如何打破自动驾驶模式,创造你想要的生活 | Graham Weaver(斯坦福 GSB 教授)
How to break out of autopilot and create the life you want | Graham Weaver (Stanford GSB professor)
About the Guest
Lenny Rachitsky: You are ostensibly a professor at Stanford Graduate School of Business, and you shared that when people come ask you for advice, the most common question you get is, “What should I do with my life?”
Graham Weaver: Imagine that you’re walking home from work, you see this bright, shiny object, and you realize it’s a magic lamp. And you rub the lamp and this genie comes out and the genie says, “Hey, I can give you one wish. Whatever you throw yourself into with your whole life and your career, it’s going to turn out great.” If that were true and you had that genie, what would you wish for? At some point in this one life we get, you want to get yourself on that path of that journey.
”What Should I Do With My Life?”
Lenny Rachitsky: This whole exercise connects to something that you’re a big advocate of, this idea of getting out of autopilot mode in your life.
Discovering Your True Choices
Graham Weaver: You’re unconscious, and you may not even realize why you’re doing what you’re doing or even realize what you’re doing. So for example, I get up, work out, drive into work, fight traffic, commute, maybe I return some emails, fight traffic on the way home, rush through dinner, go to bed. It’s not a day that is intentional. It’s not a day where I’ve said, “Where do I want to be going with my life? What’s important to me in this world?”
Origins of the ELF Framework
Lenny Rachitsky: You another quote, which is, “Everything that you want is on the other side of worse first.”
Graham Weaver: Pick anything. You want a better body? Okay, you’re going to need to go to the gym. When you go to the gym the first few times, it’s going to not be that fun. The first move is negative. If I’m optimizing for tomorrow and I just want to have a great day tomorrow, I’m going to stay exactly where I am. So many people I see have this happen, where they hit a plateau and they never move past it, because they’re not willing to have that hard day, month, week, year.
Breaking Out of Life’s Autopilot
Lenny Rachitsky: When should you quit something, because some things are just not worth it.
Graham Weaver: I think the time to quit is when you can no longer …
How to Break Out of Autopilot
Lenny Rachitsky: Today, my guest is Graham Weaver. Graham teaches a top-rated course at Stanford’s Graduate School of Business, a course which is technically called Managing Growing Enterprises. But as you’ll hear in our conversation, he ends up mostly helping students figure out what to do with their lives and how to get out of the autopilot mode that most people are in. He recently won Stanford Graduate Business School’s 2024 MBA Distinguished Teaching Award. And teaching is actually his side gig. His full-time job is founder and CEO of Alpine Investors, a private equity firm, which based on my research, is one of if not the top-performing private equity fund in the world. So the advice you’re going to hear today is coming from someone who is actually doing the thing, not just teaching the thing.
In our conversation, we cover practical exercises that can help you figure out what you should do with your life, including something he calls the genie framework and the nine lives exercise. We talk about why life is suffering, and you may as well choose something worth suffering for, also, why most things in life that are worthwhile take more time than you expect, some practical advice for creating accountability in your life to help you achieve your goals, and so much more.
If you listen to this episode and actually try some of the exercises that Graham shares, I promise you that your life and your future will be better off. If you enjoy this podcast, don’t forget to subscribe and follow it in your favorite podcasting app or YouTube. It’s the best way to avoid missing future episodes, and it helps the podcast tremendously. With that, I bring you Graham Weaver.
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Graham, thank you so much for being here. Welcome to the podcast.
Graham Weaver: Thanks so much for having me, Lenny. I’m super excited to be here.
The ELF Framework and Core Question
Lenny Rachitsky: Okay, so you are ostensibly a professor at Stanford Graduate School of Business, of a class called Managing Growing Enterprises. But I was reading an interview with you, and you shared that when people come ask you for advice, they’re not asking, “How do I start a company? How do I manage my growing enterprise? How do I make my company grow faster?” Most of the questions, the most common question you get, which is surprising to me, is, “What should I do with my life?” First of all, is that accurate?
Graham Weaver: Yeah, that is accurate. About half of all the times I meet with students, that’s the question they ask. It’s really funny too, because sometimes they’ll come with a PowerPoint presentation and a two-by-two matrix and an expected value and all that. But really they’re asking the question of, “Hey, what should I do with my life,” which is, by the way, a great question.
Identifying Limiting Beliefs
Lenny Rachitsky: Why do you think that’s the case? That’s not what I would imagine someone at an MBA school in a business class asking for advice on.
Graham Weaver: My typical meeting with a student will say, the student will start to tell me about these two or three different career or job alternatives that they have, A, B and C. Let’s just use two, A and B. And then they go through and they start talking about A, and they tell me all the pros and the cons of A, and they go through it. And then they go through B, and they start telling me all those things. And I start asking some questions.
And after about five or 10 minutes into that, I can tell that their heart and their soul and their energy is really for B. That’s really what they want, but they’re talking themselves out of B, and they’re going to talk themselves into A. So what I try to do is, A, first, I try to let them realize that their real energy is for B, just let them feel that and understand that. And then secondly, I try to figure out, what are the limiting beliefs they have? What are the fears? What are the obstacles? What are the voices in their head? What are all the societal pressures that are keeping them from doing B? And then we try to deconstruct those and get them to go do B. So that’s the process.
From Corporate Management to Life Direction
Lenny Rachitsky: Is there an example of a student going … just this actual conversation you had with someone?
Graham Weaver: Absolutely. So there’s a great example of a student of mine was from Brazil. And he came in and his prior job prior to business school was he worked in consulting. And that was more or less what he wanted to do. And then at some point I asked the students, “Okay, imagine you knew you were going to be successful and you were going to have a dream. And whatever you dreamed was going to come true, what would you dream for?” And he wanted to start a nonprofit in his home country of Brazil to help students have more access to education. That was what came up for him.
And over the course of our class, we just chipped away at all the fears and limiting beliefs of why he shouldn’t or couldn’t do that. And by the end, that’s what he did. And so that’s a real life example. And there’s all kinds of other examples, but that second one of going and starting a charity, it’s not on the beaten path. It’s not what probably your parents are thinking you should do. There’s probably 100 reasons not to do it. You probably don’t know exactly how to start, and so it’s intimidating. But if you start with this idea, “Hey, five years out, 10 years out, I know I’m going to be successful,” and work backwards from that, you’re going to come up with a better answer.
Inner vs. Outer Scorecards
Lenny Rachitsky: This is a framework that you call the genie methodology or the genie framework, this question that you just asked that we should spend more time on, which is … I guess, you tell the story of the genie and how to think about this [inaudible 00:09:20].
Graham Weaver: Well, when I was 13 years old, I used to listen to these motivational tapes, mowing lawns. And I’m pretty sure it was Brian Tracy had this exercise. And I’ve adapted it, so I’ll use my exercise now. So I say basically imagine that you’re walking home from work and you see this bright, shiny object. You walk over and you realize it’s a magic lamp. And you rub the lamp and this genie comes out and the genie says, “Hey, I haven’t been in this bottle for 10,000 years yet, so I’m not fully formed. So I can’t give you three wishes. But what I can do is I can give you one wish. And the wish I can give you is whatever you throw yourself into with your whole life and your career, it’s going to turn out great. It’s going to work out great. It’s probably going to take longer than you think. It’s going to be harder than you think, but you’re going to be really happy you did and it’s going to work out beyond your wildest imagination.” If that were true and you had that genie blessing you with that wish, what would you wish for?
And then the students come up with an answer that’s really close to their heart. It’s a thing they would do, absent the fear of failure. And then the second part of the exercise is basically that’s what you should go do. You should be spending your life in pursuit of your genie goal. Maybe you can’t start that tomorrow; you have financial obligations, maybe there’s some experience you need. But at some point in this one life we get, you want to get yourself on that path of that journey. And that’s the exercise that I go through with the students.
The Power of Letting Go
Lenny Rachitsky: It’s such a simple idea, that I can totally see how it could be so powerful. And I love the way it’s framed as not like it’ll guarantee you’ll be successful. It’s instead, I’ll guarantee you’ll be happy.
Time as the Critical Variable
Graham Weaver: You’ll be happy that you took the path. And the reason I say that is that usually the genie goal is the not well-trodden path. So you don’t even know exactly what the goal is. This charity to start education for underprivileged kids in Brazil, that takes its own form over the course of a decade. And it will almost certainly turn out differently than you think. So it’s more that you’ll be really happy you went and started that journey, and it will go great. It’ll probably go differently and take longer than you think though.
Lenny Rachitsky: What are some other examples of genie goals folks have followed that are kind of non-traditional and they’ve ended up being happy about it?
Getting Worse Before Getting Better
Graham Weaver: Mine was buying companies in my dorm room at business school. I have a student who’s starting an amusement park in Texas. That’s a pretty crazy example. Many students who are leaving their job and doing startups. A lot of students who going in the nonprofit world. So really just lots of examples. It’s as variant as the number of students I have. And that’s the magic of it, because you have inside of you some really unique dream that you maybe haven’t even shared. And the goal is that that’s your uniqueness, and that’s what you should be bringing into this world.
Lenny Rachitsky: This whole exercise connects to something that you’re a big advocate of, this idea of getting out of autopilot mode in your life. And the way I think about it is people … and I’m going to ask you to describe it, but just it’s almost like you’re driving and you’ve never turned off the cruise control in your car, and you don’t realize it. Talk about this idea that most of us are in autopilot and why it’s so important to realize that and get out of it.
Accountability and Life Coaching
Graham Weaver: You start off and you’re unconscious, and you’re kind of going through the motions. And you may not even realize why you’re doing what you’re doing or even realize what you’re doing. So for example, a typical person gets up, they have whatever their morning routine … I’ll use myself. I get up out, work out, take a shower, drive into work, fight traffic, commute. I’m late. I get in, I’m late to a meeting, I’m kind of rushed meeting; meeting, meeting. Okay, quick break for lunch. Maybe I return some emails; a few more meetings, a couple of Zoom calls. Fight traffic on the way home, rush through dinner, get back on email. Go to bed. Okay, that’s my day. And that’s a busy day. I felt like I did a lot. I’m exhausted, but it’s unconscious.
It’s not a day that is intentional. It’s not a day where I’ve said, “Where do I want to be going with my life? What’s important to me in this world? What are my values? What 10 years from now will I wish I was starting to embark on?” Adding that level of intentionality and then working backwards from that is really the magic of getting to that 10 years from now and looking back without regret and getting to a later point in your life and feeling like you’re doing the thing you’re put on the earth to do as opposed to just going through the motions.
Nine Life Exercises
Lenny Rachitsky: So the question then here is, how do you get out of that autopilot mode? Because first of all, no one really realizes this is the case. And I’ll tell a quick story. We’re going to different preschools and daycares for our son. He’s a year and a half oldish. And we went to this Montessori school, and the teacher’s like, “I’m going to be very clear: what we’re doing here is informing your child’s subconscious. That’s what they’re learning here. And that’s a huge responsibility. We put a lot of love into that idea, but it’s very important you understand that’s what we do at the school.” And I never thought of it that way.
Graham Weaver: That’s amazing that they said that. So you just opened up another part of this, which is depending on what research you read, somewhere between 95% and 98% of our thoughts are subconscious. And those get programmed in somehow, some way. A big part of that, by the way, is media, our friends, our parents, our boss, our coworkers, what we think we’re supposed to do, social media: “This is cool, buy this Ferrari,” all these different things. And then you’re just operating out of that. And so the idea of being intentional is create space, get out of that, get out of the fog of war, make some space. We’ll probably get to this in a little bit, but I do it with an executive coach, and really ask deep questions, make space, ask questions, create the intention that you want in each of the areas of your life. And then start having your calendar reflect that intention.
Turning Multiple Lives Into Reality
Lenny Rachitsky: And so this genie exercise is one approach, is just ask yourself this question. Can you say it again just for folks so they don’t miss it, what’s the question you should ask yourself?
Graham Weaver: I mean, the biggest question I think with respect to your career is, within reason, what would you do if you knew you wouldn’t fail? That’s the biggest question. I’ll give you a few more if you want.
The “Not Now” Trap
Lenny Rachitsky: Yeah, please.
Graham Weaver: Different questions trigger different things with people that could be helpful, trigger in a good way. So here’s a few more. If you didn’t have to make money, what would you do? And that’ll answer what you enjoy. Naval Ravikant has a great question, which is, what’s play for you that is work for other people? So for you, Lenny, that might be a podcast. That might be play for you; that’s really fun. You’re always going to do better at that. You’re going to spend more time, you’re going to enjoy it more. That’s a good one.
Another one is, what’s the thing you really want to do? But you’re just too embarrassed to say it? And my answer to this question was that I wanted to be a motivational speaker like Tony Robbins. And I was super embarrassed to say that, but that actually works into a lot of my life at this point. Another question, who are some people that you admire and want to be more like, and what do they do? Where do you find those people? What are some things you want to learn and how do you want to grow over the next five, 10 years? So I know a lot of your listeners are working in tech. So five, 10 years from now, you’re amazing, you’re best in the world at X. What’s X? And how do you start to work toward becoming great at X? So there’s just a few more other questions you could throw in to help you figure out some things you’re excited about.
The Inner Game
Lenny Rachitsky: You mentioned this idea of limiting beliefs. And I think a lot of people listening to this are probably having these beliefs right now of, “Okay, but I have a family to support. Am I going to go start a charity in Brazil? That’s absurd. It sounds easy, but I can’t actually change my life this radically.” Can you just share something to help people get past that in some way?
Graham Weaver: Sure. The first thing I would say about limiting beliefs is they’re the most powerful and the most dangerous when you don’t even know what they are. So when they’re in the recesses of your subconscious mind, that is 95% of your thoughts, that’s when the limiting beliefs are the most dangerous.
So a simple example might just be like I have a limiting belief that I’m not funny. That’s in my subconscious and I don’t even realize I have it. So I avoid things where I’m trying to be funny or tell jokes. I mean, that’s a silly example. But let’s use your career now and come up with some maybe deeper ones. Let’s use that charity example, the Brazilian charity, “I’m going to start a Brazilian charity.” What are the limiting beliefs? Well, oh my gosh, there’s a million. “I don’t know how to start. I don’t know how I would pay for myself. I have business school debt. I don’t really know what I’m even talking about. I don’t even have a plan for it. How would I get funding?” Those are all these things that are flooding your mind.
So the first exercise is just write all that down. Just get it down on paper, and then two things will happen. One is when you get it down on paper, it will almost immediately strip that limiting belief of a lot of its power and a lot of its scariness. Because now it’s just something like, for example, “How would I fund this?” So the second thing that is that a lot of that scariness becomes just a to-do item. In the recesses of your subconscious, that is a very scary, limiting belief that will actually keep you from doing the thing you love. Once it’s on paper, now it’s just a to-do item that you can actually deal with with your conscious mind, just like you do anything else. So, “How would I fund this,” just becomes a plan, like, “I need to design a plan where I’d get funding for this charity.” And then that just is a problem like any other problem. It’s not this nebulous, scary fear. It’s just literally a to-do item.
So the first part of limiting beliefs, write them down, understand what they are, look at them in the cold day of light on paper, and then translate them into things that are just obstacles to be overcome. And by the way, if you’re listening to this podcast, you’ve overcome millions of obstacles in your life, and these are no different once they’re down on paper.
Shifting Your Life Perspective
Lenny Rachitsky: Are you actually doing these exercises with your students? They’re taking a class about growing their enterprise and then it’s like, “Okay, let’s analyze what you want to do with your life”? Is that how this class goes?
Graham Weaver: That’s a really good question. So I’ll give you a little bit of background. So I was a case guest at Stanford Business School while I was buying companies in my dorm room. And it was talking about all the things that went wrong. And so it’s kind of a really fun case. And I did that for 12 years. And I started to realize that was my most energetic day of the year. And so long story short, I started teaching a class full time. So I did that for four years. And I was teaching the Xs and Os of being a CEO, basically: hiring, firing, having hard conversations, managing a board, fundraising, selling, all the things you would imagine that a young CEO would need to know.
After about four years, I started to realize that was great, except that no one went and did it. So the class is on entrepreneurship, and they learned how to be an entrepreneur. There was only one problem: they didn’t actually become entrepreneurs. So then I said, “Well, wait a sec. I have to readjust my class a little bit, and I have to spend some time on the stuff we’ve just been talking about: finding out what your dream is, your limiting beliefs, starting to map out goals toward your actual entrepreneurship dream or whatever your genie goal is.”
So the way I say it is the university allows me to teach the class because I teach them entrepreneurial tricks, tactics, tools that will help them become a great CEO. But the real reason I teach is because I’m trying to help people really go find the thing that they’re excited about and get into the life path of doing that thing. So I do both, but I do the second one kind of … maybe that’s not the headline of the course, although I think that’s probably why people like the course so much.
The Failure Corner
Lenny Rachitsky: It’s like a Trojan horse element.
Graham Weaver: Exactly, yeah. Tony Robbins used to say that people hire him for success, and he has to give them that so that he feels like he earned his money, but what he really delivers them is fulfillment. And it’s a little bit like that. People take my class to learn how to be a CEO, but what they really get is hopefully on the path of doing the thing they want to do.
When to Give Up
Lenny Rachitsky: A lot of what you’ve been talking about, it’s almost an assumption that you’ll be more successful and happier if you follow your energy, your passion, versus the, “Here’s how I’ll make a bunch of money. Here’s how I’ll move up the ladder.” Can you speak to that?
Writing Down Your Ideal Life
Graham Weaver: Yeah. Gosh, Lenny, it sounds so cliche when you say it like that, that I almost cringe a little bit. Let me try to give it a little bit different framework where it won’t sound as … because cliches are cliches because they’re true. But let me try to give you a little bit different framework to think about it.
I think about it as you have sort of your heart or your soul or your internal scorecard, and then you have your head and your mind and the world’s external scorecard. And I’ll speak from this from experience. So when I graduated from business school, I took the job I was supposed to take. And it was the safe job at the big private equity firm that paid well and looked great on my resume. And I took that job. That was the external scorecard. My head said that. I built an expected value calculation, all that stuff.
The problem was it wasn’t my internal scorecard. It had nothing to do with what I actually cared about and wanted to do with my life. And so the way that shows up is just this tension, friction, stress, anxiety, burnout, all those things. And you can will that, you can will yourself through for long periods of time. In fact, if you want, you can will yourself through that your whole life.
But then once I got into the path of the thing that I was excited about, that’s when I really felt my energy change dramatically. And I developed almost a superpower in that thing, because I had more energy. I was willing to work longer, I was willing to do it. I’ve been running my company now for 23 years. I was willing to do it for a longer period of time. I thought about it in the shower. I thought about it when I went on runs. I talked to people. They wanted to join because I was excited. And it was a whole different level of power and life force that I was able to bring to that.
So I’m saying this from experience, that you’re going to show up so much differently in the thing that you’re excited about, that that alone is going to make your life a lot better. But the great irony is you’re going to do so much better in that thing than you are the thing you are, quote, “supposed to do.” And I certainly, certainly understand that people have real life constraints on their finances. And I 100% get that. And so a big part of what I do with students is work through those things and say, “Okay, great. Let’s talk about this job you’re going to take for X years and you’re going to pay off your loans or whatever. But during that time, let’s get you on the path of the thing you really want to do.” So sometime soon in your life, you want to get on that path.
Rapid Fire Questions
Lenny Rachitsky: There’s a bunch of directions I want to go here. One is I’ll just share, what you’re describing is exactly what happened to me, without knowing this advice. I just started writing things online because the poll was there and people seemed to enjoy it. So I just kept following that path. And the whole time, my wife’s like, “You can’t make money writing on the internet. That’s not a thing. Why would you do this? You have all these skills, that you can make a lot more doing other things.” But I just kept doing that, and that’s what led me to this life now where I make much, much more than I made as a product manager at Airbnb. And also, it’s a lot less stressful. And so, I’m a living example [inaudible 00:26:39].
On Investment Philosophy
Graham Weaver: Yeah. And if you go back to what I was saying before, you probably were answering the question, “What would I do if I didn’t have to make money?” You just did that because you enjoyed it. What’s play for you that’s work for other people? What do you do in your free time? You were answering all those questions. And then I think a lot of people just say, “Oh, well, that’s just a side hustle or a hobby.” It is until it isn’t, right? And you’re a great example of that.
A Few Closing Remarks
Lenny Rachitsky: Just to set it some expectations with folks, you tell me, how often does this actually work out for someone where this ended up being the right path for them, that it ended up working well for them? Just because people can hear this and be like, “Yeah, okay, I’m sure it works for some people; probably not for most people.” What’s the success rate, however you define that, for your students?
Graham Weaver: Okay, so the short answer is I don’t know, because I don’t have full information about how my students do or what their path would have been had they not done it. So it’s a kind of difficult question to answer. But what I would say is that the formula you’re solving for is you, excited about something for a decade or more. So what has to happen? You excited about something. We just talked about what that is. The decade or more is going to come true more likely if you’re excited about it. But also, you have to go in at the beginning with that mindset and the structural ability to stay at it for a long period of time. So the missing ingredient in most of the people that fail is time.
And I’ll use myself as an example. I started Alpine. We lost money on our first fund. We started doing well. We got hit by the recession, we started digging out, whatever. But long story short, I was 14 years into running my firm until I could say with confidence we were going to even stay in business, let alone be really successful. And probably 18 years until we were what I would say really successful by external standards. And now 23 years, we’ve had a great run. But if you take away the time period, then I would’ve gone down as one of the, quote, “failures,” as opposed to, I would say, one of the success stories using this methodology.
So time is the variable. And I think the biggest part of that is it’s really, believe it or not, not typically the finance or the structural piece. It’s the entrepreneur or the individual’s willingness to actually stay with it. And then upstream of that, it’s their belief about how long it’s supposed to take. And I really hate this about the social media and just media in general, where they try to paint this picture that things are going to happen overnight. And we’ve invested in 600 businesses. Let’s say 550 of those are founder-started businesses where we’re the first money. I’ve never, in one of those examples, seen anyone who did something quickly. They’ve all been very, very long stories to get to that point.
Lenny Rachitsky: This reminds me of a quote I read. I don’t know if you wrote this or you shared it, this idea that the life is suffering, so choose something worth suffering for.
Graham Weaver: I wrote that, yeah.
Lenny Rachitsky: You wrote that. Talk about that, because it feels like it’s exactly what you’re describing. It’s going to take a long time to figure something out.
Graham Weaver: Exactly. Yeah, exactly. I’m glad you brought that … Yeah, I mean, think about it. Again, using myself as an example, the first job I had, I wasn’t suffering any less. I was getting on planes, I was working late hours. My time was not my own. If I would’ve had kids, I’d be missing their little league games and all that stuff. So I’m doing that anyway. I’m just doing it for something I don’t care about. And then I start my own company and I was, quote, “suffering,” getting on planes, doing all that. It was just something that I cared about. So yeah, the quote, “Life is suffering. So figure out something worth suffering for,” you’re going to suffer either way. And that’s another thing I think people don’t realize, is there isn’t really a path that is easy that I’ve ever found.
Lenny Rachitsky: You have another quote along these lines, which is, “Everything you want is on the other side of worse first.”
Graham Weaver: Yeah, I mean, I know those are two non-super optimistic quotes perhaps, but I think they’re true. The second one, everything you want is on the other side of worst first, and this is something where I almost can’t think of many exceptions to this. Pick anything. You want a better body? Okay, you’re going to need to go to the gym. When you go to the gym the first few times, it’s going to not be that fun. You’re going to set your alarm, you’re going to get sore. It’s not going to be great. You’re going to have to probably make some changes to your diet. That’s not going to be fun, at least initially. And so that’s one example.
You want to change careers, you’re going to have to learn a new career. You’re going to have to leave your career. You’re going to have to maybe interview for new jobs, or whatever it is. In each case, the first move is negative. The first move is negative to getting in shape. The first move is negative to get out of a bad relationship, to get into a career you want to be in. The reason I think that’s important to say is because if I’m optimizing for tomorrow and I just want to have a great day tomorrow, I’m going to stay exactly where I am, because my life will be better tomorrow if I don’t make any changes. I don’t have to break up with my girlfriend, have a hard conversation, have the tears, be alone, go on dating apps. I don’t have to do that if I just stay in it one more day.
So if you realize this and instead ask the question, the version of myself five years from now, what would they wish I was going to do right now? So I can guarantee your five-year version of yourself will say, “Get out of that toxic relationship, no matter how painful it is for the next two months.” And if you can make decisions from that, and then on top of that, realize it’s going to get worse first, then that’s why I say everything you want is on the other side of worse first. But if you don’t do that, you just end up plateauing. And so many people I see have this happen where they hit a plateau and they never move past it because they’re not willing to have that hard day, month, week, year whatever it is.
Lenny Rachitsky: I am imagining many people hearing this right now are like, “Yeah, I see what I need to do now.” That was really powerful advice. It makes me think of parenting advice, some parenting advice I recently saw. Dr. Becky has this advice of your job as a parent isn’t to make your kids happy, but it’s to make them resilient.
Graham Weaver: I love that, yeah. By the way, watch how people parent. They parent exactly the opposite of that.
Lenny Rachitsky: Exactly [inaudible 00:34:09].
Graham Weaver: You and I both live in Marin. I don’t know if you have kids or how old they are, but when you get kids in school in Marin, you see parents, they try to clear all obstacles away from their kids. It’s the worst thing you could do.
Lenny Rachitsky:
I want to talk about another exercise that you have, but before I do that, there’s all this advice you’re sharing that people might be hearing and be like, “Yeah, yeah. Okay, this is great.” I’m going to share this in intro, and we’re not going to talk a lot about your fund, but I did some research on it. And from what I understand, it’s one of the top performing PE funds in the world, which is very hard, considering how many smart people run PE funds and how ruthless that industry is. Anything you can comment on there? Yeah, I think that’s important for people to know.
Graham Weaver: Well, I think one of the things I would say is that I never stand up in front of students or be on a podcast like this and say anything that I’m not doing myself or that I’m advising students or people who work at Alpine to do. And so I appreciate the kind words. And I think that the things that I’m talking about are rooted in real results. And this is not just happy talk podcast. The formula, I think, for greatness is to be intentional, get in the path of the thing that you’re most excited about, and then give yourself several decades to do it. And that’s based on investing in 600 companies and building my own business. So I appreciate the kind call out.
Lenny Rachitsky: Yeah. For people that are listening and be like, “Okay, I’m motivated. I want to do this,” other than taking your class, anything you can recommend to just do these sorts of exercises, ask yourself these questions that you’ve seen work?
Graham Weaver: I mean, the answer is accountability. How do you keep yourself accountable to living the life you want to live? And the analogy I would use is let’s say that your number one goal in life is you’ve got to get in better shape. You just have to. Let’s say you have even medically, you’re going to have real health problems if you don’t do that. I would say you hire yourself a personal trainer, pay what you need to pay. Okay, maybe you don’t have a ton of money, but that’s where I’d spend it. That person, A, they’re going to hold you accountable to showing up at a certain time, and B, they’re going to show you the exercises. They’re going to call you if you’re not there. You’re just increasing the chances of success. Plus you spend some money, you want to get your money out of it.
The equivalent of that in your life is an executive coach. And I figured this out in 2009 in the dark recesses of the recession. I hired my first executive coach. And I was like, “Wow, it’s a personal trainer for me for two things.” Number one, make space to ask yourself the big questions in life about your career, your relationships, your health, your spirituality, your children. Whatever the big things are in your life, ask the big questions, find out what your intention is. What are you looking for in those areas? And just have, in my case, several hours a week to get clear on those things. Okay, so that’s part one.
And then part two is that person can hold you accountable. I have one coach that I can’t even have the call with the coach unless I fill out a piece of paper or an online form that says, “Here’s what my one year goals are, outcomes I want to have this year are. Here’s what I did last week, based on those. Here’s what I’m going to do next week toward those. And here’s the outcomes I want to have for the call we’re about to have.” And even if I never had the call, just having to fill that out every single week is incredibly powerful and allows me to hold myself accountable.
So 100%, that’s what I’d recommend. Let’s back up and say, okay, let’s say you can’t afford a coach or you’re worried about that. And this is the same thing as, let’s say you couldn’t afford a personal trainer. I would give you the same advice, which is find a very like-minded friend of yours and sit down and do it for each other. So if you’re using the workout example, okay, you’re going to go on a run Tuesdays, Wednesdays and Fridays with your friend, and they’re going to meet you at 7:00 AM at this trail, or 6:00 AM at this trail. That’s your accountability. And you’re going to be more likely to do it. You don’t want to let them down. They’re going to beat you up if you don’t get there.
Same is true with this. This is how I started. I did this with my roommate in business school. And we would go on a walk for 30 minutes and talk about my dreams and hopes. Then we’d turn around and talk about his. And it was great, because we made room for each other to have those conversations, and we also developed a great friendship. So short of having an actual executive coach, find a really-minded person that could get into this with you, and that would be another thing. But accountability is huge. I’m going to just say one more thing. I’m sorry. I’m going on a little bit long on this.
Lenny Rachitsky: [inaudible 00:40:20] please.
Graham Weaver: There’s another thing that happens that’s kind of magical, which is you activate a different part of your brain when you talk. You actually activate more of your brain when you talk than when you think or write. So thinking activates the least amount of your brain. Writing is a little bit better, but talking activates a whole different region of your brain. So that’s the other big benefit of not doing this just on your own, is being able to talk about it with someone.
Lenny Rachitsky: I love that there’s a whole spectrum of ways to create accountability for yourself. I love the second coach you’ve shared, where just filling out that form was basically the biggest benefit.
Graham Weaver: I learned this from these audio tapes. When I was in college, I had this green notebook. And I was trying to row crew, and I never row crew before. And I wrote down at the top of the page every single morning, I wrote down, “I am the number one rower in the country.” I wasn’t. I was a freshman novice, 135 pound Midwesterner, never had been in a boat. But I wrote that down. And then I wrote down three things I was going to do that day to move toward that goal. And I did that every single day that I was in college. And it’s just incredible. We talked earlier about your subconscious mind. You’re just locking your subconscious mind into your goals and where you want to go and who you want to be and how you want to show up. It’s really powerful.
Lenny Rachitsky: And that’s advice anybody can implement. “I want to be the best [inaudible 00:41:51] founder”-
Graham Weaver: You could do that. You could do that [inaudible 00:41:50] exactly.
Lenny Rachitsky: Yeah. It’s such a simple thing. “I want to be the best product manager. Here’s three things I’m doing today to help me along the lines.”
Graham Weaver: Absolutely. My students have to do this twice a week. It’s one of their assignments, and they actually have to turn it in. And I have so many students that say five years later, “I still do this a couple times a week, and it’s been unbelievable.” I’d say this to all your listeners: you will get more done writing down your goal and three things you’re going to do to move toward that goal, you’ll get more things done in three months than you will in three years without that.
Lenny Rachitsky: That’s an awesome thing to just try tomorrow at work. Write this down, see how it goes. The coach point, I just want to highlight that. What convinced me to get a coach back when I was working is I just realized, one, every athlete has a coach that tells them, “Here’s how to become better,” slash, everyone that you work with that is a leader and exec basically has a coach. And the people that have an exec coach will do better in their career and life than those who don’t. So why would you not have someone there just helping you become better at this craft? It just makes so much sense if you can afford it. There are different price points for different coaches. Most people can probably afford it in some [inaudible 00:43:09].
Graham Weaver: That’s right. That’s right.
Lenny Rachitsky: Sweet. Okay. Let’s talk about another framework that you have that you call nine lives. And this is essentially another way, it’s like another way to hack your brain to come up with things you really should be doing, probably. Talk about this exercise.
Graham Weaver: So this idea of what’s my passion and what’s my career goal, it can be really intimidating. And it is intimidating. And so this exercise is to make it less intimidating. And you basically come up with nine lives. So you say your first life, life one is the life you have now. So when I did this exercise … let’s pretend I did this exercise when I’m right out of school, taking that job. So life one is I’m working at this big firm, I live in the Bay Area, here’s what I’m doing. That’s life one.
There’s two rules. The first rule is all the lives have to start from today. So you can’t go back in time. They all start from today. And the second rule is you have to be excited about all these lives. So I might say, “Hey, my second life is I want to start a private equity firm and be a founder and be a CEO.” And that’s life too. And life three is I want to be an author and I want to write whatever fiction or nonfiction. And then life four would be I want to be a professor and teach. And life five is maybe I want to make videos and be on social media. And life six, I want to be an actor. And you go through this whole list of these lives.
And the idea is that … A couple of things from this exercise. One is let’s say that you’re in a position where you need to be working in the job you’re in. There might be one of these lives that gives you the most energy, and it’s the thing if you knew you wouldn’t fail, you would do this one. And it’s good to recognize what that is and then pull that life a little bit into your current life.
So let’s say, Lenny, that you were a product manager, but you really loved doing podcasts, and that was one of your nine lives. Do a podcast every other week, and just pull it into your life, which it sounds like what you did. You started doing it as a side hustle. And then that’ll have two amazing effects. One is you will just have more energy everywhere else in your life. Forget if you ever do this full time or not; just the act of pulling something into your life you’re really excited about will give you a tremendous amount of energy.
And then the second thing is you’ll ideally find the path that is the thing that gives you the most energy. The other thing that I’ve learned in doing this exercise is you actually can have pretty much all nine lives. You can’t have them at once, but if you’re fortunate enough to live long enough, you can have all of these things. So I have had the corporate job, been the founder, been the professor, been a writer, had videos, taught people. I’ve been able to bring most of those lives into this current life.
Lenny Rachitsky: There’s a couple things there that come up as you talk about. One is, on that point, what I do now is my fourth career. First I was an engineer, then I became a founder, then I was a PM, and now I do whatever the heck this is. And I think people don’t realize that’s how life often goes. You think you’re going to do one thing, and then you have many different careers that pivot into [inaudible 00:46:46].
Graham Weaver: Exactly. And I think that’s the thing. It’s just trying to make it a little less intimidating. You don’t have to have this one life purpose, passion, thing that you do for the rest of your life. If you just follow the thing that gives you energy at each time, it’ll probably be a good indication of where you want to be going.
Lenny Rachitsky: The other thread there is, I know one of your other really important pieces of advice is to avoid this not now idea, where everyone’s like, “Here’s the thing I should be doing, my genie goal, but not now.” Thoughts on just how to think about that, of just like, “Okay, I know I have these lives I could live, but not now,” on this or that?
Graham Weaver: Yeah, I mean, in 20 years of teaching, I’ve never had a student come to me and say, “Hey, Graham, my real dream is to do X, but I’m just going to give up on it. I’m not going to do it.” No one’s ever said that. Instead, they say, “Not now.” And not now, if they’re not careful, will turn into not ever, because not now is just really another way of saying, “I’m not going to do it.” And then there’s a million reasons why you can’t do it now. And those reasons, some of them are legit and some of them are just fear in another form.
In terms of how to overcome that, I think it’s kind of hopeful to realize that it’s never really the right time. When you’re making a change or you’re going to go do something different, it’s never going to feel secure and safe. You’re always going to have some fear. You’re always going to feel like you’re not ready. You’re going to feel like it’s too soon. You’re going to feel like you don’t know exactly what that path looks like. And so just understanding that’s normal. That’s called entrepreneurship. That’s called life. And if you wait for the clouds to part and this ray of sun to come down and say, “Now is the time,” you’re going to wait your whole life.
And so I think that realization can maybe be helpful. And then try to figure out, what are the things that need to be true for you to launch? And usually for my students, it’s something financial that is the big bottleneck. And what I tell them is, “You know what? People have raised money to start a business before. That’s happened, where you’ve had people who’ve started businesses without their own money that have been able to pay themselves. And that’s not a reason to not do it. It’s an obstacle. It’s something you have to solve, but it’s not not an insurmountable obstacle.”
Lenny Rachitsky: This touches on a quote I definitely wanted to get to, something that you wrote not long ago. Here’s the quote: “The most important thing I’ve learned in the first 50 years of my life is that the true game of life is an internal one, not an external one. And that journey starts with three powerful words: I am enough.” Talk about that. Why is that so important?
Graham Weaver: Well, I mean, that’s a really a deep topic, but I’ll talk about the internal and external journey. So life presents itself as a series of external obstacles and events. And it feels very much like an external journey. And it can feel that way your whole life. But I think what you’ll realize, and I started realizing this when I really started meditating and spending time distancing myself from the subconscious thoughts, is a very, very large part of life is internal. I say a very large part because obviously you need some food, clothing, shelter, some basic needs that are external. But for most people that have the ability to even listen to this podcast, I would say the vast majority of your life is internal.
So what do I mean by that? I mean that you’re writing a story about what it is you think you need to be happy, or you’re writing a story about things you think you need to be to be enough or to be respected or to feel worthy or to get admiration of other people. You’re writing that story, and it’s just a story. And if you really follow this logic, you’ll realize that. You’ll realize it is 100% just a story, or it’s a story that you should even care. And then that opens up a lot more agency that you have over deciding what is important to you, what is your internal scorecard, what are the things that matter to you, not what the external world thinks or the story you’ve been writing for a long time. When you start to open this up, it’s really kind of scary at first, because you’ll start to realize most of the things you’re operating from are really just stories that have been written at some point in your life. And so it’s actually terrifying at first, and then it starts to become really liberating.
Lenny Rachitsky: Was there an example of that in your life? Because externally, it feels like you’re killing it: a killer PE fund, teaching at Stanford. The scorecard is looking good. So it’s interesting you say that.
Graham Weaver: The first time I really realized this, it was in 2015. I mentioned to you it took me 14 years to be successful. So we had just sold the last company from our second fund, which is where we really got paid. I had a financial event that was … it wasn’t like I never have to work again in my life. It was just like I could exhale a little bit. I knew I was going to be able to pay my mortgage and put my kids through college. It was that kind of an event. And for a couple days I was euphoric, because I felt like I’d worked so hard for this. I’d been, again, at this for 15 years, but really longer than that, if you go back to getting into college. And the whole thing had been a long journey.
And then it hit me that nothing changed. Nothing internally changed at all. I still had the same problems. I still felt the same way about myself. I still had a lot of negative thoughts about myself. This goal that I thought that I had for this whole long period of time, it didn’t actually change anything. It changed externally, for sure. Like I said, I could exhale and pay my mortgage. And those are all really good things. But that was the first time when I realized, “Oh, wait a second. It’s really up to me to find things that are going to give me joy. And the achievement of some kind of external event is not one of those things.”
And I know that sounds really, really weird, but there’s so many people that I’ve heard that have had very, very similar stories. And so it was really disorienting for me. And actually it was the first time in my life where I experienced depression, because I just had this thought of, “I think I was working my whole life for that, and it wasn’t what I thought it was going to be.” And so now I was thinking, “Well, what is it then? What is the thing that’s going to give me joy?” And that takes some introspection to ask those questions.
Lenny Rachitsky: I was just having a conversation with a friend who’s an angel investor, and he just had a bunch of exits. And he’s like, “Cool, I got some money in my bank account now, but I don’t feel anything. I thought I’d be like, ‘Holy moly, this is exactly what I was hoping for. And nothing changed.’” Exactly how you’re describing.
Graham Weaver: I think you get a little bit of peace of mind when you have some financial security, which is valuable. But in terms of now my life changes, now I’m enough, now I am happy, now I feel good about myself, none of that changes, for really anybody that I know.
Lenny Rachitsky: And the hardest part, as you said, is you think it will. You think, “Oh, I’ll be so happy once I achieve this thing.” And I think an example of this is there’s a lot of miserable billionaires, from what I’ve read and see. And that should tell you a lot.
Graham Weaver: Yeah, exactly.
Lenny Rachitsky: Maybe a second-to-last question; I’m curious if there’s anything recently you’re focused on, have been thinking a lot about that maybe you changed your mind about, or has changed the way you think about the world?
Graham Weaver: The last two years, I had my two oldest boys go off to college, 2022 and then 2024. And that really hit hard. You would think that I would’ve been preparing for that for 18 years for each of them, but for some reason it just really hit me really, really hard. And I think it was a real wake up call of mortality, I guess, and to realize that nothing goes on forever. And these wonderful people that I had lived with, each for 18 years, were no longer going to really be a part of my daily life.
And that really set me off on a journey of a lot of spiritual work, doing a lot of meditating and working with some gurus. And it’s been really profound. And it’s put me a lot closer in touch with the things that really matter to me. I’ve given myself more permission to spend time doing those things than the normal external world type things. So that was a pretty profound change for me. And the spiritual journey is arguably really the important journey. And this could be a longer conversation. And maybe you have the luxury of doing that journey as you get older or something, but it’s been a really profound, profound journey.
Lenny Rachitsky: I’m excited to see what insights come out of this part of your life. Final question before we get to our very exciting lightning round. We have this segment on the podcast called Failure Corner, where people come on this podcast, they share all these wins: “Oh, I have this amazing PE fund that’s killing it. I teach at Stanford. I’ve launched all these things. All these students, they’re so great. Life’s amazing. Nothing ever goes wrong,” when in reality, it does. And those stories often aren’t told. So I’m curious if there’s a story you could share of a time you failed in your career and, if you learned something from that experience, what you learned.
Graham Weaver: Yeah, I’ll tell a couple stories. So when I was in high school, I wrestled. And I cut a lot of weight to make the varsity team. And I was not in the best mental place because of cutting weight. But anyway, I lost a big match my junior year. And I quit and I never wrestled again. And that haunted me. So first of all, that was a failure, a big failure for me. And it really haunted me. And so I, after that, made a promise to myself that it wasn’t going to have that happen again. When I went to college, I tried to row crew. I failed year after year trying to make the team, trying to make the boat. Eventually had some real success my senior year, but prior to that, just failure after failure.
And then at Alpine, I mean, we lost money on our first fund. We had real trouble during the recession. I think five of my first eight investments I ever made in my life, I lost money. And in venture world, that’s one thing, but in private equity, that’s a whole different ratio, which is not a good ratio at all. When I first started teaching, I wasn’t good at teaching, had a lot of insecurities. I was really young when I started, and I didn’t feel like I had really anything to share with the students. And I think that showed up, and it took me a long time to kind of figure that out.
So I guess almost my entire track record is one that starts with things not going well, and then just over a long period of time of chipping away, looks like a success on paper. But anytime early in the process would look like an abject failure. So I’m quite familiar with failure in the form of setbacks. I think the ultimate failure though was the wrestling one, where I just quit. That was really the only one I would characterize as a failure. The other ones, because I kept going and staying with it, turned out to work out well, with a lot of scars and bruises, but the failure would’ve been quitting.
Lenny Rachitsky: I love that the circles back to your core advice of stick with it. Most things that are important take a long time and there’s a lot of suffering [inaudible 01:00:24].
Graham Weaver: Yeah, they do. Yeah.
Lenny Rachitsky: Something I wanted to ask, I can’t help but ask at this point, because I think a lot of people are wondering this, just when do you quit? When should you quit something? Because some things are just not worth it. Is there any advice there you could share?
Graham Weaver: Yes, for sure. I think the time to quit is when you can no longer see the vision and you can no longer really believe the vision. And then when that happens for a long period of time … or maybe you’re no longer even excited about the vision; somewhere in there, I think. The excited one, you have to be a little careful of, because in the dark days, exciting is not the word you’re going to use. But at least in our company, for the first 10 years it was not going well. But each time, we’d make fewer mistakes, we’d start to see something working. We’d do one really good deal in this fund, we’d start to learn from that. We’d get one really good hire, we’d learn from that. We would little by little start to see these green shoots.
And I have this unbelievable statement. I didn’t write it. Dan and Chip Heath wrote it in their book, Switch, which is “Scale your bright spots. Find what’s working and do more of that.” And as you start to progress, for me, for example, at Alpine, almost all the time, we always had at least a small glimmer of a bright spot. And then we’d scale that and then we’d continue forward and we’d find some more and we’d scale those. And over time, all those bright spots became our business. That became what we did. That became our strategy. That became how we hired people. That became where we recruited from. All those bright spots just started to magnify until the entire business was pretty much a bright spot. But it took time, because we had to figure out where those were. And we had to do a lot of things wrong to figure out where the bright spots were.
Lenny Rachitsky: Graham, is there anything else that you wanted to share or you think is important to leave listeners with before we get to our very exciting lightning round?
Graham Weaver: I mean, I think what I would say is just in general, you got one life, you get one shot. And so take the time to really figure out and answer the question, what does a wonderful, amazing, incredible life look like? And just get as clear as you possibly can on that. No matter how crazy or aspirational it seems, write it down. Write down that thing is write down that thing that would make this life amazing. And write it down for your life, your career, your relationships, your friends, your body, your spirituality, your financial situation. And just the first magic is just knowing what you want. And I’d say 90% of people never even know what they want. So take the time to do that. And the more clear you are on that, the more invested you are in that, the more likely you are to make it come true.
Lenny Rachitsky: What I love about that is you don’t have to do this thing, just step one is understand what it could be if you could do that.
Graham Weaver: Exactly.
Lenny Rachitsky: And it’s almost like understand where your Google directions could take you if you turned off autopilot. Oh, man. Okay. Well, with that, Graham, we reached our very exciting lightning round. Are you ready?
Graham Weaver: Let’s do it.
Lenny Rachitsky: First question, what are two or three books that you find yourself recommending most to other people?
Graham Weaver: So in the realm of a lot of the topics we’ve been talking about, which is your internal and external game, I love the book Untethered Soul. And I love the book, Don’t Believe Everything You Think. They have very similar themes, but they come at it differently. But I think both of those will really change your perspective if you read them.
And then a very, very practical book that’s probably the book I’ve read more than any other book, is How to Win Friends and Influence People, by Dale Carnegie, which was written in like 1930. There’s no other book it. There’s a reason that people are still recommending it 100 years after it’s written. So it’s definitely worth checking out.
Lenny Rachitsky: Yeah, that book, I still think about it often, even though I read it 30 years ago at this point. I love that recommendation. And it’s like a very old book to read, but you have to get past the fact that it was written a long time ago. Okay, next question. Do you have a favorite recent movie or TV show you really enjoyed?
Graham Weaver: I, for the first time, watched the movie Where the Crawdads Sing. And I just loved it. It’s kind of a romantic comedy, or not comedy, sorry, romantic love story meets murder mystery, meets coming of age. And it really, really touched me. Then I promptly read the book as well, so I love that.
Lenny Rachitsky: Do you have a favorite product you’ve recently discovered that you really love?
Graham Weaver: I’m a really big fan of sleep. I think it makes a massive difference in your life. And that’s a whole other topic we could go down another time. So I have a few things that have helped me on that. So if you saw me sleeping, I have earplugs, I have a noise machine. I have a sleep mask, and then I have a Chilipad that goes on my bed to keep the bed cool. And I sleep great. All those things really help. The earplugs and mask and noise machine allow you to not hear the ambient noise. And then there’s a lot of research actually on the temperature at which you want to sleep. And your body goes up and down throughout the night. So this Chilipad that goes under your mattress, there’s a whole bunch of versions of that. And that helps a lot.
Lenny Rachitsky: I also sleep with an eye mask. My wife and I rotate the earplugs, because someone has to pay attention to the baby, in case he wakes up.
Graham Weaver: There you go. Yeah.
Lenny Rachitsky: And this Chilipad, is this the Eight Sleep, or is this in just a cold bag?
Graham Weaver: Well, no. So I actually bought the Eight Sleep, and it was too much.
Lenny Rachitsky: Yeah, it’s a lot.
Graham Weaver: It would turn on and off. And I would wake up. And then it would track my sleep, and then I’d start to freak out because it’d tell me I wasn’t sleeping well. So I actually returned it and I got a really simple one called OOLER. And it just turns on and off. There’s no timing. There’s no any weird functionality. And it was a lot cheaper, and it works better for me. So everyone use their own thing, but that one worked better for me.
Lenny Rachitsky: Okay, two more questions. Do you have a favorite life motto that you often think about that you find useful in work or in life?
Graham Weaver: I love this quote that sums up a lot of what we talked about in the podcast. It’s by Howard Thurman. And he says, “Don’t ask what the world needs. Ask instead what makes you come alive, because what the world needs most is for you to come alive.” And I think that just talks about it’s really about you coming alive that’s the most important thing. And that is going to have so much positive exhaust in the world. And things from that will come that you can’t even imagine right now.
Lenny Rachitsky: I was thinking of that quote as you were describing your philosophy. Final question. I feel like a lot of people might be listening to this being like, “I came here for one of the most legendary private equity investors of all time, and you don’t talk about private equity at all.” So let me just use this opportunity to ask you just a question here. What do you look for in a company that you want to buy that maybe other people don’t? Is there some insight you could share?
Graham Weaver: Yeah. Well, I’m happy to talk about private equity, by the way. It’s just that we talked-
Lenny Rachitsky: We’ll do another episode on that. This could be a whole podcast episode. I understand.
Graham Weaver: Really happy to talk about that about. So I’ll answer the question more like, what’s a little bit of a different philosophy that we have? So when we were coming out of the recession and I hired this coach, we looked at all of our companies. And we were looking for where did we make our most money, and what was the most consistent trend? And we looked at valuation, growth rates, capital structure, geography, industry. We cut the data every way you could imagine. And we had these three companies that kept showing up on all these lists that were three of our top performers, but they didn’t seem to really have anything in common.
And then we’re like, “Well, they have one thing in common, which is they started off really badly, so badly in fact that we put our own person from Alpine in to go run the company, and then they ended up becoming our best companies.” So we said, “Wait a second. Maybe that’s the highly correlated thing, is us putting our own team in place, and even upstream of that, maybe just having an incredible management team.” So that was foundational. And now, we put our own leadership team in 100% of the time. And not only that, but we have spent an inordinate amount of time trying to build a program to help people who are in their late 20s, early 30s learn how to become CEOs. And that’s been foundational.
So the thing that we probably believe to be true that not that many people agree with us on is that the management team is really where we think all the alpha comes from. You can’t get the industry wrong, because if you hire the best management team in the world to run a typewriter business, you’re going to lose money. So you can’t be wrong on the industry, but you also don’t have to be perfect on the industry. You have to have a good enough industry and then a world-class management team. And we found that to be a really good formula for consistent returns. And it’s way more fun because you’re literally in a board meeting with someone that is on your side of the table, because you hired them and put them in. And so you’re building the company together. And they’re bringing a lot of similar values. And so it’s been a real differentiator for us.
Lenny Rachitsky: I have so many questions, but I’m going to cut it off there. We could do another episode going deep on all this. Graham, this was amazing. I think we’re going to be helping a lot of people with what they want to do with their lives, and if nothing else, give them a little opportunity to break out of autopilot, at least for a little bit. Two final questions. Where can folks find you online if they want to maybe follow up, ask maybe some other questions that they are thinking as they hear this? And then how can listeners be useful to you?
Graham Weaver: My website’s grahamweaver.com, and I have a blog on there as well as a lot of videos and different things. And then on Instagram and TikTok, I’m grahamcweaver. And then on LinkedIn, I’m Graham Weaver. And on YouTube, I think I’m Graham C. Weaver. So Graham C. Weaver will pretty much get you on all those channels.
How can listeners be helpful? I would say I’d love to hear from you. So my best way to reach me is grahamweaverblog.com. And tell me what’s on your mind. I may not respond 100%, but I will read all the emails. And then if you’re interested, subscribe to my blog. So go to my website, grahamweaver.com, and I have a blog where I talk about a lot of the topics that we’re talking about today.
Lenny Rachitsky: Amazing. Graham, thank you so much for being here.
Graham Weaver: Thank you, Lenny.
Lenny Rachitsky: Bye, everyone. Thank you so much for listening. If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review, as that really helps other listeners find the podcast. You can find all past episodes or learn more about the show at LennysPodcast.com. See you in the next episode.
Glossary
| English | 中文 |
|---|---|
| Alpine Investors | Alpine Investors(保留原文,私募股权公司名) |
| Brian Tracy | Brian Tracy(美国励志演讲家、作家,保留原文) |
| case guest | 案例嘉宾 |
| Chilipad | Chilipad(床用控温产品,保留原文) |
| crew | 赛艇(一种划船运动) |
| Dale Carnegie | 戴尔·卡耐基(美国著名人际关系学先驱、作家) |
| Don’t Believe Everything You Think | 《不要相信你想到的一切》(Joseph Nguyen 著,关于思维与痛苦关系的书) |
| Eight Sleep | Eight Sleep(智能床垫品牌,保留原文) |
| genie framework | 精灵框架 |
| How to Win Friends and Influence People | 《人性的弱点》(戴尔·卡耐基经典著作) |
| Howard Thurman | Howard Thurman(美国神学家、哲学家、民权运动精神导师,保留原文) |
| I am enough | 我足够好 |
| Managing Growing Enterprises | 管理成长型企业 |
| MBA Distinguished Teaching Award | MBA 杰出教学奖 |
| Naval Ravikant | Naval Ravikant(保留原文,硅谷投资人、AngelList 创始人) |
| nine lives exercise | 九种人生练习 |
| OOLER | OOLER(床用控温设备,保留原文) |
| private equity | 私募股权 |
| Stanford GSB | 斯坦福 GSB(Stanford Graduate School of Business,斯坦福大学商学院) |
| The Untethered Soul | 《不羁的灵魂》(Michael Singer 著,关于心灵觉醒的畅销书) |
| Tony Robbins | Tony Robbins(保留原文,美国著名励志演讲家、人生教练) |
| Where the Crawdads Sing | 《蝲蛄吟唱的地方》(Delia Owens 著小说,已改编为电影) |
| Xs and Os | 基本功(源自美式橄榄球术语,指战术基本功) |
Reformatted by reformat_english.py
如何打破自动驾驶模式,创造你想要的生活 | Graham Weaver(斯坦福 GSB 教授)
文字记录
Lenny Rachitsky: 你名义上是斯坦福大学商学院的教授,你提到过当人们来找你寻求建议时,你被问到最多的问题是:“我该拿我的人生怎么办?”
Graham Weaver: 想象一下,你下班走路回家,看到一个明亮的、闪着光的物体,你发现它是一盏神灯。你擦了擦灯,一个精灵出来了,精灵说:“嘿,我可以满足你一个愿望。无论你把整个人生和事业投入什么,它都会变得很棒。“如果这是真的,你有这样一个精灵,你会许什么愿望?在我们得到的这唯一一次人生中的某个时刻,你会想让自己走上那条路、那段旅程。
Lenny Rachitsky: 这整个练习与你大力倡导的一个理念相连,就是在生活中脱离自动驾驶模式。
Graham Weaver: 你处于无意识状态,你可能甚至没意识到自己为什么在做正在做的事,甚至没意识到自己在做什么。比如说,我起床,锻炼,开车上班,堵车,通勤,可能回一些邮件,回家路上又堵车,匆忙吃完晚饭,上床睡觉。这不是一个有意识的一天。这不是一个我问过自己”我这辈子想去哪里?这个世界上什么对我很重要?“的一天。
Lenny Rachitsky: 你还有一句话:“你想要的一切,都在’先变得更糟’的另一边。”
Graham Weaver: 随便挑一个。你想要更好的身材?好,你需要去健身房。你去健身房的头几次,不会那么有趣。第一步是负面的。如果我在为明天做优化,只想明天过个好日子,那我就会原地不动。我看到很多人都是这样,他们到达了一个平台期,然后就再也越不过去了,因为他们不愿意经历那段艰难的一天、一个月、一周、一年。
Lenny Rachitsky: 什么时候应该放弃某件事,因为有些事情确实不值得。
Graham Weaver: 我认为该放弃的时候是当你不能再……
嘉宾介绍
Lenny Rachitsky: 今天的嘉宾是 Graham Weaver。Graham 在斯坦福 GSB 教授一门评价最高的课程,这门课的正式名称是”管理成长型企业”(Managing Growing Enterprises)。但正如你将在我们的对话中听到的,他最终主要在帮学生弄清楚自己的人生该怎么办,以及如何摆脱大多数人所处的自动驾驶模式。他最近获得了斯坦福 GSB 2024 年 MBA 杰出教学奖。而教学其实只是他的副业。他的全职工作是 Alpine Investors 的创始人兼 CEO,这是一家私募股权公司,根据我的研究,它是全球表现最好的私募股权基金之一,如果不是最好的话。所以你今天听到的建议,来自一个真正在做这件事的人,而不仅仅是在教这件事的人。
在我们的对话中,我们涵盖了能帮助你弄清楚自己应该做什么的实用练习,包括他所说的精灵框架(genie framework)和九种人生练习(nine lives exercise)。我们讨论了为什么人生就是苦难,你不如选择值得为之受苦的事情;为什么生活中大多数有价值的事情花费的时间比你预期的更长;以及一些在你的生活中建立问责制以帮助你实现目标的实用建议,还有更多内容。
如果你听了这期节目并真正尝试 Graham 分享的一些练习,我保证你的生活和未来会变得更好。如果你喜欢这个播客,别忘了在你最喜欢的播客应用或 YouTube 上订阅和关注。这是避免错过未来节目的最佳方式,也对播客帮助极大。话不多说,我请到了 Graham Weaver。
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Lenny Rachitsky: Graham,非常感谢你来做客。欢迎来到播客。
Graham Weaver: 非常感谢邀请我,Lenny。我非常激动能来这里。
“我该拿我的人生怎么办?”
Lenny Rachitsky: 好的,你名义上是斯坦福 GSB 的教授,教一门叫”管理成长企业”(Managing Growing Enterprises)的课。但我读到过一篇对你的采访,你说当人们来找你寻求建议时,他们问的不是”如何创办一家公司?如何管理我的成长型企业?如何让我的公司增长更快?“所有问题中,你被问到最多的、让我很惊讶的是——“我该拿我的人生怎么办?“首先,这准确吗?
Graham Weaver: 是的,准确。大约一半的学生会面中,他们问的就是这个问题。而且很有趣的是,有时候他们会带着 PowerPoint 演示文稿、二乘二矩阵和期望值之类的东西来。但他们真正在问的是:“嘿,我该拿我的人生怎么办?“——顺便说一句,这是一个很好的问题。
Lenny Rachitsky: 你觉得为什么会这样?这不是我会想象在 MBA 商学院里、一门商业课上有人来寻求建议的问题。
Graham Weaver: 我与学生的典型会面是这样的:学生会开始跟我讲他们面前的两三个不同的职业或工作选项,A、B 和 C。我们就用两个来说,A 和 B。然后他们逐一分析,开始讲 A,告诉我 A 的所有优缺点,过一遍。然后讲 B,开始告诉我 B 的所有优缺点。然后我开始问一些问题。
发现内心真正的选择
Graham Weaver: 大约谈了五到十分钟后,我就能看出来,他们的心、他们的灵魂、他们的热情其实在 B 上。那才是他们真正想要的,但他们正在说服自己放弃 B,转而去选 A。所以我做的事情,首先,我让他们意识到自己真正的热情在 B 上,让他们去感受这一点、理解这一点。其次,我试图找出他们有哪些限制性信念?有哪些恐惧?有哪些障碍?他们脑子里有哪些声音?有哪些社会压力在阻止他们去做 B?然后我们一起解构这些东西,让他们去走 B 的路。这就是这个过程。
Lenny Rachitsky: 能举个例子吗?有没有一个学生确实……就是你和某人实际有过的一段对话?
Graham Weaver: 当然有。有一个很好的例子,我的一个学生来自巴西。他进来的时候,商学院之前的工作是做咨询。那基本上也是他想继续做的事。然后在某个时候,我问学生们一个问题:“想象一下,你知道自己一定会成功,你会拥有一个梦想。无论你梦想什么都会成真,你会梦想什么?“他想做的事情是在自己的祖国巴西创办一个非营利组织,帮助更多学生获得教育机会。这就是他内心浮现的答案。
在我们课程的整个过程中,我们一点一点地消除了所有让他觉得自己不该、也不能去做这件事的恐惧和限制性信念。到最后,他真的去做了。这是一个真实的例子。还有很多其他的例子,但像去创办一个慈善机构这种事,它不在常走的路上。它可能不是你父母认为你应该做的事。大概有一百个理由告诉你不要做。你可能也不完全清楚该怎么起步,所以它令人生畏。但如果你从这个想法出发——“嘿,五年后、十年后,我知道我一定会成功”——然后从那个未来倒推回来,你会得出一个更好的答案。
精灵框架的由来
Lenny Rachitsky: 这就是你所说的精灵方法论,也就是精灵框架,就是你刚才问的那个问题,我们应该多聊聊这个。我想,请你讲讲精灵的故事,以及怎么思考这个问题。
Graham Weaver: 我十三岁的时候,一边推着割草机割草坪,一边听那些励志录音带。我很确定是 Brian Tracy 有一套这样的练习。我对其进行了改编,所以现在用的是我自己的版本。我基本上会说,想象一下你下班步行回家,看到一个明亮发光的东西。你走过去一看,发现是一盏神灯。你擦了擦灯,一个精灵出来了,精灵说:“嘿,我在瓶子里还没待满一万年,所以我还没有完全成形。所以我不能给你三个愿望。但我能给你一个愿望。这个愿望就是——无论你把整个人生和事业投入去做什么,它都会很棒。它会成功。它可能比你想象的要花更长时间,也会比你想象的更难,但你会非常庆幸自己做了这件事,而且结果会超出你最疯狂的想象。“如果这是真的,你得到了精灵的这个愿望赐福,你会许什么愿望?
然后学生们会得出一个非常贴近内心的答案。那是在没有对失败的恐惧的情况下,他们真正想做的事。这个练习的第二部分基本上就是——那就是你应该去做的事。你应该把你的生命投入到追求你的精灵目标中去。也许你不能明天就开始,你有经济上的责任,也许你需要一些经验。但在我们拥有的这唯一一次人生中,你终究要让自己踏上那条旅程。这就是我和学生们一起做的练习。
Lenny Rachitsky: 这个想法如此简单,我完全能理解它为什么能如此有力量。而且我喜欢它的表述方式——不是说保证你会成功,而是说保证你会感到幸福。
Graham Weaver: 你会为自己走了那条路而感到幸福。我这么说的原因是,精灵目标通常不是那条已经被人踩平的路。所以你甚至不确定目标具体是什么。为巴西贫困儿童创办教育慈善机构这件事,会在十年间逐渐形成它自己的样貌。它几乎一定会和你想象的不一样。所以更重要的是,你会非常庆幸自己出发踏上了那段旅程,而且它会发展得很好。只不过它的发展可能和你想的不一样,花的时间也可能比你想象的长。
Lenny Rachitsky: 还有哪些精灵目标的例子,是人们追随了那些非传统的路径,最后为此感到幸福的?
Graham Weaver: 我的就是在商学院的宿舍里收购公司。我有一个学生正在得克萨斯州建一个游乐园。这是一个相当疯狂的例子。还有很多学生辞去了工作去创业。很多学生进入了非营利领域。真的有非常多的例子,就像我教过的学生数量一样多样。而这正是它的魔力所在,因为你内心深处有一个非常独特的梦想,也许你从未与人分享过。而这个梦想就是你的独特性,就是你应该带给这个世界的。
走出人生的自动驾驶模式
Lenny Rachitsky: 这整个练习和你大力倡导的一个理念是相通的,就是从人生的自动驾驶模式中走出来。我理解的方式是——人们……我想请你来描述它,但在我看来,这几乎就像你在开车,却从来没有关掉过定速巡航,而你自己都没有意识到。请谈谈这个观点——我们大多数人都在自动驾驶模式下生活,以及为什么意识到这一点并走出来如此重要。
Graham Weaver: 你一开始是处于无意识的状态,机械地在走流程。你甚至可能没有意识到自己为什么在做正在做的事,甚至没有意识到自己在做什么。比如,一个典型的人起床,完成他的早晨日常——用我自己举例。我起床、出门、锻炼、洗澡、开车上班、在车流中搏斗、通勤。我迟到了。进办公室,开会迟到,匆忙赶会议;会议,会议。好,快速吃个午饭。也许回几封邮件;再开几个会,几个 Zoom 通话。回家路上又堵车,匆忙吃完晚饭,再回到邮件上。上床睡觉。好,这就是我的一天。这是忙碌的一天。我觉得自己做了很多事情,很疲惫,但这是无意识的。
这不是一个有意图的一天。这不是一个我问过自己”我的人生想往哪里去?在这个世界上什么对我是重要的?我的价值观是什么?十年后的我会希望我现在开始着手做什么?“的一天。加入这种意图层面,然后从那个未来倒推回来,这才是真正的魔力——让你在十年后回头没有遗憾,让你在人生的某个节点感到自己在做你被放到这个世界上来做的事,而不是仅仅在走过场。
如何走出自动驾驶模式
Lenny Rachitsky: 那么接下来的问题是,怎么才能走出这种自动驾驶模式?首先,很多人甚至没有意识到自己处于这种状态。我讲个小故事。我们最近在给儿子看不同的学前班和托儿所,他大概一岁半。我们去了一所蒙特梭利学校,那位老师说:“我要把话说清楚:我们在这里做的事情,是在塑造你孩子的潜意识。这就是他们在这里学到的。这是一个巨大的责任。我们投入了很多爱心去做这件事,但你必须理解,这就是我们学校在做的事情。“我之前从来没有从这个角度想过。
Graham Weaver: 他们能这么说真的很棒。你刚才引出了这个话题的另一个层面——根据不同的研究,我们 95% 到 98% 的思维活动是潜意识的。这些潜意识以某种方式、通过某种途径被植入。其中很大一部分来源,顺便说一下,是媒体、朋友、父母、老板、同事、“我觉得自己应该做的事”、社交媒体——“这个很酷,买这辆法拉利”,诸如此类的东西。然后你就完全按照这些潜意识在运作。所以,有意图地活着,核心是创造空间,从那些东西里跳出来,从战争的迷雾中走出来,给自己留出空间。我们稍后可能会聊到这一点,但我的做法是跟一位高管教练一起做这件事,真正地去问深层问题,创造空间,提出问题,在生活的每个领域创造你想要的意图。然后让你的日程表反映那个意图。
精灵框架与核心问题
Lenny Rachitsky: 所以这个精灵练习就是一种方法,就是问自己这个问题。你能再说一遍吗,让听众不会错过——你该问自己的那个问题是什么?
Graham Weaver: 我认为,关于你的职业生涯,最重要的问题是:在合理范围内,如果你知道自己不会失败,你会做什么?这是最核心的问题。如果你想要的话,我还可以再给你几个。
Lenny Rachitsky: 好,请说。
Graham Weaver: 不同的问题会在不同的人身上触发不同的东西,可能很有帮助,是好的那种触发。所以这里再给你几个。如果你不需要赚钱,你会做什么?这个问题的答案会告诉你你喜欢什么。Naval Ravikant 有一个很好的问题:什么事情对你来说是玩耍,对别人来说却是工作?比如说对你,Lenny,可能就是播客。那可能对你来说就是玩耍,真的很有趣。你在那方面一定会做得更好。你会投入更多时间,更享受其中。这是一个好问题。
另一个问题是:你真正想做的事情是什么,但你太不好意思说出口?我对这个问题的答案是,我想成为像 Tony Robbins 那样的励志演讲家。我当时超级不好意思说这件事,但实际上它现在已经融入了我生活中的很多部分。还有一个问题:有哪些你钦佩并想变得更像的人,他们在做什么?你在哪里能找到这些人?有哪些你想学的东西,你想在未来五到十年里如何成长?我知道你的很多听众在科技行业工作。那么,五到十年后,你在某件事上是世界顶尖的——那件事是什么?你如何开始朝着在那个领域变得卓越去努力?所以这些就是另外几个你可以拿来帮助自己找出让你兴奋之事的问题。
限制性信念
Lenny Rachitsky: 你提到了”限制性信念”这个概念。我想现在很多听众可能正在产生这些信念——“好吧,但我得养家。难道我要去巴西创办一个慈善机构?那太荒唐了。听起来简单,但我没办法真的如此彻底地改变我的人生。“你能分享一些帮助人们克服这种想法的方法吗?
Graham Weaver: 当然。关于限制性信念,我想说的第一件事是:当你甚至不知道它们是什么的时候,它们最强大,也最危险。当它们藏在你潜意识的深处——那构成了你 95% 的思维——那就是限制性信念最危险的时候。
举一个简单的例子,比如我有一个限制性信念,认为自己不幽默。这在我的潜意识里,我甚至没意识到自己有这个信念。所以我回避那些需要我表现幽默或讲笑话的场合。这是一个比较傻的例子。但让我们用你的职业生涯来举一些可能更深层的例子。用那个慈善机构的例子,巴西的慈善机构——“我要创办一个巴西的慈善机构。“限制性信念有哪些?天哪,有一大堆。“我不知道怎么开始。我不知道怎么养活自己。我有商学院的贷款。我甚至不知道自己在说什么。我连个计划都没有。怎么筹集资金?“所有这些东西都会涌入你的脑海。
所以第一个练习就是把这些全部写下来。把它们写在纸上,然后会有两件事发生。第一件事是,当你把它们写在纸上时,几乎立刻就会剥去那个限制性信念的大部分力量和可怕程度。因为现在它只是一个具体的东西,比如,“我怎么筹到资金?“第二件事是,很多那种可怕的东西变成了一个待办事项。在你的潜意识深处,那是一个非常可怕的、限制性的信念,会真的阻止你去做你热爱的事情。一旦它落在纸上,它就只是一个你可以用意识去处理的待办事项,就像你处理其他任何事情一样。所以,“我怎么筹到资金”就变成了一个计划——“我需要设计一个为这个慈善机构筹集资金的方案。“然后这就变成了一个跟其他问题一样的问题。它不再是那种模糊的、可怕的恐惧。它就是一个字面意义上的待办事项。
所以处理限制性信念的第一步:写下来,弄清楚它们是什么,在纸上、在冷峻的日光下审视它们,然后把它们转化成需要克服的障碍。顺便说一下,如果你在听这期播客,你这一生已经克服了无数障碍——一旦写在纸上,这些也没什么不同。
从企业管理到人生方向
Lenny Rachitsky: 你真的在课堂上跟学生做这些练习吗?他们选修的是一门关于企业成长的课,然后突然变成——“好,来分析一下你这辈子想做什么”?这门课就是这样上的吗?
Graham Weaver: 这个问题问得好。我给你一点背景。我最初是作为案例嘉宾出现在斯坦福商学院的,那时候我在宿舍里收购公司。那个案例讲的是所有出了问题的事情,所以是一个非常有趣的案例。我做了 12 年的案例嘉宾。然后我开始意识到,那是我一年中精力最充沛的一天。长话短说,我开始全职教一门课。我教了四年,教的是作为 CEO 的基本功:招聘、解雇、进行艰难的对话、管理董事会、融资、销售——你能想到的一个年轻 CEO 需要知道的所有事情。
大约四年之后,我开始意识到,那些内容很好,但问题是没有人真的去创业。这门课是关于创业的,他们学会了如何成为创业者。只有一个问题:他们并没有真正成为创业者。然后我说:“等等,我得重新调整一下我的课程,我得花一些时间在我们刚才聊的这些东西上——找到你的梦想是什么,你的限制性信念,开始朝着你真正的创业梦想或者你精灵框架的目标去规划。”
Graham Weaver: 我是这样说的:学校允许我教这门课,是因为我教给他们创业的技巧、战术和工具,帮助他们成为优秀的 CEO。但我真正教书的原因,是因为我想帮助人们真正找到让自己兴奋的事情,并走上做那件事的人生道路。所以这两件事我都做,但第二件事……也许它不是这门课的公开招牌,不过我觉得这大概也是人们这么喜欢这门课的原因。
Lenny Rachitsky: 有点像特洛伊木马的意味。
Graham Weaver: 完全正确。Tony Robbins 以前常说,人们花钱请他是为了成功,他得把成功给他们,才觉得自己挣了那份钱,但他真正交付给他们的是内心的满足。我的课有点类似。学生们来上课是为了学怎么当 CEO,但他们真正获得的,是希望走上自己真正想做的事情的道路。
内在计分卡与外在计分卡
Lenny Rachitsky: 你刚才讲的很多内容,几乎都隐含着一个前提——追随自己的能量和热情,会比”先想好怎么赚一大笔钱、怎么往上爬”更成功、更幸福。你能谈谈这一点吗?
Graham Weaver: 嗯,天哪,Lenny,你这么一说听起来太老套了,我都有点不好意思。让我试着用一个不同的框架来讲,让它听起来不至于那么……因为老生常谈之所以成为老生常谈,是因为它们是真的。但让我试着给你一个稍微不同的思考框架。
我会这样想:你有你的内心、你的灵魂、你的内在计分卡(internal scorecard),然后你还有你的头脑、你的理智,以及这个世界的外在计分卡。我从亲身经历来说吧。我从商学院毕业的时候,选了大家觉得我应该选的工作。那是一份大型私募股权公司的稳妥工作,薪水不错,简历上看起来也很漂亮。我选了那份工作,那是外在计分卡在说话。我的头脑是这么决定的。我做了期望值计算,所有那些东西都做了。
问题在于,那不是我的内在计分卡。它跟我真正在乎的事情、我想用我的人生做什么毫无关系。而它表现出来的方式就是紧张、摩擦、压力、焦虑、倦怠,所有这些东西。你可以靠意志力撑过去,而且可以撑很长时间。事实上如果你愿意,你可以一辈子都这么撑过去。
但当我走上那条让我兴奋的道路之后,我才真正感觉到自己的能量发生了巨大的变化。而且我几乎在那个领域发展出了一种超能力,因为我有更多的能量。我愿意工作更长时间,我愿意去做这件事。我的公司我已经运营了 23 年。我愿意在更长的时间里持续做这件事。我在洗澡的时候想它,跑步的时候想它。我跟别人聊起它,别人想加入,因为我充满热情。那是一种完全不同层次的力量和生命力。
所以我是从亲身经历来说:在让你兴奋的事情上,你的表现会截然不同,仅此一点就会让你的人生好很多。但最大的讽刺是,你在那件让你兴奋的事情上,会比在你”应该做”的事情上做得好得多。当然,我完全理解人们在财务上有现实的生活压力,百分之百理解。所以我和学生工作中很大的一部分,就是帮他们理清这些问题,说:“好的,没问题。我们来谈谈这份你打算做 X 年的工作,你去还清贷款之类的。但在那段时间里,让我们同时让你走上你真正想做的那条路。“在你人生中某个不远的时刻,你希望走上那条路。
顺其自然的力量
Lenny Rachitsky: 你说的这些有很多方向可以展开。其中一个我想说的是,我分享一下——你描述的恰好就是发生在我身上的事,而当时我并不知道这个建议。我只是开始在网上写东西,因为那里有投票功能,人们似乎喜欢看,所以我就一直沿着那条路走。整个过程里,我妻子一直说:“你在网上写东西赚不了钱的。这不是一个正经事。你为什么要做这个?你有那么多技能,做别的事情能赚多得多的钱。“但我就是一直做下去了,而那把我带到了现在的生活——我赚的比我在 Airbnb 当产品经理时多得多,而且压力也小得多。所以,我就是一个活生生的例子。
Graham Weaver: 是的。如果你回想我之前说的,你当时大概就是在回答那个问题——“如果不需要赚钱,我会做什么?“你做那件事只是因为你喜欢。对你来说是玩耍、对别人来说是工作的事情是什么?你空闲时间做什么?你当时回答了所有这些问题。然后我觉得很多人只是说:“哦,那只是一个副业或者爱好。“它一直是,直到有一天不再是了,对吧?你就是一个很好的例子。
Lenny Rachitsky: 为了给大家设定一下合理的预期,你告诉我——这种事情到底有多经常真正成功?有多少人最终走上了正确的道路,并且结果很好?因为人们听到这些可能会说:“嗯,好吧,我确定对一些人管用;但对大多数人大概不行。“你的学生成功率是多少,不管你怎么定义”成功”?
时间是最关键的变量
Graham Weaver: 简短的回答是我不知道,因为我没有关于学生后续发展的完整信息,也不知道如果他们没这么做会走什么样的路。所以这是一个很难回答的问题。但我想说的是,你真正在求解的公式是:你,对某件事保持兴奋,持续十年或更久。那么需要什么条件呢?你对某件事感到兴奋——我们刚才讨论了那是什么。而”十年或更久”这个条件,在你对它感到兴奋的情况下更容易实现。但同时,你在一开始就要带着那种心态,以及能够长期坚持的结构性条件,才能真正坚持那么久。所以大多数失败的人,缺失的那个要素是时间。
我拿自己举例。我创办了 Alpine Investors。我们的第一只基金亏了钱。后来开始好转,又遭遇了经济衰退,又开始慢慢爬出来,等等。但长话短说,我经营这家公司 14 年之后,才有信心说我们甚至能继续活下去,更别说真正成功了。大概到 18 年的时候,按外部标准才算得上真正成功。现在 23 年了,我们经历了一段很好的历程。但如果去掉时间这个维度,那我就会被归入那些”失败者”的行列,而不是用这套方法论的”成功案例”。
所以时间是关键变量。而我认为其中最重要的一点是——信不信由你——通常不是资金或结构性条件的问题,而是创业者或个人是否真正愿意坚持下去。而在那之上更深一层,是他们对”这件事应该花多长时间”的信念。我真的很反感社交媒体以及整体媒体环境的一点,就是它们总试图描绘一幅事情会一夜之间发生的画面。我们投资了 600 家企业。假设其中 550 家是创始人创办的企业,我们是最早的投资人。在所有这些案例中,我从未见过有谁快速成功的。每一家走到那个地步的故事都非常、非常漫长。
Lenny Rachitsky: 这让我想起我读过的一句话。我不知道是你写的还是你分享的——“人生即是苦难,所以选择值得为之受苦的事情。”
Graham Weaver: 那是我写的,没错。
Lenny Rachitsky: 那是你写的。聊聊这句话吧,因为这正好和你描述的完全吻合——搞明白一件事需要很长的时间。
Graham Weaver: 没错,完全正确。我很高兴你提到这个……是的,你想想看。还是拿我自己举例,我第一份工作的时候,我并没有少受苦。我要出差坐飞机,要加班到很晚,时间不是自己的。如果当时有孩子的话,我也会错过他们的少棒联盟比赛之类的。总之这些苦我一样都在吃,只不过是在为我不在乎的事情吃苦。后来我创办了自己的公司,同样在”受苦”——出差、坐飞机、做所有那些事情。只不过这次是为我在乎的事情。所以,那句话——“人生即是苦难,所以选择值得为之受苦的事情”——反正你都会受苦。我认为人们没有意识到的另一点是,我从未发现过哪条路是真正轻松的。
Lenny Rachitsky: 你还有一句类似的话,“你想要的一切,都在’先变糟’的另一边。“
先变糟,后变好
Graham Weaver: 是的,我知道这两句话可能都不太乐观,但我觉得它们是真实的。第二句,你想要的一切都在”先变糟”的另一边——这一点我几乎想不出什么例外。随便举一个例子。你想要更好的身材?好,那你就得去健身房。刚开始去的那几次,不会有什么乐趣。你得设闹钟,会浑身酸痛,体验不会太好。你可能还得调整饮食,至少一开始也不会好受。这是一个例子。
你想换职业,你得学习新的职业技能,得离开现有的职业,可能还得去面试新工作,诸如此类。每一种情况,第一步都是负面的。健身的第一步是负面的。走出一段糟糕的关系、进入你理想的职业——第一步都是负面的。我觉得这句话之所以重要,是因为如果我是在为明天做优化,只想要明天过得开心,那我就会待在原地不动,因为不做任何改变的话,明天的生活反而会更好。我不需要和女朋友分手、进行艰难的对话、经历眼泪、独自一人、去上约会软件。只要再维持一天,我就不用面对这些。
所以,如果你意识到了这一点,转而问自己一个问题:五年后的那个版本的自己,会希望我现在做什么?我可以保证,五年后的你一定会说:“离开那段有毒的关系,不管接下来的两个月有多痛苦。“如果你能以此为依据做出决定,并且在此基础上意识到事情一定会先变糟——这就是为什么我说,你想要的一切都在”先变糟”的另一边。但如果你不这样做,就会停滞不前。我见过太多人遇到这种情况——他们到达了一个平台期,然后就再也没能突破,因为他们不愿意承受那艰难的一天、一周、一个月、一年,不管需要多长时间。
Lenny Rachitsky: 我能想象现在很多听众在想:“对,我知道我需要怎么做了。“这真的是非常有力量的建议。这让我想到一些育儿建议。我最近看到 Dr. Becky 有这样一个观点:作为父母,你的工作不是让孩子快乐,而是让他们变得有韧性。
Graham Weaver: 我很喜欢这个说法。顺便说一下,你观察一下人们是怎么育儿的——他们的做法恰恰相反。
Lenny Rachitsky: 没错。
Graham Weaver: 你和我都住在马林(Marin)。我不知道你有没有孩子、多大了,但当你的孩子在这里上学后,你会看到那些家长——他们试图把孩子面前所有的障碍都清除掉。这简直是你能做的最糟糕的事。
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Lenny Rachitsky: 我想聊聊你提到的另一个练习,不过在此之前——你分享了这么多建议,可能有人听了会觉得:“嗯嗯,好的,挺好的。“我会在节目开头分享这个背景:我们不会过多谈论你的基金,但我做了一些研究。据我了解,它是全球业绩最好的私募股权基金之一,考虑到有多少聪明人在管理私募股权基金,以及那个行业有多么残酷,这非常了不起。你对此有什么可以分享的吗?是的,我觉得这对听众来说是重要的背景信息。
Graham Weaver: 嗯,我想说的一点是,我站在学生面前,或者像这样上播客的时候,我说的每一件事都是我自己在做的,或者是我建议学生和 Alpine 的员工去做的。所以我感谢你的认可。我认为我谈论的这些东西都根植于真实的成果,这不是空洞的播客鸡汤。我认为成就卓越的公式是:保持意图性,投入到你最热爱的事情的路径上,然后给自己几十年的时间去做。这是基于投资了 600 家企业以及创办自己公司的经验总结。所以我感谢你的这番介绍。
Lenny Rachitsky: 对。有些听众可能会想:“好的,我受到激励了,我想行动起来。“除了上你的课之外,你有没有什么建议——比如怎么做这类练习、问自己这些问题——那些你见过确实有效的方法?
责任制与人生教练
Graham Weaver: 答案就是责任制(accountability)。你如何让自己对过上理想生活负责?我用的比喻是这样的:假设你人生的第一目标是必须把身体练好——必须要做。甚至从医学角度说,如果不做你会面临真正的健康问题。那我建议你请一个私人教练,该花多少钱就花多少钱。也许你没有很多钱,但我会把钱花在这上面。这个人,第一,他会确保你按时出现;第二,他会教你正确的练习方法。你不在的时候他会打电话给你。你这样只是在提高成功的概率。而且你还花了钱,你想把钱花得值。
在你的人生中,与之等价的就是高管教练(executive coach)。我是 2009 年在经济衰退的至暗时刻想明白这一点的。那时我请了第一位高管教练。然后我发现,这就是我的私人教练,但它对应两件事。第一,为自己创造空间,去思考人生中的大问题——你的事业、人际关系、健康、精神生活、孩子,不管你人生中重要的大事是什么,去问那些大问题,弄清楚你的意图是什么——你在这些方面追求的是什么?然后在我的情况中,每周花几个小时把这些事情想清楚。好,这是第一部分。
第二部分就是,那个人可以对你实行问责。我有一位教练,我甚至不能跟他通话,除非我先填完一张纸或者在线表格,上面写着:“这是我的一年目标,我今年想要实现的成果是什么。基于这些目标,这是我上周做了什么。这是我下周为此要做什么。还有,我希望即将开始的这次通话达成什么成果。” 即使我从来不跟教练通话,仅仅是每周都必须填写这份表格,就已经极其有效,让我能够对自己负责。
所以我百分之百推荐这个做法。退一步说,假设你请不起教练,或者对此有顾虑。这就像假设你请不起私人教练一样。我的建议是一样的:找一个和你志趣相投的朋友,坐下来互相为对方做这件事。拿健身来说,你每周二、三、五跟朋友一起去跑步,早上七点或者六点在这条小径碰面。这就是你的问责机制。你这样做更容易坚持下来。你不想让对方失望。你不去他们会数落你。
这件事也是一样的。我就是这么起步的。我和商学院的室友一起做这件事。我们会散步三十分钟,聊我的梦想和期望,然后折返时聊他的。这非常好,因为我们为彼此创造了空间来展开那些对话,同时也建立了一段深厚的友谊。所以如果请不起真正的高管教练,找一个志同道合的人一起投入这件事,也是一个办法。但责任制非常重要。我再说一件事——抱歉,这个话题我说得有点长了。
Lenny Rachitsky: 请继续。
Graham Weaver: 还有一件近乎神奇的事情:当你开口说话时,你激活的是大脑中一个不同的区域。你说话时激活的大脑区域,比你思考或写作时都要多。思考激活的大脑最少,写作稍微好一些,而说话会激活大脑中一个完全不同的区域。所以这就是不要只是自己一个人做这件事的另一个重要好处——要能跟某个人谈论它。
Lenny Rachitsky: 我很喜欢这个为 yourself 创造问责机制的完整光谱。我喜欢你分享的第二位教练,光是填写那份表格本身基本上就是最大的收益了。
Graham Weaver: 这是我从那些磁带里学到的。大学的时候,我有一个绿色笔记本。当时我尝试去练赛艇(crew),我以前从来没练过。我每天早晨在页面顶端写下:“我是全国排名第一的赛艇运动员。” 我并不是。我只是个大一新生,一百三十五磅的中西部人,从来没上过船。但我把它写下来了。然后我写下那天要做的三件事来朝这个目标推进。大学期间我每天都这么做。效果真的不可思议。我们之前谈到了潜意识。你其实就是在把你的潜意识锁定在你的目标上——你想去哪里,你想成为什么样的人,你想以怎样的状态出现。这真的非常强大。
Lenny Rachitsky: 这是任何人都可以实施的建议。“我想成为最好的[听不清]创始人”——
Graham Weaver: 你完全可以这样做。你完全可以这样做——没错。
Lenny Rachitsky: 对,就是这么简单的一件事。“我想成为最好的产品经理。这是我今天要做的三件事来帮我朝这个方向前进。”
Graham Weaver: 完全正确。我的学生每周必须做两次。这是他们的一项作业,而且必须提交。我有好多学生五年后跟我说:“我仍然每周做两三次,效果惊人。” 我想对所有听众说:你写下你的目标,再写下你要做的三件事来朝这个目标推进,你三个月内能完成的事,比三年里不做这件事能完成的还多。
Lenny Rachitsky: 这是一件明天上班就可以尝试的事。写下来,看看效果如何。关于教练这点,我想强调一下。当初我还在工作时,说服我请教练的原因是,我意识到:第一,每个运动员都有教练告诉他们”这是如何变得更好”——其次,你身边所有担任领导和高管角色的人基本都有教练。有高管教练的人,在事业和生活中会做得比没有教练的人更好。那如果有人能帮你在这门手艺上变得更好,你为什么不呢?只要你负担得起,这完全说得通。不同教练有不同的价格区间,大多数人可能都负担得起某种程度的[听不清]。
Graham Weaver: 对的,对的。
九种人生练习
Lenny Rachitsky: 好。我们来聊聊你的另一个框架,你称之为九种人生(nine lives)。它本质上是另一种方式,就像另一种破解大脑、帮你找出你真正应该做的事情的方法。聊聊这个练习。
Graham Weaver: “我的热情是什么、我的职业目标是什么”这种问题,可能非常令人生畏。它确实令人生畏。所以这个练习就是让它不那么令人生畏。具体做法是你构思九种人生。你说你的第一种人生,人生一,就是你现在正在过的生活。比如我当初做这个练习的时候……假设我刚毕业、正在接受那份工作时做了这个练习。那人生一就是:我在这家大公司工作,住在湾区,我在做这些事。这就是人生一。
有两条规则。第一条规则是所有的人生都必须从今天开始。你不能回到过去。它们都从今天算起。第二条规则是你对所有这些人生都要感到兴奋。比如我可能会说:“嘿,我的第二种人生是我想创办一家私募股权公司,做创始人,做 CEO。” 这是人生二。人生三是我想成为一名作者,写小说或者非虚构作品。人生四是我想当教授去教书。人生五可能是我想做视频,活跃在社交媒体上。人生六,我想当演员。你就这样列出这一整串人生。
这个练习的核心理念是……这个练习有几个收获。一是,假设你目前需要继续做你现在的工作,这些人生中可能有一个让你最有能量,它是那个——如果你知道自己不会失败,你就会去做的那个。认清它是什么很重要,然后把那种人生稍微拉进你现在的日常生活中。
比如,Lenny,假设你是一名产品经理,但你真的很喜欢做播客,那是你的九种人生之一。那就每两周做一期播客,把它拉进你的生活里。听起来你就是这样做的——你开始把它当作一个副业。这会带来两个惊人的效果。一是你在生活其他所有方面都会拥有更多能量。先不管你将来是否会全职做这件事;仅仅是把你真正兴奋的事情拉进你的生活中,就会给你带来巨大的能量。
把多种人生变为现实
第二件事是,理想情况下,你会找到那条最让你有能量的路径。在做这个练习时我还学到的另一件事是,你其实几乎可以拥有全部九种人生。你不能同时拥有它们,但如果你有幸活得足够长,你可以拥有所有这些人生。我已经经历过公司职员、创始人、教授、作者、做视频、教人——我已经能够把大部分人生融入到了现在的生活中。
Lenny Rachitsky: 你刚才说的让我想到几件事。一是,关于这一点,我现在做的已经是我的第四份职业了。最开始我是工程师,后来成了创始人,然后做了产品经理,现在做的是——管它叫什么呢。我觉得人们没有意识到,人生往往就是这样发展的。你以为自己会一直做一件事,结果却经历了很多不同的职业转向。
Graham Weaver: 没错,我觉得关键就在这里。只是想让它变得不那么令人畏惧。你不必非得有一个唯一的人生目的、激情,一件要干一辈子的事。如果你只是跟随每个阶段让你最有能量的那个方向,它大概就会是一个很好的指引,告诉你该往哪里走。
“不是现在”的陷阱
Lenny Rachitsky: 另一个相关的话题是,我知道你另一个非常重要的建议是避免”不是现在”这种想法——每个人都这样说:“这是我应该做的事,我的精灵目标,但不是现在。” 对于这种”我知道我可以拥有这些人生,但不是现在”,你觉得应该怎么看待?
Graham Weaver: 是的,我在 20 年的教学中,从来没有一个学生跑来跟我说:“嘿,Graham,我真正的梦想是去做 X,但我打算放弃,我不打算做了。“从来没有人这样说过。相反,他们说的是”不是现在”。而”不是现在”,如果不小心的话,就会变成”永远不会”,因为”不是现在”只是”我不打算去做”的另一种说法。然后你会找到一百万个理由解释为什么现在不能做。这些理由中,有些是合理的,有些只是恐惧的另一种形式。
至于如何克服这一点,我觉得认识到一件事可能会让人感到鼓舞:其实从来就没有所谓的”对的时机”。当你要做出改变,或者去做一些不同的事情时,永远不会感到安稳和安全。你总会有一些恐惧。你总会觉得自己还没准备好。你会觉得太早了。你会觉得看不清那条路究竟长什么样。所以要理解这是正常的。这就叫创业。这就叫人生。如果你等着云开雾散,一道阳光照下来说”就是现在了”,你会等一辈子。
所以我认为认识到这一点可能会有帮助。然后试着弄清楚,你需要满足哪些条件才能启动?通常对我的学生来说,最大的瓶颈是财务方面的。我告诉他们的是:“你知道吗?以前有人融资创业的。确实有人在没有自己出钱的情况下创办了企业,并且能够给自己发工资。这不是不做的理由。这是一个障碍,是你需要解决的问题,但它并非不可逾越。“
内在的游戏
Lenny Rachitsky: 这让我想到一段我非常想聊到的引言,是不久前你写的一段话。引言是这样的:“在我人生前五十年里学到的最重要的一件事是,人生的真正游戏是内在的,而非外在的。这段旅程始于三个有力量的字:我足够好。” 聊聊这个吧。为什么这如此重要?
Graham Weaver: 嗯,这确实是一个很深的话题,但我先谈谈内在旅程和外在旅程。人生表现为一系列外在的障碍和事件,感觉非常像一场外在的旅程,而且一辈子都可以是这种感觉。但我认为你终将意识到——而我是在真正开始冥想、花时间与自己的潜意识念头拉开距离之后开始意识到的——人生中非常大的部分是内在的。我之所以说”非常大的部分”,是因为显然你需要食物、衣物、住所,一些基本需求,这些是外在的。但对于大多数有能力听这个播客的人来说,你人生的绝大部分是内在的。
我的意思是,你在写一个关于”你需要什么才能快乐”的故事,或者你在写一个关于”你需要成为什么才算足够好、才算受人尊重、才算有价值、才能获得他人赞赏”的故事。你在写那个故事,而它只是一个故事。如果你真的顺着这个逻辑推演下去,你会意识到这一点。你会意识到它百分之百只是一个故事,或者说,它只是一个你是否应该在乎的故事。然后这会打开你的能动性——你可以自己决定什么对你来说是重要的,什么是你的内在计分卡,哪些事情对你来说真正有意义,而不是外在世界怎么想,或者你长期以来一直在写的那个故事。当你开始打开这一切时,一开始其实挺可怕的,因为你会开始意识到,你大部分行动所依据的东西,其实都只是你在人生某个阶段写下的故事。所以一开始确实令人恐惧,然后它开始变得真正令人解脱。
Lenny Rachitsky: 你自己有类似的经历吗?因为从外在来看,你表现得非常出色——一家出色的私募股权基金,在斯坦福教书。计分卡看起来很好。所以你说这些挺有意思的。
Graham Weaver: 我第一次真正意识到这一点是在 2015 年。我跟你提过,我花了 14 年才取得成功。那时我们刚刚卖掉了第二支基金的最后一家公司,那才是我们真正赚到钱的地方。我经历了一次财务上的收获——不是说从此再也不用工作了,而是终于可以松一口气了。我知道自己能还得起房贷,能供孩子上大学。就是那种程度的事件。头几天我很亢奋,因为我觉得自己为此付出了那么多的努力。我已经在这条路上走了 15 年,如果追溯到考大学的话,时间更长。整段旅程走过了很长很长的路。
然后我突然意识到,什么都没有改变。内在什么都没有改变。我依然面对同样的问题,对自己的感觉还是一样,内心仍然有很多关于自己的负面念头。这个我漫长岁月以来以为自己所追求的目标,其实并没有改变任何东西。外在确实改变了,没错——就像我说的,我可以松口气、还房贷,这些都是好事。但那是我第一次意识到:“哦,等等。找到能给我带来喜悦的事物,这件事只能靠我自己。而达成某个外在的事件,不是其中之一。”
我知道这听起来真的很奇怪,但我听过太多人有着非常相似的经历。所以那让我非常茫然。实际上那是人生中第一次我经历了抑郁,因为我就是有这样的念头:“我觉得我这辈子都在为那个东西奋斗,而它并不是我以为的那样。“于是我开始想:“那到底是什么呢?到底什么才能给我带来喜悦?“而要回答这些问题,需要一些真正的内省。
Lenny Rachitsky: 我最近刚好跟一位做天使投资的朋友聊天,他刚完成了几笔退出。他说:“嗯,银行账户里多了些钱,但我什么感觉也没有。我原以为会是什么’天哪,这正是我一直期盼的’——但什么都没有改变。“跟你描述的一模一样。
Graham Weaver: 我觉得拥有一定的经济保障确实能带来一点安心,这是有价值的。但至于说”从此我的人生改变了”、“从此我足够好了”、“从此我幸福了”、“从此我对自己满意了”——这些统统不会改变,至少我认识的人里,没有谁因为财务上的成功而改变了这些。
Lenny Rachitsky: 而最难的部分,正如你所说,是你以为它会改变。你会想:“等我达成这件事,我一定会非常幸福。“我觉得一个例证就是,据我所见所闻,有很多痛苦的亿万富翁。这一点应该能说明很多问题。
Graham Weaver: 对,完全正确。
人生观念的转变
Lenny Rachitsky: 倒数第二个问题——我很好奇,最近有没有什么你在专注思考的事情,或者让你改变了看法、改变了你看待世界方式的东西?
Graham Weaver: 过去两年,我的两个大儿子先后上了大学,一个 2022 年,一个 2024 年。这件事对我的冲击非常大。你可能觉得我为他们各自准备了 18 年,理应做好了心理准备,但不知为何,它还是重重地击中了我。我觉得那是一记关于死亡的警钟,让我意识到没有什么是永恒的。这些我跟他们各自朝夕相处了 18 年的、如此美好的人,从此不再是我日常生活的一部分了。
这件事开启了我的一段灵性探索之旅——做了很多冥想,也跟一些灵性导师学习。这段经历非常深刻,让我更加贴近了那些真正对我重要的事物。我也给了自己更多的许可,去花时间做那些事情,而不是总是追求外在世界的那些目标。这对我来说是一个相当深刻的转变。灵性之旅,可以说才是真正重要的旅程。这个话题可以聊很久,也许人上了年纪才有余裕去做这段旅程,但无论如何,这对我来说都是一段极其深刻的旅程。
Lenny Rachitsky: 我很期待看到你人生这一阶段会产生什么样的洞见。
失败角落
Lenny Rachitsky: 在进入非常精彩的快问快答环节之前,最后一个问题。我们的播客有一个环节叫”失败角落”。大家来上节目,分享的都是各种成功:“我的私募基金业绩多么出色,我在斯坦福教书,我做了这些那些,学生们多么优秀,生活多美好,从来没有出过差错。“但现实并非如此,而那些失败的故事往往没有被讲述。所以我很好奇,你是否愿意分享一个你职业生涯中失败的经历,以及如果从中学到了什么,你学到了什么?
Graham Weaver: 好的,我讲几个故事。高中的时候我练摔跤。为了进校队,我大幅度降体重。因为降体重,我的精神状态不太好。总之,高三那年我输了一场重要的比赛,然后我就退出了,再也没有摔过跤。这件事一直萦绕在我心头。首先,那是一次失败,对我来说是一次重大的失败,一直困扰着我。从那以后,我向自己保证不会再让这种事发生。上大学时,我去尝试赛艇。年复一年地努力想进队伍、想上船,一次次失败。直到大四那年终于取得了一些真正的成绩,但在此之前,就是一次又一次的失败。
然后在 Alpine,我们的第一支基金亏了钱。经济衰退期间我们遇到了很大的困难。我人生中最早做的八笔投资里,有五笔亏了钱。在风险投资的世界里,这还算正常,但在私募股权里,这个比例完全不行,是非常糟糕的比例。刚开始教书的时候,我也不擅长教学,有很多不安全感。我起步时很年轻,觉得自己没有什么真正可以分享给学生的东西。我想这种心态也表现了出来,我花了很长时间才慢慢搞明白该怎么教。
所以我几乎整个履历,都是从不顺利开始的,然后经过很长时间的坚持不懈,才在纸面上看起来像是一个成功的故事。但如果在这个过程中任何一个早期阶段去看,都会像是一个彻底的失败。所以我对以挫折形式出现的失败非常熟悉。但我觉得最根本的失败,其实是摔跤那次——我退出了。那是我唯一真正称之为”失败”的一次。其他那些,因为我坚持了下来,最终都有了好的结果,虽然伤痕累累、满身淤青,但真正的失败应该是放弃。
Lenny Rachitsky: 我很喜欢这一点,它又回扣到了你最核心的建议——坚持下去。大多数重要的事情都需要很长的时间,过程中有很多痛苦。
Graham Weaver: 是的,确实如此。
什么时候该放弃
Lenny Rachitsky: 有一点我忍不住想问,我想很多人也在想这个问题——那什么时候该放弃呢?什么时候应该放弃一件事?因为有些事情确实不值得继续。这方面你有什么建议可以分享吗?
Graham Weaver: 当然有。我觉得该放弃的时候,是你已经看不到那个愿景了,也无法再真正相信那个愿景了。当这种情况持续了很长一段时间……或者说,你甚至不再对那个愿景感到兴奋了,大概就在这些时刻。不过关于”兴奋”这一点要稍微谨慎一些,因为在黑暗的日子里,你不会用”兴奋”这个词来形容自己的感受。但至少在我们公司,头十年确实进展不顺。但每一次,我们犯的错误会少一些,开始看到一些成效。这支基金里我们做成了一笔好交易,从中吸取经验;招到了一个非常好的员工,也从中学习。我们一点一点地开始看到这些绿芽。
我有一句非常棒的话,不是我写的,是 Dan 和 Chip Heath 在他们合著的书 Switch(《瞬变》)中写的:“放大你的亮点。找到有效的东西,然后做更多这样的事。“随着你不断前进,以我在 Alpine 的经历为例,几乎在所有时候,我们总能看到至少一丝亮点的微光。然后我们会把它放大,继续前行,找到更多亮点,再放大它们。久而久之,所有这些亮点就成了我们的业务——成了我们所做的事,成了我们的战略,成了我们招聘人才的方式,成了我们从哪里招人的来源。所有这些亮点不断放大,直到整个业务几乎都变成了一个亮点。但这需要时间,因为我们得先搞清楚这些亮点在哪里。而为了找到亮点在哪里,我们不得不先犯很多错误。
Lenny Rachitsky: Graham,在进入非常精彩的快问快答环节之前,你还有什么想分享的,或者觉得对听众来说很重要的东西吗?
写下你想要的人生
Graham Weaver: 我想说的是,总的来说,你只有一次人生,只有一次机会。所以要花时间去真正想清楚、回答这个问题:一个美好、精彩、不可思议的人生是什么样的?尽可能把这件事想得清楚明白。不管看起来多疯狂、多不切实际,把它写下来。写下那个能让此生变得精彩的东西。为你的生活、事业、人际关系、朋友、身体、精神世界、财务状况,统统写下来。第一个魔法就是——知道自己想要什么。我觉得 90% 的人甚至从来不知道自己想要什么。所以要花时间去做这件事。你对此想得越清楚、投入越多,实现它的可能性就越大。
Lenny Rachitsky: 我喜欢这个建议的地方在于,你不必立刻去做这件事,第一步仅仅是想清楚——如果你可以做的话,它可能是什么样子。
Graham Weaver: 完全正确。
Lenny Rachitsky: 这就好比搞清楚,如果你关掉导航自动驾驶,Google 地图能把你带到哪里去。天哪。好了,接下来,Graham,我们进入非常精彩的快问快答环节。准备好了吗?
Graham Weaver: 来吧。
快问快答
Lenny Rachitsky: 第一个问题,有两三本你最常推荐给别人读的书吗?
Graham Weaver: 在我们今天讨论的很多话题领域——也就是你的内在和外在修炼方面——我很喜欢 The Untethered Soul(《不羁的灵魂》)这本书。还有 Don’t Believe Everything You Think(《不要相信你想到的一切》)这本。两本书的主题非常相似,但切入角度不同。我觉得读完这两本都会真正改变你的视角。
还有一本非常非常实用的书,可能是我读过的遍数最多的一本,就是戴尔·卡耐基写的 How to Win Friends and Influence People(《人性的弱点》),写于大概 1930 年代。没有其他书能替代它。这本书写成 100 年后人们还在推荐它,这是有原因的。绝对值得一看。
Lenny Rachitsky: 是的,那本书我到现在还经常想起,尽管我已经是 30 年前读的了。我很喜欢这个推荐。不过它确实是一本很老的书,你得先克服它写于很久以前这个事实。好,下一个问题。你有最近特别喜欢的电影或电视剧吗?
Graham Weaver: 我最近第一次看了 Where the Crawdads Sing(《蝲蛄吟唱的地方》)这部电影,非常喜欢。它算是浪漫爱情故事与悬疑凶杀案的结合,又带有成长故事的色彩。它真的深深打动了我。然后我马上又去读了原著小说,所以我非常推荐。
Lenny Rachitsky: 有你最近发现的、特别喜爱的产品吗?
Graham Weaver: 我非常推崇睡眠。我觉得睡眠对生活的改变巨大。这又是一个可以另找时间深入聊的话题。所以我有几样帮助睡眠的东西。如果你看到我睡觉的样子,我会戴耳塞,有一个白噪音机,一个睡眠眼罩,还有一个铺在床上的 Chilipad 用来给床降温。我睡得非常好,这些东西确实都有帮助。耳塞、眼罩和白噪音机能让你屏蔽环境噪音。然后关于睡眠温度其实有大量研究,你的体温在整晚会上下波动。所以这种铺在床垫下面的 Chilipad——市面上有很多类似的版本——帮助很大。
Lenny Rachitsky: 我也戴着睡眠眼罩。我和我太太轮流戴耳塞,因为总得有人留意宝宝,万一他醒了的话。
Graham Weaver: 哈哈,对。
Lenny Rachitsky: 你说的这个 Chilipad,是 Eight Sleep 那种,还是就是普通的凉垫?
Graham Weaver: 不是。我其实买过 Eight Sleep,但它太多了。它会时开时关,我会被弄醒。然后它还会追踪我的睡眠,我就开始焦虑,因为它告诉我睡得不好。所以我把它退了,换了一个非常简单的叫 OOLER 的产品。它就是简单地开和关,没有定时功能,没有任何花里胡哨的功能。而且便宜很多,对我来说效果更好。所以每个人用适合自己的就好,但那个对我来说更合适。
Lenny Rachitsky: 好,还有最后两个问题。你有最喜欢的、在工作和生活中经常想起的人生座右铭吗?
Graham Weaver: 我很喜欢一句话,很好地概括了我们在播客里讨论的很多内容。是 Howard Thurman 说的:“不要问世界需要什么。问问什么能让你焕发生机,因为世界最需要的,就是你焕发生机。“我觉得这句话说的就是,真正最重要的是你自己焕发生机。而这将会给世界带来巨大的积极影响,由此产生的事情是你现在甚至无法想象的。
Lenny Rachitsky: 你在描述你的哲学时,我就一直在想这句话。
投资哲学
最后一个问题。我觉得可能有很多人听这期节目会想:“我来听的是有史以来最传奇的私募股权投资人之一,结果你根本没谈私募股权。“所以让我借此机会问你一个问题:在你想收购的公司中,你会寻找什么别人不太关注的特质?有什么洞见可以分享吗?
Graham Weaver: 嗯,其实我很乐意谈私募股权,只是我们一直在聊——
Lenny Rachitsky: 我们下次再专门做一期聊这个。这可以是一整期播客的内容。我理解。
Graham Weaver: 我真的很乐意聊这个话题。所以我就从一个稍微不同的角度来回答——我们有什么与众不同的理念?经济衰退结束后,我请了一位教练,我们一起审视了旗下所有的公司。我们想搞清楚:我们在哪里赚了最多的钱?最一致的趋势是什么?我们考察了估值、增长率、资本结构、地理区域、行业,用各种你能想到的方式切割数据。然后有三家公司不断出现在各种榜单上,是我们表现最好的三家公司,但它们之间似乎并没有什么共同点。
后来我们说:“好吧,它们有一个共同点——它们的起步都非常糟糕,糟糕到我们不得不从 Alpine 派自己的人去管理公司,然后它们最终成了我们最优秀的公司。“于是我们说:“等等,也许这才是高度相关的因素——由我们自己搭建管理团队,甚至再往上游追溯——也许就是拥有一支出色的管理团队。“这是我们的根基。现在,我们 100% 都会派自己的领导团队进去。不仅如此,我们还投入了大量的时间和精力,构建了一个项目,帮助二十多岁末、三十岁出头的人学习如何成为 CEO。这已经成为我们最根本的东西。
Graham Weaver: 所以我们相信但可能没多少人跟我们观点一致的是:管理团队才是我们认为所有超额收益的来源。你不能选错行业,因为如果你请了世界上最好的管理团队去经营一家打字机公司,你照样会亏钱。所以行业不能选错,但也不必在行业选择上追求完美。你需要一个足够好的行业,然后配上一支世界级的管理团队。我们发现这是一个获得稳定回报非常好的公式。而且过程也有趣得多,因为你在董事会上面对的是坐在你这边的人——是你亲手招来、安排进去的。你们是一起在打造公司。他们带来了很多相似的价值观。所以这确实成了我们真正的差异化优势。
结束语
Lenny Rachitsky: 我还有很多问题想问,但我就先到这里了。我们可以再做一期深入聊这些。Graham,今天太棒了。我觉得我们会帮助很多人想清楚自己的人生方向,退一步说,至少给他们一个短暂跳出自动驾驶模式的机会。最后两个问题。如果听众想进一步跟进,或者听到这里产生了什么其他想法想提问,在网上哪里可以找到你?另外,听众可以怎样帮到你?
Graham Weaver: 我的网站是 grahamweaver.com,上面有我的博客,还有很多视频和各种内容。Instagram 和 TikTok 上我是 grahamcweaver。LinkedIn 上我是 Graham Weaver。YouTube 上好像是 Graham C. Weaver。基本上搜 Graham C. Weaver 就能在所有平台找到我。听众怎么帮到我?我想说我很希望能听到你们的声音。联系我最好的方式是通过 grahamweaverblog.com。告诉我你在想什么。我可能不会 100% 回复,但每一封邮件我都会读。另外如果你感兴趣,可以订阅我的博客。去我的网站 grahamweaver.com,我有一个博客,聊的就是我们今天谈到的很多话题。
Lenny Rachitsky: 太好了。Graham,非常感谢你来做客。
Graham Weaver: 谢谢你,Lenny。
Lenny Rachitsky: 大家再见。非常感谢收听。如果你觉得这期内容有价值,可以在 Apple Podcasts、Spotify 或你喜欢的播客应用上订阅。也请考虑给我们评分或留言,这真的能帮助更多听众发现这个播客。你可以在 LennysPodcast.com 找到所有往期节目或了解更多关于节目的信息。下期再见。
术语表
| 原文 | 中文 |
|---|---|
| Alpine Investors | Alpine Investors(保留原文,私募股权公司名) |
| Brian Tracy | Brian Tracy(美国励志演讲家、作家,保留原文) |
| case guest | 案例嘉宾 |
| Chilipad | Chilipad(床用控温产品,保留原文) |
| crew | 赛艇(一种划船运动) |
| Dale Carnegie | 戴尔·卡耐基(美国著名人际关系学先驱、作家) |
| Don’t Believe Everything You Think | 《不要相信你想到的一切》(Joseph Nguyen 著,关于思维与痛苦关系的书) |
| Eight Sleep | Eight Sleep(智能床垫品牌,保留原文) |
| genie framework | 精灵框架 |
| How to Win Friends and Influence People | 《人性的弱点》(戴尔·卡耐基经典著作) |
| Howard Thurman | Howard Thurman(美国神学家、哲学家、民权运动精神导师,保留原文) |
| I am enough | 我足够好 |
| Managing Growing Enterprises | 管理成长型企业 |
| MBA Distinguished Teaching Award | MBA 杰出教学奖 |
| Naval Ravikant | Naval Ravikant(保留原文,硅谷投资人、AngelList 创始人) |
| nine lives exercise | 九种人生练习 |
| OOLER | OOLER(床用控温设备,保留原文) |
| private equity | 私募股权 |
| Stanford GSB | 斯坦福 GSB(Stanford Graduate School of Business,斯坦福大学商学院) |
| The Untethered Soul | 《不羁的灵魂》(Michael Singer 著,关于心灵觉醒的畅销书) |
| Tony Robbins | Tony Robbins(保留原文,美国著名励志演讲家、人生教练) |
| Where the Crawdads Sing | 《蝲蛄吟唱的地方》(Delia Owens 著小说,已改编为电影) |
| Xs and Os | 基本功(源自美式橄榄球术语,指战术基本功) |
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