学生创业指南

Paul Graham 2006-10-01

学生创业指南

2006年10月

(本文基于在麻省理工学院的演讲。)

直到最近,毕业生只有两个选择:找工作或读研究生。我认为第三种选择会越来越多:创办自己的创业公司。但这会有多普遍呢?

我确信默认的选择永远会是找工作,但创业公司很可能变得和读研究生一样普遍。在90年代晚期,我的教授朋友们常常抱怨他们招不到研究生,因为所有本科生都去创业公司工作了。如果这种情况再次出现,我不会感到惊讶,但有一个不同:这一次他们会创办自己的公司,而不是去为别人的公司工作。

最有抱负的学生现在会问:为什么要等到毕业?为什么不在大学期间就创业?事实上,为什么要上大学?为什么不直接创业?

一年半前我做过一个演讲,我说雅虎、谷歌和微软创始人的平均年龄是24岁,如果研究生可以创业,为什么本科生不可以?我很高兴我把这表述为一个问题,因为现在我可以假装这不只是一个修辞问题。那时我无法想象为什么创业创始人应该有年龄下限。毕业是行政上的变化,不是生理上的。而且肯定有本科生在技术上和大多数研究生一样有能力。那么为什么本科生就不能像研究生一样能够创业呢?

我现在意识到毕业时确实有些变化:你失去了一个巨大的失败借口。无论你的生活多么复杂,你会发现其他人,包括你的家人和朋友,都会忽略所有细节,认为你在任何给定时间只有一个职业。如果你在大学并且有暑假编程工作,你仍然被认为是一个学生。而如果你毕业并找到一份编程工作,每个人会立即认为你是一个程序员。

在校期间创业的问题在于有一个内置的逃生舱。如果你在大三和大四之间的夏天创业,对每个人来说这都像是一个暑假工作。所以如果它没有进展,没什么大不了的;你在秋天和其他所有大四学生一起回到学校;没有人认为你是一个失败者,因为你的职业是学生,而你在那个方面没有失败。而如果你在毕业后一年创业,只要你没有被研究生院录取,创业对每个人来说就是你的职业。你现在是一个创业公司创始人,所以你必须在这方面做得很好。

对几乎每个人来说,同辈的意见是最强大的动力——甚至比大多数创业公司创始人的名义目标,变得富有,还要强大。[1] 在每个资助周期开始一个月左右,我们有一个叫做原型日的活动,每个创业公司向其他公司展示他们到目前为止所做的事情。你可能认为他们不需要更多的动力。他们在为自己的酷新想法工作;他们有近期所需的资金;他们在玩一个只有两种结果的游戏:财富或失败。你认为这应该足够有动力了。然而,演示的前景使大多数人都疯狂地活动起来。

即使你明确地为了变得富有而创业,你可能得到的钱在大多数时候看起来相当理论化。驱动你日常工作的是不想看起来很糟糕。

你可能无法改变这一点。即使你能,我也不认为你会想;一个真正、真正不关心同辈怎么想的人可能是反社会者。所以你最多能做到的是把这种力量当作风,相应地设置你的船。如果你知道你的同辈会把你推向某个方向,选择好的同辈,定位自己让他们把你推向你喜欢的方向。

毕业改变了主导风向,那些确实有影响。创业是如此困难,即使是成功的那些也是险胜。无论一个创业公司现在飞得多高,它可能在起落架上有几片叶子,是那些在跑道尽头勉强掠过的树留下的。在如此接近的比赛中,反对你的力量的最小增加就足以让你跌入失败的边缘。

当我们刚开始创办Y Combinator时,我们鼓励人们还在大学时就开始创业。部分原因是Y Combinator开始时是一种夏季项目。我们保持了项目形式——我们每周一起吃晚饭被证明是个好主意——但我们现在决定官方立场应该是告诉人们等到毕业。

这是否意味着你不能在大学创业?完全不是。Loopt的联合创始人Sam Altman在我们资助他们时刚刚完成大二,而Loopt可能是我们迄今为止资助的所有创业公司中最有前途的一个。但Sam Altman是一个非常不寻常的人。在大约见到他三分钟后,我记得我想”啊,所以这就是比尔·盖茨19岁时一定有的样子。”

如果在大学期间创业可以成功,为什么我们告诉人们不要这样做?原因和那个可能虚构的小提琴家一样,每当有人请他评判某人的演奏时,他总是说他们没有足够的天赋成为专业演奏家。作为音乐家成功需要决心和天赋,所以这个答案对每个人来说都是正确的建议。不确定的人相信它并放弃,而足够决心的人会想”去他的,不管怎样我都会成功。”

所以我们现在的官方政策只资助那些我们无法说服不去创业的本科生。坦率地说,如果你不确定,你应该等待。并不是说如果你现在不创业,所有创业机会都会消失。也许你正在研究的某个想法的窗口会关闭,但这不会是你最后一个想法。对于每个过时的想法,新的想法变得可行。从历史上看,创业机会只随时间增加。

那样的话,你可能会问,为什么不等待更久?为什么不先工作一段时间,或者去读研究生,然后再创业?事实上,这可能是个好主意。如果我必须挑选创业公司创始人的最佳时机,基于我们最兴奋看到申请的人,我说是可能是25岁左右。为什么?25岁左右的人比21岁的人有什么优势?为什么不是更老?25岁的人能做32岁的人不能做什么的事情?这些问题值得研究。

优势

如果你在大学后不久创业,按照现在的标准你会是一个年轻的创始人,所以你应该知道年轻创始人的相对优势是什么。它们不是你可能想的那些。作为一个年轻创始人,你的优势是:耐力、贫穷、无根性、同事和无知。

耐力的重要性不应该令人惊讶。如果你听说过关于创业公司的任何事情,你可能听说过长时间工作。据我所知,这些是普遍的。我想不出任何成功的创业公司创始人是朝九晚五工作的。对于年轻的创始人来说,长时间工作尤其必要,因为他们可能不像后来那样高效。

你的第二个优势,贫穷,听起来可能不像一个优势,但它确实是一个巨大的优势。贫穷意味着你可以过得很便宜,这对创业公司至关重要。几乎每个失败的创业公司都是因为钱用完了而失败的。这样说有点误导,因为通常有其他潜在原因。但无论问题的来源是什么,低消耗率给你更多的机会从中恢复。由于大多数创业公司一开始会犯各种错误,从错误中恢复的空间是有价值的东西。

大多数创业公司最终做的事情与他们计划的不同。成功找到可行的方法的方法是尝试那些不可行的方法。所以在创业公司中最糟糕的事情是有一个僵化的、预先确定的计划,然后开始花很多钱来实现它。最好便宜地运营,给你的想法时间来进化。

最近的毕业生几乎可以靠极少的钱生活,这给了你比年长创始人的优势,因为软件创业公司的主要成本是人。有孩子和抵押贷款的人处于真正的劣势。这是我宁愿选择25岁的人而不是32岁的人的原因之一。32岁的人可能是更好的程序员,但可能也有昂贵得多的生活。而25岁的人有一些工作经验(稍后更多),但可以像本科生一样过得很便宜。

当我们创办Viaweb时,Robert Morris和我分别是29岁和30岁,但幸运的是我们仍然像23岁的人一样生活。我们俩都几乎零资产。我本来很想有抵押贷款,因为那意味着我有房子。但回想起来,一无所有结果很方便。我没有被束缚,而且我习惯了过得很便宜。

然而,比过便宜生活更重要的是想得便宜。Apple II如此流行的原因之一是它很便宜。电脑本身很便宜,而且它使用便宜的、现成的配件,比如用于数据存储的盒式磁带录音机和作为显示器的电视机。你知道为什么吗?因为Woz为自己设计这台电脑,他买不起更贵的东西。

我们从同样的现象中受益。我们的价格在当时是 daringly 低的。最高级的服务是每月300美元,比标准低一个数量级。回想起来这是个聪明的举动,但我们这么做不是因为聪明。每月300美元对我们来说看起来是很多钱。像苹果一样,我们创造了便宜的东西,因此受欢迎,仅仅因为我们很穷。

很多创业公司都有这种形式:有人出现,以原来成本的十分之一或百分之一制造东西,现有的竞争者无法跟随,因为他们甚至不想思考这种可能性的世界。例如,传统的长途电话公司甚至不想思考VoIP。(但不管怎样,它正在到来。)贫穷在这场游戏中有帮助,因为你个人的偏见指向技术进化的同一方向。

无根性的优势与贫穷类似。年轻时你更容易移动——不仅因为你没有房子或很多财产,还因为你不太可能有认真的关系。这被证明是重要的,因为很多创业公司涉及某人搬家。

例如,Kiko的创始人现在正在前往湾区的路上创办他们的下一个创业公司。对于他们想做的事情来说,这是更好的地方。他们很容易决定去,因为据我所知,他们中没有人有认真的女朋友,他们拥有的一切都可以装进一辆车里——或者更准确地说,要么能装进一辆车,要么足够破烂以至于不介意留下。

他们至少在波士顿。如果他们在内布拉斯加,像Evan Williams在他们那个年龄时一样,会怎么样?最近有人写文章说Y Combinator的缺点是你必须搬家才能参与。不可能有其他方式。我们与创始人进行的对话必须亲自进行。我们一次资助十几个创业公司,不可能同时在十几个地方。但即使我们能以某种方式神奇地让人们免于搬家,我们也不会。让人们留在内布拉斯加对创始人没有好处。不是创业中心的地方对创业公司是有毒的。你可以从间接证据中看出这一点。从休斯顿、芝加哥或迈阿密成功创业的人均数量来看,你可以知道在那里开始创业有多难。我不知道是什么抑制了这些城镇的所有创业公司——可能是一百个微妙的小事情——但一定有原因。[2]

也许这会改变。也许创业公司越来越便宜意味着它们可以在任何地方生存,而不仅仅是最有利的环境中。也许37signals是未来的模式。但也许不是。从历史上看,总有某些城镇是特定行业的中心,如果你不在其中之一,你就处于劣势。所以我猜测37signals是一个异常。我们在这里看到的是一个比”Web 2.0”古老得多的模式。

也许湾地区的人均创业公司比迈阿密多的原因仅仅是因为那里有更多的创始人类型的人。成功的创业公司几乎从来不是由一个人创办的。通常它们始于一次对话,其中有人提到某件事对一家公司来说是个好主意,他的朋友说,“是的,那是个好主意,让我们试试。“如果你缺少那个说”让我们试试”的第二个人,创业公司就不会发生。这是本科生有优势的另一个领域。他们周围有很多愿意这么说的人。在一所好大学里,你与许多其他有抱负和技术头脑的人聚集在一起——可能比你一生中任何时候都要集中。如果你的原子核释放出一个中子,它很可能会击中另一个原子核。

人们在Y Combinator问我们的首要问题是:我在哪里可以找到联合创始人?这是30岁开始创业的人的最大问题。他们在学校时认识很多好的联合创始人,但到了30岁,他们要么失去了联系,要么这些人被他们不想离开的工作束缚住了。

Viaweb在这方面也是个异常。虽然我们相对年长,但我们没有被令人印象深刻的工作束缚住。我当时试图成为一名艺术家,这不是很有约束力,而Robert虽然29岁,但由于1988年学术生涯中的小插曲,仍然在读研究生。所以可以说是Worm使Viaweb成为可能。否则Robert在那个年龄已经是初级教授了,他不会有时间和我一起疯狂的投机项目。

人们问Y Combinator的大多数问题我们都有某种答案,但联合创始人问题没有。没有好的答案。联合创始人确实应该是你 already 认识的人。迄今为止,遇到他们的最佳地点是学校。你有大量聪明人样本;你可以比较他们在相同任务上的表现;每个人的生活都很流动。很多创业公司因此从学校发展而来。谷歌、雅虎和微软等都是由在学校认识的人创办的。(微软的情况是高中。)

许多学生觉得他们应该等待并获得更多经验后再创办公司。如果其他条件都相等,他们应该。但其他条件并不像看起来那么相等。大多数学生没有意识到他们在创业公司最稀缺的成分,联合创始人方面多么富有。如果你等待太久,你可能会发现你的朋友现在 involved 在他们不想放弃的某个项目中。他们越优秀,这种情况越可能发生。

缓解这个问题的一个方法可能是在你获得那些年经验的同时积极规划你的创业。当然,去工作或去读研究生或做任何事,但要定期聚会谋划,这样创业的想法在每个人的大脑中保持活跃。我不知道这是否有效,但尝试也无害。

仅仅意识到你作为学生的优势就有帮助。你的一些同学可能会成为成功的创业公司创始人;在一所优秀的技术大学,这几乎是肯定的。那么是哪些人?如果我是你,我会寻找那些不仅聪明,而且无可救药的建设者。寻找那些不断开始项目,并且至少完成其中一些的人。这就是我们要寻找的。最重要的是,在学术资格甚至你申请的想法之上,我们寻找建造东西的人。

联合创始人相遇的另一个地方是在工作中。比在学校少,但你可以做一些事情来提高几率。最重要的是,在有很多聪明年轻人的地方工作。另一个是为位于创业中心的公司工作。在创业公司到处都是的地方,更容易说服同事和你一起辞职。

你可能还想看看你被雇用时签署的雇佣协议。大多数会说你在公司工作期间想到的任何想法都属于他们。在实践中,任何人很难证明你什么时候有什么想法,所以界限在代码上划定。如果你要创业,不要在仍然受雇时写任何代码。或者至少丢弃你在受雇期间写的任何代码,重新开始。并不是你的雇主会发现并起诉你。事情不会到那一步;投资者或收购者或(如果你如此幸运)承销商会首先找你麻烦。从t=0到你买游艇之间,会有人问你的代码是否合法属于其他人,你需要能够说不。[3]

迄今为止我见过的最过分的雇佣协议是亚马逊的。除了通常关于拥有你想法的条款外,你还不能成为有另一位曾在亚马逊工作的创始人的创业公司的创始人——即使你不认识他们,甚至没有同时在那里工作。我怀疑他们会很难执行这个,但他们甚至尝试这是个坏迹象。还有很多其他地方可以工作;你不妨选择一个保留更多选择的地方。

说到工作的好地方,当然有谷歌。但我注意到谷歌有些令人恐惧的地方:没有创业公司从那里出来。在这方面它是个黑洞。人们似乎太喜欢在谷歌工作而不愿离开。所以如果你希望有一天创办创业公司,迄今为止的证据表明你不应该在那里工作。

我意识到这似乎是个奇怪的建议。如果他们让你的生活如此美好以至于你不想离开,为什么不在那里工作?因为,实际上,你可能得到了一个局部最大值。你需要一定的激活能量来创办创业公司。所以一个相当愉快的工作场所可能会诱使你无限期地停留,即使离开对你来说是有净收益的。[4]

如果你想创业,最好的工作场所可能是一个创业公司。除了是合适的经验类型,不管怎样它会很快结束。你要么最终变得富有,那样问题解决了,或者创业公司被收购,那样在那里工作会变得糟糕,离开很容易,或者最可能的是,事情会失败,你又自由了。

你最后的优势,无知,听起来不太有用。我故意用一个有争议的词来形容它;你也可以同样称之为天真。但它似乎是一种强大的力量。我的Y Combinator联合创始人Jessica Livingston即将出版一本采访创业公司创始人的书,我注意到其中有一个显著的模式。一个接一个的人说,如果他们知道会有多难,他们会太害怕而不敢开始。

当它是其他愚蠢形式的天平砝码时,无知可能是有用的。在开始创业时有用,因为你比你意识到的更有能力。开始创业比你预期的难,但你也比你预期的更有能力,所以它们平衡了。

大多数人看着像苹果这样的公司,会想,我怎么可能制造这样的东西?苹果是一个机构,而我只是一个人。但每个机构都曾经只是一小撮人在房间里决定开始某件事。机构是被创造出来的,由与你不同的人创造出来的。

我不是说每个人都能创业。我确信大多数人不能;我对广大人口了解不多。当我了解得很清楚的群体,比如黑客,我可以更准确地说。在顶尖学校,我猜多达四分之一的计算机科学专业学生如果想的话可以成为创业公司创始人。

“如果他们想”是一个重要的限定——如此重要以至于这样附加几乎是作弊——因为一旦你超过某个智力阈值,大多数顶尖学校的计算机科学专业学生都已经超过,你作为创始人是否成功的决定因素是你有多想要。你不需要那么聪明。如果你不是天才,就在某个不性感的领域创业,在那里你会有更少的竞争,比如人力资源部门的软件。我随机选了这个例子,但我觉得安全地预测,无论他们现在有什么,要做得更好不需要天才。有很多人在无聊的东西上工作,他们迫切需要更好的软件,所以无论你认为你比拉里和谢尔盖差多少,你都可以降低想法的酷度来补偿。

无知除了防止你被吓倒之外,有时还能帮助你发现新想法。Steve Wozniak非常强烈地表达了这一点:我在苹果做的所有最好的事情都来自(a)没有钱和(b)以前从未做过。我们推出的每一件真正伟大的东西,我一生中从未做过那件事。当你什么都不知道时,你必须为自己重新发明东西,如果你聪明,你的重新发明可能比以前的更好。这在规则变化的领域尤其如此。我们关于软件的所有想法都是在处理器速度慢、内存和磁盘很小的时代发展起来的。谁知道常规智慧中嵌入了多少过时的假设?而这些假设要得到修复的方式不是明确释放它们,而是通过更像垃圾收集的东西。一个无知但聪明的人会出现并重新发明一切,在这个过程中简单地未能再现某些现有的想法。

劣势

年轻创始人的优势就讲这么多。缺点呢?我将从出错的地方开始,试图追溯根本原因。

年轻创始人的问题是他们建造的东西看起来像课程项目。直到最近我们自己才意识到这一点。我们注意到那些似乎落后的创业公司有很多相似之处,但我们不知道如何用语言表达。最后我们意识到是什么:他们在建造课程项目。

但这到底是什么意思?课程项目有什么问题?课程项目和真实创业公司有什么区别?如果我们能回答这个问题,不仅对想成为创业公司创始人的人有用,而且对学生普遍有用,因为我们距离解释所谓真实世界的神秘就很近了。

课程项目似乎缺少两件大事:(1)真实问题的迭代定义和(2)强度。

第一个可能是不可避免的。课程项目不可避免地解决假问题。首先,真实问题是稀有和宝贵的。如果教授想让学生解决真实问题,他会面临与试图举例说明可能取代物理学标准模型的任何”范式”的人同样的悖论。很可能确实有某种东西,但如果你能想出一个例子,你就有资格获得诺贝尔奖。同样,好的新问题不是随便就能得到的。

在技术领域,真正的创业公司往往通过进化过程发现他们要解决的问题,这一事实使难度增加。有人有个想法;他们建造它;在这样做(而且可能只有通过这样做)时,他们意识到他们应该解决的是另一个问题。即使教授让你随时改变项目描述,在大学课程中也没有足够的时间这样做,也没有市场提供进化压力。所以课程项目主要是关于实现,这在创业公司中是你最少的问题。

不仅仅是在创业公司你既处理想法又处理实现。实现本身也不同。它的主要目的是完善想法。通常你建造的大部分东西在前六个月中唯一的价值是它证明了你最初的想法是错误的。这是极其有价值的。如果你摆脱了一个其他人仍然持有的误解,你就处于一个强有力的位置。但你在课程项目中不是这样想的。证明你最初的计划是错误的只会给你带来坏成绩。你倾向于希望每一行代码都朝着表明你做了大量工作的最终目标前进,而不是建造要丢弃的东西。

这导致了我们的第二个区别:课程项目的衡量方式。教授倾向于根据起点和你现在位置之间的距离来评判你。如果某人取得了很多成就,他们应该得到好成绩。但客户会从另一个方向评判你:你现在位置与他们所需功能之间的距离。市场根本不在乎你多么努力工作。用户只想要你的软件做他们需要的事情,否则你得到零分。这是学校和现实世界之间最显著的区别之一:努力工作没有奖励。事实上,“好努力”的整个概念是成年人发明用来鼓励孩子的假想法。这在自然界中找不到。

这种谎言似乎对孩子有帮助。但不幸的是,当你毕业时,他们不会给你一个他们在你教育期间告诉你的所有谎言的清单。你必须通过与现实世界的接触来消除它们。这就是为什么这么多工作想要工作经验。我在大学时无法理解这一点。我知道如何编程。事实上,我能告诉我比大多数以此为生的人更懂编程。那么这个神秘的”工作经验”是什么,我为什么需要它?

现在我知道它是什么,部分困惑是语法上的。将其描述为”工作经验”暗示它像操作某种机器或使用某种编程语言的经验。但实际上工作经验指的是不是某种专业知识,而是消除童年遗留下来的某些习惯。

孩子的决定性品质之一是他们不可靠。当你是个孩子面临某种艰难测试时,你可以哭泣说”我不能”,他们不会强迫你做。当然,在成人世界也没有人能强迫你做任何事情。他们做的是解雇你。当被那种动机驱动时,你发现你能做的比你意识到的多得多。所以雇主从有”工作经验”的人那里期望得到的东西之一是消除不可靠的反射——能够把事情做完,没有借口。

你从工作经验中得到的另一件事是对工作的理解,特别是工作本质上有多可怕。从根本上说,方程是残酷的:你必须花大部分醒着的时间做别人想做的事情,否则挨饿。有少数地方工作如此有趣,这被隐藏了,因为别人想做的事情碰巧与你想要做的事情一致。但你只需要想象如果它们分歧会发生什么,就能看到潜在的现实。

成年人在这个方面对孩子与其说是撒谎,不如说从不解释。他们从不解释金钱的交易。你从小就知道你会有某种工作,因为每个人都问你长大后要”成为”什么。他们不告诉你的是,作为一个孩子,你坐在另一个正在踩水的人的肩膀上,而开始工作意味着你被扔进水里,必须开始自己踩水或下沉。“成为”某种东西是偶然的;眼前的问题是不要淹死。

工作和金钱之间的关系倾向于逐渐让你明白。至少对我而言是这样。人们的第一个想法往往是”这很糟糕。我负债了。另外我必须在星期一早上起床去工作。“逐渐你意识到这两件事像市场能使它们一样紧密相连。

所以24岁创始人比20岁创始人最重要的优势是他们知道他们试图避免什么。对普通本科生来说,变得富有的想法转化为购买法拉利,或者被钦佩。对从经验中学习过金钱和工作关系的人来说,这转化为重要得多的东西:这意味着你可以选择退出支配99.9%人生的残酷方程。变得富有意味着你可以停止踩水。

明白这一点的人会为使创业公司成功而工作得更努力——事实上,具有溺水者的 proverbial 能量。但理解金钱和工作的关系也改变了你的工作方式。你不仅仅因为工作而得到钱,而是因为做别人想要的事情而得到钱。明白这一点的人会自动更专注于用户。这治愈了课程项目综合症的另一半。工作一段时间后,你自己倾向于用市场的方式衡量你所做的事情。

当然,你不必花多年工作来学习这些东西。如果你足够敏锐,你仍然在学校时就能掌握这些东西。Sam Altman做到了。他必须做到了,因为Loopt不是课程项目。正如他的例子所表明的,这可能是有价值的知识。至少,如果你掌握了这些东西,你已经拥有了雇主认为如此理想的”工作经验”的大部分收获。但当然,如果你真正掌握了,你可以以对你更有价值的方式使用这些信息。

现在

假设你认为你可能在某个时候创业,要么在你毕业时,要么几年后。你现在应该做什么?对于工作和研究生,都有在大学期间准备的方法。如果你想在毕业时找到工作,你应该在你想去的地方找暑假工作。如果你想读研究生,在本科时做研究项目会有帮助。创业的等价物是什么?你如何保持你的选择最大程度地开放?

你在学校时可以做的一件事是学习创业公司如何运作。不幸的是,这不容易。几乎没有学院有关于创业公司的课程。可能有商学院关于创业的课程,他们在那里这样称呼,但这些可能是浪费时间。商学院喜欢谈论创业公司,但从哲学上它们处于频谱的相反端。大多数关于创业公司的书似乎也没用。我看过几本,没有一本正确的。大多数领域的书是由有经验的人写的,但对于创业公司有一个独特的问题:根据定义,成功创业公司的创始人不需要写书来赚钱。结果,这个主题的大多数书最终都是由不理解它的人写的。

所以我对课程和书持怀疑态度。学习创业公司的方法是观察它们的行动,最好是在其中工作。你作为本科生如何做到这一点?可能是通过后门溜进去。只是经常闲逛,逐渐开始为他们做事。大多数创业公司在招聘时(或应该)非常谨慎。每次雇佣都会增加消耗率,早期的坏雇佣很难恢复。然而,创业公司通常有相当非正式的气氛,而且总是有很多事情要做。如果你只是开始为他们做事,许多人会太忙而不会赶你走。这样你可以逐渐赢得他们的信任,也许以后可以把它变成正式工作,或者不,无论你偏好什么。这不适用于所有创业公司,但对我认识的大多数都适用。

第二,充分利用学校的巨大优势:丰富的联合创始人。看看你周围的人,问问自己你想和谁一起工作。当你应用这个测试时,你可能会得到令人惊讶的结果。你可能会发现你更喜欢那个你大多忽略的安静的人,而不是看起来令人印象深刻但有相应态度的人。我不是建议你因为你认为某人有一天会成功而讨好你不喜欢的人。恰恰相反,事实上:你应该只和你喜欢的人一起创业,因为创业公司会把你们的友谊置于压力测试之下。我只是说你应该思考你真正钦佩谁,和他们一起出去玩,而不是环境把你和谁扔在一起。

你可以做的另一件事是学习在创业公司对你有用的技能。这些可能不同于你为找工作而学习的技能。例如,考虑找工作会让你想学习你认为雇主想要的编程语言,比如Java和C++。而如果你创业,你可以选择语言,所以你必须思考哪个实际上能让你完成最多工作。如果你使用那个测试,你最终可能会学习Ruby或Python。但创业公司创始人最重要的技能不是编程技术。这是一种理解用户和找出如何给他们想要的东西的诀窍。我知道我重复这一点,但因为它太重要了。而且这是一种可以学习的技能,虽然习惯可能是更好的词。养成思考软件有用户的习惯。那些用户想要什么?什么会让他们说哇?

这对本科生特别有价值,因为用户的概念在大多数大学编程课程中都缺失了。大学教你编程的方式就像把写作当作语法来教,而不提其目的是与观众交流。幸运的是,软件的观众现在只是一个HTTP请求的距离。所以除了你为课程做的编程之外,为什么不建造某种人们会觉得有用的网站?至少它会教你如何编写有用户的软件。最好的情况下,它可能不仅仅是创业的准备,而是创业公司本身,就像对雅虎和谷歌那样。

注释

[1] 甚至保护孩子的欲望似乎也较弱,从人们历史上对孩子做的事情而不是冒犯社区不赞成来判断。(我假设我们仍然做的事情将被未来视为野蛮,但历史性的虐待对我们来说更容易看到。)

[2] 担心Y Combinator让创始人搬家3个月也表明有人低估了开始创业的难度。你将不得不忍受比那更大的不便。

[3] 大多数雇佣协议说任何与公司现在或潜在未来业务相关的想法都属于他们。往往第二个条款可能包括任何可能的创业公司,任何为投资者或收购者做尽职调查的人都会假设最坏的情况。

为安全起见,要么(a)不要使用你仍在上一份工作受雇时写的代码,或(b)让你的雇主书面放弃对你的副业项目的任何权利。许多人会同意(b)而不是失去一个珍贵的员工。缺点是你必须准确地告诉他们你的项目做什么。

[4] Geshke和Warnock之所以创办Adobe是因为施乐忽视了他们。如果施乐使用了他们建造的东西,他们可能永远不会离开PARC。

感谢Jessica Livingston和Robert Morris阅读本文草稿,感谢Jeff Arnold和SIPB邀请我演讲。评论本文。

中文翻译

阿拉伯语翻译

A Student’s Guide to Startups

October 2006

(This essay is derived from a talk at MIT.)

Till recently graduating seniors had two choices: get a job or go to grad school. I think there will increasingly be a third option: to start your own startup. But how common will that be?

I’m sure the default will always be to get a job, but starting a startup could well become as popular as grad school. In the late 90s my professor friends used to complain that they couldn’t get grad students, because all the undergrads were going to work for startups. I wouldn’t be surprised if that situation returns, but with one difference: this time they’ll be starting their own instead of going to work for other people’s.

The most ambitious students will at this point be asking: Why wait till you graduate? Why not start a startup while you’re in college? In fact, why go to college at all? Why not start a startup instead?

A year and a half ago I gave a talk where I said that the average age of the founders of Yahoo, Google, and Microsoft was 24, and that if grad students could start startups, why not undergrads? I’m glad I phrased that as a question, because now I can pretend it wasn’t merely a rhetorical one. At the time I couldn’t imagine why there should be any lower limit for the age of startup founders. Graduation is a bureaucratic change, not a biological one. And certainly there are undergrads as competent technically as most grad students. So why shouldn’t undergrads be able to start startups as well as grad students?

I now realize that something does change at graduation: you lose a huge excuse for failing. Regardless of how complex your life is, you’ll find that everyone else, including your family and friends, will discard all the low bits and regard you as having a single occupation at any given time. If you’re in college and have a summer job writing software, you still read as a student. Whereas if you graduate and get a job programming, you’ll be instantly regarded by everyone as a programmer.

The problem with starting a startup while you’re still in school is that there’s a built-in escape hatch. If you start a startup in the summer between your junior and senior year, it reads to everyone as a summer job. So if it goes nowhere, big deal; you return to school in the fall with all the other seniors; no one regards you as a failure, because your occupation is student, and you didn’t fail at that. Whereas if you start a startup just one year later, after you graduate, as long as you’re not accepted to grad school in the fall the startup reads to everyone as your occupation. You’re now a startup founder, so you have to do well at that.

For nearly everyone, the opinion of one’s peers is the most powerful motivator of all—more powerful even than the nominal goal of most startup founders, getting rich. [1] About a month into each funding cycle we have an event called Prototype Day where each startup presents to the others what they’ve got so far. You might think they wouldn’t need any more motivation. They’re working on their cool new idea; they have funding for the immediate future; and they’re playing a game with only two outcomes: wealth or failure. You’d think that would be motivation enough. And yet the prospect of a demo pushes most of them into a rush of activity.

Even if you start a startup explicitly to get rich, the money you might get seems pretty theoretical most of the time. What drives you day to day is not wanting to look bad.

You probably can’t change that. Even if you could, I don’t think you’d want to; someone who really, truly doesn’t care what his peers think of him is probably a psychopath. So the best you can do is consider this force like a wind, and set up your boat accordingly. If you know your peers are going to push you in some direction, choose good peers, and position yourself so they push you in a direction you like.

Graduation changes the prevailing winds, and those make a difference. Starting a startup is so hard that it’s a close call even for the ones that succeed. However high a startup may be flying now, it probably has a few leaves stuck in the landing gear from those trees it barely cleared at the end of the runway. In such a close game, the smallest increase in the forces against you can be enough to flick you over the edge into failure.

When we first started Y Combinator we encouraged people to start startups while they were still in college. That’s partly because Y Combinator began as a kind of summer program. We’ve kept the program shape—all of us having dinner together once a week turns out to be a good idea—but we’ve decided now that the party line should be to tell people to wait till they graduate.

Does that mean you can’t start a startup in college? Not at all. Sam Altman, the co-founder of Loopt, had just finished his sophomore year when we funded them, and Loopt is probably the most promising of all the startups we’ve funded so far. But Sam Altman is a very unusual guy. Within about three minutes of meeting him, I remember thinking “Ah, so this is what Bill Gates must have been like when he was 19.”

If it can work to start a startup during college, why do we tell people not to? For the same reason that the probably apocryphal violinist, whenever he was asked to judge someone’s playing, would always say they didn’t have enough talent to make it as a pro. Succeeding as a musician takes determination as well as talent, so this answer works out to be the right advice for everyone. The ones who are uncertain believe it and give up, and the ones who are sufficiently determined think “screw that, I’ll succeed anyway.”

So our official policy now is only to fund undergrads we can’t talk out of it. And frankly, if you’re not certain, you should wait. It’s not as if all the opportunities to start companies are going to be gone if you don’t do it now. Maybe the window will close on some idea you’re working on, but that won’t be the last idea you’ll have. For every idea that times out, new ones become feasible. Historically the opportunities to start startups have only increased with time.

In that case, you might ask, why not wait longer? Why not go work for a while, or go to grad school, and then start a startup? And indeed, that might be a good idea. If I had to pick the sweet spot for startup founders, based on who we’re most excited to see applications from, I’d say it’s probably the mid-twenties. Why? What advantages does someone in their mid-twenties have over someone who’s 21? And why isn’t it older? What can 25 year olds do that 32 year olds can’t? Those turn out to be questions worth examining.

Plus

If you start a startup soon after college, you’ll be a young founder by present standards, so you should know what the relative advantages of young founders are. They’re not what you might think. As a young founder your strengths are: stamina, poverty, rootlessness, colleagues, and ignorance.

The importance of stamina shouldn’t be surprising. If you’ve heard anything about startups you’ve probably heard about the long hours. As far as I can tell these are universal. I can’t think of any successful startups whose founders worked 9 to 5. And it’s particularly necessary for younger founders to work long hours because they’re probably not as efficient as they’ll be later.

Your second advantage, poverty, might not sound like an advantage, but it is a huge one. Poverty implies you can live cheaply, and this is critically important for startups. Nearly every startup that fails, fails by running out of money. It’s a little misleading to put it this way, because there’s usually some other underlying cause. But regardless of the source of your problems, a low burn rate gives you more opportunity to recover from them. And since most startups make all kinds of mistakes at first, room to recover from mistakes is a valuable thing to have.

Most startups end up doing something different than they planned. The way the successful ones find something that works is by trying things that don’t. So the worst thing you can do in a startup is to have a rigid, pre-ordained plan and then start spending a lot of money to implement it. Better to operate cheaply and give your ideas time to evolve.

Recent grads can live on practically nothing, and this gives you an edge over older founders, because the main cost in software startups is people. The guys with kids and mortgages are at a real disadvantage. This is one reason I’d bet on the 25 year old over the 32 year old. The 32 year old probably is a better programmer, but probably also has a much more expensive life. Whereas a 25 year old has some work experience (more on that later) but can live as cheaply as an undergrad.

Robert Morris and I were 29 and 30 respectively when we started Viaweb, but fortunately we still lived like 23 year olds. We both had roughly zero assets. I would have loved to have a mortgage, since that would have meant I had a house. But in retrospect having nothing turned out to be convenient. I wasn’t tied down and I was used to living cheaply.

Even more important than living cheaply, though, is thinking cheaply. One reason the Apple II was so popular was that it was cheap. The computer itself was cheap, and it used cheap, off-the-shelf peripherals like a cassette tape recorder for data storage and a TV as a monitor. And you know why? Because Woz designed this computer for himself, and he couldn’t afford anything more.

We benefitted from the same phenomenon. Our prices were daringly low for the time. The top level of service was 300amonth,whichwasanorderofmagnitudebelowthenorm.Inretrospectthiswasasmartmove,butwedidntdoitbecauseweweresmart.300 a month, which was an order of magnitude below the norm. In retrospect this was a smart move, but we didn't do it because we were smart. 300 a month seemed like a lot of money to us. Like Apple, we created something inexpensive, and therefore popular, simply because we were poor.

A lot of startups have that form: someone comes along and makes something for a tenth or a hundredth of what it used to cost, and the existing players can’t follow because they don’t even want to think about a world in which that’s possible. Traditional long distance carriers, for example, didn’t even want to think about VoIP. (It was coming, all the same.) Being poor helps in this game, because your own personal bias points in the same direction technology evolves in.

The advantages of rootlessness are similar to those of poverty. When you’re young you’re more mobile—not just because you don’t have a house or much stuff, but also because you’re less likely to have serious relationships. This turns out to be important, because a lot of startups involve someone moving.

The founders of Kiko, for example, are now en route to the Bay Area to start their next startup. It’s a better place for what they want to do. And it was easy for them to decide to go, because neither as far as I know has a serious girlfriend, and everything they own will fit in one car—or more precisely, will either fit in one car or is crappy enough that they don’t mind leaving it behind.

They at least were in Boston. What if they’d been in Nebraska, like Evan Williams was at their age? Someone wrote recently that the drawback of Y Combinator was that you had to move to participate. It couldn’t be any other way. The kind of conversations we have with founders, we have to have in person. We fund a dozen startups at a time, and we can’t be in a dozen places at once. But even if we could somehow magically save people from moving, we wouldn’t. We wouldn’t be doing founders a favor by letting them stay in Nebraska. Places that aren’t startup hubs are toxic to startups. You can tell that from indirect evidence. You can tell how hard it must be to start a startup in Houston or Chicago or Miami from the microscopically small number, per capita, that succeed there. I don’t know exactly what’s suppressing all the startups in these towns—probably a hundred subtle little things—but something must be. [2]

Maybe this will change. Maybe the increasing cheapness of startups will mean they’ll be able to survive anywhere, instead of only in the most hospitable environments. Maybe 37signals is the pattern for the future. But maybe not. Historically there have always been certain towns that were centers for certain industries, and if you weren’t in one of them you were at a disadvantage. So my guess is that 37signals is an anomaly. We’re looking at a pattern much older than “Web 2.0” here.

Perhaps the reason more startups per capita happen in the Bay Area than Miami is simply that there are more founder-type people there. Successful startups are almost never started by one person. Usually they begin with a conversation in which someone mentions that something would be a good idea for a company, and his friend says, “Yeah, that is a good idea, let’s try it.” If you’re missing that second person who says “let’s try it,” the startup never happens. And that is another area where undergrads have an edge. They’re surrounded by people willing to say that. At a good college you’re concentrated together with a lot of other ambitious and technically minded people—probably more concentrated than you’ll ever be again. If your nucleus spits out a neutron, there’s a good chance it will hit another nucleus.

The number one question people ask us at Y Combinator is: Where can I find a co-founder? That’s the biggest problem for someone starting a startup at 30. When they were in school they knew a lot of good co-founders, but by 30 they’ve either lost touch with them or these people are tied down by jobs they don’t want to leave.

Viaweb was an anomaly in this respect too. Though we were comparatively old, we weren’t tied down by impressive jobs. I was trying to be an artist, which is not very constraining, and Robert, though 29, was still in grad school due to a little interruption in his academic career back in 1988. So arguably the Worm made Viaweb possible. Otherwise Robert would have been a junior professor at that age, and he wouldn’t have had time to work on crazy speculative projects with me.

Most of the questions people ask Y Combinator we have some kind of answer for, but not the co-founder question. There is no good answer. Co-founders really should be people you already know. And by far the best place to meet them is school. You have a large sample of smart people; you get to compare how they all perform on identical tasks; and everyone’s life is pretty fluid. A lot of startups grow out of schools for this reason. Google, Yahoo, and Microsoft, among others, were all founded by people who met in school. (In Microsoft’s case, it was high school.)

Many students feel they should wait and get a little more experience before they start a company. All other things being equal, they should. But all other things are not quite as equal as they look. Most students don’t realize how rich they are in the scarcest ingredient in startups, co-founders. If you wait too long, you may find that your friends are now involved in some project they don’t want to abandon. The better they are, the more likely this is to happen.

One way to mitigate this problem might be to actively plan your startup while you’re getting those n years of experience. Sure, go off and get jobs or go to grad school or whatever, but get together regularly to scheme, so the idea of starting a startup stays alive in everyone’s brain. I don’t know if this works, but it can’t hurt to try.

It would be helpful just to realize what an advantage you have as students. Some of your classmates are probably going to be successful startup founders; at a great technical university, that is a near certainty. So which ones? If I were you I’d look for the people who are not just smart, but incurable builders. Look for the people who keep starting projects, and finish at least some of them. That’s what we look for. Above all else, above academic credentials and even the idea you apply with, we look for people who build things.

The other place co-founders meet is at work. Fewer do than at school, but there are things you can do to improve the odds. The most important, obviously, is to work somewhere that has a lot of smart, young people. Another is to work for a company located in a startup hub. It will be easier to talk a co-worker into quitting with you in a place where startups are happening all around you.

You might also want to look at the employment agreement you sign when you get hired. Most will say that any ideas you think of while you’re employed by the company belong to them. In practice it’s hard for anyone to prove what ideas you had when, so the line gets drawn at code. If you’re going to start a startup, don’t write any of the code while you’re still employed. Or at least discard any code you wrote while still employed and start over. It’s not so much that your employer will find out and sue you. It won’t come to that; investors or acquirers or (if you’re so lucky) underwriters will nail you first. Between t = 0 and when you buy that yacht, someone is going to ask if any of your code legally belongs to anyone else, and you need to be able to say no. [3]

The most overreaching employee agreement I’ve seen so far is Amazon’s. In addition to the usual clauses about owning your ideas, you also can’t be a founder of a startup that has another founder who worked at Amazon—even if you didn’t know them or even work there at the same time. I suspect they’d have a hard time enforcing this, but it’s a bad sign they even try. There are plenty of other places to work; you may as well choose one that keeps more of your options open.

Speaking of cool places to work, there is of course Google. But I notice something slightly frightening about Google: zero startups come out of there. In that respect it’s a black hole. People seem to like working at Google too much to leave. So if you hope to start a startup one day, the evidence so far suggests you shouldn’t work there.

I realize this seems odd advice. If they make your life so good that you don’t want to leave, why not work there? Because, in effect, you’re probably getting a local maximum. You need a certain activation energy to start a startup. So an employer who’s fairly pleasant to work for can lull you into staying indefinitely, even if it would be a net win for you to leave. [4]

The best place to work, if you want to start a startup, is probably a startup. In addition to being the right sort of experience, one way or another it will be over quickly. You’ll either end up rich, in which case problem solved, or the startup will get bought, in which case it it will start to suck to work there and it will be easy to leave, or most likely, the thing will blow up and you’ll be free again.

Your final advantage, ignorance, may not sound very useful. I deliberately used a controversial word for it; you might equally call it innocence. But it seems to be a powerful force. My Y Combinator co-founder Jessica Livingston is just about to publish a book of interviews with startup founders, and I noticed a remarkable pattern in them. One after another said that if they’d known how hard it would be, they would have been too intimidated to start.

Ignorance can be useful when it’s a counterweight to other forms of stupidity. It’s useful in starting startups because you’re capable of more than you realize. Starting startups is harder than you expect, but you’re also capable of more than you expect, so they balance out.

Most people look at a company like Apple and think, how could I ever make such a thing? Apple is an institution, and I’m just a person. But every institution was at one point just a handful of people in a room deciding to start something. Institutions are made up, and made up by people no different from you.

I’m not saying everyone could start a startup. I’m sure most people couldn’t; I don’t know much about the population at large. When you get to groups I know well, like hackers, I can say more precisely. At the top schools, I’d guess as many as a quarter of the CS majors could make it as startup founders if they wanted.

That “if they wanted” is an important qualification—so important that it’s almost cheating to append it like that—because once you get over a certain threshold of intelligence, which most CS majors at top schools are past, the deciding factor in whether you succeed as a founder is how much you want to. You don’t have to be that smart. If you’re not a genius, just start a startup in some unsexy field where you’ll have less competition, like software for human resources departments. I picked that example at random, but I feel safe in predicting that whatever they have now, it wouldn’t take genius to do better. There are a lot of people out there working on boring stuff who are desperately in need of better software, so however short you think you fall of Larry and Sergey, you can ratchet down the coolness of the idea far enough to compensate.

As well as preventing you from being intimidated, ignorance can sometimes help you discover new ideas. Steve Wozniak put this very strongly: All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever. Every single thing that we came out with that was really great, I’d never once done that thing in my life. When you know nothing, you have to reinvent stuff for yourself, and if you’re smart your reinventions may be better than what preceded them. This is especially true in fields where the rules change. All our ideas about software were developed in a time when processors were slow, and memories and disks were tiny. Who knows what obsolete assumptions are embedded in the conventional wisdom? And the way these assumptions are going to get fixed is not by explicitly deallocating them, but by something more akin to garbage collection. Someone ignorant but smart will come along and reinvent everything, and in the process simply fail to reproduce certain existing ideas.

Minus

So much for the advantages of young founders. What about the disadvantages? I’m going to start with what goes wrong and try to trace it back to the root causes.

What goes wrong with young founders is that they build stuff that looks like class projects. It was only recently that we figured this out ourselves. We noticed a lot of similarities between the startups that seemed to be falling behind, but we couldn’t figure out how to put it into words. Then finally we realized what it was: they were building class projects.

But what does that really mean? What’s wrong with class projects? What’s the difference between a class project and a real startup? If we could answer that question it would be useful not just to would-be startup founders but to students in general, because we’d be a long way toward explaining the mystery of the so-called real world.

There seem to be two big things missing in class projects: (1) an iterative definition of a real problem and (2) intensity.

The first is probably unavoidable. Class projects will inevitably solve fake problems. For one thing, real problems are rare and valuable. If a professor wanted to have students solve real problems, he’d face the same paradox as someone trying to give an example of whatever “paradigm” might succeed the Standard Model of physics. There may well be something that does, but if you could think of an example you’d be entitled to the Nobel Prize. Similarly, good new problems are not to be had for the asking.

In technology the difficulty is compounded by the fact that real startups tend to discover the problem they’re solving by a process of evolution. Someone has an idea for something; they build it; and in doing so (and probably only by doing so) they realize the problem they should be solving is another one. Even if the professor let you change your project description on the fly, there isn’t time enough to do that in a college class, or a market to supply evolutionary pressures. So class projects are mostly about implementation, which is the least of your problems in a startup.

It’s not just that in a startup you work on the idea as well as implementation. The very implementation is different. Its main purpose is to refine the idea. Often the only value of most of the stuff you build in the first six months is that it proves your initial idea was mistaken. And that’s extremely valuable. If you’re free of a misconception that everyone else still shares, you’re in a powerful position. But you’re not thinking that way about a class project. Proving your initial plan was mistaken would just get you a bad grade. Instead of building stuff to throw away, you tend to want every line of code to go toward that final goal of showing you did a lot of work.

That leads to our second difference: the way class projects are measured. Professors will tend to judge you by the distance between the starting point and where you are now. If someone has achieved a lot, they should get a good grade. But customers will judge you from the other direction: the distance remaining between where you are now and the features they need. The market doesn’t give a shit how hard you worked. Users just want your software to do what they need, and you get a zero otherwise. That is one of the most distinctive differences between school and the real world: there is no reward for putting in a good effort. In fact, the whole concept of a “good effort” is a fake idea adults invented to encourage kids. It is not found in nature.

Such lies seem to be helpful to kids. But unfortunately when you graduate they don’t give you a list of all the lies they told you during your education. You have to get them beaten out of you by contact with the real world. And this is why so many jobs want work experience. I couldn’t understand that when I was in college. I knew how to program. In fact, I could tell I knew how to program better than most people doing it for a living. So what was this mysterious “work experience” and why did I need it?

Now I know what it is, and part of the confusion is grammatical. Describing it as “work experience” implies it’s like experience operating a certain kind of machine, or using a certain programming language. But really what work experience refers to is not some specific expertise, but the elimination of certain habits left over from childhood.

One of the defining qualities of kids is that they flake. When you’re a kid and you face some hard test, you can cry and say “I can’t” and they won’t make you do it. Of course, no one can make you do anything in the grownup world either. What they do instead is fire you. And when motivated by that you find you can do a lot more than you realized. So one of the things employers expect from someone with “work experience” is the elimination of the flake reflex—the ability to get things done, with no excuses.

The other thing you get from work experience is an understanding of what work is, and in particular, how intrinsically horrible it is. Fundamentally the equation is a brutal one: you have to spend most of your waking hours doing stuff someone else wants, or starve. There are a few places where the work is so interesting that this is concealed, because what other people want done happens to coincide with what you want to work on. But you only have to imagine what would happen if they diverged to see the underlying reality.

It’s not so much that adults lie to kids about this as never explain it. They never explain what the deal is with money. You know from an early age that you’ll have some sort of job, because everyone asks what you’re going to “be” when you grow up. What they don’t tell you is that as a kid you’re sitting on the shoulders of someone else who’s treading water, and that starting working means you get thrown into the water on your own, and have to start treading water yourself or sink. “Being” something is incidental; the immediate problem is not to drown.

The relationship between work and money tends to dawn on you only gradually. At least it did for me. One’s first thought tends to be simply “This sucks. I’m in debt. Plus I have to get up on monday and go to work.” Gradually you realize that these two things are as tightly connected as only a market can make them.

So the most important advantage 24 year old founders have over 20 year old founders is that they know what they’re trying to avoid. To the average undergrad the idea of getting rich translates into buying Ferraris, or being admired. To someone who has learned from experience about the relationship between money and work, it translates to something way more important: it means you get to opt out of the brutal equation that governs the lives of 99.9% of people. Getting rich means you can stop treading water.

Someone who gets this will work much harder at making a startup succeed—with the proverbial energy of a drowning man, in fact. But understanding the relationship between money and work also changes the way you work. You don’t get money just for working, but for doing things other people want. Someone who’s figured that out will automatically focus more on the user. And that cures the other half of the class-project syndrome. After you’ve been working for a while, you yourself tend to measure what you’ve done the same way the market does.

Of course, you don’t have to spend years working to learn this stuff. If you’re sufficiently perceptive you can grasp these things while you’re still in school. Sam Altman did. He must have, because Loopt is no class project. And as his example suggests, this can be valuable knowledge. At a minimum, if you get this stuff, you already have most of what you gain from the “work experience” employers consider so desirable. But of course if you really get it, you can use this information in a way that’s more valuable to you than that.

Now

So suppose you think you might start a startup at some point, either when you graduate or a few years after. What should you do now? For both jobs and grad school, there are ways to prepare while you’re in college. If you want to get a job when you graduate, you should get summer jobs at places you’d like to work. If you want to go to grad school, it will help to work on research projects as an undergrad. What’s the equivalent for startups? How do you keep your options maximally open?

One thing you can do while you’re still in school is to learn how startups work. Unfortunately that’s not easy. Few if any colleges have classes about startups. There may be business school classes on entrepreneurship, as they call it over there, but these are likely to be a waste of time. Business schools like to talk about startups, but philosophically they’re at the opposite end of the spectrum. Most books on startups also seem to be useless. I’ve looked at a few and none get it right. Books in most fields are written by people who know the subject from experience, but for startups there’s a unique problem: by definition the founders of successful startups don’t need to write books to make money. As a result most books on the subject end up being written by people who don’t understand it.

So I’d be skeptical of classes and books. The way to learn about startups is by watching them in action, preferably by working at one. How do you do that as an undergrad? Probably by sneaking in through the back door. Just hang around a lot and gradually start doing things for them. Most startups are (or should be) very cautious about hiring. Every hire increases the burn rate, and bad hires early on are hard to recover from. However, startups usually have a fairly informal atmosphere, and there’s always a lot that needs to be done. If you just start doing stuff for them, many will be too busy to shoo you away. You can thus gradually work your way into their confidence, and maybe turn it into an official job later, or not, whichever you prefer. This won’t work for all startups, but it would work for most I’ve known.

Number two, make the most of the great advantage of school: the wealth of co-founders. Look at the people around you and ask yourself which you’d like to work with. When you apply that test, you may find you get surprising results. You may find you’d prefer the quiet guy you’ve mostly ignored to someone who seems impressive but has an attitude to match. I’m not suggesting you suck up to people you don’t really like because you think one day they’ll be successful. Exactly the opposite, in fact: you should only start a startup with someone you like, because a startup will put your friendship through a stress test. I’m just saying you should think about who you really admire and hang out with them, instead of whoever circumstances throw you together with.

Another thing you can do is learn skills that will be useful to you in a startup. These may be different from the skills you’d learn to get a job. For example, thinking about getting a job will make you want to learn programming languages you think employers want, like Java and C++. Whereas if you start a startup, you get to pick the language, so you have to think about which will actually let you get the most done. If you use that test you might end up learning Ruby or Python instead. But the most important skill for a startup founder isn’t a programming technique. It’s a knack for understanding users and figuring out how to give them what they want. I know I repeat this, but that’s because it’s so important. And it’s a skill you can learn, though perhaps habit might be a better word. Get into the habit of thinking of software as having users. What do those users want? What would make them say wow?

This is particularly valuable for undergrads, because the concept of users is missing from most college programming classes. The way you get taught programming in college would be like teaching writing as grammar, without mentioning that its purpose is to communicate something to an audience. Fortunately an audience for software is now only an http request away. So in addition to the programming you do for your classes, why not build some kind of website people will find useful? At the very least it will teach you how to write software with users. In the best case, it might not just be preparation for a startup, but the startup itself, like it was for Yahoo and Google.

Notes

[1] Even the desire to protect one’s children seems weaker, judging from things people have historically done to their kids rather than risk their community’s disapproval. (I assume we still do things that will be regarded in the future as barbaric, but historical abuses are easier for us to see.)

[2] Worrying that Y Combinator makes founders move for 3 months also suggests one underestimates how hard it is to start a startup. You’re going to have to put up with much greater inconveniences than that.

[3] Most employee agreements say that any idea relating to the company’s present or potential future business belongs to them. Often as not the second clause could include any possible startup, and anyone doing due diligence for an investor or acquirer will assume the worst.

To be safe either (a) don’t use code written while you were still employed in your previous job, or (b) get your employer to renounce, in writing, any claim to the code you write for your side project. Many will consent to (b) rather than lose a prized employee. The downside is that you’ll have to tell them exactly what your project does.

[4] Geshke and Warnock only founded Adobe because Xerox ignored them. If Xerox had used what they built, they would probably never have left PARC.

Thanks to Jessica Livingston and Robert Morris for reading drafts of this, and to Jeff Arnold and the SIPB for inviting me to speak. Comment on this essay.

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