将短期博弈转变为长期博弈
将短期博弈转变为长期博弈
将短期博弈转变为长期博弈
通过将短期关系转变为长期关系来提高你的影响力
Nivi: 你想谈谈帕累托最优吗?
Naval: 帕累托最优是博弈论中的另一个概念,与帕累托更优一起。
帕累托更优意味着某些方面变得更好,而其他方面保持相同或更好。在任何方面都不会变得更差。当你在谈判时,这是一个重要的概念。如果你能使解决方案比之前的状态帕累托更优,你总是会这样做。
帕累托最优解决方案需要权衡取舍来改进任何标准
帕累托最优是指解决方案处于可能的最佳状态,你无法在不使其至少在一个维度上变得更差的情况下改变它。从这一点开始存在硬性的权衡取舍。
当你参与重大谈判时,理解这些概念很重要。
谈判的赢家是那个更不在乎的人
不过,我通常会说:“谈判的赢家是那个更不在乎的人。“谈判的关键在于不要太过渴望得到某物。如果你太过渴望某物,对方就能从你身上榨取更多价值。
如果有人在谈判中占你便宜,你最好的选择是将其从短期博弈转变为长期博弈。尝试使其成为重复博弈。尝试将声誉引入谈判中。尝试包括其他可能在未来想与此人博弈的人。
一个高成本、低信息的单次博弈的例子是翻新你的房子。
承包商以过度预订、欺骗客户和不负责任而臭名昭著。我相信承包商也有他们自己的说法:“房主有不合理的要求。” “我们发现了问题。” “房主不想为此付费。” “他们不理解;他们是低信息买家。”
这是一笔昂贵的交易。历史上一直很难找到好的承包商;而承包商对房主的信息了解甚少。
将单次博弈转换为多次博弈
所以你尝试通过朋友介绍。你尝试找到有良好声誉的人。你正在将一个双方都有高欺骗概率的昂贵单次博弈转换为多次博弈。
一种方法是说:“实际上,我需要完成两个不同的项目。我们将一起完成第一个项目,基于此我将决定是否进行第二个项目。”
另一种方法是说:“我将与你一起完成这个项目,我有三个朋友也想完成项目,他们正在等待这个项目的结果。”
另一种方法是写Yelp或Thumbtack评论——特别是如果承包商在一个社区内运营并希望保护他们在该社区中的声誉。
这些都是将单次博弈转变为更长期博弈的方法,并摆脱谈判影响力差和信息不足的处境。
Turn Short-Term Games Into Long-Term Games
Turn Short-Term Games Into Long-Term Games
Improve your leverage by turning short-term relationships into long-term ones
Nivi: Do you want to talk about Pareto optimal?
Naval: Pareto optimal is another concept from game theory, along with Pareto superior.
Pareto superior means something is better in some ways while being equal or better in other ways. It’s not worse in any way. This is an important concept when you’re negotiating. If you can make a solution Pareto superior to where it was before, you will always do that.
Pareto optimal solutions require a trade-off to improve any criterion
Pareto optimal is when the solution is the best it can possibly be and you can’t change it without making it worse in at least one dimension. There is a hard trade-off from this point forward.
These are important concepts to understand when you’re involved in a big negotiation.
Negotiations are won by whoever cares less
I generally say, though: “Negotiations are won by whoever cares less.” Negotiation is about not wanting it too badly. If you want something too badly, the other person can extract more value from you.
If someone is taking advantage of you in a negotiation, your best option is to turn it from a short-term game into a long-term game. Try to make it a repeat game. Try to bring reputation into the negotiation. Try to include other people who may want to play games with this person in the future.
An example of a high-cost, low-information single-move game is having your house renovated.
Contractors are notorious for overbooking, ripping people off, and being unaccountable. I’m sure contractors have their own side to it: “The homeowner has unreasonable demands.” “We found problems.” “The homeowner doesn’t want to pay for it.” “They don’t understand; they’re low-information buyers.”
It’s an expensive transaction. Historically it’s been very hard to find good contractors; and the contractor has little information on the homeowner.
Convert single-move games to multi-move games
So you try to go through friends. You try to find people with good reputations. You’re converting an expensive single-move game with a high probability of cheating on both sides into a multi-move game.
One way to do that is to say: “Actually, I need two different projects done. The first project we’ll do together, and based on that I’ll decide if we do the second project.”
Another way is to say: “I’m going to do this project with you, and I have three friends who want projects done who are waiting to see the outcome of this project.”
Another way is to write a Yelp or Thumbtack review—especially if the contractor operates within a community and wants to protect their reputation in that community.
These are all ways to turn a single-move game into a longer term game and get past a position of poor negotiating leverage and poor information.