不要不要创业
不要不要创业
2007年3月
(本文源自2007年创业学校和伯克利CSUA的演讲。)
我们现在做Y Combinator已经足够长的时间,有了一些关于成功率的数据。我们的第一批,2005年夏天,有八家创业公司。在那八家中,现在看来至少有四家成功了。三家被收购:Reddit是两家公司合并的结果,Reddit和Infogami,还有一家我们不能谈论的被收购了。那批中的另一家是Loopt,做得非常好,如果他们愿意,大概十分钟内就可以被收购。
所以大约两年前那个夏天的一半创始人,现在都富有了,至少按照他们的标准是这样。(当你变富时学到的一件事是,富有有很多层次。)
我不准备预测我们的成功率会保持在50%那么高。第一批可能是个异常。但我们应该能够优于经常被引用的(可能是编造的)10%的标准数字。我觉得瞄准25%是安全的。
即使是失败的创始人似乎也没有那么糟糕的经历。在最初的八家创业公司中,三家现在可能已经死了。在两种情况下,创始人在夏天结束后只是去做其他事情了。我不认为他们被这次经历创伤了。最接近创伤性失败的是Kiko,其创始人继续为他们的创业公司工作了一整年,然后被Google Calendar压垮了。但他们最终很快乐。他们在eBay上以25万美元的价格出售了他们的软件。在偿还了天使投资者后,他们每人约有大约一年的薪水。[1]然后他们立即开始了一家新的、更令人兴奋的创业公司,Justin.TV。
所以这里有一个更引人注目的统计数据:那第一批中有0%的人有糟糕的经历。他们有起有落,像每家创业公司一样,但我不认为有人会用格子间的工作来交换。而且这个统计数据可能不是异常。无论我们的长期成功率最终如何,我认为希望得到常规工作的人的比例将保持在接近0%。
对我来说最大的谜团是:为什么没有更多的人创业?如果几乎每个这样做的人都更喜欢它而不是常规工作,而且相当比例的人变得富有,为什么不是每个人都想做这件事?很多人认为我们在每个融资周期收到数千份申请。事实上,我们通常只收到几百份。为什么没有更多的人申请?虽然对于观察这个世界的人来说,创业公司似乎像疯狂一样涌现,但与拥有必要技能的人数相比,这个数字很小。绝大多数程序员仍然直接从大学到格子间,并留在那里。
人们似乎没有为自己的利益行事。这是怎么回事?嗯,我可以回答这个问题。由于Y Combinator在风险投资过程的最开始的位置,我们可能是世界上关于不确定是否想创业的人的心理学的专家。
不确定没有什么错。如果你是一个正在考虑创业并犹豫不决的黑客,你是一个伟大传统的一部分。拉里和谢尔盖在开始Google之前似乎也有同样的感觉,杰里和杨致远在开始雅虎之前也是如此。事实上,我猜最成功的创业公司是由不确定的黑客而不是热血沸腾的商业人士创办的。
我们有一些证据支持这一点。几家我们资助的最成功的创业公司后来告诉我们,他们只是在最后一刻才决定申请。有些人在截止日期前几小时才决定。
处理不确定性的方法是将其分析为组成部分。大多数不愿意做某件事的人头脑中有大约八个不同的原因混在一起,他们自己也不知道哪些最大。有些是合理的,有些是虚假的,但除非你知道每个的相对比例,否则你不知道你的整体不确定性是主要合理还是主要虚假。
所以我将列出人们不愿创业的所有组成部分,并解释哪些是真实的。然后潜在的创始人可以用它作为检查清单来检查自己的感受。
我承认我的目标是增强你的自信。但这里有两点与通常的信心建设练习不同。一是我有诚实的动机。在信心建设行业的大多数人,当你买书或付费参加他们告诉你有多棒的研讨会时,他们已经实现了他们的目标。而如果我鼓励不应该创业的人创业,我让自己的生活更糟。如果我鼓励太多人申请Y Combinator,这只是意味着我有更多工作,因为我必须阅读所有申请。
另一件将要不同的事情是我的方法。而不是积极的,我将是消极的。而不是告诉你”来吧,你能做到”,我将考虑你不这样做的所有原因,并说明为什么大多数(但不是全部)应该被忽略。我们将从每个人都有的那个开始。
- 太年轻
很多人认为他们太年轻,不能创业。很多是对的。世界各地的中位数年龄约为27岁,所以可能有三分之一的人口可以真实地说他们太年轻了。
什么年龄太年轻?我们对Y Combinator的目标之一是发现创业公司创始人的年龄下限。在我们看来,投资者在这方面似乎过于保守——他们想资助教授,而实际上他们应该资助研究生甚至本科生。
我们从推动这个边界中发现的主要事情不是边界在哪里,而是它有多模糊。外部界限可能低至16岁。我们不考虑18岁以下的人,因为比那更年轻的人不能合法签订合同。但我们迄今为止资助的最成功的创始人,Sam Altman,当时是19岁。
然而,Sam Altman是一个离群的数据点。当他19岁时,他看起来好像有40岁的人在他里面。还有其他19岁的人内心是12岁。
我们对超过特定年龄的人有一个独特的词”成年人”是有原因的。有一个你跨越的门槛。它通常固定在21岁,但不同的人在非常不同的年龄跨越它。如果你已经跨越了这个门槛,无论你的年龄如何,你都足够老,可以创业了。
你怎么判断?成年人有几个测试。实际上,我在遇到Sam Altman后才意识到这些测试的存在。我注意到我感觉好像在和一个比我年长得多的人交谈。后来我想,我到底在衡量什么?是什么让他看起来更老?
成年人使用的一个测试是你是否还有孩子般的逃避反应。当你还是个小孩子,被要求做困难的事情时,你可以哭并说”我做不到”,成年人可能会让你离开。作为一个孩子,你可以通过说”我只是个孩子”来按下一个神奇的按钮,让你摆脱大多数困难情况。而成年人,根据定义,不允许逃避。他们当然还会这样做,但当他们这样做时,会被无情地修剪。
判断成年人的另一种方式是他们如何应对挑战。尚未成年的人往往以承认成年人优势的方式回应成年人的挑战。如果一个成年人的说”那是个愚蠢的想法”,孩子要么会夹着尾巴爬走,要么会反抗。但反抗和顺从一样都假定了 inferiority。对”那是个愚蠢的想法”的成年人回应只是看着对方的眼睛说”真的吗?你为什么这么想?”
当然,有很多成年人仍然以孩子般的方式应对挑战。你不常发现的是像成年人一样应对挑战的孩子。当你找到时,你找到了一个成年人,无论他们的年龄。
- 太缺乏经验
我曾经写过,创业公司创始人应该至少23岁,人们应该在创办自己的公司之前为另一家公司工作几年。我不再相信这一点,改变我想法的是我们资助的创业公司的例子。
我仍然认为23岁比21岁好。但是如果你21岁,获得经验的最好方法是创业。所以,矛盾的是,如果你太缺乏经验而不能创业,你应该做什么?创业。这是治愈缺乏经验比正常工作更有效的方法。事实上,获得正常工作实际上可能让你更不能创业,把你变成一个温顺的动物,认为他需要办公室来工作,需要产品经理告诉他写什么软件。
真正让我相信这一点的是Kikos。他们一毕业就开始创业。他们的缺乏经验导致他们犯了很多错误。但是当我们资助他们的第二家创业公司时,一年后,他们变得极其强大。他们当然不是温顺的动物。如果他们那年在微软,甚至谷歌工作,他们不可能有这么多成长。他们仍然会是腼腆的初级程序员。
所以现在我建议人们一毕业就开始创业。没有比年轻时承担风险更好的时机了。当然,你可能会失败。但即使是失败也会让你比找工作更快达到最终目标。
说这些让我有点担心,因为实际上我们是在建议人们通过在我们的费用上失败来教育自己,但这是事实。
- 不够坚定
作为创业公司创始人,你需要很多决心才能成功。这可能是成功最好的单一预测因素。
有些人可能不够坚定,无法成功。我很难确定地说,因为我如此坚定,无法想象那些不坚定的人头脑中在想什么。但我知道他们存在。
大多数黑客可能低估了他们的决心。我看到很多人在习惯了经营创业公司后变得更加坚定。我能想到我们资助的几个人,起初如果被200万美元收购会很高兴,但现在他们着眼于世界统治。
当拉里和谢尔盖自己对创业不确定时,你怎么判断你是否足够坚定?我在这里猜测,但我会说测试是你是否有足够的动力去从事自己的项目。虽然他们可能对是否想创业不确定,但拉里和谢尔盖似乎不是温顺的小研究助理,服从地做顾问们的吩咐。他们开始自己的项目。
- 不够聪明
你可能需要中等聪明才能作为创业公司创始人取得成功。但如果你担心这个,你可能错了。如果你足够聪明,担心你可能不够聪明而不能创业,那你可能就是。
无论如何,创业并不需要那么多的智力。有些创业公司需要。你必须擅长数学才能编写Mathematica。但大多数公司做的更平凡的事情,决定因素是努力,而不是智力。硅谷可能会扭曲你对此的看法,因为这里有一个聪明的崇拜。不聪明的人至少试图表现得那样。但如果你认为需要很多智力才能变富,试着在纽约或洛杉矶的一些高档地方待几天。
如果你认为自己不够聪明,不能做技术上困难的事情创业,那就编写企业软件。企业软件公司不是技术公司,它们是销售公司,销售主要取决于努力。
- 对商业一无所知
这是另一个系数应该为零的变量。创业不需要了解商业知识。最初的焦点应该是产品。在这个阶段,你只需要知道如何建造人们想要的东西。如果你成功了,你将不得不考虑如何从中赚钱。但这很容易,你可以在实践中学习。
我告诉创始人只要做出伟大的东西,不要太担心赚钱,受到了相当多的批评。然而所有经验证据都指向那个方向:几乎所有制造出受欢迎东西的创业公司都能设法从中赚钱。收购者私下告诉我,他们收购创业公司不是为了收入,而是为了它们的战略价值。这意味着,因为他们制造了人们想要的东西。收购者知道这个规则对他们也适用:如果用户喜欢你,你总能从中赚钱,如果他们不喜欢,世界上最聪明的商业模式也无法拯救你。
为什么这么多人与我争论?我认为一个原因是他们讨厌二十多岁的人可以通过制造一些不赚钱的酷东西而变富的想法。他们只是不希望那是可能的。但它有多可能并不取决于他们多么希望它是可能的。
有一段时间,听到自己被描述为某种不负责任的吹笛人,引导易受影响的年轻黑客走向毁灭,让我很恼火。但现在我意识到这种争议是好主意的标志。
最有价值的真理是大多数人不相信的真理。它们就像被低估的股票。如果你从它们开始,你将拥有整个领域。所以当你找到一个你知道是好的但大多数人不同意的主意时,你不应该仅仅忽略他们的反对,而应该积极地向那个方向推进。在这种情况下,这意味着你应该寻找那些会受欢迎但似乎很难从中赚钱的主意。
我们赌一轮种子资金,你不能制造出我们无法弄清楚如何从中赚钱的受欢迎东西。
- 没有联合创始人
没有联合创始人是一个真正的问题。创业公司对一个人来说太多了。虽然我们在很多问题上与其他投资者不同,但我们都同意这一点。所有投资者,无一例外,更可能资助有联合创始人的人而不是没有的。
我们资助了两个单人创始人,但在这两种情况下,我们建议他们的第一要务应该是找到联合创始人。两人都做到了。但我们宁愿他们在申请前就有联合创始人。对于一个刚刚获得资助的项目来说,找到联合创始人并不太难,我们宁愿有足够承诺的联合创始人来签署非常困难的事情。
如果你没有联合创始人,你应该做什么?找一个。这比什么都重要。如果你住的地方没有人想和你一起创业,就搬去有这样的人的地方。如果没有人想在你当前的想法上与你合作,就转向人们想合作的想法。
如果你还在上学,你被潜在的联合创始人包围着。几年后,找到他们就变得更难了。你不仅可以从中选择的人更少,而且大多数人已经有工作,甚至可能有家庭要支持。所以如果你在大学时有朋友曾经与你一起策划创业,尽可能与他们保持联系。这可能有助于保持梦想的活力。
你可能通过用户组或会议之类的地方遇到联合创始人。但我不会太乐观。你需要与某人一起工作才能知道你是否想要他们作为联合创始人。[2]
从这里得出的真正教训不是如何找到联合创始人,而是你应该在年轻且有很多人在身边的时候创业。
- 没有想法
在某种意义上,如果你没有好主意,这不是问题,因为大多数创业公司都会改变他们的想法。在平均的Y Combinator创业公司中,我猜在头三个月结束时,70%的想法是新的。有时是100%。
事实上,我们如此确信创始人比初始想法更重要,我们将在这个融资周期尝试一些新的东西。我们将让人们根本没有想法就申请。如果你愿意,你可以用”我们不知道”来回答申请表上问你要做什么的问题。如果你看起来真的很好,我们无论如何都会接受你。我们有信心可以坐下来和你一起策划一些有希望的项目。
实际上,这只是将我们已经做的事情编成法典。我们对想法的权重很小。我们问主要是出于礼貌。申请表上我们真正关心的那种问题是我们问你制作了什么酷东西的问题。如果你制作的是一家有前途的创业公司的第一个版本,那就更好了,但我们主要关心的是你是否擅长制作东西。作为一个流行的开源项目的首席开发人员几乎同样重要。
如果你被Y Combinator资助,这就解决了问题。在一般情况下呢?因为在另一种意义上,如果你没有想法,这是一个问题。如果你在没有想法的情况下开始创业公司,你接下来做什么?
所以这里是获得创业公司想法的简短秘诀。找到你自己生活中缺失的东西,并提供那个需求——无论它对你来说多么具体。史蒂夫·沃兹尼亚克为自己造了一台电脑;谁知道那么多其他人会想要它们?一个狭窄但真实的需求比一个广泛但假设的需求更好的起点。所以即使问题只是你周六晚上没有约会,如果你能想出通过写软件来解决这个问题,你就有了些东西,因为很多其他人有同样的问题。
- 没有更多创业公司的空间
很多人看到创业公司数量不断增加,并认为”这不能继续”。他们思维中隐含着一个谬误:即创业公司数量存在某种限制。但这是错误的。没有人声称在1000人公司拿工资的人数有任何限制。为什么在5人公司拿股权的人数应该有任何限制?[3]
几乎所有工作的人都在满足某种需求。将公司分解为更小的单位并不会使这些需求消失。现有的需求可能通过创业公司网络比少数庞大的等级制组织更有效地得到满足,但我不认为那意味着机会更少,因为满足现有需求会导致更多。当然,在个人中往往是这样。那也没有任何错。我们理所当然地认为中世纪国王会认为是女性化的奢侈品的东西,比如全年加热到春天温度的整个建筑物。如果事情进展顺利,我们的后代将理所当然地认为我们会认为是令人震惊的奢侈品的事情。物质财富没有绝对标准。医疗保健是它的一部分,仅此一点就是一个黑洞。在可预见的未来,人们将想要更多的物质财富,所以对公司可用的工数量没有限制,特别是对创业公司来说。
通常,有限空间的谬误不是直接表达的。通常它隐含在像”Google、Microsoft和Yahoo只能收购这么多创业公司”这样的陈述中。也许,尽管收购者的名单比那长得多。无论你对其他收购者有什么看法,Google并不愚蠢。大公司收购创业公司是因为它们创造了有价值的东西。为什么公司可以收购的有价值创业公司的数量应该有任何限制,就像个人想要的财富数量没有任何限制一样?也许任何单个收购者可以吸收的创业公司数量会有实际限制,但如果有价值可得,以创始人愿意放弃上升空间换取即时付款的形式,收购者将会进化来消费它。市场在这方面相当聪明。
- 家庭要抚养
这个是真实的。我不会建议有家庭的人创业。我不是说这是个坏主意,只是我不想承担建议它的责任。我愿意承担告诉22岁的人创业的责任。那如果他们失败了怎么办?他们会学到很多东西,如果需要,微软的工作仍然在那里等着他们。但我不准备得罪妈妈们。
如果你有家庭并想创业,你可以做的是开始一个咨询业务,然后逐渐转向产品业务。从经验来看,实现这一目标的机会似乎非常小。你永远不会用这种方式生产出Google。但至少你永远不会没有收入。
降低风险的另一种方法是加入现有的创业公司而不是创办自己的。作为创业公司的第一批员工之一,在很多方面很像创始人,既有好的方面也有坏的方面。你大约是1/n^2的创始人,其中n是你的员工号。
与联合创始人问题一样,这里的真正教训是年轻时要创业。
- 经济独立
这是我不创业的借口。创业公司很有压力。如果你不需要钱,为什么要做?每一个”连续创业者”,可能有二十个理智的人想”再开一家公司?你疯了吗?”
我有几次接近开始新的创业公司,但我总是退缩,因为我不希望我四年的生命被随机的琐事消耗。我足够了解这个行业,知道你不能半心半意地做。一个好的创业公司创始人如此危险的原因是他愿意忍受无限的琐事。
不过,退休有点问题。像很多人一样,我喜欢工作。当你变富时发现的许多奇怪的小问题之一是,许多你想与之共事的有趣的人并不富有。他们需要做一些能付账单的工作。这意味着如果你想让他们成为同事,你也必须做一些能付账单的工作,即使你不需要。我认为这才是驱动许多连续创业者的真正原因。
这就是为什么我如此喜欢在Y Combinator工作。这是一个与我喜欢的人一起做有趣事情的借口。
- 没准备好承诺
这是我二十多岁大部分时间不创业的原因。像那个年龄的很多人一样,我最珍视自由。我不愿意做任何需要超过几个月承诺的事情。我也不愿意做任何完全占据我生活的事情,就像创业公司那样。那很好。如果你想花时间四处旅行,或在乐队里玩,或者不管什么,那是一个完全正当的不创业的理由。
如果你开始的创业公司成功了,它将至少消耗三到四年。(如果失败,你会快得多完成。)所以如果你没有准备好接受这种规模的承诺,你不应该这样做。不过要注意,如果你得到一份常规工作,你可能会最终在那里工作与创业公司一样长的时间,你会发现你的空闲时间比你预期的少得多。所以如果你准备好戴上那个徽章去参加那个入职培训会,你可能也准备好开始那个创业公司了。
- 需要结构
我被告知有些人需要生活中的结构。这似乎是一种礼貌的说法,说他们需要有人告诉他们做什么。我相信这样的人存在。有大量的经验证据:军队,宗教邪教等等。他们甚至可能是大多数。
如果你是这样的人,你可能不应该创业。事实上,你甚至不应该为一家创业公司工作。在一家好的创业公司,你没有被告知要做什么。可能有一个人职位头衔是CEO,但在公司有大约十二个人之前,没有人应该告诉任何人做什么。那太低效了。每个人都应该做他们需要做的事情,没有人告诉他们。
如果这听起来像是混乱的配方,想想一个足球队。十一个人以相当复杂的方式一起工作,然而只有在紧急情况下才会有人告诉别人做什么。一位记者曾经问大卫·贝克汉姆在皇家马德里是否有语言问题,因为球员来自大约八个不同的国家。他说这从来不是问题,因为每个人都如此优秀,他们从未需要交谈。他们都只是做了正确的事情。
你怎么判断你是否足够独立,能够创业?如果你对说你不是的建议感到愤怒,那你可能就是。
- 对不确定性的恐惧
也许有些人因为不喜欢不确定性而不敢创业。如果你去为微软工作,你可以相当准确地预测未来几年会是什么样子——事实上,太准确了。如果你开始创业,任何事情都可能发生。
嗯,如果你被不确定性困扰,我可以为你解决这个问题:如果你开始创业,它很可能会失败。说真的,不过,这不是思考整个体验的坏方法。抱最好的希望,做最坏的打算。在最坏的情况下,它至少会是有趣的。在最好的情况下,你可能会变富。
只要创业公司失败,没有人会责怪你,只要你付出了认真的努力。可能曾经有一段时间雇主会认为这是对你不利的标记,但他们现在不会了。我问过大公司的经理,他们都说宁愿雇用一个尝试创业失败的人,而不是在大公司工作同样时间的人。
只要你不是出于懒惰或不可救药的愚蠢而失败,投资者也不会因此对你不利。我被告知在其他地方——例如欧洲——失败有很多耻辱感。不是这里。在美国,公司,实际上几乎所有东西,都是一次性的。
- 没有意识到你在避免什么
有一两年社会经验的人比刚毕业的大学生成为更好的创始人的一个原因是他们知道他们在避免什么。如果他们的创业公司失败,他们将不得不找工作,而且他们知道工作有多糟糕。
如果你在大学时有暑期工作,你可能认为你知道工作是什么样的,但你可能不知道。技术公司的暑期工作不是真正的工作。如果你得到一份暑期服务员工作,那是一份真正的工作。然后你必须承担你的重量。但软件公司在夏天雇用学生不是为了廉价劳动力。他们这样做是为了希望毕业后招募他们。所以虽然他们如果你生产会很高兴,但他们不期望你。
如果你毕业后找到一份真正的工作,这将改变。然后你必须谋生。由于大公司做的大部分事情都很无聊,你将不得不从事无聊的工作。与大学相比容易,但无聊。起初,为做简单的事情而付费,在大学为做困难的事情付费后,似乎很酷。但这几个月后就会消失。最终,从事愚蠢的工作会让人士气低落,即使它很容易而且你得到很多报酬。
那还不是最糟糕的。真正糟糕的是拥有常规工作的期望是你应该在特定时间在那里。即使是谷歌似乎也受到这种影响。这意味着,正如每个有常规工作的人可以告诉你的,有时你会绝对不想做任何工作,但你将不得不去工作,坐在你的屏幕前假装。对于一个喜欢工作的人来说,像大多数好黑客一样,这是折磨。
在创业公司,你跳过所有这些。大多数创业公司没有办公室时间的概念。工作和生活只是混合在一起。但这样做的好处是没有人介意你在工作时有生活。在创业公司,你大部分时间可以做任何你想做的事。如果你是创始人,你最想做的事情大部分时间都是工作。但你永远不必假装。
如果你在大公司的办公室打了个盹,看起来不专业。但如果你正在创业,你在白天中途睡着了,你的联合创始人只会假设你累了。
- 父母希望你成为医生
相当数量的潜在创业创始人可能被他们的父母劝阻不要这样做。我不会说你应该听他们的。家庭有权拥有自己的传统,我算什么人跟他们争论?但我会给你几个理由说明为什么安全的职业可能不是你父母真正想要的。
一是父母对孩子往往比对自己更保守。这实际上是对他们情况的理性反应。父母最终分享孩子的坏运气多于好运气。大多数父母不介意这个;这是工作的一部分;但这确实让他们变得过于保守。而且在保守方面犯错仍然是犯错。在几乎所有事情中,奖励与风险成比例。所以通过保护孩子免受风险,父母在不知不觉中也在保护他们免受奖励。如果他们看到了,他们会希望你承担更多风险。
父母可能犯错的另一个原因是,像将军一样,他们总是在打上一场战争。如果他们想让你成为医生,可能不仅因为他们希望你帮助病人,还因为这是有声望和有利可图的职业。[4]但不像他们意见形成时那么有利可图或有声望。我在七十年代是个孩子的时候,医生是成为的对象。有一种涉及医生、梅赛德斯450SL和网球的黄金三角。现在这三个顶点似乎都相当过时。
希望孩子成为医生的父母可能只是没有意识到事情发生了多大的变化。如果你是史蒂夫·乔布斯他们会那么不开心吗?所以我认为处理父母对你应该做什么的意见的方法是把它们当作功能请求。即使你唯一的目标是取悦他们,这样做的方法不是简单地给他们他们要求的东西。而是思考他们为什么要求某事,看看是否有更好的方法给他们他们需要的东西。
- 工作是默认的
这引出了最后一个,也可能是最强大的原因,人们得到常规工作:这是默认的事情。默认设置非常强大,正是因为它们在没有有意识选择的情况下运作。
除了罪犯,几乎每个人似乎都认为,如果你需要钱,你应该找份工作。实际上,这个传统只有一百多年的历史。在那之前,谋生的默认方式是务农。把只有一百多年的东西当作公理是个坏计划。按照历史标准,这是变化相当快的东西。
我们现在可能正在看到另一个这样的变化。我读了很多经济史,我很了解创业世界,现在在我看来,我们很可能正在看到类似从农业到制造业的变化的开始。
你知道吗?如果当那个变化开始时(大约1000年在欧洲)你在那里,对几乎每个人来说,跑到城市去发财似乎是一件疯狂的事情。虽然农奴原则上被禁止离开他们的庄园,但跑到城市去不可能那么难。村庄周围没有警卫巡逻。阻止大多数农奴离开的是,这似乎疯狂地冒险。离开自己的一小块土地?离开你花了整个生命与之在一起的人,住在一个三四千完全陌生人的巨大城市里?你怎么生活?如果你不种植食物,你怎么得到食物?
虽然这对他们来说似乎很可怕,但现在对我们来说,靠智慧生活是默认的。所以如果创业对你来说似乎有风险,想想对你的祖先来说,像我们现在这样生活曾经似乎多么有风险。奇怪的是,最了解这一点的人正是那些试图让你坚持旧模式的人。拉里和谢尔盖怎么能说你应该来当他们的雇员,而他们自己却没有找工作?
现在我们回顾中世纪的农民,想知道他们是如何忍受的。在你的一生中耕种同样的田地,没有任何更好事情的希望,在贵族和牧师的拇指下,你必须把所有剩余物给他们并承认他们是你的主人,这一定是多么令人沮丧。如果有一天人们以同样的方式回顾我们所认为的正常工作,我不会感到惊讶。每天通勤到某个毫无灵魂的办公综合体的隔间,被你必须承认是老板的人告诉做什么——那个人可以叫你到他们的办公室说”坐下”,你就会坐下!想象一下必须请求许可才能向用户发布软件。想象周日晚上感到悲伤,因为周末几乎结束了,明天你必须起床去工作。他们是如何忍受的?
想到我们可能正处于另一个类似从农业到制造业的转变的边缘,令人兴奋。这就是我关心创业公司的原因。创业公司不仅仅是因为它们是赚大钱的方式而有趣。我对其他这样做的方式,如证券投机,毫不在意。那些最多像谜题一样有趣。创业公司有更多的事情发生。它们可能代表那些罕见的、历史性的财富创造方式转变之一。
这最终推动我们在Y Combinator工作。我们想赚钱,只是为了不必停止这样做,但这不是主要目标。人类历史上只有少数几次这样的重大经济转变。让一个转变更快发生将是一个惊人的壮举。
注释
[1] 唯一输家是我们。天使投资者有可转换债券,所以他们对拍卖收益有第一索赔权。Y Combinator只得到了38美分。
[2] 那种目的的最佳组织可能是一个开源项目,但那些不涉及大量的面对面会议。也许值得开始一个这样做的项目。
[3] 需要一些大公司来收购创业公司,所以大公司的数量不能减少到零。
[4] 思想实验:如果医生做同样的工作,但作为贫困的被遗弃者,哪些父母仍然希望他们的孩子成为医生?
感谢 Trevor Blackwell、Jessica Livingston和Robert Morris阅读草稿,感谢Zenter的创始人在他们的基于网络的PowerPoint杀手尚未发布时让我使用,感谢伯克利CSUA的Ming-Hay Luk邀请我演讲。
评论这篇文章。
俄语翻译 日语翻译 韩语翻译
Not Not
March 2007
(This essay is derived from talks at the 2007 Startup School and the Berkeley CSUA.)
We’ve now been doing Y Combinator long enough to have some data about success rates. Our first batch, in the summer of 2005, had eight startups in it. Of those eight, it now looks as if at least four succeeded. Three have been acquired: Reddit was a merger of two, Reddit and Infogami, and a third was acquired that we can’t talk about yet. Another from that batch was Loopt, which is doing so well they could probably be acquired in about ten minutes if they wanted to.
So about half the founders from that first summer, less than two years ago, are now rich, at least by their standards. (One thing you learn when you get rich is that there are many degrees of it.)
I’m not ready to predict our success rate will stay as high as 50%. That first batch could have been an anomaly. But we should be able to do better than the oft-quoted (and probably made up) standard figure of 10%. I’d feel safe aiming at 25%.
Even the founders who fail don’t seem to have such a bad time. Of those first eight startups, three are now probably dead. In two cases the founders just went on to do other things at the end of the summer. I don’t think they were traumatized by the experience. The closest to a traumatic failure was Kiko, whose founders kept working on their startup for a whole year before being squashed by Google Calendar. But they ended up happy. They sold their software on eBay for a quarter of a million dollars. After they paid back their angel investors, they had about a year’s salary each. [1] Then they immediately went on to start a new and much more exciting startup, Justin.TV.
So here is an even more striking statistic: 0% of that first batch had a terrible experience. They had ups and downs, like every startup, but I don’t think any would have traded it for a job in a cubicle. And that statistic is probably not an anomaly. Whatever our long-term success rate ends up being, I think the rate of people who wish they’d gotten a regular job will stay close to 0%.
The big mystery to me is: why don’t more people start startups? If nearly everyone who does it prefers it to a regular job, and a significant percentage get rich, why doesn’t everyone want to do this? A lot of people think we get thousands of applications for each funding cycle. In fact we usually only get several hundred. Why don’t more people apply? And while it must seem to anyone watching this world that startups are popping up like crazy, the number is small compared to the number of people with the necessary skills. The great majority of programmers still go straight from college to cubicle, and stay there.
It seems like people are not acting in their own interest. What’s going on? Well, I can answer that. Because of Y Combinator’s position at the very start of the venture funding process, we’re probably the world’s leading experts on the psychology of people who aren’t sure if they want to start a company.
There’s nothing wrong with being unsure. If you’re a hacker thinking about starting a startup and hesitating before taking the leap, you’re part of a grand tradition. Larry and Sergey seem to have felt the same before they started Google, and so did Jerry and Filo before they started Yahoo. In fact, I’d guess the most successful startups are the ones started by uncertain hackers rather than gung-ho business guys.
We have some evidence to support this. Several of the most successful startups we’ve funded told us later that they only decided to apply at the last moment. Some decided only hours before the deadline.
The way to deal with uncertainty is to analyze it into components. Most people who are reluctant to do something have about eight different reasons mixed together in their heads, and don’t know themselves which are biggest. Some will be justified and some bogus, but unless you know the relative proportion of each, you don’t know whether your overall uncertainty is mostly justified or mostly bogus.
So I’m going to list all the components of people’s reluctance to start startups, and explain which are real. Then would-be founders can use this as a checklist to examine their own feelings.
I admit my goal is to increase your self-confidence. But there are two things different here from the usual confidence-building exercise. One is that I’m motivated to be honest. Most people in the confidence-building business have already achieved their goal when you buy the book or pay to attend the seminar where they tell you how great you are. Whereas if I encourage people to start startups who shouldn’t, I make my own life worse. If I encourage too many people to apply to Y Combinator, it just means more work for me, because I have to read all the applications.
The other thing that’s going to be different is my approach. Instead of being positive, I’m going to be negative. Instead of telling you “come on, you can do it” I’m going to consider all the reasons you aren’t doing it, and show why most (but not all) should be ignored. We’ll start with the one everyone’s born with.
- Too young
A lot of people think they’re too young to start a startup. Many are right. The median age worldwide is about 27, so probably a third of the population can truthfully say they’re too young.
What’s too young? One of our goals with Y Combinator was to discover the lower bound on the age of startup founders. It always seemed to us that investors were too conservative here—that they wanted to fund professors, when really they should be funding grad students or even undergrads.
The main thing we’ve discovered from pushing the edge of this envelope is not where the edge is, but how fuzzy it is. The outer limit may be as low as 16. We don’t look beyond 18 because people younger than that can’t legally enter into contracts. But the most successful founder we’ve funded so far, Sam Altman, was 19 at the time.
Sam Altman, however, is an outlying data point. When he was 19, he seemed like he had a 40 year old inside him. There are other 19 year olds who are 12 inside.
There’s a reason we have a distinct word “adult” for people over a certain age. There is a threshold you cross. It’s conventionally fixed at 21, but different people cross it at greatly varying ages. You’re old enough to start a startup if you’ve crossed this threshold, whatever your age.
How do you tell? There are a couple tests adults use. I realized these tests existed after meeting Sam Altman, actually. I noticed that I felt like I was talking to someone much older. Afterward I wondered, what am I even measuring? What made him seem older?
One test adults use is whether you still have the kid flake reflex. When you’re a little kid and you’re asked to do something hard, you can cry and say “I can’t do it” and the adults will probably let you off. As a kid there’s a magic button you can press by saying “I’m just a kid” that will get you out of most difficult situations. Whereas adults, by definition, are not allowed to flake. They still do, of course, but when they do they’re ruthlessly pruned.
The other way to tell an adult is by how they react to a challenge. Someone who’s not yet an adult will tend to respond to a challenge from an adult in a way that acknowledges their dominance. If an adult says “that’s a stupid idea,” a kid will either crawl away with his tail between his legs, or rebel. But rebelling presumes inferiority as much as submission. The adult response to “that’s a stupid idea,” is simply to look the other person in the eye and say “Really? Why do you think so?”
There are a lot of adults who still react childishly to challenges, of course. What you don’t often find are kids who react to challenges like adults. When you do, you’ve found an adult, whatever their age.
- Too inexperienced
I once wrote that startup founders should be at least 23, and that people should work for another company for a few years before starting their own. I no longer believe that, and what changed my mind is the example of the startups we’ve funded.
I still think 23 is a better age than 21. But the best way to get experience if you’re 21 is to start a startup. So, paradoxically, if you’re too inexperienced to start a startup, what you should do is start one. That’s a way more efficient cure for inexperience than a normal job. In fact, getting a normal job may actually make you less able to start a startup, by turning you into a tame animal who thinks he needs an office to work in and a product manager to tell him what software to write.
What really convinced me of this was the Kikos. They started a startup right out of college. Their inexperience caused them to make a lot of mistakes. But by the time we funded their second startup, a year later, they had become extremely formidable. They were certainly not tame animals. And there is no way they’d have grown so much if they’d spent that year working at Microsoft, or even Google. They’d still have been diffident junior programmers.
So now I’d advise people to go ahead and start startups right out of college. There’s no better time to take risks than when you’re young. Sure, you’ll probably fail. But even failure will get you to the ultimate goal faster than getting a job.
It worries me a bit to be saying this, because in effect we’re advising people to educate themselves by failing at our expense, but it’s the truth.
- Not determined enough
You need a lot of determination to succeed as a startup founder. It’s probably the single best predictor of success.
Some people may not be determined enough to make it. It’s hard for me to say for sure, because I’m so determined that I can’t imagine what’s going on in the heads of people who aren’t. But I know they exist.
Most hackers probably underestimate their determination. I’ve seen a lot become visibly more determined as they get used to running a startup. I can think of several we’ve funded who would have been delighted at first to be bought for $2 million, but are now set on world domination.
How can you tell if you’re determined enough, when Larry and Sergey themselves were unsure at first about starting a company? I’m guessing here, but I’d say the test is whether you’re sufficiently driven to work on your own projects. Though they may have been unsure whether they wanted to start a company, it doesn’t seem as if Larry and Sergey were meek little research assistants, obediently doing their advisors’ bidding. They started projects of their own.
- Not smart enough
You may need to be moderately smart to succeed as a startup founder. But if you’re worried about this, you’re probably mistaken. If you’re smart enough to worry that you might not be smart enough to start a startup, you probably are.
And in any case, starting a startup just doesn’t require that much intelligence. Some startups do. You have to be good at math to write Mathematica. But most companies do more mundane stuff where the decisive factor is effort, not brains. Silicon Valley can warp your perspective on this, because there’s a cult of smartness here. People who aren’t smart at least try to act that way. But if you think it takes a lot of intelligence to get rich, try spending a couple days in some of the fancier bits of New York or LA.
If you don’t think you’re smart enough to start a startup doing something technically difficult, just write enterprise software. Enterprise software companies aren’t technology companies, they’re sales companies, and sales depends mostly on effort.
- Know nothing about business
This is another variable whose coefficient should be zero. You don’t need to know anything about business to start a startup. The initial focus should be the product. All you need to know in this phase is how to build things people want. If you succeed, you’ll have to think about how to make money from it. But this is so easy you can pick it up on the fly.
I get a fair amount of flak for telling founders just to make something great and not worry too much about making money. And yet all the empirical evidence points that way: pretty much 100% of startups that make something popular manage to make money from it. And acquirers tell me privately that revenue is not what they buy startups for, but their strategic value. Which means, because they made something people want. Acquirers know the rule holds for them too: if users love you, you can always make money from that somehow, and if they don’t, the cleverest business model in the world won’t save you.
So why do so many people argue with me? I think one reason is that they hate the idea that a bunch of twenty year olds could get rich from building something cool that doesn’t make any money. They just don’t want that to be possible. But how possible it is doesn’t depend on how much they want it to be.
For a while it annoyed me to hear myself described as some kind of irresponsible pied piper, leading impressionable young hackers down the road to ruin. But now I realize this kind of controversy is a sign of a good idea.
The most valuable truths are the ones most people don’t believe. They’re like undervalued stocks. If you start with them, you’ll have the whole field to yourself. So when you find an idea you know is good but most people disagree with, you should not merely ignore their objections, but push aggressively in that direction. In this case, that means you should seek out ideas that would be popular but seem hard to make money from.
We’ll bet a seed round you can’t make something popular that we can’t figure out how to make money from.
- No cofounder
Not having a cofounder is a real problem. A startup is too much for one person to bear. And though we differ from other investors on a lot of questions, we all agree on this. All investors, without exception, are more likely to fund you with a cofounder than without.
We’ve funded two single founders, but in both cases we suggested their first priority should be to find a cofounder. Both did. But we’d have preferred them to have cofounders before they applied. It’s not super hard to get a cofounder for a project that’s just been funded, and we’d rather have cofounders committed enough to sign up for something super hard.
If you don’t have a cofounder, what should you do? Get one. It’s more important than anything else. If there’s no one where you live who wants to start a startup with you, move where there are people who do. If no one wants to work with you on your current idea, switch to an idea people want to work on.
If you’re still in school, you’re surrounded by potential cofounders. A few years out it gets harder to find them. Not only do you have a smaller pool to draw from, but most already have jobs, and perhaps even families to support. So if you had friends in college you used to scheme about startups with, stay in touch with them as well as you can. That may help keep the dream alive.
It’s possible you could meet a cofounder through something like a user’s group or a conference. But I wouldn’t be too optimistic. You need to work with someone to know whether you want them as a cofounder. [2]
The real lesson to draw from this is not how to find a cofounder, but that you should start startups when you’re young and there are lots of them around.
- No idea
In a sense, it’s not a problem if you don’t have a good idea, because most startups change their idea anyway. In the average Y Combinator startup, I’d guess 70% of the idea is new at the end of the first three months. Sometimes it’s 100%.
In fact, we’re so sure the founders are more important than the initial idea that we’re going to try something new this funding cycle. We’re going to let people apply with no idea at all. If you want, you can answer the question on the application form that asks what you’re going to do with “We have no idea.” If you seem really good we’ll accept you anyway. We’re confident we can sit down with you and cook up some promising project.
Really this just codifies what we do already. We put little weight on the idea. We ask mainly out of politeness. The kind of question on the application form that we really care about is the one where we ask what cool things you’ve made. If what you’ve made is version one of a promising startup, so much the better, but the main thing we care about is whether you’re good at making things. Being lead developer of a popular open source project counts almost as much.
That solves the problem if you get funded by Y Combinator. What about in the general case? Because in another sense, it is a problem if you don’t have an idea. If you start a startup with no idea, what do you do next?
So here’s the brief recipe for getting startup ideas. Find something that’s missing in your own life, and supply that need—no matter how specific to you it seems. Steve Wozniak built himself a computer; who knew so many other people would want them? A need that’s narrow but genuine is a better starting point than one that’s broad but hypothetical. So even if the problem is simply that you don’t have a date on Saturday night, if you can think of a way to fix that by writing software, you’re onto something, because a lot of other people have the same problem.
- No room for more startups
A lot of people look at the ever-increasing number of startups and think “this can’t continue.” Implicit in their thinking is a fallacy: that there is some limit on the number of startups there could be. But this is false. No one claims there’s any limit on the number of people who can work for salary at 1000-person companies. Why should there be any limit on the number who can work for equity at 5-person companies? [3]
Nearly everyone who works is satisfying some kind of need. Breaking up companies into smaller units doesn’t make those needs go away. Existing needs would probably get satisfied more efficiently by a network of startups than by a few giant, hierarchical organizations, but I don’t think that would mean less opportunity, because satisfying current needs would lead to more. Certainly this tends to be the case in individuals. Nor is there anything wrong with that. We take for granted things that medieval kings would have considered effeminate luxuries, like whole buildings heated to spring temperatures year round. And if things go well, our descendants will take for granted things we would consider shockingly luxurious. There is no absolute standard for material wealth. Health care is a component of it, and that alone is a black hole. For the foreseeable future, people will want ever more material wealth, so there is no limit to the amount of work available for companies, and for startups in particular.
Usually the limited-room fallacy is not expressed directly. Usually it’s implicit in statements like “there are only so many startups Google, Microsoft, and Yahoo can buy.” Maybe, though the list of acquirers is a lot longer than that. And whatever you think of other acquirers, Google is not stupid. The reason big companies buy startups is that they’ve created something valuable. And why should there be any limit to the number of valuable startups companies can acquire, any more than there is a limit to the amount of wealth individual people want? Maybe there would be practical limits on the number of startups any one acquirer could assimilate, but if there is value to be had, in the form of upside that founders are willing to forgo in return for an immediate payment, acquirers will evolve to consume it. Markets are pretty smart that way.
- Family to support
This one is real. I wouldn’t advise anyone with a family to start a startup. I’m not saying it’s a bad idea, just that I don’t want to take responsibility for advising it. I’m willing to take responsibility for telling 22 year olds to start startups. So what if they fail? They’ll learn a lot, and that job at Microsoft will still be waiting for them if they need it. But I’m not prepared to cross moms.
What you can do, if you have a family and want to start a startup, is start a consulting business you can then gradually turn into a product business. Empirically the chances of pulling that off seem very small. You’re never going to produce Google this way. But at least you’ll never be without an income.
Another way to decrease the risk is to join an existing startup instead of starting your own. Being one of the first employees of a startup is a lot like being a founder, in both the good ways and the bad. You’ll be roughly 1/n^2 founder, where n is your employee number.
As with the question of cofounders, the real lesson here is to start startups when you’re young.
- Independently wealthy
This is my excuse for not starting a startup. Startups are stressful. Why do it if you don’t need the money? For every “serial entrepreneur,” there are probably twenty sane ones who think “Start another company? Are you crazy?”
I’ve come close to starting new startups a couple times, but I always pull back because I don’t want four years of my life to be consumed by random schleps. I know this business well enough to know you can’t do it half-heartedly. What makes a good startup founder so dangerous is his willingness to endure infinite schleps.
There is a bit of a problem with retirement, though. Like a lot of people, I like to work. And one of the many weird little problems you discover when you get rich is that a lot of the interesting people you’d like to work with are not rich. They need to work at something that pays the bills. Which means if you want to have them as colleagues, you have to work at something that pays the bills too, even though you don’t need to. I think this is what drives a lot of serial entrepreneurs, actually.
That’s why I love working on Y Combinator so much. It’s an excuse to work on something interesting with people I like.
- Not ready for commitment
This was my reason for not starting a startup for most of my twenties. Like a lot of people that age, I valued freedom most of all. I was reluctant to do anything that required a commitment of more than a few months. Nor would I have wanted to do anything that completely took over my life the way a startup does. And that’s fine. If you want to spend your time travelling around, or playing in a band, or whatever, that’s a perfectly legitimate reason not to start a company.
If you start a startup that succeeds, it’s going to consume at least three or four years. (If it fails, you’ll be done a lot quicker.) So you shouldn’t do it if you’re not ready for commitments on that scale. Be aware, though, that if you get a regular job, you’ll probably end up working there for as long as a startup would take, and you’ll find you have much less spare time than you might expect. So if you’re ready to clip on that ID badge and go to that orientation session, you may also be ready to start that startup.
- Need for structure
I’m told there are people who need structure in their lives. This seems to be a nice way of saying they need someone to tell them what to do. I believe such people exist. There’s plenty of empirical evidence: armies, religious cults, and so on. They may even be the majority.
If you’re one of these people, you probably shouldn’t start a startup. In fact, you probably shouldn’t even go to work for one. In a good startup, you don’t get told what to do very much. There may be one person whose job title is CEO, but till the company has about twelve people no one should be telling anyone what to do. That’s too inefficient. Each person should just do what they need to without anyone telling them.
If that sounds like a recipe for chaos, think about a soccer team. Eleven people manage to work together in quite complicated ways, and yet only in occasional emergencies does anyone tell anyone else what to do. A reporter once asked David Beckham if there were any language problems at Real Madrid, since the players were from about eight different countries. He said it was never an issue, because everyone was so good they never had to talk. They all just did the right thing.
How do you tell if you’re independent-minded enough to start a startup? If you’d bristle at the suggestion that you aren’t, then you probably are.
- Fear of uncertainty
Perhaps some people are deterred from starting startups because they don’t like the uncertainty. If you go to work for Microsoft, you can predict fairly accurately what the next few years will be like—all too accurately, in fact. If you start a startup, anything might happen.
Well, if you’re troubled by uncertainty, I can solve that problem for you: if you start a startup, it will probably fail. Seriously, though, this is not a bad way to think about the whole experience. Hope for the best, but expect the worst. In the worst case, it will at least be interesting. In the best case you might get rich.
No one will blame you if the startup tanks, so long as you made a serious effort. There may once have been a time when employers would regard that as a mark against you, but they wouldn’t now. I asked managers at big companies, and they all said they’d prefer to hire someone who’d tried to start a startup and failed over someone who’d spent the same time working at a big company.
Nor will investors hold it against you, as long as you didn’t fail out of laziness or incurable stupidity. I’m told there’s a lot of stigma attached to failing in other places—in Europe, for example. Not here. In America, companies, like practically everything else, are disposable.
- Don’t realize what you’re avoiding
One reason people who’ve been out in the world for a year or two make better founders than people straight from college is that they know what they’re avoiding. If their startup fails, they’ll have to get a job, and they know how much jobs suck.
If you’ve had summer jobs in college, you may think you know what jobs are like, but you probably don’t. Summer jobs at technology companies are not real jobs. If you get a summer job as a waiter, that’s a real job. Then you have to carry your weight. But software companies don’t hire students for the summer as a source of cheap labor. They do it in the hope of recruiting them when they graduate. So while they’re happy if you produce, they don’t expect you to.
That will change if you get a real job after you graduate. Then you’ll have to earn your keep. And since most of what big companies do is boring, you’re going to have to work on boring stuff. Easy, compared to college, but boring. At first it may seem cool to get paid for doing easy stuff, after paying to do hard stuff in college. But that wears off after a few months. Eventually it gets demoralizing to work on dumb stuff, even if it’s easy and you get paid a lot.
And that’s not the worst of it. The thing that really sucks about having a regular job is the expectation that you’re supposed to be there at certain times. Even Google is afflicted with this, apparently. And what this means, as everyone who’s had a regular job can tell you, is that there are going to be times when you have absolutely no desire to work on anything, and you’re going to have to go to work anyway and sit in front of your screen and pretend to. To someone who likes work, as most good hackers do, this is torture.
In a startup, you skip all that. There’s no concept of office hours in most startups. Work and life just get mixed together. But the good thing about that is that no one minds if you have a life at work. In a startup you can do whatever you want most of the time. If you’re a founder, what you want to do most of the time is work. But you never have to pretend to.
If you took a nap in your office in a big company, it would seem unprofessional. But if you’re starting a startup and you fall asleep in the middle of the day, your cofounders will just assume you were tired.
- Parents want you to be a doctor
A significant number of would-be startup founders are probably dissuaded from doing it by their parents. I’m not going to say you shouldn’t listen to them. Families are entitled to their own traditions, and who am I to argue with them? But I will give you a couple reasons why a safe career might not be what your parents really want for you.
One is that parents tend to be more conservative for their kids than they would be for themselves. This is actually a rational response to their situation. Parents end up sharing more of their kids’ ill fortune than good fortune. Most parents don’t mind this; it’s part of the job; but it does tend to make them excessively conservative. And erring on the side of conservatism is still erring. In almost everything, reward is proportionate to risk. So by protecting their kids from risk, parents are, without realizing it, also protecting them from rewards. If they saw that, they’d want you to take more risks.
The other reason parents may be mistaken is that, like generals, they’re always fighting the last war. If they want you to be a doctor, odds are it’s not just because they want you to help the sick, but also because it’s a prestigious and lucrative career. [4] But not so lucrative or prestigious as it was when their opinions were formed. When I was a kid in the seventies, a doctor was the thing to be. There was a sort of golden triangle involving doctors, Mercedes 450SLs, and tennis. All three vertices now seem pretty dated.
The parents who want you to be a doctor may simply not realize how much things have changed. Would they be that unhappy if you were Steve Jobs instead? So I think the way to deal with your parents’ opinions about what you should do is to treat them like feature requests. Even if your only goal is to please them, the way to do that is not simply to give them what they ask for. Instead think about why they’re asking for something, and see if there’s a better way to give them what they need.
- A job is the default
This leads us to the last and probably most powerful reason people get regular jobs: it’s the default thing to do. Defaults are enormously powerful, precisely because they operate without any conscious choice.
To almost everyone except criminals, it seems an axiom that if you need money, you should get a job. Actually this tradition is not much more than a hundred years old. Before that, the default way to make a living was by farming. It’s a bad plan to treat something only a hundred years old as an axiom. By historical standards, that’s something that’s changing pretty rapidly.
We may be seeing another such change right now. I’ve read a lot of economic history, and I understand the startup world pretty well, and it now seems to me fairly likely that we’re seeing the beginning of a change like the one from farming to manufacturing.
And you know what? If you’d been around when that change began (around 1000 in Europe) it would have seemed to nearly everyone that running off to the city to make your fortune was a crazy thing to do. Though serfs were in principle forbidden to leave their manors, it can’t have been that hard to run away to a city. There were no guards patrolling the perimeter of the village. What prevented most serfs from leaving was that it seemed insanely risky. Leave one’s plot of land? Leave the people you’d spent your whole life with, to live in a giant city of three or four thousand complete strangers? How would you live? How would you get food, if you didn’t grow it?
Frightening as it seemed to them, it’s now the default with us to live by our wits. So if it seems risky to you to start a startup, think how risky it once seemed to your ancestors to live as we do now. Oddly enough, the people who know this best are the very ones trying to get you to stick to the old model. How can Larry and Sergey say you should come work as their employee, when they didn’t get jobs themselves?
Now we look back on medieval peasants and wonder how they stood it. How grim it must have been to till the same fields your whole life with no hope of anything better, under the thumb of lords and priests you had to give all your surplus to and acknowledge as your masters. I wouldn’t be surprised if one day people look back on what we consider a normal job in the same way. How grim it would be to commute every day to a cubicle in some soulless office complex, and be told what to do by someone you had to acknowledge as a boss—someone who could call you into their office and say “take a seat,” and you’d sit! Imagine having to ask permission to release software to users. Imagine being sad on Sunday afternoons because the weekend was almost over, and tomorrow you’d have to get up and go to work. How did they stand it?
It’s exciting to think we may be on the cusp of another shift like the one from farming to manufacturing. That’s why I care about startups. Startups aren’t interesting just because they’re a way to make a lot of money. I couldn’t care less about other ways to do that, like speculating in securities. At most those are interesting the way puzzles are. There’s more going on with startups. They may represent one of those rare, historic shifts in the way wealth is created.
That’s ultimately what drives us to work on Y Combinator. We want to make money, if only so we don’t have to stop doing it, but that’s not the main goal. There have only been a handful of these great economic shifts in human history. It would be an amazing hack to make one happen faster.
Notes
[1] The only people who lost were us. The angels had convertible debt, so they had first claim on the proceeds of the auction. Y Combinator only got 38 cents on the dollar.
[2] The best kind of organization for that might be an open source project, but those don’t involve a lot of face to face meetings. Maybe it would be worth starting one that did.
[3] There need to be some number of big companies to acquire the startups, so the number of big companies couldn’t decrease to zero.
[4] Thought experiment: If doctors did the same work, but as impoverished outcasts, which parents would still want their kids to be doctors?
Thanks to Trevor Blackwell, Jessica Livingston, and Robert Morris for reading drafts of this, to the founders of Zenter for letting me use their web-based PowerPoint killer even though it isn’t launched yet, and to Ming-Hay Luk of the Berkeley CSUA for inviting me to speak.
Comment on this essay.
Russian Translation Japanese Translation Korean Translation