一种新的风险投资动物
一种新的风险投资动物
2008年3月,2013年5月修订
(这篇文章源自我为自己写的东西,以弄清楚我们在做什么。尽管Y Combinator现在已经有3年历史了,我们仍在努力理解其含义。)
我最近很恼火地读到一篇关于Y Combinator的描述,说”Y Combinator为创业公司提供种子资金”。特别恼人的是我写的。这并没有真正传达我们所做的事情。而它不准确的原因是,矛盾的是,为非常早期的创业公司提供资金并不是主要关于资金。
说YC为创业公司提供种子资金是用早期模型来描述。就像把汽车称为无马马车一样。
当你按比例缩放动物时,你不能只是按比例保持一切。例如,体积随着线性尺寸的立方增长,但表面积只随着平方增长。因此,当动物变大时,它们散热有困难。这就是为什么老鼠和兔子有毛皮,而大象和河马没有。你不能通过缩小大象来制造老鼠。
YC代表了一种新的、更小的动物——小到所有规则都不同。
在我们之前,创业资金业务中的大多数公司都是风险投资基金。VC通常资助比我们更晚阶段的公司。他们提供如此多的资金,以至于即使他们做的其他事情可能很有价值,但将VC视为资金来源并不那么不准确。好的VC是”聪明的钱”,但它们仍然是钱。
所有好的投资者都提供资金和帮助的组合。但这些以不同方式扩展,就像体积和表面积一样。后期投资者提供巨额资金和相对较少的帮助:当一家即将上市的公司获得5000万美元的夹层融资时,交易几乎完全是关于资金。当你在风险投资过程中提前时,帮助与资金的比例增加,因为早期阶段的公司有不同的需求。早期阶段的公司需要更少的钱,因为它们更小且运行成本更低,但它们需要更多的帮助,因为它们的生活非常不稳定。因此,当VC进行200万美元的A轮融资时,他们通常期望在资金之外提供大量的帮助。
Y Combinator占据了频谱的最早端。我们在VC融资之前至少有一步,通常有两步。(虽然一些创业公司直接从YC转到VC,但最常见的轨迹是先进行天使轮融资。)而在Y Combinator发生的事情与A轮融资中发生的事情的不同,就像A轮融资与夹层融资的不同一样。
在我们这一端,资金几乎是一个微不足道的因素。创业公司通常只由创始人组成。他们的生活费用是公司的主要开支,而且由于大多数创始人不到30岁,他们的生活费用很低。但在这个早期阶段,公司需要很多帮助。实际上每个问题都还没有答案。我们资助的一些公司已经在他们的软件上工作了一年或更长时间,但其他公司还没有决定要做什么,甚至还没有决定创始人应该由谁组成。
当公关人员和记者在创业公司变大后重述它们的历史时,他们总是低估最初的不确定性。他们不是故意误导。当你看像谷歌这样的公司时,很难想象它们曾经可能是渺小和无助的。当然,在某个时候它们只是车库里的几个人——但即使那时它们的伟大也是确定的,它们所要做的就是沿着命运的铁路轨道前进。
远非如此。许多同样有希望开端的创业公司最终失败了。谷歌现在有如此大的势头,任何人要阻止它们都会很困难。但在开始时,只需要两名谷歌员工在六个月内专注于错误的事情,公司就可能死亡。
我们知道,因为我们曾经经历过,创业公司在最早阶段是多么脆弱。奇怪的是,这就是创始人从它们中获得如此富有回报的原因。回报总是与风险成比例,而非常早期的创业公司风险极高。
我们在Y Combinator真正做的是让创业公司直线启动。你可以为YC使用的许多比喻之一是航空母舰上的蒸汽弹射器。我们让创业公司升空。几乎刚刚升空,但足以让它们快速加速。
当你发射飞机时,它们必须正确设置,否则你只是在发射抛射物。它们必须直指甲板;机翼必须正确调整;发动机必须全速运转;飞行员必须准备好。这些就是我们处理的问题。在我们资助创业公司后,我们与它们密切合作三个月——事实上如此密切以至于我们坚持它们搬到我们所在的地方。而我们在那三个月所做的是确保一切都为启动做好准备。如果联合创始人之间有紧张关系,我们帮助解决。我们将所有文件正确设置,以免以后出现 nasty 惊喜。如果创始人不确定首先关注什么,我们试图弄清楚。如果它们面前有障碍,我们要么试图移除它,要么将创业公司横向移动。目标是将所有干扰排除在外,以便创始人可以利用这段时间来构建(或完成构建)令人印象深刻的东西。然后在三个月即将结束时,我们按下蒸汽弹射器的按钮,以Demo Day的形式,当前一批创业公司向硅谷几乎每个投资者展示。
启动公司与启动产品并不相同。虽然我们在产品启动策略上花了很多时间,但有些东西构建时间太长,创业公司无法在筹集下一轮融资之前启动它们。我们资助的一些最有前途的创业公司还没有启动它们的产品,但作为公司已经 definitely 启动了。
在最早阶段,创业公司不仅有更多问题需要回答,而且它们往往是不同类型的问题。在后期创业公司中,问题涉及交易、招聘或组织。在最早期阶段,它们往往涉及技术和设计。你制造什么?这是要解决的第一个问题。这就是为什么我们的座右铭是”制造人们想要的东西”。这对公司来说总是一件好事,但在早期更重要,因为它为所有其他问题设定了界限。你雇佣谁,你筹集多少钱,你如何营销自己——它们都取决于你在制造什么。
因为早期问题如此多地涉及技术和设计,你可能需要是黑客才能做我们所做的事情。虽然一些VC有技术背景,但我不知道还有谁仍在编写代码。他们的专业知识主要在商业方面——这是应该的,因为这是你在A轮和(如果你幸运的话)IPO之间阶段需要的专业知识类型。
我们与VC如此不同,以至于我们真的是一种不同的动物。我们能否声称创始人因这种新型风险投资公司而处境更好?我很确定答案是肯定的,因为YC是我们创业公司所发生事情的改进版本,而我们的案例并不典型。我们用朋友朱利安提供的10,000美元种子资金开始了Viaweb。他是一名律师,安排了我们所有的文书工作,所以我们可以只是编码。我们花了三个月时间构建版本1,然后向投资者展示以筹集更多资金。听起来很熟悉,不是吗?但YC显著改善了这一点。朱利安对法律和商业了解很多,但他的建议仅止于此;他不是创业公司的人。所以我们早期犯了一些基本错误。当我们向投资者展示时,我们只向2个人展示,因为这是我们所认识的全部。如果我们有后来的自己来鼓励和建议我们,有Demo Day可以展示,我们的状况会好得多。我们可能能够以我们估值的3到5倍筹集资金。
如果我们拿走我们资助公司7%的股份,创始人只需要在下一轮融资中做得好7.5%就能净收益领先。我们肯定能做到这一点。
那么我们的7%来自谁?如果创始人最终净收益领先,那不是来自他们。那么是来自后期投资者吗?嗯,他们最终确实支付了更多。但我认为他们支付更多是因为公司实际上更有价值。而后期投资者对此没有问题。VC基金的回报取决于他们投资公司的质量,而不是他们能多便宜地购买股票。
如果我们所做的事情有用,为什么以前没有人做?对此有两个答案。一个是人们以前做过,只是零散地小规模做。在我们之前,种子资金主要来自个人天使投资者。例如,拉里和谢尔盖从太阳公司创始人之一安迪·贝托尔斯海姆那里获得了他们的种子资金。因为他是个创业公司的人,他可能给了他们有用的建议。但从天使投资者那里筹集资金是碰运气的事情。对大多数天使来说,这是一个副业,所以他们一年只做少数几笔交易,他们不会在他们投资的创业公司上花很多时间。而且他们很难联系到,因为他们不希望随机的创业公司用商业计划书烦扰他们。谷歌的伙计们很幸运,因为他们认识认识贝托尔斯海姆的人。与天使通常需要个人介绍。
没有人做我们所做的事情的另一个原因是,直到最近,创办创业公司的成本要高得多。你会注意到我们没有资助任何生物技术创业公司。那仍然很昂贵。但进步的技术使网络创业公司如此便宜,以至于你真的可以用15,000美元让一家公司升空。如果你理解如何操作蒸汽弹射器的话。
因此,实际上发生的情况是,一个新的生态位已经开放,而Y Combinator是进入它的新动物。我们不是风险投资基金的替代品。我们占据一个新的、相邻的生态位。而我们生态位的条件确实相当不同。不仅仅是我们面临的问题不同;整个业务结构都不同。VC在玩零和游戏。他们都在竞争固定数量”交易流”的一块,这解释了他们很多行为。而我们的模式是通过鼓励那些会找到工作的黑客转而创办自己的创业公司来创造新的交易流。我们更多地与雇主竞争,而不是VC。
发生这样的事情并不令人惊讶。大多数领域随着发展变得更加专业化——更加细化,而创业公司当然是过去几十年中有很多发展的领域。风险投资业务目前的形式只有大约四十年历史。它会进化是合乎道理的。
新的生态位最初会被描述,甚至被其居民用旧的术语来描述,这是自然的。但实际上Y Combinator并不从事创业融资业务。实际上,我们更像是一个小的、毛茸茸的蒸汽弹射器。
感谢特雷弗·布莱克威尔、杰西卡·利文斯顿和罗伯特·莫里斯阅读本文的草稿。
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A New Venture Animal
March 2008, rev May 2013
(This essay grew out of something I wrote for myself to figure out what we do. Even though Y Combinator is now 3 years old, we’re still trying to understand its implications.)
I was annoyed recently to read a description of Y Combinator that said “Y Combinator does seed funding for startups.” What was especially annoying about it was that I wrote it. This doesn’t really convey what we do. And the reason it’s inaccurate is that, paradoxically, funding very early stage startups is not mainly about funding.
Saying YC does seed funding for startups is a description in terms of earlier models. It’s like calling a car a horseless carriage.
When you scale animals you can’t just keep everything in proportion. For example, volume grows as the cube of linear dimension, but surface area only as the square. So as animals get bigger they have trouble radiating heat. That’s why mice and rabbits are furry and elephants and hippos aren’t. You can’t make a mouse by scaling down an elephant.
YC represents a new, smaller kind of animal—so much smaller that all the rules are different.
Before us, most companies in the startup funding business were venture capital funds. VCs generally fund later stage companies than we do. And they supply so much money that, even though the other things they do may be very valuable, it’s not that inaccurate to regard VCs as sources of money. Good VCs are “smart money,” but they’re still money.
All good investors supply a combination of money and help. But these scale differently, just as volume and surface area do. Late stage investors supply huge amounts of money and comparatively little help: when a company about to go public gets a mezzanine round of 2 million, they generally expect to offer a significant amount of help along with the money.
Y Combinator occupies the earliest end of the spectrum. We’re at least one and generally two steps before VC funding. (Though some startups go straight from YC to VC, the most common trajectory is to do an angel round first.) And what happens at Y Combinator is as different from what happens in a series A round as a series A round is from a mezzanine financing.
At our end, money is almost a negligible factor. The startup usually consists of just the founders. Their living expenses are the company’s main expense, and since most founders are under 30, their living expenses are low. But at this early stage companies need a lot of help. Practically every question is still unanswered. Some companies we’ve funded have been working on their software for a year or more, but others haven’t decided what to work on, or even who the founders should be.
When PR people and journalists recount the histories of startups after they’ve become big, they always underestimate how uncertain things were at first. They’re not being deliberately misleading. When you look at a company like Google, it’s hard to imagine they could once have been small and helpless. Sure, at one point they were a just a couple guys in a garage—but even then their greatness was assured, and all they had to do was roll forward along the railroad tracks of destiny.
Far from it. A lot of startups with just as promising beginnings end up failing. Google has such momentum now that it would be hard for anyone to stop them. But all it would have taken in the beginning would have been for two Google employees to focus on the wrong things for six months, and the company could have died.
We know, because we’ve been there, just how vulnerable startups are in the earliest phases. Curiously enough, that’s why founders tend to get so rich from them. Reward is always proportionate to risk, and very early stage startups are insanely risky.
What we really do at Y Combinator is get startups launched straight. One of many metaphors you could use for YC is a steam catapult on an aircraft carrier. We get startups airborne. Barely airborne, but enough that they can accelerate fast.
When you’re launching planes they have to be set up properly or you’re just launching projectiles. They have to be pointed straight down the deck; the wings have to be trimmed properly; the engines have to be at full power; the pilot has to be ready. These are the kind of problems we deal with. After we fund startups we work closely with them for three months—so closely in fact that we insist they move to where we are. And what we do in those three months is make sure everything is set up for launch. If there are tensions between cofounders we help sort them out. We get all the paperwork set up properly so there are no nasty surprises later. If the founders aren’t sure what to focus on first, we try to figure that out. If there is some obstacle right in front of them, we either try to remove it, or shift the startup sideways. The goal is to get every distraction out of the way so the founders can use that time to build (or finish building) something impressive. And then near the end of the three months we push the button on the steam catapult in the form of Demo Day, where the current group of startups present to pretty much every investor in Silicon Valley.
Launching companies isn’t identical with launching products. Though we do spend a lot of time on launch strategies for products, there are some things that take too long to build for a startup to launch them before raising their next round of funding. Several of the most promising startups we’ve funded haven’t launched their products yet, but are definitely launched as companies.
In the earliest stage, startups not only have more questions to answer, but they tend to be different kinds of questions. In later stage startups the questions are about deals, or hiring, or organization. In the earliest phase they tend to be about technology and design. What do you make? That’s the first problem to solve. That’s why our motto is “Make something people want.” This is always a good thing for companies to do, but it’s even more important early on, because it sets the bounds for every other question. Who you hire, how much money you raise, how you market yourself—they all depend on what you’re making.
Because the early problems are so much about technology and design, you probably need to be hackers to do what we do. While some VCs have technical backgrounds, I don’t know any who still write code. Their expertise is mostly in business—as it should be, because that’s the kind of expertise you need in the phase between series A and (if you’re lucky) IPO.
We’re so different from VCs that we’re really a different kind of animal. Can we claim founders are better off as a result of this new type of venture firm? I’m pretty sure the answer is yes, because YC is an improved version of what happened to our startup, and our case was not atypical. We started Viaweb with $10,000 in seed money from our friend Julian. He was a lawyer and arranged all our paperwork, so we could just code. We spent three months building a version 1, which we then presented to investors to raise more money. Sounds familiar, doesn’t it? But YC improves on that significantly. Julian knew a lot about law and business, but his advice ended there; he was not a startup guy. So we made some basic mistakes early on. And when we presented to investors, we presented to only 2, because that was all we knew. If we’d had our later selves to encourage and advise us, and Demo Day to present at, we would have been in much better shape. We probably could have raised money at 3 to 5 times the valuation we did.
If we take 7% of a company we fund, the founders only have to do 7.5% better in their next round of funding to end up net ahead. We certainly manage that.
So who is our 7% coming out of? If the founders end up net ahead it’s not coming out of them. So is it coming out of later stage investors? Well, they do end up paying more. But I think they pay more because the company is actually more valuable. And later stage investors have no problem with that. The returns of a VC fund depend on the quality of the companies they invest in, not how cheaply they can buy stock in them.
If what we do is useful, why wasn’t anyone doing it before? There are two answers to that. One is that people were doing it before, just haphazardly on a smaller scale. Before us, seed funding came primarily from individual angel investors. Larry and Sergey, for example, got their seed funding from Andy Bechtolsheim, one of the founders of Sun. And because he was a startup guy he probably gave them useful advice. But raising money from angel investors is a hit or miss thing. It’s a sideline for most of them, so they only do a handful of deals a year and they don’t spend a lot of time on the startups they invest in. And they’re hard to reach, because they don’t want random startups pestering them with business plans. The Google guys were lucky because they knew someone who knew Bechtolsheim. It generally takes a personal introduction with angels.
The other reason no one was doing quite what we do is that till recently it was a lot more expensive to start a startup. You’ll notice we haven’t funded any biotech startups. That’s still expensive. But advancing technology has made web startups so cheap that you really can get a company airborne for $15,000. If you understand how to operate a steam catapult, at least.
So in effect what’s happened is that a new ecological niche has opened up, and Y Combinator is the new kind of animal that has moved into it. We’re not a replacement for venture capital funds. We occupy a new, adjacent niche. And conditions in our niche are really quite different. It’s not just that the problems we face are different; the whole structure of the business is different. VCs are playing a zero-sum game. They’re all competing for a slice of a fixed amount of “deal flow,” and that explains a lot of their behavior. Whereas our m.o. is to create new deal flow, by encouraging hackers who would have gotten jobs to start their own startups instead. We compete more with employers than VCs.
It’s not surprising something like this would happen. Most fields become more specialized—more articulated—as they develop, and startups are certainly an area in which there has been a lot of development over the past couple decades. The venture business in its present form is only about forty years old. It stands to reason it would evolve.
And it’s natural that the new niche would at first be described, even by its inhabitants, in terms of the old one. But really Y Combinator is not in the startup funding business. Really we’re more of a small, furry steam catapult.
Thanks to Trevor Blackwell, Jessica Livingston, and Robert Morris for reading drafts of this.
Comment on this essay.