助,因为这样我就能提供更有意义的内容。我的内容和你的风格很不一样,但核心理念都是围绕帮助人们向前推进、成为更高效的科技从业者。所以我很期待听到你们听众的声音。
Lenny (01:24:48):
为了确保大家知道去哪里做这些事。关于反馈,你推荐 LinkedIn 吗?
Nikhyl Singhal (01:24:53):
对,LinkedIn 是最理想的,但如果你想快速说点什么,也可以在 Twitter 上找到我。如果你想关注我,在 LinkedIn 上关注我。如果你要给我反馈,直接推特上 @ 我就行。
Lenny (01:25:03):
那 The Skip 的 newsletter,URL 是什么?
Nikhyl Singhal (01:25:06):
是 theskip.substack.com。
Lenny (01:25:09):
太棒了。你更新频率不高,但每一期都非常有价值,我们一定会在节目备注里附上链接。Nikhyl,再次非常感谢你来参加。我现在就放你走了。这次真的太棒了。
Nikhyl Singhal (01:25:21):
好的,谢谢你,Lenny。非常感激。
Lenny (01:25:23):
大家再见。
Lenny (01:25:25):
非常感谢你的收听。如果你觉得这期节目有价值,可以在 Apple Podcasts、Spotify 或你最喜欢的播客应用上订阅本节目。也请考虑给我们评分或留下评论,这真的能帮助更多听众发现这个播客。你可以在 lennyspodcast.com 找到所有往期节目或了解更多关于本节目的信息。下期再见。
术语表
| 原文 | 中文 |
|---|---|
| act three | 第三阶段(act three,指人生/职业的第三阶段) |
| Arc Browser | Arc 浏览器 |
| beachhead | 桥头堡 |
| blitzscaling | 闪电式扩张(blitzscaling) |
| Brian | 人名,保留原文(指 Airbnb CEO Brian Chesky) |
| builder | builder(建设者) |
| C-level | C-level(首席级高管) |
| CPO (Chief Product Officer) | CPO(首席产品官) |
| Crossing the Chasm | 《跨越鸿沟》(Crossing the Chasm) |
| CTO | CTO(首席技术官) |
| dead clicks | 无效点击(dead clicks) |
| ex-growth company | 前增长公司(ex-growth company) |
| FAANG | FAANG(指 Facebook/Meta、Amazon、Apple、Netflix、Google 等大型科技公司) |
| Geoffrey Moore | 人名,保留原文 |
| Giannis | 人名,保留原文 |
| headcount | headcount(人员编制/招聘名额) |
| hogwash | 胡扯 |
| IC (Individual Contributor) | IC(个人贡献者)(已确定) |
| Josh | 人名,保留原文(指 Arc Browser 创始人 Josh Miller) |
| Jules Walter | 人名,保留原文 |
| L&D (Learning & Development) | L&D(学习与发展) |
| Leadership and Self-Deception | 《领导力与自我欺骗》(Leadership and Self-Deception) |
| lightning round | 快问快答 |
| MAGMA | MAGMA(指 Meta、Amazon、Google、Microsoft、Apple 等大型科技公司) |
| newsletter | newsletter(邮件通讯) |
| Nikhyl Singhalt | 人名,保留原文 |
| North Star metrics | 北极星指标(North Star metrics) |
| OpenAI | OpenAI(公司名,保留原文) |
| PM (Product Manager) | PM(产品经理) |
| product market fit | 产品市场匹配(product-market fit) |
| product marketing | 产品营销 |
| rage clicks | 暴怒点击(rage clicks) |
| Rise | 《崛起》(Rise) |
| sidecar | 挎斗(摩托车侧边附属座椅) |
| skip job | 跳级目标职位(skip job,指跳过一级后的下一份工作) |
| The Skip | The Skip(Nikhyl Singhal 的 newsletter 和播客名称) |
| VP | VP(副总裁) |
此文档由 AI 分片翻译(translate_long_document)