网络喷子

Paul Graham 2008-02-01

网络喷子

2008年2月

Hacker News的一个用户最近发表了一条评论,让我开始思考:关于黑客文化,有一件事我总觉得不太舒服——那就是刻薄。…我只是不明白为什么人们会像他们那样喷人。在过去的几年里,我思考了很多关于喷子的问题。这是一个老问题,和论坛一样古老,但我们仍在学习其原因以及如何解决它们。

“喷子”这个词有两种含义。在最初的含义中,它指的是某人,通常是外人,通过说有争议的话在论坛中故意挑起争端。[1] 例如,某个不使用某种编程语言的人可能会去该语言用户的论坛,对其发表贬损评论,然后坐下来观看人们上钩。这种喷子本质上是个恶作剧,就像在一满屋子的人中放了一只蝙蝠。

这个定义后来扩展到在论坛中表现得像混蛋的人,无论是否故意。现在当人们谈论喷子时,他们通常指的是这个词的更广泛含义。虽然在某种意义上这在历史上是不准确的,但在其他方面更准确,因为当某人表现得像混蛋时,通常甚至在他们自己的头脑中也不确定有多少是故意的。这可以说是混蛋的定义特征之一。

我认为广义上的喷子有四个原因。最重要的是距离感。人们会在匿名论坛中说他们永远不敢当面说的话,就像他们在车里会做他们作为行人永远不会做的事情——比如尾随别人,或者按喇叭,或者切断他们的路。

在与计算机相关的论坛中,喷子现象尤其严重,我认为这是由于你在那里找到的那类人。他们中的大多数人(包括我自己)处理抽象想法比处理人更舒服。黑客即使在当面也可能很唐突。把他们放在匿名论坛上,问题就更严重了。

喷子的第三个原因是无能。如果你不同意某件事,说”你很烂”比弄清楚并准确解释你不同意什么要容易。这样你也可以免于反驳。在这方面,喷子很像涂鸦。涂鸦发生在雄心和无能的交叉点:人们想在世界留下自己的印记,但除了真正在世界上留下印记外没有其他方式。[2]

最后一个促成因素是论坛的文化。喷子就像孩子(很多就是孩子),他们能够表现出广泛的行为,取决于他们认为什么会被容忍。在不允许无礼的地方,大多数人都可以有礼貌。反之亦然。

有一种喷子的格雷欣法则:喷子愿意使用一个有很多有思想的人在里面的论坛,但有思想的人不愿意使用一个有很多喷子在里面的论坛。这意味着一旦喷子现象占据主导,它往往会成为主流文化。在我开始关注那里的评论线程时,这种情况已经在Slashdot和Digg上发生了,但我看着它在Reddit上发生。

News.YC在众多其他事情中是一个实验,看看是否可以避免这种命运。该网站的指南明确要求人们不要说他们不会当面说的话。如果某人开始无礼,其他用户会介入并告诉他们停止。当人们似乎在故意喷子时,我们无情地禁止他们。

技术调整也可能有帮助。在Reddit上,对你评论的投票不会影响你的业力分数,但在News.YC上会。当人们可以看到自己在同行眼中的声誉在发表混蛋评论后流失时,这似乎确实会影响人们。用户常常会重新考虑并删除此类评论。

人们可能会担心这会阻止人们表达有争议的想法,但经验上这似乎并没有发生。当人们说了一些实质性的东西并被降级时,他们固执地保留它。人们删除的是俏皮话,因为他们在其中投入的较少。

到目前为止,这个实验似乎很成功。News.YC上的对话水平与我见过的任何论坛一样高。但我们每天仍然只有大约8,000个独立用户。Reddit在那么小的时候对话也很好。挑战是我们能否保持这种方式。

我乐观地认为我们会的。我们不仅仅依赖技术技巧。News.YC的核心用户大多是被喷子占领的其他网站的难民。他们对喷子的感觉大致就像古巴或东欧的难民对独裁的感觉。所以有很多人在努力防止这种情况再次发生。

注释

[1] 我指的是交流意见场所的一般意义上的论坛。最初的互联网论坛不是网站而是Usenet新闻组。

[2] 我在这里谈论的是日常涂鸦。有些涂鸦相当令人印象深刻(任何东西如果你做得足够好都会成为艺术),但普通的标签只是视觉垃圾。

俄语翻译

Trolls

February 2008

A user on Hacker News recently posted a comment that set me thinking: Something about hacker culture that never really set well with me was this — the nastiness. … I just don’t understand why people troll like they do. I’ve thought a lot over the last couple years about the problem of trolls. It’s an old one, as old as forums, but we’re still just learning what the causes are and how to address them.

There are two senses of the word “troll.” In the original sense it meant someone, usually an outsider, who deliberately stirred up fights in a forum by saying controversial things. [1] For example, someone who didn’t use a certain programming language might go to a forum for users of that language and make disparaging remarks about it, then sit back and watch as people rose to the bait. This sort of trolling was in the nature of a practical joke, like letting a bat loose in a room full of people.

The definition then spread to people who behaved like assholes in forums, whether intentionally or not. Now when people talk about trolls they usually mean this broader sense of the word. Though in a sense this is historically inaccurate, it is in other ways more accurate, because when someone is being an asshole it’s usually uncertain even in their own mind how much is deliberate. That is arguably one of the defining qualities of an asshole.

I think trolling in the broader sense has four causes. The most important is distance. People will say things in anonymous forums that they’d never dare say to someone’s face, just as they’ll do things in cars that they’d never do as pedestrians — like tailgate people, or honk at them, or cut them off.

Trolling tends to be particularly bad in forums related to computers, and I think that’s due to the kind of people you find there. Most of them (myself included) are more comfortable dealing with abstract ideas than with people. Hackers can be abrupt even in person. Put them on an anonymous forum, and the problem gets worse.

The third cause of trolling is incompetence. If you disagree with something, it’s easier to say “you suck” than to figure out and explain exactly what you disagree with. You’re also safe that way from refutation. In this respect trolling is a lot like graffiti. Graffiti happens at the intersection of ambition and incompetence: people want to make their mark on the world, but have no other way to do it than literally making a mark on the world. [2]

The final contributing factor is the culture of the forum. Trolls are like children (many are children) in that they’re capable of a wide range of behavior depending on what they think will be tolerated. In a place where rudeness isn’t tolerated, most can be polite. But vice versa as well.

There’s a sort of Gresham’s Law of trolls: trolls are willing to use a forum with a lot of thoughtful people in it, but thoughtful people aren’t willing to use a forum with a lot of trolls in it. Which means that once trolling takes hold, it tends to become the dominant culture. That had already happened to Slashdot and Digg by the time I paid attention to comment threads there, but I watched it happen to Reddit.

News.YC is, among other things, an experiment to see if this fate can be avoided. The sites’s guidelines explicitly ask people not to say things they wouldn’t say face to face. If someone starts being rude, other users will step in and tell them to stop. And when people seem to be deliberately trolling, we ban them ruthlessly.

Technical tweaks may also help. On Reddit, votes on your comments don’t affect your karma score, but they do on News.YC. And it does seem to influence people when they can see their reputation in the eyes of their peers drain away after making an asshole remark. Often users have second thoughts and delete such comments.

One might worry this would prevent people from expressing controversial ideas, but empirically that doesn’t seem to be what happens. When people say something substantial that gets modded down, they stubbornly leave it up. What people delete are wisecracks, because they have less invested in them.

So far the experiment seems to be working. The level of conversation on News.YC is as high as on any forum I’ve seen. But we still only have about 8,000 uniques a day. The conversations on Reddit were good when it was that small. The challenge is whether we can keep things this way.

I’m optimistic we will. We’re not depending just on technical tricks. The core users of News.YC are mostly refugees from other sites that were overrun by trolls. They feel about trolls roughly the way refugees from Cuba or Eastern Europe feel about dictatorships. So there are a lot of people working to keep this from happening again.

Notes

[1] I mean forum in the general sense of a place to exchange views. The original Internet forums were not web sites but Usenet newsgroups.

[2] I’m talking here about everyday tagging. Some graffiti is quite impressive (anything becomes art if you do it well enough) but the median tag is just visual spam.

Russian Translation