社交雷达:Y Combinator 的秘密武器 | Jessica Livingston(YC 联合创始人、作者)
The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
Podcast Opening Clip
Lenny Rachitsky: I want to start with a quote by someone you may know, Paul Graham, “Much of what’s novel about YC is due to Jessica Livingston. If you don’t know her, you don’t understand YC.”
Jessica Livingston: My three co-founders were deeply technical, but I would look at other things about founders. All these little social cues.
Introduction of the Guest
Lenny Rachitsky: Your nickname was the Social Radar. Every interview, everyone always turned to you and they’re like, “Jessica, what does their social radar say?”
Jessica Livingston: I would look at, do the co-founders get along? Are these people committed? And if a founder would get defensive, that was always a bad sign.
The “Erased” Co-founder
Lenny Rachitsky: Is there anything else along the Airbnb story that would be interesting to share?
Jessica Livingston: He hated their idea, and Paul tried to get Brian and Joe and Nate to change it. But I remember specifically Joe brought out the cereal boxes, the Obama O’s and Cap’n McCain’s, and I just thought, oh my God, they’re going to work hard to do whatever they can to make this company succeed.
Origins of the Social Radar
Lenny Rachitsky: You just talk a bit about this idea of just making shit happen, showing signs of being hustlers.
Jessica Livingston: Do you sort of need that desperation. You have to burn the boat.
Role in Early YC Interviews
Lenny Rachitsky: Today, my guest is Jessica Livingston. Jessica is the co-founder of Y Combinator, the first and most famous startup accelerator, which since 2005 has funded over 5,000 companies, including over 200 unicorns now worth over a billion dollars, including companies like Airbnb, Stripe, DoorDash, Coinbase, Dropbox, Instacart, Reddit, the list goes on. Jessica is also the author of one of the bestselling books about startups, Founders at Work, and hosts the Social Radars Podcast. She lives in England with her husband, who you may know, and her two sons. In our conversation, we dive deep into Jessica’s superpower of being the Social Radar. She got this nickname in the early days of YC because she can read people incredibly well. This becomes a huge unfair advantage when you’re evaluating and investing in early stage startups and founders, but also becomes useful in every part of your life. There’s actually a quiz that I’m going to link to in the show notes called Reading the Mind in the Eyes that I suggest you take to see how you do, and it’ll give you a sense of how well you are at reading people.
Jessica got a perfect score, just as an example of her unique talents, reading people’s emotions along with her superpower and tips on how you can develop your own social radar. We also talk about her fabulous podcast called The Social Radars, some wild early YC stories, including how the interview with the Airbnb founders actually went down, and so much more. If you enjoy this podcast, don’t forget to subscribe and follow it in your favorite podcasting app or YouTube. It’s the best way to avoid missing feature episodes and it helps the podcast tremendously. With that, I bring you Jessica Livingston.
Jessica, thank you so much for being here and welcome to the podcast.
Jessica Livingston: Thanks, Lenny. I’m glad to be here.
Founder Character and Culture Fit
Lenny Rachitsky: I want to start with a quote by someone you may know, Paul Graham. So he wrote, “A few months ago an article about Y Combinator said that early on it had been a one-man show. It’s sadly common to read that sort of thing, but the problem with that description is not just that it’s unfair, it’s also misleading. Much of what’s novel about YC is due to Jessica Livingston. If you don’t know her, you don’t understand YC.” I’m hoping with this conversation we help a lot more people understand you. Kind of an implication of this quote that I wanted to ask you about is that there’s an implication that you’ve never gotten the credit that you deserve for starting YC, for helping YC become what it’s become. I’m just curious what that’s been like for you.
Filtering via Applications and Interviews
Jessica Livingston: It’s sort of a hard question. It is true, I was one of the co-founders of Y Combinator, and yet I’m often sort of left out of news articles, Wikipedia people want to take my entry off of Wikipedia all the time. I’m not as notable and I’m sort of like, “Gosh, I’m a founder of Y Combinator, author of a best-selling book on startups. What does a girl have to do?” But it is what it is. It’s the external views, and it doesn’t matter to me. Do you know what I mean? People within YC know what I’ve done, the Y Combinator alumni know what I’ve done, my friends and family and people I respect in the Silicon Valley community know what I’ve done, most of them do. So that’s fine.
But it is true, I’ve often been sort of erased, and in some cases it’s annoying because it’s a lot of people who have a certain narrative about Y Combinator that don’t want me to exist, I’m maybe making that up a little bit, or the people that don’t want me to be part of the narrative are the ones that think that Y Combinator, it’s run by white men, only invests in white men. And gosh, if there was a woman on the founding team making choices of who to fund, that would undermine their narrative. So I think sometimes that’s what happens too.
Defensiveness Versus Open Mindset
Lenny Rachitsky: Fascinating. Just a convenient story to tell sometimes.
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So at YC, your nickname was the Social Radar. Your podcast is called The Social Radars. I haven’t seen you talk too much about this skill anywhere else, and that’s what I want to spend our time on together to better understand the skill that you’ve built of being this social radar. How does that sound?
The Airbnb Interview Story
Jessica Livingston: I will try Lenny, I will try. I don’t talk much about it because it’s hard to talk about. I don’t understand. It’s hard to put into words exactly what it is about me, but it’s true that my nickname at Y Combinator was the Social Radar. And I think it was because my three co-founders were deeply technical people, and I was not. But I would look at other things about founders. When we’d have these 10-minute interviews, I would look at, do the co-founders get along? Are these people committed? Do they really know about their product? Do they care? Are they going to quit their job? Or are they telling us that they are going to quit their job, but really aren’t? All these little social cues that I’d try to pick up on.
And in a lot of cases, red flags about them that I’d add to the decision-making process. And so that’s why they called me the Social Radar, and it just sort of stuck. And it’s because I love people and the dynamics and understanding what’s motivating people. I just love it and I love founder psychology, founders personalities. I am absolutely fascinated with it.
The Airbnb Cereal Box Story
Lenny Rachitsky: I love it. Okay, so we’re going to try to unpack as much as we can with the context that you’re not exactly sure if you’re able to articulate exactly how this power of yours works.
Social Radar and Reading People
Jessica Livingston: Yes.
Early Stage Core Evaluation Factors
Lenny Rachitsky: There’s this line you wrote somewhere, and Paul’s written this, and other people, that every interview that you all did early on at YC, everyone always turned to you and they’re like, “Jessica, what do you think? What does their social radar say?” Can you just talk a bit about that role that you played in the early days of YC of kind of seeing that side of candidates?
The Opposite of Sincerity
Jessica Livingston: Well, in the early days, especially before I knew a lot, as much as I know now, about startups and founders, early on, I was learning a lot in the first few years. And in the first few years, it was just the four of us. So I would be in charge of going out telling people, “Wait here while we do the interview, come on in.” I’d be in charge of the stopwatch that would time us. And I’d say, “Okay, our time’s up.” And it was very administrative, and I would observe. Paul, Robert and Trevor, my co-founders would be asking them all sorts of questions about their product and their technology and blah, blah, blah, blah, blah. I would occasionally ask questions, but I’d usually remain pretty silent. And so I don’t think people even really noticed me. But I would be just watching them and sort of trying to observe as much as I could, not understanding sometimes even the technology that they were talking about. I let my co-founders do that.
And then after, we’d be talking, they’d look at me and they’d be like, “Should we fund them? Jessica, should we fund them?” And sometimes I could tell based on the conversation whether they thought that the technology was good or how they felt, and sometimes I’d say, “Absolutely we should.” Or sometimes I’d say, “Guys, I’m a little nervous. Did you see how that founder interrupted the other founder and wouldn’t let the other founder talk?” Because my three co-founders sometimes wouldn’t notice this.
They’d be so caught up in the conversation they were having about the technology, especially Paul. Paul would get really into things. And sometimes I always tease Paul, because one of his defining qualities is that sometimes someone would have an idea that he’d get so excited about that by the end of the interview he’d be giving them ideas about how to grow their product and what they could become. And they’d sit there saying, “Yeah, yeah, that’s a great idea.” And then he’d say, “Fund them.” And I’d say, “Whoa, whoa, whoa, Paul, you can’t just fund this because you love the idea. Let’s take a step back and let’s look. Like these two founders are working at Google and they don’t say they’re going to quit. That’s not good.” And I’d point out these things that I had observed. But I mean, we always agreed. It was very rare that we wouldn’t agree on funding something. We were usually on the same page.
Confidence Versus Being Defensive
Lenny Rachitsky: I see. It’s interesting that you talk about these behaviors, co-founders interrupting each other, or being kind of aggressive here and there. Some people believe that’s okay for founders to be like this. A lot of successful founders, Elon, for example, Steve Jobs, who are kind of assholes a lot of times, I imagine, and I’ve read part of the reason you thought about just the type of person is you’re trying to build a specific culture in the early days of YC and you’re going to be around these people. So maybe can you talk a bit about just why those elements were important to you and why’d you look for those?
Jessica Livingston: I’ve definitely heard that Steve Jobs could be an. I’ve heard stories. But I think I would’ve funded him because he’s so incredible and he was so smart and so interested in the product and knew… I’m very persuaded by people who know what they’re talking about and love their product and are domain experts. But I did consciously, especially early on, less so later on, early on, I did sometimes tend to say, “I really think this person’s an asshole, I do not want to fund them.” And we often wouldn’t. And very early on when we were just funding 10, 20, 30 startups a batch, sometimes I have been known to say, “I don’t know if I can have dinner with them every week.” It was that point. And I don’t think we’ve ever regretted any of those. It didn’t happen all the time, that was rare. But life’s too short, and I wanted to be able to work with these founders.
And as it turns out, it was sort of important early on in weeding out explicit assholes because that was the basis of our Y Combinator community, which is now thousands of founders. Now, of course, all the founders aren’t all running their company anymore, but I would say most all of the founders bring something useful and valuable to the table. So if you ask a question on Bookface, on our forum for founders, someone is going to be there to help you. And it’s amazing. And that all started very early on, there was this culture of older batch mates helping newer ones, and this pay-it-forward mentality where everyone helped one another and rooted for one another and made introductions for each other. And I think it’s a big part of our Y Combinator community now.
How YC Builds Founder Confidence
Lenny Rachitsky: So I wrote down a few of the things that you mentioned you look for, and you looked for in the early days. So let me just share a few of them and let’s spend a little more time here. So you looked for, did the founders get along? Are they committed to the idea? Are they ready to quit their job? Are there any red flags? So is there anything else that you remember you spent a lot of time thinking about or looking for then or even now?
Jessica Livingston: There’s looking for in the application and then there’s looking for in the interview, and now we have software that looks for all of the red flags in the application that I used to do by hand. In the application, I’d look for just weird things, like was there a huge gap in the equity allocation? Did one founder have 99% and one founder have 1%? That’s weird. I’d want to dig in on that. That doesn’t feel right. Are they going to quit their job? Are they going to move to Silicon Valley? What are their current shareholders? Is like 90% of their company already owned by someone else? There all these weird things that we like to just flag. And we wouldn’t necessarily not fund someone because of them, but it’s just more data. So that was in the application that I’d look through all of those.
But in the interview I definitely was sort of, one thing I remember I would always look for was, when you’d have a conversation with us, a lot of times, Paul especially, but Robert and Trevor, would really be getting right into the idea and questioning you, and how do you know this? And what about this? And if a founder would get defensive, that was always a bad sign, always a bad sign. The best founders would say, “Gosh, I have thought about it and here’s what I figured out.” Or, they just have this almost a tennis match and a conversation rather than closing up and feeling like, oh, this person’s interrogating me. You could just sort of, the open-mindedness, the flexible-mindedness of people was really important. I’d get really excited about domain expertise. Like my co-founders, we all loved that. If someone was fixing their own problem in a broken industry, we loved that.
Definitely, I’d look for co-founder relationships. And again, I’m not saying I was always right, but you could tell if… One founder, I’ll give a story, one founder, once we asked a question and one person started to respond and the other founder put his arm in front of him and said, “I’ll answer that question.” And it was just so weird that he wouldn’t let his co-founder speak. We’d have situations where we’d call people like hackers in a cage, where it’s kind of obvious there’d be a business founder, business person, who had clearly convinced a programmer to join the team. They were given, the programmer was given, very little equity and just we called them programmers in a cage, like hackers in a cage. And sometimes that works out, I’m not saying it doesn’t. But I’d always try to observe, okay, does this hacker in a cage have any say in the company, the direction of the product? That sort of thing. Because the programmer needs to have opinions.
Being Fully Committed
Lenny Rachitsky: It’s so funny. I love this metaphor. And I totally get what you mean. I want to unpack a couple of these, because this is exactly where I was hoping we’d go. So this idea of looking for defensiveness and being open to change and being flexible, why do you think that was so important to successful founders? Why did you look for that? Why was that a predictor of success?
The Co-founder Relationship
Jessica Livingston: Several things. First of all, being defensive is really bad, if you’re a startup founder, because you’re always going to get people who question you. And it’s your job to educate them, if it’s a new area, you’re doing something presumably pretty new, you’re always going to have people who question it or say, “That product’s already out there, why is yours better?” You have to educate them. You don’t want to be defensive about it. Also, a lot of times, the first idea isn’t bang right on, the right idea, and you have to be open-minded and maybe adjust it in a certain direction. The famous PayPal story, how it started off being the PalmPilot, or money transfer. And money transfer between the PalmPilots or whatever. And then all the customers were using a janky version on the web, and they were begging for this to be on the web. And finally, the founder said, “Oh, I see what most people want this for.” You have to be open-minded to see what direction really is what your users want. And so if you find someone is defensive, usually they’re not open-minded.
The other thing is that the best founders will want to learn from other people and listen to other people. You talk to the Collison brothers and say something, they ask you a question, they’re listening to your answer. So many founders think, oh, I can’t learn from anyone. But the best founders are always listening and having spirited debates about things. I mean, that’s part of the process. And so I think when someone’s defensive, it’s just a bad sign. So I would look for that.
I loved when I’d find someone sort of showcase that they’d make something happen no matter what; they’re scrappy, they’re hustlers. I remember… Can I tell the story about the Airbnb interview?
Resilience and Resourcefulness
Lenny Rachitsky: Please.
Jessica Livingston: Okay, because that was definitely one I’ll never forget. That was one that was clear the founders were really good. The market had just crashed basically with all the banks going out of business and everything. And so we were only funding startups that we felt had really scrappy founders and could be cockroaches, meaning could live off of very little amounts of money, or could charge customers and make money. And we didn’t fund that many people in that winter ‘09 batch. So we’re being very strict with ourselves, very disciplined about things. And the Airbnb guys came in, and I just remember they had a contagious amount of energy. They just had an energy about them the way that they talked about their product, which was crazy at the time, staying in someone’s bed or airbed. In fact, it’s a famous part of the story, we hated their idea and Paul tried to get Brian and Joe and Nate to change it. So we didn’t even like the idea. But I remember specifically they brought, at the end, Joe brought out these, the cereal boxes, the Obama O’s and Cap’n Crunch’s or Cap’n McCain’s or whatever.
Roots of the Social Radar
Lenny Rachitsky: Cap’n McCain’s, yeah.
Jessica Livingston: Yeah, Cap’n McCain’s. They were saying that they went to some Costco or something and bought off-brand Cheerios and off-brand Cap’n Crunch’s, took them out of the box, put them in this new box, glue-gunned it shut. And I just thought, oh my God, these guys are really going to great lengths for this. And for some reason, it was silly, but it really appealed to me. They’re going to work hard to do whatever they can to make this company succeed. And even though we were skeptical about the idea, I think we definitely made the right bet on the founders, and it was just very clear in that interview.
Training and Validating Your Intuition
Lenny Rachitsky: I’m so happy you shared that story, I was definitely going to ask about it. It’s so funny because I’ve heard that story at least a hundred times working at Airbnb, they tell the beginning of Airbnb every chance they get at every all-hands. It’s like a recurring theme. And it’s great to hear that basically it went exactly the way they describe. Oftentimes, there’s a myth around what happened, but that’s exactly how they describe it.
Moments of Being Fooled
Jessica Livingston: No, it was definitely a whole crazy story and how Paul called them to accept them, and they were on the 280 or something or the 101 and the reception went down. And so he didn’t hear if they were accepted or not. Did he tell that part?
Building Systematic Screening Tools
Lenny Rachitsky: No, I haven’t heard that part.
Jessica Livingston: Oh yeah, that’s part of the story. And they had to keep driving to get to talk to Paul again and find out that they were accepted. Oh, yeah. It was just a crazy interview.
Advice on Social Radar
Lenny Rachitsky: The element of the story I’m also curious about is, the way Joe tells it, is he had the box in his backpack. And as they were walking out, Paul or you is like, “Hey, what’s that? What’s that cereal box doing there?” Is that how it went, or is it more like, “Hey, we have this cereal thing.”?
Jessica Livingston: I don’t think Paul and I looked in his backpack and asked. I think there was definitely some pressure on Joe not to show us the cereal boxes. I think Nate was really down on that, especially. And I think they were walking out the door and they’re like, “Hey, we just brought you a little something.” I think Joe did pull it out, and we had an extra minute or so around the cereal boxes. That’s how I heard about the glue gun story and everything. But I think Joe had been reluctant, but he did it at the end and I think it was a good call.
The Eye-Reading Test
Lenny Rachitsky: That’s so funny. And after that meeting, what was that conversation like between you and Paul? Was it just like everyone’s like, “We definitely got to do this.”? Or was it like you being like, “Hey, these guys are really interesting.”?
Origins of The Social Radars Podcast
Jessica Livingston: No, I think we all liked them. We all liked them. But I remember saying, “We have got to…” I just remember being like, “We’ve got to fund these guys. I don’t know about the idea. Maybe they’ll change their idea, who knows? But they seem really great.” Again, the energy level and the passion with which they spoke about their experience hosting, because they’d been around struggling, but had been a company with an idea for a little while before they applied to YC. We were there basically their Hail Mary, their last resort for them. And so they could tell us about their story about how they hosted the people at a conference, and there was definitely some magic to it, which was convincing.
Emulating the SmartLess Conversation Style
Lenny Rachitsky: Is there anything else along the Airbnb story that would be interesting to share while we’re on that topic?
Jessica Livingston: I mean, the only interesting thing as it relates to being the social radar is that there were just some interviews that I remember because I just thought, this is great. These founders are so good. I’m totally convinced. What they’re working on might not work, but I feel like it’s so worth the bet based on these founders. And that happened. There were definitely a couple other of our most successful companies that I clearly felt that way about. You just feel like they know what they’re talking about, they thought about the problem. They’re not solving this problem because it’s sort of the problem du jour or fun and exciting. Some are very unsexy problems like when Parker Conrad applied with Zenefits, unsexy HR stuff, benefits stuff. But he knew how broken it was and was trying to fix it. And I love stories like that. There was one story in terms of… The one time I did sort of persuade the rest of the group to fund someone was, do you know the company GOAT, the sneaker?
Where to Start Listening
Lenny Rachitsky: Absolutely.
Jessica Livingston: Okay. When Eddie and Daishin applied, they were not doing the sneaker company, they were doing this group sort of book-a-group-dinner at a restaurant with people you don’t know as a way to meet new people. And for some reason, I loved the idea because I thought maybe it could be a secret dating, like a Trojan Horse for a dating sort of site. But I really loved the two founders. And one of the reasons, again, they had this passion about their idea, but they had had this cream puff company before that they had run, and they just told these stories about how hard it was and all this stuff. And I, for some reason, just thought, these are hustlers. These guys are scrappy. They’re going to make this succeed. And they didn’t make that company succeed, but they pivoted and made GOAT succeed and it’s doing really, really well. And I remember that one I definitely had to convince… I mean, not that Paul, Robert and Trevor didn’t like them, but I think they really didn’t think the idea was that great or just sort of were meh. I was like, “We have to fund them.”
Takeaways from Interviewing Founders
Lenny Rachitsky: I love sharing these stories. If you have more to share, please keep throwing them out there.
So a few things I’ve noted so far, of things that you look for, and I think it’s important to note this is very early stage evaluation where the founder and the team is, it’s incredibly important, because the idea often shifts.
Jessica Livingston: Oh, yeah. This is as early as it gets, Lenny.
Memorable Interview Stories
Lenny Rachitsky: Yeah. Oftentimes, just an idea, I imagine.
Jessica Livingston: Yes.
Running a Podcast: Key Insights
Lenny Rachitsky: So a few things, so far, things that you found to be really valuable to look for. One is this idea of just making shit happen, showing signs of being hustlers, just getting shit done, Obama O’s, things like that. And then I think along the same lines, just passion for this idea and just like almost charisma. Is that how you think about it? Or is it just like…
Top Book Recommendations
Jessica Livingston: I hate using the word charisma because there are a lot of charismatic people who are full of baloney, and are just doing a startup because it’s a cool thing to do now. And I wouldn’t want anyone to get fooled by charisma. There has to be some substance behind that charisma. Of course, we all love talking to more charismatic people than less, and I’ve certainly talked to my fair share of totally uncharismatic people, but sometimes they’re really good founders too. If they know what they’re doing and care about the user and are fixing a problem that they have a deep connection to. So I don’t want to say someone who’s charismatic, but it definitely helps because, as you know, as a founder, you have to do a lot of sales and you have to recruit people and you have to convince investors to fund you and you have to convince users to use your product and all of this stuff. So it does help being charismatic, definitely.
Movie and TV Recommendations
Lenny Rachitsky: Okay. So there’s being super hustler, making shit happen. Domain expertise, something you’ve mentioned a few times. Just like having deep domain expertise in an area, and I think that’s probably where they probably don’t pivot oftentimes, where they’ve actually have experience in that specific problem.
Jessica Livingston: They might pivot a little bit, they might pivot a little in terms of the actual solution. They might be trying to solve a problem and the first attempt doesn’t really work. I haven’t mentioned earnestness though.
Personal Life Motto
Lenny Rachitsky: Oh, do tell.
Biggest Influencer in Her Career
Jessica Livingston: Earnestness is one of the most important because earnest, sort of to me, is bucketed with authenticity. And to be a successful startup founder, you have to care so much about the problem you’re trying to solve, the users you’re serving and being earnest about it is so key to success. There are so many wannabe founders, so many people doing it because it’s cool or they think this idea is cool, but they don’t really, deep down, have what it takes. And I think we always try to fund earnest people.
Funny Stories from Early YC
Lenny Rachitsky: What does earnest look like in practice? And how does that come across?
Jessica Livingston: I think it means being sort of humble about… And if you get asked a question in the interview and you don’t know the answer, they say, “I don’t know the answer to that. I’d have to think about it.” Or, “I don’t know the answer. I’ve given it some thought and here’s what I have come up with.” And they’re just honest about things, and they’re not trying to do the whole smoke and mirrors thing, which we’ve definitely gotten people like that, that avoid the question or are doing it for the wrong reasons.
I remember there was one group that were 45-year-old men and they were building an app for teenagers in fashion. And I remember just thinking, we were asking them, “Why have you chosen teenagers in fashion?” And it was so clear that they thought they could make easy money, and it wasn’t because they cared about fashion. It wasn’t because, “Oh, I have a daughter who’s really into fashion and I’ve seen this need.” It was just like, they made up the idea. And that is not earnest, that is not authentic to me.
The Moment YC Truly Succeeded
Lenny Rachitsky: You talked about it, so there’s this earnestness you look for, also not being defensive. There’s this also spectrum of confidence and people believing in what they’re doing. Do you have any thoughts on just how to find that? What does that look like when they’re too defensive versus they’re just confident and then they know what they’re talking about?
Jessica Livingston: Confidence is good. You definitely want confidence. It’s hard to… I think you can see it when you experience it. Like someone who’s confident in answering your questions but isn’t defensive, there’s definitely a difference. And I don’t know, this is why I’m saying it’s sort of hard to articulate these things, but confidence means you can say, “I’ve thought about that and I don’t know the answer.” That’s confidence. And they’ll say, “But here’s what I do to try to figure it out. Here are my plans to address that.” Confidence, I should have put that upfront because that’s very important, especially when it comes to fundraising, you cannot go into an investor meeting lacking confidence. You can come into YC’s interview lacking confidence, but we will then help you in the next three months to gain more confidence.
And by the way, one of the things we do to help people gain more confidence is to make them believe that their startup is a great investment, to help them create a startup that truly is possibly going to make money or at least worth being a good bet. That’s the thing, early stage, the best you can offer is like, “I might not succeed, but I’m definitely a good bet.” And we help them with their product, we help them with their ideas, and we help them that, by demo day, they can get up on stage and legitimately say, “We’re a good bet and here’s why. Let me tell you about our idea.” And so we definitely help with confidence.
Innovation Through Ignorance: Batch Investing
Lenny Rachitsky: Awesome. A couple other things you mentioned earlier, just to unpack a little bit. So being committed, something you look for, and co-founders getting along. In terms of committed, I imagine, these are very practical things. How are they actually going to stick to this? Are they actually excited to work on this? Maybe talk about that a little bit.
Jessica Livingston: We all know how hard startups are, but I think you don’t really know how hard it is until you actually do it. A lot of people would start a startup still having a job at Google or wherever, and they do it on the side. I do recommend, if people are just getting started and don’t want to raise money yet, starting it on the side is a great way to get going, but at some point you have to commit, you have to burn the boat, because we found that founders who were still getting a paycheck and health insurance, once the going got tough, they did not quit their job. And you sort of need that desperation like, “I have to make this startup succeed because it’s my job.” Not like, “Oh, I’ll just stay at Google.” You need that. And we found that founders who weren’t leaving their jobs, it was just not working out. Or that co-founder would always wind up leaving the company because they didn’t want to actually leave their job.
And that’s fine, there are people that can’t leave their jobs for financial reasons. That’s fine. You just shouldn’t be starting a startup if you’re not going to be prepared to leave your job. So that’s the leaving of the job thing. And the co-founders getting along, oh my. I spent a lot of my time at Y Combinator when I was there all the time, full time, mediating co-founder disputes. And so many startups died or had near-death experiences because the co-founders didn’t get along or broke up. It just happens all the time. And so that’s why I think, during interviews, I was desperately trying to search for any clues that the co-founders didn’t get along, or if they blatantly contradicted each other. But you could also tell if they were answering, finishing each other’s sentences.
I love co-founders that have a history together; either they went to school together, they went to college together, work together, maybe they’re siblings. Because when you have a long-term relationship, you trust each other and you know each other’s weaknesses, and you’re usually on the same page with your aspirations and everything. It’s really scary when two founders get together just to start the startup and don’t have any history. Massive red flag. Sometimes it works out like in the case of Dropbox, Drew and Arash both went to MIT, but I think they didn’t know each other before they started Dropbox, and it worked out. But most of the time it doesn’t.
Conclusion and Recommendations
Lenny Rachitsky: So we’ve talked about co-founders getting along, looking for defensiveness, domain expertise, the sign of making shit happen, earnestness. Is there anything else that we’ve missed that you look for in the founders that tell you maybe we should, maybe we shouldn’t?
Jessica Livingston: Relentlessly resourceful. Paul wrote a whole essay on that. Every founder is different, I never try to say, “Oh, this person doesn’t have this. I’m not going to fund them.” You always have to… Everyone’s different. But I mean, you’re an investor. I’m curious, do any of these things surprise you or do you care about these things too?
Lenny Rachitsky: No, absolutely not. Absolutely. And I actually try to avoid pre-seed and early stage because I’m not amazing at it, maybe. This is why I want to learn how to build my social radar skill.
Jessica Livingston: Oh gosh, okay.
Lenny Rachitsky: Yeah. Tough. It’s so tough. It’s like so few things actually work out.
Jessica Livingston: Well, it’s because you don’t have a lot of data. If someone is just applying with an idea, you have very little data. You can look at where they went to college, what have they built in the past, that’s always a great predictor of their ability. And so on the YC’s application, we ask them, “What project have you worked on before?” Or whatever. But it’s really hard to tell when you’re the first investor.
Lenny Rachitsky:
When did you first notice that you had this social radar-ish skill and you’re better at this than other people?
Jessica Livingston: Paul used to always call me Detective Livingston. Before I was a social radar, I was Detective Livingston. I cannot help myself noticing weird things, just dumb things, like if Paul had on a yellow T-shirt and then an hour later came in with a blue T-shirt, I’d be like, “Why do you have a blue T-shirt on?” I have to understand what happened in that hour where that T-shirt is different. Or people’s what, their relationships, what drives them? I was always like this, and I think it goes back to my childhood.
I spent hours and hours on the phone with people, with my girlfriends, dissecting situations, and then all through high school, and college, I mean the amount of time we wasted discussing social matters with people, and boys, and things like that. It was just frightening how much time I wasted, but I just was genuinely interested in it. And what drives people and why did this happen? I don’t know if I ever noticed I did this, but it was just, my point is, it’s always been a part of me. And I definitely notice and having an aversion to phony people. I always have. I’ve never been one to fall for someone who’s super phony and tried to have them as a friend or anything. I just can tell, and ugh, I hate it.
Lenny Rachitsky: Do you feel like it’s almost all genetic or do you think there was something in your childhood that pushed you to be good at this?
Jessica Livingston: I don’t know. I really don’t know. So this is why I think I’m going to be a bad guest, because I can’t give a practical understanding. I mean, I don’t really think… I can’t say other people in my family are like that, and I can’t say that it was part of my upbringing. I just notice these things. I don’t know. I should be paying attention to other things, but I’m not, but I’m paying attention to this. I’ll give you an example with you.
Lenny Rachitsky: Please.
Jessica Livingston: So I looked up your bio to read a little bit about you, and I loved the Dalton Caldwell Podcast. I listened to that.
Lenny Rachitsky: Fourth most popular of all time.
Jessica Livingston: Dalton’s was?
Lenny Rachitsky: Yes.
Jessica Livingston: Oh, go Dalton. That’s awesome. Yeah, it was really good. I learned a lot from it. I love listening to Dalton. But what I really want to know about you is, on the release that you sent, or on the instructions for this podcast, you said, “There might be some edge cases where your podcast isn’t good enough to go out. We just want to warn you.” And all I could think of is, what prompted that? There has to be a story of what prompted that. No one else would pay attention to that, but I’m just so curious. It’s so weird. I’m just a weird person like this.
Lenny Rachitsky: Yes, I did add that. There’s a story, basically, it was just an episode that wasn’t amazing and we didn’t have that caveat in the prep beforehand, and it felt bad to tell the person.
Jessica Livingston: See, I knew it. I knew that that had happened.
Lenny Rachitsky: That’s exactly right. Is there kind of a way you’ve thought about honing this skill over time? Once you kind of got a sense, “Hey, people keep telling me I’m really good at this.” Is there something you’ve done to help strengthen it?
Jessica Livingston: No, but one of the things I do try to do is sort of reinforce. Sometimes I’ll have a feeling about someone, maybe we fund them, maybe we don’t. I’d sort of like to know what happens a few years later. I like to follow up. There definitely have been some situations where I haven’t liked someone that we funded and it’s taken 5 to 10 years before they failed. And in some cases, for a bad reason. Where I’ll say, “Oh, thank God, I was right about that. I did have this feeling.” Or, “I knew they’d be successful.” Like the GOAT guys who I was saying before, there was definitely a period when Grubwithus, their first startup wasn’t doing well, and they were starting, that maybe some people would’ve given up on them. And now I can say, “I was right about them. That feeling was right.”
So I do try to sort of follow up with some of the really strong gut instincts that I had, to see if I was right. Often, when I have a gut instinct, it’s like a negative thing. So we wind up not funding someone. So I really need to know if that person went on to be super successful. And I will answer your question right now, there’s no one that I had a strong dislike for that I sort of said, “We should not fund them,” that has gone on to be a super success. Thank God.
Lenny Rachitsky: Wow, interesting.
Jessica Livingston: I mean, it doesn’t happen all the time that I really put my foot down, but sometimes I have.
Lenny Rachitsky: And this feeling, is it like a visceral body thing for you? Or is it like intellectually, you notice, “Hey, this guy’s interrupting her and this person doesn’t…”?
Jessica Livingston: More intellectual. But it does come from inside. I don’t know how to hone it. It has to come naturally. You have to have a natural interest in people. And so I’m sometimes not listening to all the words and I’m sort of just observing them, I don’t know.
Lenny Rachitsky: Have you ever been tricked by someone where you didn’t see something you should have seen? Is there anything there?
Jessica Livingston: Oh, yeah, for sure. I can’t really talk about the times I have been tricked just because I don’t want to say anything really negative about people, but… Well, there was one example that I do feel comfortable sharing. Ilya Lichtenstein of MixRank. Do you know the guy that stole billions of dollars in Bitcoin from a crypto wallet? Do you not know this crazy, crazy story?
Lenny Rachitsky: Please share.
Jessica Livingston: I think he’s in the joint now. He was definitely convicted of this, and his wife, and they stole billions of dollars. And I definitely don’t remember thinking anything bad about him or thinking he could be that kind of person. So that definitely, there’ve been some doozies like that, where, did not see that one coming.
Lenny Rachitsky: Oh my God. I think what’s extraordinary about the fact that that happens rarely is that your interviews are 10 minutes long, and so you have very little time to actually find all these things. And plus, the actual product and the idea and growth strategy and all these things.
Jessica Livingston: Well, you find a lot can come in reading the application. That’s a lot of legwork at the beginning. You read the application. But then the 10 minutes is kind of as long as you need, in most cases. Because we found when they were longer, like 20 minutes, you’d know in 10 minutes and be twiddling your thumbs trying to get through the interview for the next 10 minutes. So we kept them short so we could interview more people. But there have definitely been cases where we’ve interviewed people, accepted them, and then very soon afterward, we’re sort of like, crestfallen like, “Oh, these people are very limp. What were we thinking?” Definitely, we’ve been tricked in that respect all the time. Or, “Oh gosh, they seem so impressive in the interview and now they’re just posers who can’t really do anything.” Definitely, I’m tricked all the time in little ways. Or, I didn’t notice two founders didn’t get along and then one co-founder goes missing a week into the program or something crazy. There’s all sorts of crazy stuff like that that happen.
Lenny Rachitsky: I think in the game you’re playing, I would expect some things to slip through.
Jessica Livingston: Yeah.
Lenny Rachitsky: You said that there’s been kind of an operationalization of some of the things you used to look for in founders, now that you’re not actually in the process. Is there a Jessica-as-a-service sort of thing? What kind of stuff have they built that looks for the sorts of things you used to look for in the interview process?
Jessica Livingston: No, it’s all just stuff in application that automatically flags certain things. I actually don’t remember all of them, but it’s just, all it is, is a, “Please pay attention to this, reader of the application.” It’s not, “This disqualifies anyone.” It’s, “Just please pay attention.” And those are things like I mentioned, a really crazy equity structure, founders not quitting their job, things like that, that it’s important that someone is voting on them and then interviewing them knows. Because I would often, some of the questions I’d ask at the end of the interview, I’d say, “It looks like you have 90% of the stock and your co-founder only has one. Can you tell us why that’s the case?” And maybe they could make a case for it, who knows? But at least I’d ask. So the flags just say, “Pay attention to it.”
Lenny Rachitsky: Amazing. So if we were to zoom out, in early stage investing, the main thing you need to get right and evaluate as the founder, the social radar skill that you’ve had from childhood is such an incredible advantage in doing this well, and you could basically say YC is what it is because of this unfair advantage that you all had in the early days. I’m guessing many people listening to this are like, “We need a Jessica on our team. We need to build this skill ourselves. We need to figure out how to integrate social radar into our process.” I know you’re going to hate this question, but just, do you have any advice for people that want to try to build the skill, get better at this, notice some of these things?
Jessica Livingston: I really think that our advantage was that my three co-founders were deeply technical people. And I think a lot of investors back then weren’t, didn’t have that background. And I think that that background really helped YC choose good founders. So I don’t want to make it sound like it was that big of a deal, but advice? Advice for how to hone… I mean, I think just try to pay attention to subtle cues. If you really feel like, gosh, I’m so clueless about these things, try to just tell yourself, “Okay, I’m going in to evaluate these founders, evaluate this investment opportunity. I know I’m bad at these kind of judgments. I’m going to remember, do they seem like they get along?” Because there are no trick questions. I don’t have any trick questions that you could ask, or it’s just paying attention. Have a conversation.
Do they understand their product well? Are they defensive? Maybe have your own little checklist that you think about. You don’t have to have it written down, but you think about, and then afterward, you spend some time thinking, were they defensive? When I asked them why this is better than the competitor, how did that go? Or ask them, maybe do have some questions, if you don’t know how long they’ve known each other, ask them that question. “How did you two meet? Have you ever worked together before? How’s it going?” Just be a little bit more conscious about asking these types of questions to reveal some key information for your investment decision.
Lenny Rachitsky: That was an awesome summary of a lot of the stuff we talked about. If anyone ever doubts that you are very good at this, Paul tweeted this quiz, the Reading the Mind in the Eyes quiz, that I took, it’s incredibly hard. You basically see a bunch of eyes and you’re supposed to judge their emotion, and it’s really hard. And you got 36 out of 36, which blows my mind.
Jessica Livingston: I did nail it. I do have to tell a funny story about this.
Lenny Rachitsky: Please.
Jessica Livingston: So Paul, sort of late at night, and he emailed me, because I had gone to bed, but I had my thing, and he emailed me. He’s like, “Check out this quiz. I got 25 out of 36. What can you get?” So I got my computer out because I was like, I have to beat Paul. And I did it, and it was really hard. They’d only show the eyes and then it would say, what is this person thinking? Are they happy, sad? But some of them were really hard to distinguish. Are they irritated or are they angry? It’s kind of hard to tell the difference between irritated and angry. And I remember looking into these people’s eyes saying, “What are they trying to communicate to me? Are they irritated with me or are they mad at me?” Kind of thing.
And as I went through, it would tell you if you got it correct. As I almost got to the end, I was like, “Oh my God, this is going to be a near-perfect score. I have to nail this.” And when I got 36 out of 36, I was like, “Yes.” And I told Paul, he tweeted it. We then, a week later, had this YC event in London, and I swear to God, about 10 people came up to me to talk about this eye quiz and how they had not done well, and what was my secret? It was very amusing. I never thought that anyone would think it was that interesting.
Lenny Rachitsky: I love that there’s this thing that totally shows this skill you have that is better than everyone else. I took it, all my friends have taken it after that tweet, and the highest we’ve gotten is 31 of all the people I know.
Jessica Livingston: Really?
Lenny Rachitsky: And I think when people take it, we’ll link to it, they’re going to be like, “How can you get 36 out of 36? Impossible.”
Jessica Livingston: You have to look into their eyes and say, “What are they trying to tell me?” I hope you’re not trying to tell me you’re full of shit with your eyes.
Lenny Rachitsky: I’m feeling despondent. Just kidding. That’s one of the options. I’m like, “What does that even mean?”
Jessica Livingston: I know. Well, that’s the other thing I told Paul, also the challenge is, you really have to understand what each feeling, what that word means. He’s like, “Oh, that didn’t even occur to me.” Because he’s such a word person and knows the exact definition of every single word. But I thought some people will struggle understanding the complexities of the emotion.
Lenny Rachitsky: With the words, I almost felt like I had to do what you did where just like, “What does this word feel like when I’m reading it? Despondent, let’s see if these eyes are despondent.” I love that trick you shared. So basically you looked at the eyes and you’re like, “What is this person trying to tell me?”
Jessica Livingston: Yeah, that’s the best I could do.
Lenny Rachitsky: Amazing. So we’re going to link to that quiz. I’m curious what people, if you take it, please leave your score in the comments, see if anyone can get anywhere near Jessica’s score. Okay. So speaking of social radar-ing, you have a podcast called The Social Radars.
Jessica Livingston: Yes.
Lenny Rachitsky: Let’s talk about it.
Jessica Livingston: Yes, okay.
Lenny Rachitsky: First of all, just why did you decide to start a podcast? There’s a lot of podcasts in the world. What made you decide to start one?
Jessica Livingston: Well, I’m really excited that you’re asking that question because no one has ever asked me about The Social Radars. Yes, I mean, it’s pretty new, but we launched last year. I decided to start The Social Radars because I live off in the English countryside, not really as connected as I’d like to be with Silicon Valley, partly by choice, but I do miss it a lot. And I was finding that as I was catching up with YC alumni that would come visit or I’d see, I just loved the conversations we were having, and I missed that. I missed that connection with these people, and sort of sharing their stories of triumph and failure in some cases, but mostly triumph. At the same time, I became obsessed with this podcast called SmartLess. Have you ever heard of it?
Lenny Rachitsky: I’ve heard of it, haven’t listened.
Jessica Livingston: Okay. So just for the listeners, it is a podcast hosted by three actors; Jason Bateman, Will Arnett and Sean Hayes. And they invite Hollywood people, actors, directors, musicians, sometimes athletes, on the show. And the thing is, one person, one of the hosts invites the guests, the other two don’t know. So there’s no preparation, and it’s the most fascinating thing. I love movies and I love television, and I can tell you another weird eccentric gift of mine is I remember every name in Hollywood and know all their children and all this stuff because I’ve been reading People Magazine since I was 13. So I loved, you’d learn so much about the actors as people because they weren’t talking from a script or their media messages for promoting a movie. It was like just genuine conversations. Most of the time these actors knew the people and were friends, and I just found it fascinating. I could not stop.
And I thought there should be a really informal conversation like this with startup founders so people could understand the people behind the startups. And it’s not too scripted and not too, maybe, I don’t want to say professional, because I hope it’s professional sounding, but it’s very conversational and authentic. I was trying to mimic that a little bit. I convinced my colleague and friend, Carolynn Levy, who of course has a full-time job being one of the amazing lawyers within YC, and she’s super busy. I convinced her to do it with me so I could have a partner in crime. And then we just started and I said, “We’ll do a few episodes, see how it goes, and we’ll keep going if it’s fun.” And I have had so much fun catching up with all the people I’ve interviewed. At this point, I forget how many podcasts I’ve even done, but maybe-
Lenny Rachitsky: I think about 27-ish.
Jessica Livingston: 27 that have launched yet, and there’s a few coming out. Season three, we’re still in the middle of that, and still editing some and doing some. But it’s been so much fun and I love it, and I hope that people enjoy listening. I hope I’m not just working this really small corner of the room. I hope people enjoy unstructured conversations. But people open up to me though, because what I copied from SmartLess that I liked, they’d say, “Hey, remember when we were at that Oscars party and this happened…” Because they had that relationship with the people they’re interviewing, in a lot of cases, I feel like I’ve had that with a lot of people I’m interviewing and I could say, “Hey, Brian, remember when you interviewed and brought the cereal boxes?” And he could tell, he shared that story. I don’t think I knew it before then that they were on the 101 and the phone went out, the reception went out before Paul said that they were accepted. So I learn a lot, and it’s really just fascinating to me.
Lenny Rachitsky: Well, it’s an awesome podcast, I’ve been listening. I’m going to just read some of the guests that you’ve had on, just so people get a sense of who you’re interviewing. So you actually just had Paul Graham on the podcast. He does very few podcast episodes. So that’s an unfair advantage you have there. Patrick and John Collison, Brian Chesky, you mentioned Brian Armstrong, Emmett Shear, Tony Xu, like epic people.
Jessica Livingston: Emmett Shear, by the way, the week after he was named OpenAI CEO for like 72 hours, that one launched. I was like, I could not have planned that timing better.
Lenny Rachitsky: Is there an episode you’d recommend people start with if they were start to explore your podcast and get into it?
Jessica Livingston: Honestly, I truly believe this, I’m not BS-ing you, I think they’re all really, really good, and there’s so many interesting takeaways from every single one. If I were coming to it for the first time, I’d probably choose, I’d look at the guests and say, “Who am I interested in? Have I stayed at an Airbnb and I want to learn more about that?” Or, “Do I use Reddit?” Just see who the guests are and start with someone you’re kind of interested in, and I guarantee you’ll learn more about this person.
Lenny Rachitsky: So across the podcast episodes you’ve done, I hate when people ask me this question, but I’m going to ask you this question. Is there any big lessons you’ve learned, any stories that have stuck with you? Any takeaways so far from interviewing all these incredibly successful founders and people?
Jessica Livingston: My God, I love that question. I don’t hate that question.
Lenny Rachitsky: Okay, I’m glad.
Jessica Livingston: I could talk for an hour just on… I want to learn from you as an expert podcaster, because I’m still a noob here. What I’ve learned the hard way, and you probably will nod your head when I say this, is that I talk way too much. I’m a huge windbag and I hate… I don’t notice it now when I’m just talking to you and going off and talking, talking, talking. But when I’m editing the podcast and I’m listening to myself ask a question in 20 sentences when I could ask it in two. So I’ve really had to train myself to keep things short. You want regular short dialogue, you know this, but you also have to interrupt guests if they’re going off too much. So the talking of the hosts should be frequent but short. That’s the lesson that I’ve learned.
Lenny Rachitsky: Totally agree.
Jessica Livingston: In terms of content, every single episode is a gem in its own right, and there aren’t massive lessons because they’re all sort of specific to that person, and I never know exactly which direction we’re going to go in when we get into things. But it was interesting. There were definitely some themes with Adora Cheung and Tony Xu of DoorDash where they said they really made a mistake early on scaling into different cities before they had nailed the original city. And that’s an important lesson. There’s lessons for everyone, I think. In addition to really getting to know these founders, their personal side of their personality, there’s some great lessons that they all tell.
Lenny Rachitsky: I love these lessons. Is there anything else you’ve learned about interviewing? That’s something I’m always trying to get better at. I love this point you made. I say the same thing to every podcaster. You talk too much as a host, you should let the guest talk. Just ask the question and let them talk. Is there anything else that you’ve learned about just how to interview more effectively?
Jessica Livingston: Remember, I’ve been interviewing people since YC started because I was working on Founders at Work simultaneously when we started YC, and so that was a collection of interviews. And back then, I can’t say I was that good at it. I’ve gotten much better. And then I’ve since gone, I used to do a lot of interviews at startup school on stage with people, and now the podcast. I think one thing that is that the guests trust me. They trust that I’m not going to try to have a gotcha moment. I’m not trying to lure them into saying anything controversial. Do I love it when they say something that hasn’t been said before? Yes. But I’m not trying to trick them.
And just like you, I tell them, “You will have a chance to review this before it goes public.” And I think that disarms people and they say, “Okay, I can open up because I know if I regret saying something, it’s not like talking to a reporter who’s going to publish it.” I care about them. I care about making them look good, and I’d never want to betray their trust, and they know that. So that’s part of it too. For me, with the podcast, I have some questions that I do ahead of time just so I have something down, but I also just let the conversation go where it’s going, and we get into some random tangents that I find are really fascinating.
Lenny Rachitsky: Is there a story that stand out to you just that sticks with you from the interviews that just like, “Wow, that was such an incredible story someone shared with me,” or, “a lesson learnt.”?
Jessica Livingston: The podcast that really sticks with me is the Parker Conrad episode, of Rippling, but we spent a lot of time on Zenefits because if you didn’t follow that story years ago, the press annihilated him. And in talking to him, I learned why. There was a smear campaign paid for by someone still at Zenefits. There were legal threats made to force him to sign this legal document that would allow them to have a non-compete in California so that he couldn’t another company, basically making his life miserable, disparaging him. Stories planted in the press. And I had him come on and I had him tell what really happened.
And even I, who have seen so much shit behind the scenes with startups in Silicon Valley over the years, stuff you just couldn’t believe. This was unbelievable. And the thing that really sticks with me is that no reporter ever, maybe no reporters listened to it, but no one said, “Hey, I got that wrong years ago. I shouldn’t have written that. That wasn’t true. Let me set the record straight.” So he doesn’t care. Parker’s moved on, he’s successful with Rippling, he doesn’t think about this stuff. But I do. I care about justice. And it was a horrible thing that was done to him and it affected his health, it affected his life, and I just am glad to have sort of been a conduit to set the record straight.
Lenny Rachitsky: That’s an awesome episode maybe for people to start with if they want to check out the podcast. And then generally, I just love this rise of ways for tech people to share their story without this drive to create clicks and create gotcha moments and things like that. Just this, I think people call it techno optimism, this idea of just like tech is great, technology is doing great things for us, let’s just tell these stories in a really positive way versus look at all the harm they’re causing, technology stop, slow it down.
Jessica Livingston: And I just want to have conversations that I personally find interesting. I’m very selfish about it, Lenny. As long as I have an interesting conversation, I tell Carolyn this all the time, as long as we have 20 listeners, that’s all I need. 20 really interested listeners, we’ll keep doing it.
Lenny Rachitsky: I love that attitude. I wish I had that same feeling. What I look for is, is it growing? That’s the thing. I’m like, is it growing at least? If it’s growing, no matter what it is, I’m feeling good.
Jessica Livingston: I need to be a little bit more like that. I don’t know any of my statistics. What statistic, you tell me as an experience podcaster, what statistics should I have taped up to my mirror every day and track?
Lenny Rachitsky: There’s the correct one and there’s a simple one that I look at, which is just downloads of the episode. It’s the most basic one you see everywhere. And downloads is a weird one because they might download and not listen to it, but that’s just the one that podcast platforms tell you how many people have downloaded it. And that’s the one that just tells you generally, are people listening? Are people continuing to listen? Did they remove it from their phone? In theory, you should be looking at retention like how many people are finishing the podcast episode?
Jessica Livingston: Can you tell that though? I thought these platforms don’t share that with you.
Lenny Rachitsky: Some do, some do. Spotify gives you some of that. Apple, gives you. The worst part about podcasting is the analytics are extremely bad and inconsistent, but there are some of those stats. The other one, okay, here’s one to pay attention to, is number of subscribers on the different platforms, people that follow you. That actually is a really important metric to watch.
Jessica Livingston: Number of subscribers, okay. One thing I also, this is just my personality, I can’t bring myself to do what I want to, is ask people if you like The Social Radars, please subscribe and leave a rating and a review. I would do anything to have people leave rating and reviews.
Lenny Rachitsky: If you’re listening and you either checking out the podcast or you’re already a listener, please leave a rating and a review and subscribe and follow.
Jessica Livingston: Thank you. Can I ask you a question about podcasting really quickly?
Lenny Rachitsky: Sure, let’s do it.
Jessica Livingston: When you do a podcast, after you hang up with a person, can you tell, do you have a gut instinct like, “Oh, that was a really great ”?
Lenny Rachitsky: What’s interesting is, the ones that I sometimes think, holy moly, that was incredible, don’t do as well as I would think. And sometimes ones I think didn’t go amazing, actually do a lot better than I think. And I think there’s a difference between the energy and the fun of it versus the content and the interesting value of the actual conversation. And so sometimes you feel like that was so fun, so good, I loved it, but people are like, “Nah, I didn’t learn anything.” So those are interesting. That’s something I’ve learned.
Jessica Livingston: Okay. Yeah, because people come to yours expecting to learn things. Now I’m a little nervous, I’m going to get axed because I’m not teaching them anything valuable.
Lenny Rachitsky: You’re so modest. This was incredible. I think we’ve taught people a lot of really important and really actionable things and I know you don’t think you did, but you did. And with that, we’ve covered a ton of ground. We’ve talked through every single thing that I was hoping we talked through. Is there anything else you wanted to share or maybe leave listeners with before we get to our very exciting lightning round?
Jessica Livingston: No, I mean, honestly I can’t think of… I think I windbagged enough.
Lenny Rachitsky: This was incredible. You talked exactly the right amount of time. With that, we’ve reached our very exciting lightning round. I’ve got six questions for you. Are you ready?
Jessica Livingston: Ready as I’ll ever be.
Lenny Rachitsky: Okay. First question, what are two or three books that you recommended most to other people?
Jessica Livingston: Well, I definitely would recommend my first, second and third books would all be P.G. Wodehouse books. Do you know him as an author?
Lenny Rachitsky: No.
Jessica Livingston: Ask Jeeves. Okay, so he was an old school author and he wrote the Ask Jeeves books about the Butler and Bertie Wooster.
Lenny Rachitsky: Not the search engine.
Jessica Livingston: They’re so funny and fabulously written. His use of words makes me laugh so hard. And so I would specifically recommend the starter books that… He wrote tons of books and he lived till he was like a hundred. Start with Very Good, Jeeves or Right ho, Jeeves, Carry On, Jeeves. Those three are really good books. And then I tend to read, so Paul’s the big reader in the family, he reads riveting books on Roman grains and anything that has to do with medieval history. I tend to read biographies of people, especially musicians, especially English musicians, strangely. And so I’ve recommended, to a lot of people, if you really want a good autobiography, because I sometimes hate autobiographies because I feel like people hold back and don’t really share everything. Keith Richards, his autobiography called Life, is really good if you’re a fan of the Rolling Stones at all. That was really good.
And then I recently read Barbra Streisand’s biography called, I think it’s called, My Name is Barbra something, and I kept thinking as I was reading this, every female founder should read this book. And you’re looking at me like that’s so random, but it’s because she was such a success within this totally male-dominated world of Hollywood and just treated like garbage and dismissed and called a diva when she was very particular about something. Whereas, a man would be called a great director and she was called a diva, and I felt like every woman should just read this to inspire them. It was such a great book. Long, but very good.
Lenny Rachitsky: Incredible recommendations. Next question, do you have a favorite recent movie or TV show?
Jessica Livingston: I don’t tend to watch recent movies. I watch old school movies from the 50s through the 90s and stuff. My favorite new TV show, just off the top of my head right now, is Clarkson’s Farm. Have you heard of that, on Amazon?
Lenny Rachitsky: Nope.
Jessica Livingston: Jeremy Clarkson, he’s in the show called Top Gear. I don’t watch that. But he lives out in the English countryside. He has a farm, and he decided that he’d farm it. And the whole show is about him getting into this business that he knows nothing about, everything goes wrong, but it is hysterical and heartbreaking at the same time. I’ve learned so much about England and about where I live and the crops that are grown, and how hard it is for farmers. He’s really shone a light on the difficulty of being a farmer these days and it’s fabulous. Clarkson’s Farm. And it has some bad language in it, but I do recommend that kids watch it, because it’s just a good show to watch as a family if you can deal with a little foul language. The Brits drop a lot of F-bombs.
Lenny Rachitsky: Do you have a favorite life motto that you often come back to, share with people, find useful in work or in life?
Jessica Livingston: It’s so boring, but I always try to treat people the way I’d like to be treated myself, really, is fundamental life lesson.
Lenny Rachitsky: It’s like boring but so powerful and important. And I try to live that same way. And I think it’s a good reminder to people, sometimes the most, I think it was Michael Pollan had said that, “Cliches are cliches because they’re so true.” They’re so true, we’re tired of hearing it. Sometimes it’s important to be reminded of them. Who’s most influenced you in your career? Who do you think of when you’re like, this person’s really had the most influence on me?
Jessica Livingston: In my career, I definitely have to say my husband, Paul Graham. I’ve just learned so much from him over the years, and he’s such a good person and I think people who know him, all know that he is. It’s just, he has such a big online personality either through Twitter or through his essays. And so he has a lot of people that don’t like him, because he also speaks what he believes. And he is not afraid to say anything if he believes it’s true and needs to be said. Whereas, I’m the exact opposite. I’m like, “Oh, I’m not going near that. I’m not touching that with a ten-foot pole. I don’t even want to get in someone’s crosshairs or fight with someone.” And I admire that so much. There’s so much that he’s done with Y Combinator and just in our personal life that is just so admirable and I’ve really learned a lot from him.
It’s such a boring thing to learn from your husband, but at the same time, I’m going to extend this, I’m going to windbag a little bit longer. I have learned so much from the founders that we funded. Some of them are just incredible people and have been through so much and survived so much and built these amazing companies that I couldn’t have even imagined when we funded them, that these companies would be as successful as they are, and they’re all, so many of them, are just great people. And they now teach me things, honestly. Like Brian Chesky teaches me things. The student has become the master. He knows so much more about me and running a business, and I often will go to him for advice. And so I’m really lucky to be surrounded by so many smart people in the startup world, because as a startup nerd, I could talk about startups and think about them all the time, and it’s so great to have all these people around sort of lifting me up.
Lenny Rachitsky: Would you believe that a cereal experience led to a 92 billion business today? I just looked it up, how big they’ve gotten.
Jessica Livingston: Honestly, I wouldn’t. I wish I could say, “Oh, I knew they’d be this big.” But the truth is, with all of the super successful startups, yeah you can remember feeling very positively about them and certainly feeling like, as they went along in the first few years, like they’re doing really well, they’re really determined, they’re doing a great job, but you just never really think. They themselves, probably didn’t realize that they’d ever be that big. Let’s face it. That’s just the way startups are.
Lenny Rachitsky: Okay. Here’s the actual final question. Is there a fun story of early days YC, whether it’s with Airbnb founders or Paul or anything that comes to mind as just like, wow, what a different time that was, or what a surprising thing that happened then?
Jessica Livingston: It’s funny you ask, because actually one of my ideas I’ve had lately is that I want to start thinking about writing sort of a YC biography kind of book. I don’t know when the time is, but the point is, I have to remember things because it’s hard. When it’s been 20 years to go way back, you have to remember specific things that happened. YC, I just remember the early days being so magical and so pure. When we started, no one knew about us, no one was bothering us. We just did what we were doing with no distractions. We were helping, albeit a very small group of founders, eight in that first summer, we were just doing what we loved doing and growing organically. And no one was scrutinizing us or blaming us for things or writing negative news stories about us. The negative stories in the press, because I’m a people-person and I’m very sensitive, Paul’s not as sensitive as me, and so he doesn’t care if there’s a negative story in the press that’s not true.
I do. It really affected me, and I hated when we got big enough that people would lie about us and say bad things. So I look back fondly when we first started of it was the most fun time of my life, the most productive time of my life, didn’t have kids then, and I could just help the founders and learn about all these exciting things that happened in the startup world, because it was new to me then, the startup world was new when we started Y Combinator, so I had a lot of learning to do. And I met all these cool people, and it was just very authentic, no one was doing it to be cool.
Lenny Rachitsky: Okay. Well, let me ask maybe one other question. Was there a moment when you felt like YC was working? When it felt like, wow, maybe this is going to make it?
Jessica Livingston: There were sort of two moments that I remember I felt like YC was working, because remember, we started Y Combinator as 100% like an experiment. Could we fund younger founders with small amounts of money? That was it. Then that summer we created this batch investment idea, and then that became the idea of funding them in batches. And that was the first aha moment was after that first summer when we invited people to participate in the Summer Founders Program, which is what it was called. And remember, that first summer had Sam Altman, Emmett Shear, Justin Kan, Alexis and Steve of Reddit, they were in the first batch. And the batch thing worked really well because they all became friends. We could have dinner every week, and bring in guest speakers and then introduce them to investors at demo day, and that whole batch-investing thing was an aha moment and we said, “Oh my gosh, let’s keep doing this. This really works.” And so that was a moment where we knew we were onto something, and that’s when we then did it in California in the winter.
But the second big moment was probably, I remember it was like a year later, and no reporter would write about us, investors really didn’t think that much of us, but I remember when Reddit got bought by Condé Nast in 2006. It was that, and then at the same time, I think it was like Charles River Ventures or one of these Boston, maybe it wasn’t even Boston, but it was a VC firm, did the seed program where they invested maybe a 100K in startups, and the press loved that. They wrote all about this $100,000 investment, and they’d sort of mentioned Y Combinator as doing small investments. And then that, coupled with the Reddit press, sort of made us feel like, oh my gosh, we are sort of legitimate, and the eyes of outsiders became sort of aware of who we were. And I sort of felt like we’ve arrived, we’ve been in the press, people are finally paying attention.
Lenny Rachitsky: That’s amazing. And it’s funny that Reddit just went public, it’s kind of the other side of that coin.
Jessica Livingston: I know. Pretty impressive. Definitely didn’t necessarily think that was going to be happening.
Lenny Rachitsky: I know you have to run, but I can’t help but ask around what you just talked about where you decided to invest in batches. You wrote this really interesting point that none of us had any experience angel investing, and that’s where the idea of funding startups and batches came from. We decided to fund a bunch of startups at once during the summer so that we could learn how to invest. And I love that your inexperience in doing it, created this structure. That unique weakness/strength is what led to the way YC operates, and I think that’s really interesting.
Jessica Livingston: Yeah, we definitely wanted to learn more about how to be investors, so that’s when we decided to do this summer founders program where we could invest in a whole bunch at once, and then the plan was to go to asynchronous investing like normal investors, but we realized that there was something magical about this batch thing. So sometimes, I always say we love domain experts, but sometimes maybe ignorance is sort of bliss and you just discover new things.
Lenny Rachitsky: Jessica, this was everything I hoped it would be. We covered so much ground. I think people are going to love it no matter what you think.
Jessica Livingston: Oh, good. Good, good, good.
Lenny Rachitsky: Two final questions. Where can folks check out The Social Radars and anything else you want people to know about? And how can listeners be useful to you?
Jessica Livingston: Well, you check out The Social Radars on all the podcast platforms; Apple, Spotify, Amazon, all of those. And then there’s a website, socialradars.com. And they can be helpful by just listening to it and spreading the word because I don’t do any marketing for it besides posting on Twitter, just because it’s expensive doing a podcast and stuff. So I don’t do any marketing. So if it resonates with you, if you find an episode interesting, please spread the word and write a review and rating.
Lenny Rachitsky: I was just going to add that, I’m glad you threw that in there. Jessica, thank you so much for being here.
Jessica Livingston: Thank you so much, Lenny. It was a lot of fun.
Lenny Rachitsky: Same for me. Bye, everyone.
Jessica Livingston: Bye.
Lenny Rachitsky: Thank you so much for listening. If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review as that really helps other listeners find the podcast. You can find all past episodes or learn more about the show at lennyspodcast.com. See you in the next episode.
Glossary
| English | 中文 |
|---|---|
| Adora Cheung | Adora Cheung(YC 早期合伙人) |
| Alexis | Alexis(Reddit 联合创始人 Alexis Ohanian) |
| Arash | Arash(Dropbox 联合创始人 Arash Ferdowsi) |
| asynchronous investing | 异步投资 |
| Barbra Streisand | Barbra Streisand(美国歌手、演员、导演) |
| Bookface | Bookface(YC 创始人内部论坛) |
| Brian Armstrong | Brian Armstrong(Coinbase 创始人) |
| Brian Chesky | Brian Chesky(Airbnb 联合创始人) |
| Carolynn Levy | Carolynn Levy(YC 律师,播客联合主持人) |
| Charles River Ventures | Charles River Ventures(波士顿风险投资公司) |
| Condé Nast | Condé Nast(美国媒体集团,2006 年收购 Reddit) |
| Daishin | Daishin(GOAT 联合创始人) |
| Dalton Caldwell | Dalton Caldwell(YC 合伙人,播客主持人) |
| Demo Day | Demo Day(展示日) |
| diva | diva(原指著名女歌手,引申为耍大牌的人) |
| Drew | Drew(Dropbox 联合创始人 Drew Houston) |
| earnestness | 诚恳 |
| Eddy | Eddy(GOAT 联合创始人) |
| Emmett Shear | Emmett Shear(Twitch 联合创始人,曾短暂担任 OpenAI CEO) |
| Founders at Work | 《Founders at Work》(Jessica Livingston 所著访谈合集) |
| full of baloney | 满嘴跑火车 |
| GOAT | GOAT(球鞋交易平台) |
| gotcha moment | 设陷阱(gotcha moment) |
| Grubwithus | Grubwithus(GOAT 创始人的第一个创业项目) |
| Hail Mary | 孤注一掷 |
| hustler | 实干家 |
| Ilya Lichtenstein | Ilya Lichtenstein(MixRank 创始人,因加密货币盗窃案被定罪) |
| Jeremy Clarkson | Jeremy Clarkson(英国电视主持人) |
| Joe | Joe(Airbnb 联合创始人 Joe Gebbia) |
| John Collison | John Collison(Stripe 联合创始人) |
| Justin Kan | Justin Kan(Twitch 联合创始人) |
| Keith Richards | Keith Richards(滚石乐队吉他手) |
| Lenny Rachitsky | Lenny Rachitsky(播客主持人) |
| Michael Pollan | Michael Pollan(美国作家) |
| Nate | Nate(Airbnb 联合创始人 Nathan Blecharczyk) |
| P.G. Wodehouse | P.G. Wodehouse(英国幽默作家) |
| Parker Conrad | Parker Conrad(Zenefits 创始人) |
| Patrick Collison | Patrick Collison(Stripe 联合创始人) |
| Paul | Paul(Paul Graham,YC 联合创始人) |
| pay-it-forward | 让爱传递(pay-it-forward) |
| pivot | 转型 |
| poser | 装腔作势的人 |
| problem du jour | 当下流行的问题 |
| Reading the Mind in the Eyes quiz | 读眼读心测试(Reading the Mind in the Eyes quiz) |
| red flag | 红旗(危险信号) |
| relentlessly resourceful | 坚韧不拔、善于调动资源(relentlessly resourceful) |
| Rippling | Rippling(Parker Conrad 创立的人力资源管理平台) |
| Sam Altman | Sam Altman(OpenAI CEO,YC 早期校友) |
| scrappy | 够拼的 |
| SmartLess | SmartLess(由 Jason Bateman、Will Arnett 和 Sean Hayes 主持的播客) |
| smoke and mirrors | 障眼法 |
| Social Radar | 社交雷达 |
| Startup School | Startup School(YC 举办的创业者活动) |
| Steve | Steve(Reddit 联合创始人 Steve Huffman) |
| Summer Founders Program | Summer Founders Program(YC 首个暑期创始人项目) |
| The Social Radars | The Social Radars(Jessica Livingston 的播客节目) |
| Tony Xu | Tony Xu(DoorDash CEO) |
| Top Gear | Top Gear(英国汽车类电视节目) |
| Zenefits | Zenefits(人力资源服务平台) |
Reformatted by reformat_english.py
社交雷达:Y Combinator 的秘密武器 | Jessica Livingston(YC 联合创始人、作者)
访谈记录
开场片段
Lenny Rachitsky: 我想用一句你可能认识的人的话来开场,Paul Graham 说过:“YC 诸多新颖之处,很大程度上归功于 Jessica Livingston。如果你不了解她,你就不了解 YC。”
Jessica Livingston: 我的三个联合创始人都是深度的技术型人才,但我会关注创始人的其他方面。所有那些细微的社交线索。
Lenny Rachitsky: 你的外号叫”社交雷达”。每次面试,所有人都会转向你,问你:“Jessica,他们的社交雷达怎么说?”
Jessica Livingston: 我会观察,联合创始人之间相处得好吗?这些人是否全力以赴?如果一个创始人在面对质疑时表现出防备心理,那总是一个不好的信号。
Lenny Rachitsky: 关于 Airbnb 的故事,还有什么有趣的事情可以分享吗?
Jessica Livingston: 他很不喜欢他们的想法,Paul 曾试图让 Brian、Joe 和 Nate 换一个方向。但我清楚地记得,Joe 拿出了那些麦片盒——Obama O’s 和 Cap’n McCain’s——我当时就想,天哪,他们会拼尽全力,不惜一切代价让这家公司成功。
Lenny Rachitsky: 你能谈谈”把事情搞定”这个概念吗?就是展现出那种拼命三郎的特质。
Jessica Livingston: 你是不是需要那种绝境中的拼劲?你必须破釜沉舟。
嘉宾介绍
Lenny Rachitsky: 今天的嘉宾是 Jessica Livingston。Jessica 是 Y Combinator 的联合创始人,这是第一家、也是最著名的创业加速器。自 2005 年以来,它已投资了超过 5000 家公司,其中包括超过 200 家估值超过十亿美元的独角兽(unicorns)公司,包括 Airbnb、Stripe、DoorDash、Coinbase、Dropbox、Instacart、Reddit 等,名单还可以继续列下去。Jessica 还是一本人气极高的创业类畅销书《Founders at Work》的作者,同时主持 Social Radars 播客。她和丈夫——你可能也认识——以及两个儿子住在英国。在我们的对话中,我们深入探讨了 Jessica 的超能力——“社交雷达”。这个外号来自 YC 早期,因为她能极其精准地读懂人心。这在评估和投资早期创业公司和创始人时是一个巨大的非对称优势,但在生活的方方面面也同样有用。实际上有一个测试,我会在节目简介中附上链接,叫”读眼识心”(Reading the Mind in the Eyes),我建议你去试试,看看自己的表现如何,它会让你了解自己读懂他人的能力有多强。
Jessica 拿了满分,这就是她独特天赋的一个例证——读懂他人的情绪,以及她的超能力和关于如何培养自己社交雷达的建议。我们还聊了她精彩的播客 The Social Radars,一些 YC 早期的疯狂故事,包括 Airbnb 创始人面试的真实经过,以及更多内容。如果你喜欢这个播客,别忘了在你喜欢的播客应用或 YouTube 上订阅和关注。这是避免错过未来节目的最佳方式,也对播客帮助极大。那么,让我请出 Jessica Livingston。
Lenny Rachitsky: Jessica,非常感谢你来参加节目,欢迎。
Jessica Livingston: 谢谢,Lenny。很高兴来到这里。
“被抹去”的联合创始人
Lenny Rachitsky: 我想用一句你可能认识的人的话来开场,Paul Graham 写过这样一段话:“几个月前,一篇关于 Y Combinator 的文章说,YC 早期基本上是一个人的独角戏。读到这种说法令人遗憾地常见,但这种描述的问题不仅在于它不公平,还在于它具有误导性。YC 诸多新颖之处,很大程度上归功于 Jessica Livingston。如果你不了解她,你就不了解 YC。” 我希望通过这次对话,让更多人了解你。这句话隐含的一个意思我想问你——它暗示你在创建 YC、帮助 YC 成为今天的样子这件事上,从未获得应得的认可。我很好奇,你对此有什么感受。
Jessica Livingston: 这个问题有点难回答。确实,我是 Y Combinator 的联合创始人之一,但我却经常被新闻报道忽略,维基百科上总有人想把我的词条删掉。我不够”知名”,我就想:“天哪,我是 Y Combinator 的创始人,写了一本创业类畅销书,一个女孩到底要怎样才行?“但事情就是这样。这是外界的看法,对我来说并不重要。你明白吗?YC 内部的人知道我做了什么,Y Combinator 的校友们知道我做了什么,我的朋友和家人,以及硅谷社区中我尊敬的人,他们大多数都知道我做了什么。这就够了。
但确实,我经常被某种程度地抹去。在某些情况下这很烦人,因为有很多人对 Y Combinator 有一个特定的叙事,他们不想让我的存在——也许我有点过度解读了——或者说,那些不想让我成为叙事一部分的人,是那些认为 Y Combinator 由白人男性经营、只投资白人男性的人。天哪,如果创始团队中有一位女性在决定投资谁,那就会动摇他们的叙事。所以我认为有时候就是这种情况。
Lenny Rachitsky: 有意思。有时候只是为了方便讲述的故事而已。
“社交雷达”的由来
Lenny Rachitsky: 在 YC,你的绰号是 Social Radar。你的播客叫 The Social Radars。我没在其他地方见你太多谈论这项技能,而这正是我想和你一起探讨的——更好地理解你作为”社交雷达”所培养出的这种能力。怎么样?
Jessica Livingston: 我尽量试试,Lenny,我尽量。我不太谈论这个,因为它很难讲清楚。我自己也说不明白,很难用语言精确描述我身上的这种特质。但我在 Y Combinator 的绰号确实是 Social Radar。我觉得这是因为我的三位联合创始人都是非常技术背景的人,而我不是。但我会关注创始人的其他方面。在我们那些十分钟的面试中,我会观察:联合创始人之间相处融洽吗?这些人真的投入吗?他们真的了解自己的产品吗?他们在乎吗?他们会辞职吗?还是嘴上跟我们说会辞职,实际上并不会?所有这些我会试图捕捉的细微社交线索。
在很多情况下,我会发现他们的危险信号,并把这些纳入决策过程。所以他们叫我 Social Radar,这个绰号就这么叫开了。这是因为我热爱人、热爱人际互动的动态、热爱理解人的动机。我就是喜欢这些,热爱创始人的心理和性格。我对此极其着迷。
Lenny Rachitsky: 很好。那我们就尽量把这个能力拆解开来聊,前提是你也不完全确定能否准确描述自己这种能力是如何运作的。
Jessica Livingston: 是的。
早期 YC 面试中的角色
Lenny Rachitsky: 你在某个地方写过一句话,Paul 也写过,其他人也提过——早期在 YC 做的每场面试,大家最后都会转头看你,问:“Jessica,你怎么看?你的社交雷达怎么说?“能不能聊聊你在 YC 早期扮演的这种角色,从那个角度去观察候选人?
Jessica Livingston: 在早期,尤其是我对创业公司和创始人的了解还没有现在这么多的时候——最初几年我学到了很多东西。头几年就我们四个人。所以我会负责出去告诉人们:“在这里等一下,我们要做面试了,请进。“我负责计时用的秒表。我会说:“好,时间到了。“这些工作非常行政化,而我就在观察。Paul、Robert 和 Trevor——我的联合创始人——会问他们各种关于产品和技术的各种问题。我偶尔也会提问,但通常我保持沉默。我觉得人们甚至可能没有注意到我。但我就是在观察他们,尽可能多地捕捉信息,有时候他们谈论的技术我甚至都听不懂。技术方面的事我交给联合创始人去判断。
面试结束后我们讨论的时候,他们会看着我,说:“我们要投他们吗?Jessica,投不投?“有时候我能从对话中判断出他们对技术的看法或者他们的态度,有时我会说:“绝对应该投。“有时我会说:“各位,我有点担心。你们有没有注意到那个创始人打断另一个创始人,不让对方说话?“因为我的三位联合创始人有时候根本不会注意到这些。
他们太沉浸在关于技术的对话中了,尤其是 Paul。Paul 会非常投入。有时候我总拿 Paul 开玩笑,因为他的一个标志性特点就是——有时候某个人提出了一个想法,他会兴奋到面试快结束时已经在给对方出主意了:怎么把产品做大,他们未来能变成什么样。对面的人坐着说:“对对,好主意。“然后 Paul 就说:“投他们。“我就说:“等等等等,Paul,你不能仅仅因为你喜欢这个想法就投。我们退一步看看——这两个创始人还在 Google 上班,而且他们没说会辞职。这不行。“我会指出我观察到的这些东西。不过我们基本上总是意见一致的。很少出现我们在是否投资某家公司上意见不同的情况。我们通常看法一致。
创始人品格与文化筛选
Lenny Rachitsky: 我明白了。你提到的这些行为很有意思——联合创始人之间互相打断,或者时不时表现得有些攻击性。有些人认为创始人这样是没问题的。很多成功的创始人,比如 Elon,还有 Steve Jobs——他们很多时候算是混蛋吧,我猜想。我也部分理解你关注这类特质的原因——你在早期 YC 试图建立一种特定的文化,而且你要和这些人朝夕相处。所以能不能聊聊为什么这些要素对你来说很重要,你为什么要留意这些?
Jessica Livingston: 我确实听说过 Steve Jobs 可能是个混蛋。我听过不少故事。但我觉得我会投他,因为他太了不起了,他非常聪明,对产品充满热情,而且了解……我很容易被那些对自己领域了如指掌、热爱自己的产品、是领域专家的人说服。但在早期确实是有意识地——后来就没那么明显了——在早期,我有时确实会说:“我真的觉得这个人是个混蛋,我不想投他们。“我们通常也不会投。在很早期的时候,我们每批只投十家、二十家、三十家创业公司,有时我会说:“我不知道我能不能每周和这些人一起吃晚饭。“就是到了那种程度。而且我觉得我们对那些决定从未后悔过。这种情况也不是经常发生,比较少见。但人生苦短,我希望能够和这些创始人合作。
事实证明,这在早期筛掉那些明显的混蛋某种程度上很重要,因为那是我们 Y Combinator 社群的根基——现在这个社群已经有数千名创始人了。当然,现在不是所有创始人都还在运营自己的公司,但我觉得几乎所有创始人都能提供有用的、有价值的东西。如果你在我们的创始人论坛 Bookface 上提一个问题,总会有人来帮你。这很了不起。这一切在很早期就开始了——有一种老批次帮助新批次的文化,一种大家互相帮助、互相支持、互相引荐的”让爱传递”的心态。我觉得这是我们 Y Combinator 社群现在很重要的一部分。
Lenny Rachitsky: 我把你刚才提到的、你在早期会关注的一些要素记了下来。让我分享一下,我们再花点时间展开聊聊。你关注的是:联合创始人之间相处融洽吗?他们对想法是否投入?他们准备辞职吗?有没有任何危险信号?那么除了这些,你还有没有记得当时花很多时间思考或关注的,甚至是现在也在关注的东西?
申请表与面试中的筛选
Jessica Livingston: 有申请表里要留意的东西,也有面试中要留意的东西,现在我们有软件来自动筛查申请表里的各种危险信号——以前这些都是我手工做的。在申请表里,我会找那些看起来很奇怪的东西,比如股权分配是不是有巨大的差距?是不是一个创始人拿了 99%,另一个只拿了 1%?这很不正常,我会想深入了解一下,感觉不对劲。他们准备辞职吗?准备搬到硅谷吗?现有的股东结构是怎样的?公司是不是已经有 90% 被别人持有了?有各种各样我们会标记出来的奇怪情况。我们不一定因为这些就不投某个人,但这确实是更多的数据。以上就是我在申请表中会逐一查看的内容。
但在面试中,我确实会关注一些东西。我记得我特别在意的一点是:当我们和你交谈时——很多时候尤其是 Paul,但 Robert 和 Trevor 也是——他们会直接深入你的想法,不断追问,你怎么知道这个的?那这个呢?如果一个创始人在这种情况下变得防御性很强,这总是一个坏信号,总是一个坏信号。最优秀的创始人会说:“天哪,我确实想过这个问题,这是我得出的结论。“或者,他们和我们之间就像一场网球赛一样的对话交流,而不是封闭起来,觉得”这个人在审问我”。你能感受到,人的开放心态、思维的灵活性真的非常重要。我会对领域专长感到非常兴奋,我的联合创始人们也都喜欢这个。如果某个人是在一个混乱的行业里解决自己的问题,我们特别喜欢这一点。
我肯定会关注联合创始人之间的关系。再强调一下,我不是说我每次判断都对,但你能看出来……有个故事,有一次我们问了一个问题,一个创始人刚要开始回答,另一个创始人伸手挡住他说:“这个问题我来答。“他不让自己联合创始人说话,这真的很奇怪。还有些情况我们会叫”笼中黑客”,就是很明显能看出有一个商务创始人、商务人员,明显是他说服了一个程序员加入团队。那个程序员拿到的股权很少,我们就管他们叫笼中程序员、笼中黑客。有时候这种方式也能成功,我不是说不行。但我总是会观察,好吧,这个”笼中黑客”在公司里、在产品方向上有没有发言权?类似这样的问题。因为程序员需要有想法。
防御心态与开放思维
Lenny Rachitsky: 太有趣了。我很喜欢这个比喻,完全理解你的意思。我想展开聊聊其中几点,因为这正是我希望对话走向的地方。关于观察创始人是否有防御心态、是否愿意接受改变、是否思维灵活——你觉得为什么这对成功创始人如此重要?你为什么关注这一点?为什么它能预示成功?
Jessica Livingston: 有几个原因。首先,如果你是创业创始人,防御心态是非常糟糕的,因为总会有人质疑你。而你有责任去教育他们——如果是一个新领域,你做的应该是相当新的东西,总会有人说”这个产品已经有人做了,你的凭什么更好?“你必须去教育他们,而不是对此抱有防御态度。另外,很多时候第一个想法并不是完全正确的,你必须保持开放心态,可能需要在某个方向上做调整。著名的 PayPal 的故事——它最初是在 PalmPilot 上做转账,PalmPilot 之间的资金转移之类的。然后所有用户都在使用一个很粗糙的网页版,他们恳求把这个做到网页上。最终创始人说:“哦,我明白了,大多数人想要的是这个。“你必须保持开放心态,才能看清用户真正想要的方向是什么。所以如果你发现一个人有防御心态,通常他们就不太开放。
另外一点是,最优秀的创始人总想从别人那里学习,愿意倾听别人。你和 Collison 兄弟交谈,说点什么,他们会问你问题,认真听你的回答。很多创始人觉得”我没办法从任何人那里学到东西”。但最优秀的创始人总是在倾听,并且就各种事情展开有激情的辩论。这本来就是过程的一部分。所以当一个人有防御心态时,这就是一个坏信号。所以我特别留意这一点。
我很喜欢发现那种无论如何都能把事情做成的人——他们足智多谋,他们是行动派。我记得……我能讲一下 Airbnb 面试的故事吗?
Lenny Rachitsky: 请讲。
Airbnb 的面试故事
Jessica Livingston: 好的,因为那绝对是我永远不会忘记的面试之一。那次很明确地能看出这些创始人真的很优秀。当时市场刚刚崩盘,所有银行倒闭等等。所以我们只投那些创始人非常足智多谋、能像蟑螂一样生存的创业公司——意思是能靠很少的钱活下来,或者能向客户收费赚钱。那个 2009 年冬季批次我们没投多少公司,所以我们对自身要求非常严格,非常有纪律。Airbnb 的人走进来了,我记得他们身上有一种非常有感染力的能量。他们谈论自己产品时的方式充满能量——虽然当时这个想法听起来很疯狂,住在别人的床上或充气床垫上。事实上这个故事很有名,我们其实不喜欢他们的想法,Paul 甚至试图让 Brian、Joe 和 Nate 换个方向。我们连想法都不看好。但我特别记得,最后 Joe 拿出了那些麦片盒——Obama O’s 和 Cap’n McCain’s 之类的。
Lenny Rachitsky: Cap’n McCain’s,对。
Jessica Livingston: 对,Cap’n McCain’s。他们说他们去了某个 Costco 之类的地方,买了杂牌麦圈和杂牌脆麦片,把它们从盒子里拿出来,放进新的盒子里,用胶枪封好。我当时就想,天哪,这几个人真的为了这件事不遗余力。虽然某种程度上有点傻,但真的让我很受触动。他们会拼命努力,不惜一切代价让这家公司成功。即使我们对想法持怀疑态度,我觉得我们在创始人身上绝对下对了注,在那次面试中这一点非常清楚。
Lenny Rachitsky: 你分享了那个故事我太高兴了,我本来也打算问的。太有趣了,因为我在 Airbnb 工作时这个故事至少听过一百遍,他们抓住一切机会在每次全员大会上讲 Airbnb 的起源故事,简直成了保留节目。听到你说的和他们描述的基本上完全一样,感觉很好。很多时候这些事会有一种神话化的版本,但他们描述的就是你说的这样。
Jessica Livingston: 对,那整个故事确实很疯狂。Paul 打电话通知他们被录取了,当时他们在 280 号公路还是 101 号公路上,信号断了。所以他们没听到自己有没有被录取。他没讲过那部分吗?
Lenny Rachitsky: 没有,我没听过那部分。
Jessica Livingston: 哦对,那也是故事的一部分。他们只好继续开,重新联系上 Paul,才知道自己被录取了。对,那是一次非常疯狂的面试。
关于 Airbnb 面试的麦片盒故事
Lenny Rachitsky: 这个故事里我还好奇的一点是,Joe 讲的那个版本——他把麦片盒放在背包里,然后他们往外走的时候,Paul 或者你说,“嘿,那是什么?那个麦片盒怎么回事?“实际是这样的吗,还是说更像是他们主动说的,“嘿,我们做了个麦片的东西”?
Jessica Livingston: 我不觉得 Paul 和我会去翻他的背包然后问。我觉得 Joe 当时确实承受了一些压力,不太想把麦片盒拿出来给我们看。Nate 特别反对这件事。然后他们走到门口的时候说,“嘿,我们给你们带了个小东西。“我想 Joe 确实把它拿出来了,然后我们多花了一分钟左右聊了聊麦片盒的事。我也是在那会儿听说了热熔胶枪的故事等等。但我觉得 Joe 一直是犹豫的,不过最后还是拿出来了,我觉得这个决定很对。
Lenny Rachitsky: 太有意思了。那次会面之后,你和 Paul 之间的对话是什么样的?是所有人都说”我们一定要投”?还是你说”这几个人真的很有意思”?
Jessica Livingston: 不是,我觉得我们都很喜欢他们。我们都很喜欢他们。但我记得我当时说,“我们一定要……”我就记得那种感觉,“我们一定要投这几个人。我不知道他们的想法行不行,也许他们会换方向,谁知道呢?但他们真的看起来很棒。“再说一次,他们谈到自己做房东的经历时那种能量和热情——因为他们之前一直很艰难,在申请 YC 之前已经带着一个想法做了一段时间。YC 基本上是他们最后的孤注一掷了。所以他们能给我们讲他们在会议上接待房客的故事,确实有一种魔力,很有说服力。
Lenny Rachitsky: 关于 Airbnb 的故事,趁这个话题还有什么有趣的事情可以分享吗?
社交雷达与看人的直觉
Jessica Livingston: 我觉得唯一和社交雷达相关的有趣之处在于,确实有一些面试让我记忆深刻——因为我就觉得,太好了。这些创始人太出色了。我完全被说服了。他们做的东西可能行不通,但我觉得就凭这些创始人,这个赌注绝对值得下。这种情况确实出现过。我们后来最成功的几家公司中,肯定有那么几家我当时就是这种感觉。你就是觉得他们知道自己在说什么,他们认真思考过那个问题。他们不是因为这个问题是当下流行的,或者觉得好玩刺激才去解决它。有些是非常不性感的问题,比如 Parker Conrad 带着 Zenefits 来申请的时候——不性感的人力资源 stuff、福利 stuff。但他知道那个领域有多烂,而且在努力修复它。我就喜欢这种故事。还有一次……我唯一一次真正说服其他人投了某个人,你知道 GOAT 那个球鞋公司吗?
Lenny Rachitsky: 当然知道。
Jessica Livingston: 好。Eddy 和 Daishin 申请的时候,他们做的不是球鞋公司,而是一种线下聚餐服务——和陌生人一起预定餐厅群餐,以此认识新朋友。出于某种原因,我很喜欢这个想法,因为我觉得它可能是一种秘密约会,像是约会网站的特洛伊木马。但我真正喜欢的是这两个创始人。原因之一,同样,他们对自己的想法很有热情,而且他们之前经营过一家泡芙公司,跟我们讲了很多有多辛苦之类的故事。出于某种原因,我就觉得,这些人就是实干家。这些人够拼。他们一定能成。虽然那家公司没做成,但他们转型做了 GOAT,现在做得非常非常好。我记得那次我确实得去说服其他人——不是说 Paul、Robert 和 Trevor 不喜欢他们,而是我觉得他们确实不太看好那个想法,或者就是比较无感。我就说,“我们必须投他们。”
Lenny Rachitsky: 我特别喜欢听这些故事。如果你还有更多,请继续分享。
早期阶段的核心评估要素
Lenny Rachitsky: 到目前为止,我注意到你提到的几个你在寻找的特质——我觉得需要强调的是,这是极早期的评估阶段,创始人和团队是极其重要的,因为想法经常会变。
Jessica Livingston: 哦,是的。这是最早期的最早了,Lenny。
Lenny Rachitsky: 对。往往就只有一个想法,我猜。
Jessica Livingston: 是的。
Lenny Rachitsky: 那总结一下,到目前为止,你觉得非常有价值的几个特质。一个是这种能把事情搞定的劲头,展现出实干家的迹象,就是能把事做成,Obama O’s 之类的。然后我觉得在同一层面上的,还有对这个想法的热情,以及某种魅力。你是这么想的吗?还是说……
Jessica Livingston: 我不太喜欢用”魅力”这个词,因为有很多有魅力的人满嘴跑火车,做创业只是因为现在觉得很酷。我不希望任何人被魅力所迷惑。魅力背后必须有实质内容。当然,我们大家都更喜欢和更有魅力的人聊天,而不是更没有魅力的,我也确实遇到过不少完全没有魅力的人,但有时候他们也是非常优秀的创始人——如果他们知道自己在做什么,在乎用户,并且在解决一个和自己有深层关联的问题。所以我不想说需要是一个有魅力的人,但它确实有帮助,因为你知道,作为创始人,你要做很多销售,要招人,要说服投资人给你钱,要说服用户用你的产品,等等这些。所以有魅力确实有帮助,这是肯定的。
Lenny Rachitsky: 好的。所以一是超级实干家,能把事搞定。二是领域专长,你之前提过几次——就是在某个领域有深厚的领域专长,我觉得这大概也是他们往往不会转型的原因,因为他们确实在那个具体问题上有经验。
Jessica Livingston: 他们可能会稍微转型一点,在实际解决方案上可能会调整。他们可能试图解决一个问题,但第一次尝试不太行得通。不过我还没提到诚恳。
Lenny Rachitsky: 哦,请说。
Jessica Livingston: 诚恳是最重要的特质之一,因为诚恳,在我来看,和真诚是归在一类的。要成为一个成功的创业公司创始人,你必须极其在乎你试图解决的问题、你服务的用户,而保持诚恳是成功的关键。有那么多人想当创始人,那么多人做这件事是因为觉得酷,或者觉得某个想法很酷,但他们内心深处并不真正具备所需的特质。我觉得我们一直在努力投诚恳的人。
Lenny Rachitsky: 诚恳在实践中是什么样的?它是怎么表现出来的?
Jessica Livingston: 我觉得这意味着一种谦逊……如果在面试中被问到一个问题,你不知道答案,他们会说,“我不知道这个问题的答案。我得想一想。“或者,“我不知道答案。我想过一些,以下是我目前得出的结论。“他们就是坦诚的,不会搞那些障眼法。我们确实遇到过那种人——回避问题,或者出于错误的原因来做这件事。
诚恳的反面
Jessica Livingston: 我记得有一组 45 岁的男人,他们在做一个面向青少年的时尚应用。我记得当时我们问他们:“你们为什么选择青少年时尚这个方向?“很明显他们觉得这样可以轻松赚钱,而不是因为他们关心时尚。不是因为”哦,我有个女儿特别喜欢时尚,我看到了这个需求。“他们就是凭空编出来的想法。这不诚恳,对我来说不真实。
自信与防备
Lenny Rachitsky: 你提到过你要找这种诚恳,还要不防备。另外还有自信和对自己所做之事的信念之间的光谱。你对如何找到那个平衡点有什么想法吗?他们太防备和只是自信、真正懂行分别是什么样的?
Jessica Livingston: 自信是好事。你绝对需要自信。我觉得你亲历的时候就能感受到——比如一个人回答你的问题时很自信但又不防备,这中间肯定是有区别的。我也不知道,这就是为什么我说这些事情很难用语言表达清楚。但自信意味着你可以说:“我想过这个问题,但我不知道答案。“这才是自信。他们会说:“但这是我为了找出答案正在做的事情,这是我应对那个问题的计划。“自信——我应该把这一点放在前面说,因为这非常重要,尤其是在融资方面,你不可能缺乏自信地走进投资人的会议。你可以带着不自信来参加 YC 的面试,但我们会在接下来的三个月里帮你建立更多的自信。
YC 如何帮助创始人建立自信
顺便说一句,我们帮助人们建立自信的方式之一,就是让他们相信自己的创业公司是一项好的投资——帮他们打造一个确实有可能赚钱的、或者至少值得下注的创业公司。关键在于,早期阶段你能提供的最好的东西就是:“我可能不会成功,但我绝对是一个值得下的注。“我们在产品上帮助他们,在想法上帮助他们,确保到了 Demo Day 那天,他们能站到台上,名正言顺地说:“我们是一个值得下的注,原因如下。让我来跟你们讲讲我们的想法。“所以我们确实在帮助建立自信。
全身心投入
Lenny Rachitsky: 好的。你之前还提到了几件事,我们来展开一下。比如投入度,这是你看重的一点,还有联合创始人之间相处融洽。关于投入度,我想这些都是很实际的事情——他们到底能不能坚持下去?他们是否真的对此感到兴奋?也许可以聊聊这个。
Jessica Livingston: 我们都知道创业有多难,但我认为在你真正做之前,你其实不知道有多难。很多人开始创业时还在 Google 或其他地方上班,把它当副业来做。我确实建议,如果人们刚起步、还不想融资,先把创业当副业是一个很好的起步方式。但到了某个时刻你必须全身心投入,必须破釜沉舟。因为我们发现那些还在领工资、有医疗保险的创始人,一旦遇到困难,他们就不会辞掉工作。你需要那种紧迫感——“我必须让这家创业公司成功,因为这是我的工作。“而不是”哦,我就继续待在 Google 好了。“你需要这个。我们发现那些不离职的创始人,情况就是行不通。或者那个联合创始人最终会离开公司,因为他们根本不想真正辞掉工作。
当然,有些人因为经济原因无法辞职,这没问题。但如果你不准备辞职,那你就不应该创业。这就是关于辞职的事。
联合创始人的关系
至于联合创始人之间的关系,天哪。我在 Y Combinator 全职工作的时候,花了大量时间调解联合创始人之间的争端。那么多创业公司死掉或者经历了濒死体验,就是因为联合创始人合不来或者分道扬镳。这种事一直在发生。所以这就是为什么我觉得面试时我拼命寻找任何联合创始人不合的蛛丝马迹,或者他们是否公然互相矛盾。但你也看得出来他们是否默契——比如互相接话、帮对方把话说完。
我特别喜欢有共同经历的联合创始人——他们一起上过学,一起上过大学,一起工作过,或者也许是兄弟姐妹。因为当你有一段长期的关系时,你们互相信任,了解彼此的弱点,而且你们的志向和一切通常都在同一个频道上。两个创始人只是为了创业才走到一起、之前毫无交集,这真的很可怕。巨大的红旗。有时候也能成功,比如 Dropbox 的情况,Drew 和 Arash 都去了 MIT,但我觉得他们在创建 Dropbox 之前并不认识对方,最后还是成功了。但大多数时候是不行的。
坚韧不拔、善于调动资源
Lenny Rachitsky: 我们谈了联合创始人之间的关系、防备心、领域专长、搞事情的迹象、诚恳。还有什么是我们遗漏的吗?在你判断是否应该投资创始人时,还有什么你在意的?
Jessica Livingston: 坚韧不拔、善于调动资源(relentlessly resourceful)。Paul 为此专门写了一整篇文章。每个创始人都不一样,我从不会说”哦,这个人没有这个特质,我就不投他。“你必须要——每个人都是不同的。不过你也是投资人,我很好奇,这些东西有没有让你感到意外的,还是你也看重这些?
Lenny Rachitsky: 不,完全不意外。确实如此。而且我其实尽量避免 pre-seed 和早期阶段,因为可能我在这方面不是特别擅长。这就是为什么我想学习如何建立自己的社交雷达能力。
Jessica Livingston: 天哪,好吧。
Lenny Rachitsky: 对。太难了。真的太难了。最后能成功的东西太少了。
Jessica Livingston: 因为你没有太多数据。如果一个人只是拿着一个想法来申请,你拥有的数据非常少。你可以看他上过什么大学、过去做过什么项目,这些始终是判断他们能力的很好的预测指标。所以在 YC 的申请表上,我们会问:“你之前做过什么项目?“诸如此类。但作为第一个投资人,真的很难判断。
社交雷达的起源
Lenny Rachitsky: 你是什么时候第一次注意到自己有这种社交雷达能力,而且你在这方面比别人更擅长的?
Jessica Livingston: Paul 以前总叫我 Livingston 侦探。在我成为社交雷达之前,我是 Livingston 侦探。我忍不住会注意到一些奇怪的事情,就是些鸡毛蒜皮的小事,比如 Paul 穿了一件黄色 T 恤,一小时后换成了蓝色 T 恤,我就会问:“你怎么换成蓝色 T 恤了?“我一定要搞清楚那一小时里发生了什么,T 恤为什么变了。又或者人与人之间的关系,是什么在驱动他们?我一直都是这样,我觉得这要追溯到我的童年。
我小时候会花好几个小时跟朋友、跟闺蜜打电话,剖析各种社交场合,然后整个高中、大学都是如此。我们花在讨论人际关系、男生之类的事情上的时间,多得令人发指。不过我确实对此有着发自内心的兴趣——是什么驱动人们,为什么这件事会发生。我不记得自己是否意识到自己在做这件事,但我的意思是,这从来就是我的一部分。而且我确实很擅长识别虚伪的人,也一直对这类人感到排斥。我从来不是那种会被虚伪的人吸引、把他们当朋友的人。我就是能看出来,而且,呃,我讨厌虚伪。
Lenny Rachitsky: 你觉得这种能力几乎是天生的,还是小时候有什么经历促使你变得擅长这个?
Jessica Livingston: 我不知道。我真的不知道。这就是为什么我觉得我会是个糟糕的嘉宾,因为我给不出实用的方法论。我不认为……我不能说我家里其他人也是这样,我也不能说这是我成长环境造就的。我就是会注意到这些东西。我不知道。我本该关注别的事情,但我没有,我关注的是这些。我给你举个例子。
Lenny Rachitsky: 请说。
Jessica Livingston: 我事先查了你的简介,读了一些你的资料,我很喜欢 Dalton Caldwell 那期播客,我听了。
Lenny Rachitsky: 历史排名第四最受欢迎。
Jessica Livingston: Dalton 的那期?
Lenny Rachitsky: 对。
Jessica Livingston: 哦,Go Dalton,太棒了。那期确实很好,我学到了很多,我很喜欢听 Dalton 讲东西。但我真正想了解你的是,在你发来的发布说明上,或者说这个播客的准备说明里,你写道:“可能存在一些边缘情况,这期播客质量不够高,不适合发布。我们想提前告知你。“我当时满脑子想的就是,是什么促使你加上了这句话?背后一定有个故事。没有其他人会注意到这个细节,但我就是很好奇。这太奇怪了。我就是这样一个奇怪的人。
Lenny Rachitsky: 是的,那确实是我加的。确实有个故事——之前有过一期节目效果不太好,而我们事前没有加那个免责声明,后来再去告诉对方感觉就很不好。
Jessica Livingston: 你看,我就知道。我就知道发生过这种事。
锻炼与验证直觉
Lenny Rachitsky: 完全正确。你有没有想过如何磨炼这项技能?当你意识到”大家一直说我很擅长这个”之后,你有没有做什么来加强它?
Jessica Livingston: 没有,但我确实会尝试去做的一件事是,去验证自己的判断。有时候我对某个人会有一种感觉,不管我们有没有投资他们,我都想知道几年后他们怎么样了。我喜欢跟进。确实有过一些情况,我不喜欢某个我们投资了的人,结果花了五到十年他们才最终失败。有些失败的原因很糟糕。那时候我就会说:“谢天谢地,我的直觉是对的。我当时确实有那种感觉。“或者反过来说,“我就知道他们会成功。“比如我之前提到的 GOAT 那几个创始人,当时他们的第一个创业项目 Grubwithus 确实表现不佳,他们正在转型,也许有些人就放弃他们了。但现在我可以说:“我对他们的判断是对的。那种感觉是对的。”
所以我确实会去跟进一些我当时非常强烈的直觉判断,看看自己是否正确。通常当我产生直觉的时候,往往是负面的,所以我们最终不会投资某个人。那我就真的很想知道那个人后来是不是取得了巨大的成功。我现在就可以回答你——没有一个我强烈反感、说过”我们不应该投资他们”的人,后来取得了巨大成功。谢天谢地。
Lenny Rachitsky: 哇,有意思。
Jessica Livingston: 我的意思是,并不是经常需要我极力反对,但有时候确实需要我出来踩刹车。
Lenny Rachitsky: 这种感觉,是身体上的本能反应吗?还是理智层面的——你注意到”嘿,这个人在打断她,这个人不……”?
Jessica Livingston: 更偏理智层面的。但它确实发自内心。我不知道怎么去刻意磨练它。它必须是自然而然产生的。你必须对人有天然的兴趣。所以有时候我并没有在听所有的话,而只是观察他们,我也不知道怎么说。
Lenny Rachitsky: 你有没有被谁骗过,没看出本应该看出来的东西?这方面有什么例子吗?
被蒙蔽的时刻
Jessica Livingston: 哦,当然有。我没法具体讲被骗的例子,因为我不想说别人什么特别难听的话,不过……有一个我愿意分享的例子。MixRank 的 Ilya Lichtenstein。你知道那个从加密货币钱包偷了几十亿美元比特币的人吗?你不知道这个疯狂的、疯狂的故事吗?
Lenny Rachitsky: 请讲讲。
Jessica Livingston: 我想他现在在蹲监狱了。他确实因此被定罪了,他的妻子也是,他们偷了几十亿美元。我完全不记得对他有什么不好的感觉,也不觉得他是那种人。所以确实有过一些这样的情况——完全没预料到会发生那种事。
Lenny Rachitsky: 天哪。我觉得令人惊叹的是,这种事居然很少发生,因为你的面试只有十分钟,你实际上没什么时间去发现所有这些。而且还要同时兼顾产品、想法、增长策略等等。
Jessica Livingston: 其实阅读申请表就能发现很多东西。那是一开始的大量基础工作。你先读申请表。但十分钟基本上就够用了,在大多数情况下。因为我们发现,当面试时间更长,比如二十分钟时,十分钟你就已经有判断了,剩下十分钟就在那里干坐着熬时间。所以我们保持短时长,这样可以面试更多人。但确实有过一些情况,我们面试了某些人、录取了他们,然后很快就大失所望,“天哪,这些人毫无干劲。我们当时在想什么?“这方面我们确实一直有判断失误的时候。又或者,“天哪,他们面试时看起来那么厉害,结果就是些什么都做不了的装腔作势的人。“我确实经常在一些小地方被蒙蔽。或者我没注意到两个创始人之间关系不好,然后项目开始才一周,其中一个联合创始人就消失了,诸如此类疯狂的事。各种各样疯狂的事都会发生。
Lenny Rachitsky: 我觉得在你做的事情里,有些东西漏网是很正常的。
Jessica Livingston: 是的。
系统化的筛选工具
Lenny Rachitsky: 你之前说过,你过去在创始人身上寻找的一些特质,现在已经某种程度上被系统化了,既然你不再实际参与流程了。有没有一种类似”Jessica 即服务”的东西?他们搭建了什么样的系统,来寻找你过去在面试过程中关注的那些东西?
Jessica Livingston: 没有,那些都是申请表里会自动标记某些信息的功能。我其实不全记得了,但本质上就是一个提示:“请审阅申请的人注意这一点。“不是”这就淘汰谁了”,而是”请注意一下”。就是我之前提到的那些,比如特别离谱的股权结构、创始人没有辞职,诸如此类的事。重要的是,投票决定的人以及面试他们的人要知道这些。因为我经常在面试快结束的时候问一些问题,比如,“看起来你拿了 90% 的股份,你的联合创始人只拿了 1%。能说说这是怎么回事吗?“也许他们能给出一个合理的解释,谁知道呢?但至少我会问。所以这些标记只是在说,“请注意这一点。“
社交雷达的建议
Lenny Rachitsky: 太棒了。如果我们退一步来看,在早期投资中,你需要判断对的核心就是创始人,而你从小就具备的社交雷达(Social Radar)能力在这件事上是一个不可思议的优势,基本上可以说 YC 能有今天的成就,就是因为你们早期拥有这种不公平优势。我猜很多听众在想,“我们的团队也需要一个 Jessica。我们需要自己培养这项技能。我们需要想办法把社交雷达融入我们的流程。“我知道你会讨厌这个问题,但是,对于那些想要尝试培养这项技能、提高这方面能力、注意到这些细节的人,你有什么建议吗?
Jessica Livingston: 我真的觉得我们的优势在于我的三位联合创始人都是技术背景很深的人。而当时很多投资人不是,没有那样的背景。我认为那个背景确实帮助 YC 选出了好的创始人。所以我不想把这件事说得多么了不起。但要说建议?关于如何磨练……我觉得就是试着注意那些微妙的线索。如果你真的觉得自己在这方面特别迟钝,那就试着提醒自己,“好,我要去评估这些创始人,评估这个投资机会。我知道我不擅长这类判断。我要记住观察——他们看起来相处得好吗?“因为没有什么刁钻的问题。我没有什么你可以照搬的刁钻问题,关键就是注意。就是正常地聊天。
他们对自己的产品理解得好吗?他们是否表现出防御性?也许你可以给自己准备一个小清单,在脑子里过一遍。不用写下来,但想想这些方面,然后面谈之后花点时间回想:他们有防御性吗?当我问他们这为什么比竞争对手更好的时候,他们怎么回应的?或者,你确实可以准备一些问题——如果你不知道他们认识多久了,就问他们。“你们俩是怎么认识的?之前一起工作过吗?进展怎么样?“就是更有意识地去问这类问题,以便为你的投资决策揭示一些关键信息。
读眼测试
Lenny Rachitsky: 这个总结太好了,把我们讨论的很多东西都概括了。如果有人怀疑你在这方面的能力——Paul 发了一条推文,分享了一个叫做”读眼读心”测试(Reading the Mind in the Eyes quiz),我也做了,真的非常难。你基本上只能看到一双眼睛,然后要判断他们的情绪,真的很难。而你拿了 36 分满分,这让我太震惊了。
Jessica Livingston: 我确实拿满分了。我得讲一个关于这个的趣事。
Lenny Rachitsky: 请讲。
Jessica Livingston: 那天挺晚了,Paul 给我发了邮件,因为我已经上床了,但我手机在旁边,他发了邮件说,“看看这个测试。我拿了 25 分,满分 36。你能拿多少分?“于是我拿出电脑,因为我心想,我必须赢过 Paul。然后我就做了,确实很难。它只展示眼睛,然后问,这个人在想什么?是开心、悲伤?但有些真的很难区分。是不耐烦还是生气?不耐烦和生气之间的区别其实挺难判断的。我记得我就盯着那些人的眼睛看,心想,“他们想向我传达什么?是不耐烦还是生气?“之类的。
做的时候它会告诉你对不对。当我快做到最后的时候,我就想,“天哪,这分数快满分了。我必须拿下。“当我拿到 36 分满分的时候,我说,“太棒了。“然后我告诉了 Paul,他就发了推文。一周后,我们在伦敦有一个 YC 活动,我发誓,大约有十个人走过来跟我聊这个读眼测试,说他们都没考好,问我有什么秘诀。特别有意思。我从没想过会有人觉得这件事有那么有趣。
Lenny Rachitsky: 我太喜欢这个测试了,它完全展示了你比别人都厉害的这项技能。我做了,我所有的朋友在那条推文之后也都做了,我认识的所有人里最高分是 31 分。
Jessica Livingston: 真的吗?
Lenny Rachitsky: 我觉得大家做了之后——我们会把链接附上——他们肯定会说,“36 分满分怎么可能?不可能吧。”
Jessica Livingston: 你就得看着他们的眼睛说,“他们想告诉我什么?希望你的眼睛不是在告诉我在满嘴跑火车。”
Lenny Rachitsky: 我感觉是”沮丧”。开玩笑的。那是其中一个选项。我当时就想,“这词到底是什么意思?”
Jessica Livingston: 是的。嗯,这其实是我跟 Paul 说的另一点,这个测试的难点还在于,你真的得理解每一种感受、每个词到底是什么意思。他就说,“哦,我都没想过这一点。“因为他是一个对文字极其讲究的人,每个词的精确定义他都清楚。但我觉得有些人会在理解情绪的复杂性上遇到困难。
Lenny Rachitsky: 就是因为那些词,我几乎不得不像你那样去做——“这个词读起来是什么感觉?沮丧,来看看这双眼睛是不是沮丧的。“我很喜欢你分享的那个窍门。基本上你就是盯着那双眼睛,然后想,“这个人想告诉我什么?”
Jessica Livingston: 对,我能做的就是这些了。
Lenny Rachitsky: 太厉害了。我们会附上那个测试的链接。我很好奇大家的表现——如果你做了,请在评论区留下你的分数,看看有没有人能接近 Jessica 的分数。好的,说到社交雷达,你自己有一个播客叫 The Social Radars。
Jessica Livingston: 是的。
Lenny Rachitsky: 我们来聊聊吧。
Jessica Livingston: 好的。
Lenny Rachitsky: 首先就是,你为什么决定开始做播客?世界上已经有很多播客了。是什么让你决定自己也做一个?
做 The Social Radars 播客的缘起
Jessica Livingston: 我很高兴你问了这个问题,因为从来没有人问过我关于 The Social Radars 的事。没错,它确实还很新,我们是去年上线的。我决定做 The Social Radars,是因为我住在英国乡间,和硅谷的联系不像我希望的那么紧密——部分也是我自己的选择——但我确实很想念那里。我发现,每次和来访的 YC 校友叙旧,或者偶然碰面时,我特别喜欢我们的对话,我很怀念那种感觉。我怀念和这些人之间的联结,怀念分享他们成功与失败的故事——虽然失败的案例不多,大部分是成功的故事。与此同时,我还迷上了一档叫 SmartLess 的播客。你听过吗?
Lenny Rachitsky: 听说过,但没听过。
Jessica Livingston: 好的。给听众介绍一下,这是一档由三位演员主持的播客——Jason Bateman、Will Arnett 和 Sean Hayes。他们会邀请好莱坞的人——演员、导演、音乐人,有时还有运动员上节目。特点是这样的:三个主持人中,只有一个事先邀请嘉宾,另外两个完全不知情。所以没有任何准备,特别有意思。我喜欢电影和电视,我还可以告诉你我另一个奇怪的天赋——我能记住好莱坞所有人的名字,知道他们所有的孩子之类的,因为我从 13 岁起就在读《People》杂志。所以我特别喜欢这个节目,你能了解到演员作为真实的人是什么样,因为他们不是在念剧本,也不是在传达宣传电影的媒体话术,而是真正的对话。大多数情况下这些演员彼此认识,是朋友。我觉得太吸引人了,根本停不下来。
模仿 SmartLess 的创业对话风格
然后我就想,应该做一个像这样非常非正式的、和创业者的对话,让大家了解创业公司背后的人。不要太照本宣科,也不要太——我不想说”不专业”,因为我希望它听起来还是很专业的——但它是那种非常对话化、很真实的风格。我在一定程度上想模仿那种感觉。我说服了我的同事兼朋友 Carolynn Levy,她当然有全职工作——她是 YC 最出色的律师之一,超级忙。我说服她和我一起做,这样我就能有个搭档。然后我们就开始了。我说:“我们先做几期,看看效果,如果觉得好玩就继续。“和所有我采访过的人叙旧,真的太开心了。到这个时候,我都忘了我到底做了多少期播客了,大概——
Lenny Rachitsky: 大概 27 期左右吧。
Jessica Livingston: 已经上线了 27 期,还有几期即将发布。第三季我们还在制作中,还在剪辑、录制中。但这真的很好玩,我很喜欢,也希望听众能享受其中。我不希望只是在角落里自说自话。希望大家喜欢这种非结构化的对话。不过大家对我确实会敞开心扉,因为我从 SmartLess 中借鉴了一个我喜欢的方式——他们会说:“嘿,还记得我们在那个奥斯卡派对上发生了什么事吗……”因为他们和被采访的人有那样的关系。在很多情况下,我觉得我和我采访的人之间也有那种关系,我可以说:“嘿,Brian,记得你面试时带了那些麦片盒吗?“然后他就会分享那个故事。在那之前我甚至不知道他们在 101 公路上电话没信号了,Paul 说他们被录取的时候信号断了。所以我学到了很多,真的觉得太有意思了。
Lenny Rachitsky: 这档播客非常棒,我一直在听。我来读一下你请到的一些嘉宾,让大家感受一下你都采访了谁。你最近还请了 Paul Graham 上节目。他很少上播客的,这可是你的不公平优势。还有 Patrick 和 John Collison、Brian Chesky,你提到了 Brian Armstrong、Emmett Shear、Tony Xu——都是传奇人物。
Jessica Livingston: 顺便说一下,Emmett Shear 那期,正好在他被任命为 OpenAI CEO 大约 72 小时之后的那一周上线了。我当时就想,这个时间点我绝对不可能安排得更好了。
从哪一期开始听
Lenny Rachitsky: 如果有人想探索你的播客、开始听的话,你有没有推荐的起始集?
Jessica Livingston: 说实话,我真的这么认为——我不是在忽悠你——我觉得每一期都非常非常好,每一期都有很多有趣的收获。如果我是第一次接触,我大概会看看嘉宾名单,说:“我对谁感兴趣?我住过 Airbnb,想多了解一下它?“或者”我用 Reddit 吗?“看看嘉宾是谁,从你有点兴趣的人开始,我保证你会对这个了解更多。
采访这些创始人以来的收获
Lenny Rachitsky: 那在你做过的这些播客中——我讨厌别人问我这个问题,但我还是要问你——你有没有学到什么大的教训?有没有什么故事让你印象深刻?采访了这么多非常成功的创始人和人物之后,你有什么收获?
Jessica Livingston: 天哪,我喜欢这个问题。我可不讨厌这个问题。
Lenny Rachitsky: 好的,太好了。
Jessica Livingston: 这个我可以聊一个小时。我想先向你这位专业播客主请教,因为我在这里还是个新手。我学到的一个痛苦教训——我说这个你一定会点头——就是我说得太多了。我特别啰嗦,我讨厌这样……现在和你聊天的时候我自己都没注意到,一直在那里说说说说。但当我剪辑播客、听自己用 20 句话问一个其实两句话就能说清的问题时,真的很难受。所以我真的不得不训练自己保持简短。你需要频繁但简短的对话,这个你也知道,但如果嘉宾说得太多跑偏了,你也得适时打断。主持人说的话应该是频繁但简短的。这就是我学到的教训。
Lenny Rachitsky: 完全同意。
Jessica Livingston: 从内容上来说,每一期在各自的角度上都是一颗宝石,没有那种放之四海皆准的大教训,因为每个人的经验都是独特的,我也不确定聊起来会往哪个方向走。但有一点挺有意思的。Adora Cheung 和 DoorDash 的 Tony Xu 都提到了同一个主题——他们说早期犯的一个很大的错误就是在还没有拿下一个城市之前就急着扩张到其他城市。这是一个很重要的教训。我觉得每个人都有可以学习的东西。除了真正了解这些创始人的个人性格之外,他们分享的那些经验教训也非常棒。
Lenny Rachitsky: 我喜欢这些教训。关于采访这件事,你还有没有学到别的?这也是我一直想进步的地方。你刚才说的这点我很认同。我对每个播客主都说同样的话:作为主持人你说得太多了,应该让嘉宾说。提一个问题,然后让他们说。关于如何更有效地采访,你还有没有其他心得?
Jessica Livingston: 要知道,从 YC 创立之初我就在采访人了,因为我们创办 YC 的同时我还在写《Founders at Work》,那本身就是一系列访谈合集。说起来,那时候我做得并不算好,后来才进步了很多。再后来我经常在 Startup School 的舞台上做现场访谈,现在又做播客。我觉得有一点很重要——嘉宾信任我。他们相信我不会故意设陷阱,不会试图诱导他们说出有争议的话。当他们说出之前从未公开说过的话时,我当然会很兴奋,但我不会去套他们的话。
跟你的做法一样,我也会提前告诉他们:“在公开发布之前,你有机会审阅内容。“我觉得这会让大家放下戒备,他们会想:“好吧,我可以敞开说了,因为我知道就算说了什么后悔的话,也不像跟记者聊天那样会被直接发出去。“我是真心关心他们,希望让他们呈现出最好的一面,绝不会辜负他们的信任,他们也知道这一点。这也是很重要的一部分。对我来说,做播客的时候,我会提前准备一些问题,这样心里有底,但我也会让对话自然地发展,我们会聊到一些意想不到的岔路上去,那些往往特别有意思。
令人难忘的采访故事
Lenny Rachitsky: 在这些采访中,有没有什么故事特别令你难忘?就是那种让你觉得”哇,这个人分享的经历太不可思议了”的,或者某个特别深刻的教训?
Jessica Livingston: 最让我难忘的一期是和 Parker Conrad 的那期,他现在是 Rippling 的 CEO,但我们花了很多时间聊 Zenefits 的事情。如果你当年没有追踪过那个事件的话,媒体当时把他彻底碾压了。在跟他的交谈中,我才知道了真相——有人出资策划了一场抹黑运动,而那个人至今仍在 Zenefits。他们还通过法律威胁逼迫他签署一份法律文件,好让公司在加州拿到竞业禁止条款,这样他就不能再创办其他公司,基本上就是在折磨他、诋毁他。他们还在媒体上安插了各种不实报道。我请他来上节目,让他讲述真正发生了什么。
即便是我,这些年在硅谷创业圈幕后见过太多不可思议的事情,但这事儿仍然让人难以置信。而最让我耿耿于怀的是,没有一个记者——也许没有记者听过那期节目——但没有一个人站出来说:“嘿,我当年写错了。我不该写那些的。那不是事实。让我来澄清一下。” Parker 本人倒不在乎,他已经翻篇了,Rippling 做得很成功,他不再想这些事了。但我在乎。我在乎正义。那是对他做的非常恶劣的事情,影响了他的健康,影响了他的生活,我很高兴能成为帮他澄清事实的一个渠道。
Lenny Rachitsky: 那期节目太棒了,如果有人想听听这个播客,也许可以从那期开始。更广泛地说,我特别喜欢现在科技圈有了越来越多让技术人员讲述自己故事的方式,而不是那种为了博点击量、设陷阱的做派。就是那种大家所说的技术乐观主义——科技是好的,技术在为人类做伟大的事情,让我们用非常正面的方式来讲述这些故事,而不是总盯着技术造成的危害,叫嚷着要叫停、要放慢脚步。
Jessica Livingston: 我只是想聊一些我自己觉得有趣的话题。Lenny,我在这方面非常自私——只要我自己聊得开心就行。我一直跟 Carolynn 说,只要有 20 个听众就够了。20 个真正感兴趣的听众,我们就会继续做下去。
播客运营心得
Lenny Rachitsky: 我喜欢这种态度。我真希望自己也能有这样的心态。我看的就是——它在增长吗?这就是我的标准。只要在增长,不管是什么,我就觉得挺好的。
Jessica Livingston: 我可能也需要稍微学学你那样。我对自己的数据一无所知。你告诉我,作为一个有经验的播客主,我应该把哪些数据贴在镜子上每天盯着看?
Lenny Rachitsky: 有一个正确答案,也有一个我实际看的简单答案——就是单集下载量。这是到处都能看到的最基础的指标。下载量这个指标有点奇怪,因为人们可能下载了但没听,但它就是各个播客平台告诉你的、有多少人下载了的数据。它能大致反映——有人在听吗?人们还在继续听吗?他们有没有把播客从手机上删掉?理论上你应该关注留存率,也就是有多少人把整期播客听完了。
Jessica Livingston: 这个数据能看得到吗?我以为平台不会把这些分享给我们。
Lenny Rachitsky: 有些会。Spotify 会给你一部分,Apple 也会。播客最糟糕的一点就是分析数据极差而且不统一,但确实有一些这样的统计。还有一个——好吧,这个要关注——就是各平台的订阅者数量,也就是关注你的人。这其实是一个非常重要的指标。
Jessica Livingston: 订阅者数量,好的。还有一件事——这就是我的性格问题——我一直想做但做不到的事情,就是请大家:如果你喜欢 The Social Radars,请订阅并留下评分和评论。为了让人们留下评分和评论,我什么都愿意做。
Lenny Rachitsky: 如果你正在收听这期节目,不管你是刚开始听这个播客还是已经是个老听众,请留下评分和评论,并订阅关注。
Jessica Livingston: 谢谢你。我能快速问你一个关于播客的问题吗?
Lenny Rachitsky: 当然,问吧。
Jessica Livingston: 当你录完一期播客、和对方挂断电话之后,你能凭直觉判断吗——“哦,这期录得特别好”?
Lenny Rachitsky: 有意思的是,有时候我觉得”天哪,这期太精彩了”的那些,实际表现没有预期那么好。而有时候我觉得录得一般的,反而比我预想的要好得多。我觉得这里有一个区别——对话过程中的能量和趣味性,跟实际内容的含金量是两回事。有时候你觉得聊得太开心了、太棒了、我太喜欢了,但听众会觉得”嗯,没学到什么东西”。所以这点挺有意思的,也是我学到的一件事。
Jessica Livingston: 好的。对,因为来听你节目的人是冲着学东西来的。现在我有点紧张了,我会不会被砍掉,因为我没教给他们什么有价值的东西。
Lenny Rachitsky: 你太谦虚了。这期节目太棒了。我觉得我们教会了听众很多非常重要、非常实用的事情,我知道你不觉得自己做了这些,但你确实做到了。好了,我们今天涵盖了很多内容。我原本希望聊到的每一个话题我们都聊到了。在我们进入非常令人期待的快问快答环节之前,你还有什么想分享的,或者想对听众说的吗?
Jessica Livingston: 没有了,说实话我想不到什么了……我觉得我已经说得够多了。
Lenny Rachitsky: 这期太精彩了。你说的时间刚刚好。那么,我们到了非常令人期待的快问快答环节。我准备了六个问题。准备好了吗?
Jessica Livingston: 尽我所能准备好了。
Lenny Rachitsky: 好。第一个问题:你最常向别人推荐的两三本书是什么?
推荐书目
Jessica Livingston: 嗯,我首先推荐的,第一、第二、第三本都会是 P.G. Wodehouse 的书。你知道这位作家吗?
Lenny Rachitsky: 不知道。
Jessica Livingston: Ask Jeeves,听说过吧?好,他是一位老牌作家,写了 Ask Jeeves 系列小说,讲的是管家 Jeeves 和 Bertie Wooster 的故事。
Lenny Rachitsky: 不是那个搜索引擎。
Jessica Livingston: 那些书特别搞笑,文笔极其精彩。他对词语的运用让我笑得不行。我特别推荐他的入门作品……他写了大量的书,活到了差不多一百岁。可以从 Very Good, Jeeves、Right Ho, Jeeves、Carry On, Jeeves 这三本开始,都非常好。另外,我平时喜欢读人物传记,尤其是音乐家的传记,尤其奇怪的是,特别爱读英国音乐家的。所以如果你真的想读一本好的自传——因为我有时候很讨厌自传,觉得人们在里面有所保留,并没有把一切都分享出来——Keith Richards 的自传叫 Life,如果你对滚石乐队有一点点兴趣的话,这本真的很棒。
后来我又读了 Barbra Streisand 的传记,好像叫 My Name is Barbra 什么的。我读的时候一直在想,每个女性创始人都应该读读这本书。你现在看我的表情好像觉得这搭不上边,但原因是她在一个完完全全男性主导的好莱坞世界里取得了巨大的成功,却被人当成垃圾一样对待,被轻视,当她对某些事情特别较真的时候就被叫做 diva。而同样的事放在男人身上就会被称为伟大的导演,她却被叫做 diva。我觉得每个女人都应该读读这本书来激励自己。这本书真的太好了。很长,但非常值得一读。
影视推荐
Lenny Rachitsky: 太棒的推荐了。下一个问题:你最近有最喜欢的电影或电视剧吗?
Jessica Livingston: 我不太看新电影。我看的是五六十年代到九十年代的老电影。说到最近最喜欢的新电视剧,脱口而出的话,是 Clarkson’s Farm。你听说过吗?亚马逊上的。
Lenny Rachitsky: 没有。
Jessica Livingston: Jeremy Clarkson,他演过 Top Gear 那个节目。那个我不看。但他住在英国乡间,有一个农场,他决定自己来种。整个节目就是关于他进入一个完全不懂的行业,事事都不顺利,但同时又让人捧腹大笑又心碎。我学到了很多关于英国的知识,关于我住的地方,关于种的庄稼,以及农民有多不容易。他真的让大家看到了如今当农民有多难,节目太棒了。Clarkson’s Farm。里面有少量脏话,但我还是推荐孩子们看,因为只要你能接受一点粗口,这真的是一个适合全家一起看的好节目。英国人确实很爱爆 F 开头的词。
人生座右铭
Lenny Rachitsky: 你有没有一个最喜欢的人生座右铭,经常回到它、分享给别人,觉得在工作或生活中很有用的?
Jessica Livingston: 听起来很无聊,但我一直尽量以自己希望被对待的方式去对待别人,这真的是最基本的人生道理。
Lenny Rachitsky: 确实无聊但又如此有力、如此重要。我也尽量这样生活。我觉得这对大家是个很好的提醒,有时候最……我记得好像是 Michael Pollan 说过,“老生常谈之所以是老生常谈,就是因为它们太正确了。” 它们太正确了,我们听烦了。但有时候确实需要有人再提醒一遍。你的职业生涯中谁对你影响最大?当你想到”这个人对我影响最大”的时候,你会想到谁?
职业生涯中最大的影响者
Jessica Livingston: 在我的职业生涯中,我必须要说是我丈夫 Paul。这些年来我从他身上学到了太多,他真的是一个很好的人,认识他的人都知道。只是,他在网上有一个很大的形象,无论是通过 Twitter 还是通过他的文章。所以他也有不少不喜欢他的人,因为他说自己相信的话。只要他认为一件事是真的、需要说出来的,他就不会害怕开口。而我正好相反,我就像,“噢,我才不碰那个。离那个远远的。我可不想成为别人的靶子,也不想跟人吵架。” 我真的很佩服他这一点。他做的很多事情,无论是在 Y Combinator 还是在我们的个人生活中,都令人钦佩,我真的从他身上学到了很多。
从丈夫身上学习听起来是件很无聊的事,但同时,我想再延伸一下,再多说几句。我从我们投资的创始人身上也学到了太多。他们中有些真的是非常了不起的人,经历了那么多、扛过了那么多,创建了这些了不起的公司。当初投资他们的时候,我根本想象不到这些公司会有今天这么成功。而且他们几乎都是非常棒的人。现在反而是他们在教我了,说实话。比如 Brian Chesky 会教我东西。学生已经成了大师。他对经营企业比我懂得多得多,我经常去向他请教。所以我觉得自己真的很幸运,身边有这么多创业领域的聪明人。因为作为一个创业痴迷者,我可以一直聊创业、想创业,而周围有这么多人在提升我,这真的太好了。
Lenny Rachitsky: 你会相信吗,当初卖麦片的经历竟然成就了今天一家 920 亿美元的公司?我刚查了一下他们现在有多大了。
Jessica Livingston: 说实话,我不会相信。我希望能说”哦,我就知道他们会有这么大”。但事实是,对所有那些极其成功的创业公司都是这样——你确实能记得当时对他们的感觉很正面,当然也能感觉到在最初几年里他们做得越来越好,他们非常有决心,做得非常出色,但你真的不会去想他们会变得那么大。他们自己大概也没意识到会做到这么大的规模。说到底,创业就是这样。
早期 YC 的趣事
Lenny Rachitsky: 好。这是真正的最后一个问题。早期 YC 有没有什么有趣的故事?不管是关于 Airbnb 的创始人还是 Paul,任何你想到的,让你觉得”哇,那时候和现在真是不一样”,或者”当时居然发生了那样的事”?
Jessica Livingston: 你问得正好,因为我最近的一个想法就是想开始考虑写一本类似 YC 传记的书。我不知道什么时候会有时间,但关键是,我得回忆那些事情,因为很难。二十年过去了,要回忆起那些具体的细节真的很难。YC,我只记得早期那段时光如此奇妙、如此纯粹。我们刚开始的时候,没有人知道我们,没有人打扰我们。我们就做着自己该做的事,没有任何干扰。我们在帮助创始人,虽然是一个非常小的群体——第一个夏天只有八个人——但我们就是在做我们热爱的事情,自然地成长。没有人审视我们,没有人指责我们,也没有人写关于我们的负面新闻。那些媒体上的负面报道——因为我是一个很在意人际关系的人,我很敏感,Paul 没有我这么敏感,所以如果媒体上出现不真实的负面报道,他不在乎。
Jessica Livingston: 我确实会很受影响。当 YC 发展到一定规模、有人开始造谣中伤我们的时候,我真的很讨厌那种感觉。所以我回想起刚起步的那段时光,心中充满怀念——那是我人生中最快乐的时期,也是最高产的时期。那时我还没有孩子,可以全身心地帮助创始人,了解创业世界里发生的种种令人兴奋的事情。因为对我来说一切都是新鲜的——当我们创办 Y Combinator 的时候,创业世界本身也还处于早期,所以我有很多东西要学。我遇到了那么多有趣的人,一切都非常真实,没有人是为了显得很酷才来做这件事的。
YC 真正”成了”的时刻
Lenny Rachitsky: 好。那我再问一个问题。有没有哪个时刻你觉得 YC 真的行了?那种”哇,这件事可能真的能成”的感觉?
Jessica Livingston: 我记得有两个时刻让我觉得 YC 是行了。因为要知道,我们创办 Y Combinator 百分之百是当作一个实验——我们能不能用小额资金资助更年轻的创始人?就这么简单。那年夏天,我们想到了批量投资的想法,然后这就演变成了按批次资助创始人的模式。第一个”顿悟”时刻就是第一个夏天之后,我们邀请人们参加 Summer Founders Program——当时就是这么叫的。还记得吗,第一批里有 Sam Altman、Emmett Shear、Justin Kan、Reddit 的 Alexis 和 Steve,他们都在第一批。而批次模式运作得非常好——他们都成了朋友,我们每周可以一起吃晚餐,请嘉宾来做分享,然后在 Demo Day 把他们介绍给投资人。整个批次投资的模式就是一个顿悟时刻,我们说:“天哪,我们继续做下去吧,这真的很有效。“那就是我们意识到自己找到了什么东西的时刻,然后我们就在那年冬天在加州继续做了。
但第二个重要时刻,大概是在一年之后。那时候没有记者愿意报道我们,投资人也并不怎么把我们当回事。但我记得 Reddit 在 2006 年被 Condé Nast 收购的那件事。与此同时,我记得好像是 Charles River Ventures 还是波士顿的某家机构——也许甚至都不是波士顿的——反正是一家 VC 公司,推出了一个种子项目,给初创公司投资大约十万美元。媒体很喜欢这个,大肆报道这十万美元投资的事,然后顺便提到了 Y Combinator 也在做小额投资。再加上 Reddit 的报道,这两件事合在一起让我们觉得,天哪,我们算是”正规”的了,外界的目光终于开始注意到我们是谁了。我有一种我们终于”到了”的感觉——我们上了新闻,人们终于开始关注我们了。
Lenny Rachitsky: 太棒了。有趣的是 Reddit 刚刚上市了,某种程度上正好是那枚硬币的另一面。
Jessica Livingston: 我知道。挺厉害的。当时真的不一定能想到会有这么一天。
无知带来的创新:批次投资模式的诞生
Lenny Rachitsky: 我知道你得走了,但我忍不住想围绕你刚才说的再问一下——你们决定按批次投资的那个决定。你写了一个很有意思的观点:我们当时没有任何人有过天使投资的经验,而正是这一点催生了按批次资助初创公司的想法。我们决定在夏天一次性资助一批初创公司,这样我们可以学习如何投资。我很喜欢这个——恰恰是你们经验不足这一点,创造出了这个结构。这种独特的弱点/优势,造就了 YC 至今的运作方式,我觉得这真的非常有意思。
Jessica Livingston: 是的,我们确实想多学学怎么做投资人,所以决定做这个 Summer Founders Program,可以一次性投资一大批。本来计划之后就转向像普通投资人那样的异步投资模式,但我们发现这个批次模式有一种魔力。所以我总是说,我们很欣赏领域专家,但有时候也许无知反而是种福,你反而能发现全新的东西。
结语与推荐
Lenny Rachitsky: Jessica,这次对话完全达到了我的期望。我们聊了太多了。不管你怎么想,大家一定会喜欢这期节目的。
Jessica Livingston: 哦,那就好。好,好,好。
Lenny Rachitsky: 最后两个问题。大家在哪里可以收听 The Social Radars?还有什么你想让大家知道的?以及听众们怎样能帮到你?
Jessica Livingston: The Social Radars 在所有播客平台上都可以收听——Apple、Spotify、Amazon,都有。然后还有一个网站,socialradars.com。大家能帮到我的就是去听,然后帮忙传播——因为我除了在 Twitter 上发帖之外,没有做任何营销推广,因为做播客之类的事情成本很高。所以我没有做任何营销。如果这档节目引起了你的共鸣,如果你觉得某一集很有意思,请帮忙传播,也请写评论、打评分。
Lenny Rachitsky: 我正想补充这一点,很高兴你自己说了。Jessica,非常感谢你来做客。
Jessica Livingston: 非常感谢你,Lenny。这很有趣。
Lenny Rachitsky: 对我来说也是。大家再见。
Jessica Livingston: 再见。
Lenny Rachitsky: 非常感谢大家的收听。如果你觉得这期节目有价值,可以在 Apple Podcasts、Spotify 或你喜欢的播客应用上订阅。也请考虑给我们打分或写评论,这真的能帮助更多听众发现这个播客。你可以在 lennyspodcast.com 找到所有往期节目或了解更多关于这个节目的信息。下期再见。
术语表
| 原文 | 中文 |
|---|---|
| Adora Cheung | Adora Cheung(YC 早期合伙人) |
| Alexis | Alexis(Reddit 联合创始人 Alexis Ohanian) |
| Arash | Arash(Dropbox 联合创始人 Arash Ferdowsi) |
| asynchronous investing | 异步投资 |
| Barbra Streisand | Barbra Streisand(美国歌手、演员、导演) |
| Bookface | Bookface(YC 创始人内部论坛) |
| Brian Armstrong | Brian Armstrong(Coinbase 创始人) |
| Brian Chesky | Brian Chesky(Airbnb 联合创始人) |
| Carolynn Levy | Carolynn Levy(YC 律师,播客联合主持人) |
| Charles River Ventures | Charles River Ventures(波士顿风险投资公司) |
| Condé Nast | Condé Nast(美国媒体集团,2006 年收购 Reddit) |
| Daishin | Daishin(GOAT 联合创始人) |
| Dalton Caldwell | Dalton Caldwell(YC 合伙人,播客主持人) |
| Demo Day | Demo Day(展示日) |
| diva | diva(原指著名女歌手,引申为耍大牌的人) |
| Drew | Drew(Dropbox 联合创始人 Drew Houston) |
| earnestness | 诚恳 |
| Eddy | Eddy(GOAT 联合创始人) |
| Emmett Shear | Emmett Shear(Twitch 联合创始人,曾短暂担任 OpenAI CEO) |
| Founders at Work | 《Founders at Work》(Jessica Livingston 所著访谈合集) |
| full of baloney | 满嘴跑火车 |
| GOAT | GOAT(球鞋交易平台) |
| gotcha moment | 设陷阱(gotcha moment) |
| Grubwithus | Grubwithus(GOAT 创始人的第一个创业项目) |
| Hail Mary | 孤注一掷 |
| hustler | 实干家 |
| Ilya Lichtenstein | Ilya Lichtenstein(MixRank 创始人,因加密货币盗窃案被定罪) |
| Jeremy Clarkson | Jeremy Clarkson(英国电视主持人) |
| Joe | Joe(Airbnb 联合创始人 Joe Gebbia) |
| John Collison | John Collison(Stripe 联合创始人) |
| Justin Kan | Justin Kan(Twitch 联合创始人) |
| Keith Richards | Keith Richards(滚石乐队吉他手) |
| Lenny Rachitsky | Lenny Rachitsky(播客主持人) |
| Michael Pollan | Michael Pollan(美国作家) |
| Nate | Nate(Airbnb 联合创始人 Nathan Blecharczyk) |
| P.G. Wodehouse | P.G. Wodehouse(英国幽默作家) |
| Parker Conrad | Parker Conrad(Zenefits 创始人) |
| Patrick Collison | Patrick Collison(Stripe 联合创始人) |
| Paul | Paul(Paul Graham,YC 联合创始人) |
| pay-it-forward | 让爱传递(pay-it-forward) |
| pivot | 转型 |
| poser | 装腔作势的人 |
| problem du jour | 当下流行的问题 |
| Reading the Mind in the Eyes quiz | 读眼读心测试(Reading the Mind in the Eyes quiz) |
| red flag | 红旗(危险信号) |
| relentlessly resourceful | 坚韧不拔、善于调动资源(relentlessly resourceful) |
| Rippling | Rippling(Parker Conrad 创立的人力资源管理平台) |
| Sam Altman | Sam Altman(OpenAI CEO,YC 早期校友) |
| scrappy | 够拼的 |
| SmartLess | SmartLess(由 Jason Bateman、Will Arnett 和 Sean Hayes 主持的播客) |
| smoke and mirrors | 障眼法 |
| Social Radar | 社交雷达 |
| Startup School | Startup School(YC 举办的创业者活动) |
| Steve | Steve(Reddit 联合创始人 Steve Huffman) |
| Summer Founders Program | Summer Founders Program(YC 首个暑期创始人项目) |
| The Social Radars | The Social Radars(Jessica Livingston 的播客节目) |
| Tony Xu | Tony Xu(DoorDash CEO) |
| Top Gear | Top Gear(英国汽车类电视节目) |
| Zenefits | Zenefits(人力资源服务平台) |
此文档由 AI 分片翻译(translate_long_document)