先修复搜索界面
先修复搜索界面
巴里·迪勒希望Ask.com能扩大市场份额。我相信在改进分销协议、爬虫程序、后端算法等方面还有很多工作要做，但为什么不从一些简单明显的UI修复开始呢？以下是四大搜索引擎对”搜索引擎”的搜索结果：
在1024×768分辨率下，UI差异非常明显。我用红色标记了广告，用蓝色标记了价值可疑的信息。绿色对勾表示相关、高质量的搜索结果。
对于普通网民来说，只有白色区域的信息才是重要的。给除谷歌之外的所有人提个建议——先修复UI——这是最容易摘到的果实。
Fix the Search Interface First
Barry Diller wants Ask.com to grow market share. I’m sure there’s lots to be done on improving distribution deals, the crawler, back-end algorithms, etc., but how about starting with some simple, obvious UI fixes? Here are the results of a search for “Search Engine” on the 4 majors:
At 1024×768, the UI differences are glaring. I’ve marked the ads in red and the information of dubious value in blue. The green checks indicate relevant, high-quality results.
To the average surfer, the info in white is all that matters. Note to everyone else except Google – fix the UI first – it’s the low-hanging fruit.