没有快速致富的捷径
没有快速致富的捷径
没有快速致富的捷径。那只是别人从你身上赚钱。
Nivi: 我们跳过了一条推文,因为我想涵盖所有关于长期主题的推文。我们跳过的推文是:“没有快速致富的捷径。那只是别人从你身上赚钱。”
Naval: 这回到了世界是一个有效率的地方。如果有一种简单的方法可以致富,它已经被利用了。有很多人会向你推销如何赚钱的想法和方案。但他们总是在卖给你一些79.95美元的课程、有声读物或研讨会。
这没问题。每个人都需要吃饭。人们需要谋生。他们可能真的有很好的建议。如果他们给你的是可操作的、高质量的建议,承认这是一段艰难的旅程并且需要很多时间,那么我认为这是现实的。
但如果他们向你推销一些快速致富的方案——无论是加密货币、在线业务还是研讨会——他们只是从你身上赚钱。那是他们的快速致富方案。它不一定对你有效。
我们没有广告,因为这会破坏我们的可信度
关于整个推特风暴和播客的一件事是我们没有广告。我们不收取任何费用。我们不卖任何东西。不是因为我不想赚更多钱——赚更多钱总是好的;我们在这里工作——而是因为它会完全破坏企业的可信度。如果我说:“我知道如何致富,我要把这个卖给你”,那就毁了它。
我年轻的时候,我最喜欢的一本关于这个话题的书是《如何致富》,作者是Maxim杂志的创始人Felix Dennis。他在里面写了很多疯狂的东西。但他也有一些非常好的见解。
每当我读他或GoDaddy创始人Bob Parsons或Andrew Carnegie的作品时——这些人已经非常富有,他们显然是在其他领域创造了财富,而不是靠卖”如何致富”的路线——他们就有可信度。你只是信任他们。
他们不是想从你身上赚钱。他们显然是想赢得一些地位和自我——你总是需要有做某事的动机。但至少这是一个更干净的理由,也是为什么他们可能没有在说谎。他们可能没有愚弄你。他们没有欺骗你。
每个创始人都必须对每个员工撒谎
在某种程度上,每个创始人都必须对他们公司的每个员工撒谎。他们必须说服他们,“为我工作比做我所做的事情并为自己工作更好。”
我一直对此感到困难。
在我看来,唯一诚实的方式是告诉我招募的企业家:“你将在这家公司里具有创业精神,当你准备好开始自己的下一个事业时,我会支持你。我永远不会阻碍你创办公司。但这可以是一个让你学习如何建立优秀团队和良好文化的好地方;如何找到产品市场契合点;如何完善你的技能;并在你弄清楚你到底要做什么时认识一些了不起的人。因为定位、时机和深思熟虑在创办公司时非常重要。”
我从来无法做到的是看着他们的脸说:“你必须在早上8点前到你的办公桌前。“因为我不会在早上8点前到我的办公桌前。我想要我的自由。我从来无法对他们说:“你今天当总监很出色,明天你会成为副总裁”,把他们放进那个冷酷的职业轨道。因为我自己也不相信它。
任何给出如何致富建议的人都应该在别处赚到钱
如果有人给出如何致富的建议,并且他们也从中赚钱,他们应该在别处赚到钱。你不想从一个胖人那里学习如何变得健康。你不想从一个抑郁的人那里学习如何变得快乐。所以,你不想从一个穷人那里学习如何致富。但你也不想从一个通过告诉人们如何致富来赚钱的人那里学习如何致富。这是可疑的。
Nivi: 任何时候你看到有人通过遵循某个大师关于如何致富的建议而致富,请记住,在任何随机过程中,如果你运行足够长的时间,并且有足够多的人参与其中,你总是会以概率一得到每一个可能的结果。
Naval: 这里面有很多随机误差。这就是为什么你必须绝对完全忽略商业记者和经济学家在谈论私营公司时的言论。
我不会点名,但当一位著名经济学家抨击比特币时,或者当一位商业记者攻击最新IPO的公司时,这完全是胡说八道。那些人从未建立过任何东西。他们是专业批评家。他们对赚钱一无所知。他们只知道如何批评和获取页面浏览量。你读他们的东西实际上是在变笨。你在烧毁神经元。
我给你留下一个我喜欢Nassim Taleb的引用。他说:“要成为哲学家国王,从成为国王开始,而不是成为哲学家。”
Nivi: 我很高兴你提到了Taleb,因为我本来想用他第一本书的标题来结束这个讨论:“被随机性愚弄”。
Naval: 我们在这个播客中有点模糊的原因之一是我们试图奠定永恒的原则,而不是给你昨天中奖的彩票号码。
There Are No Get Rich Quick Schemes
There are no get rich quick schemes. That’s just someone else getting rich off you.
Nivi: We skipped one tweet because I wanted to cover all of the tweets on the topic of the long-term. The tweet we skipped: “There are no get rich quick schemes. That’s just someone else getting rich off you.”
Naval: This goes back to the world being an efficient place. If there’s an easy way to get rich, it’s already been exploited. There are a lot of people who will sell you ideas and schemes on how to make money. But they’re always selling you some $79.95 course or some audiobook or seminar.
Which is fine. Everyone needs to eat. People need to make a living. They might actually have really good tips. If they’re giving you actionable, high-quality advice that acknowledges it’s a difficult journey and will take a lot of time, then I think it’s realistic.
But if they’re selling you some get rich quick scheme—whether it’s crypto or whether it’s an online business or seminar—they’re just making money off you. That’s their get rich quick scheme. It’s not necessarily going to work for you.
We don’t have ads because it would ruin our credibility
One of the things about this whole tweetstorm and podcast is that we don’t have ads. We don’t charge for anything. We don’t sell anything. Not because I don’t want to make more money—it’s always nice to make more money; we’re doing work here—but because it would completely destroy the credibility of the enterprise. If I say, “I know how to get rich, and I’m going to sell that to you,” then it ruins it.
When I was young, one of my favorite books on the topic was “How To Get Rich,” by Felix Dennis, the founder of Maxim Magazine. He had a lot of crazy stuff in there. But he had some really good insights too.
Whenever I read something by him or by GoDaddy founder Bob Parsons or Andrew Carnegie—people who are already very wealthy, and they clearly made their wealth in other fields, not by selling the how-to-get-rich line—they have a credibility. You just trust them.
They’re not trying to make money off of you. They’re obviously trying to win some status and some ego—you always have to have a motivation for doing something. But at least that’s a cleaner reason and why they’re probably not lying. They’re probably not fooling you. They’re not snowing you.
Every founder has to lie to every employee
At some level every founder has to lie to every employee of the company they have. They have to convince them, “It’s better for you to work for me than to do what I did and go work for yourself.”
I’ve always had a hard time with that.
The only honest way to do this, in my opinion, is to tell the entrepreneurs I recruit: “You’re going to be entrepreneurial in this company, and the day you’re ready to start your own next thing, I’m going to support you. I’m never going to get in the way of you starting a company. But this can be a good place for you to learn how to build a good team and build a good culture; how to find product-market fit; how to perfect your skills; and to meet some amazing people while you figure out exactly what it is you’re going to do. Because positioning, timing and deliberation are very important when starting a company.”
What I’ve never been able to do is to look them in the face and say, “You must be at your desk by 8 a.m.” Because I’m not going to be at my desk by 8 a.m. I want my freedom. I’ve never been able to say to them, “You’re great at being a director today, and you’ll be a VP tomorrow,” putting them into that cold career path track. Because I don’t believe in it myself.
Anyone giving advice on how to get rich should have made their money elsewhere
If anyone is giving advice on how to get rich and they’re also making money off of it, they should have made their money elsewhere. You don’t want to learn how to be fit from a fat person. You don’t want to learn how to be happy from a depressed person. So, you don’t want to learn how to be rich from a poor person. But you also don’t want to learn how to be rich from somebody who makes their money by telling people how to be rich. It’s suspect.
Nivi: Any time you see somebody who’s gotten rich following some guru’s advice on getting rich, remember that in any random process, if you run it long enough and if enough people participate in it, you will always get every single possible outcome with probability one.
Naval: There’s a lot of random error in there. This is why you have to absolutely and completely ignore business journalists and economist academics when they talk about private companies.
I won’t name names, but when a famous economist rails on Bitcoin, or when a business journalist attacks the latest company that’s IPO’ing, it’s complete nonsense. Those people have never built anything. They’re professional critics. They don’t know anything about making money. All they know is how to criticize and get pageviews. And you’re literally becoming dumber by reading them. You’re burning neurons.
I’ll leave you with a quote from Nassim Taleb that I liked. He said, “To become a philosopher king, start with being a king, not being a philosopher.”
Nivi: I’m glad you brought up Taleb, because I was going to finish this by saying: remember the title of his first book, “Fooled By Randomness.”
Naval: One of the reasons we’re a little vague in this podcast is because we’re trying to lay down principles that are timeless, as opposed to giving you the winning lottery ticket numbers from yesterday.