凯特在硅谷看到的

Paul Graham 2009-08-01

凯特在硅谷看到的

2009年8月

凯特·库尔托是设计Y Combinator办公室的建筑师。最近我们成功招募她在建筑项目不忙时帮助我们运营YC。虽然她从一开始就听说了很多关于YC的事情,但过去9个月是完全沉浸其中。

我在创业世界待了这么久,以至于它对我来说似乎很正常,所以我很好奇听到什么最让她惊讶。这是她的清单:

  1. 有多少创业公司失败。

凯特原则上知道创业公司风险很大,但她惊讶地看到失败的威胁是多么持续——不仅对于小鱼,甚至对于那些创始人来YC晚餐演讲的著名创业公司也是如此。

  1. 创业公司的想法变化多大。

像往常一样,到演示日时,大约一半的创业公司做的事情与他们开始时有显著不同。我们鼓励这样做。创办创业公司就像科学一样,你必须追随真理无论它导向哪里。在世界其他地方,人们不确定想要做什么不会开始事情,一旦开始,他们倾向于继续在初始路径上,即使它是错误的。

  1. 创办创业公司需要多么少的钱。

在凯特的世界里,一切都是物质的和昂贵的。你几乎无法用创办创业公司的成本翻新一个浴室。

  1. 创始人多么顽强。

那是她的原话。我同意她,但在她提到这一点之前,我从未意识到这种品质在世界其他大多数地方多么不被欣赏。在大多数组织中,称某人为顽强不会是赞美。

这意味着什么,确切地说?它基本上是好斗的小形式。一个顽强的人设法同时既有威胁性又不失尊严。在我看来,这正是一个人在任何类型的工作中想要成为的样子。如果你没有威胁性,你可能没有在做任何新事情,而尊严只是一种装饰。

  1. 硅谷多么技术饱和。

“似乎这里的每个人都在这个行业。“这不完全是事实,但硅谷和其他地方有质的区别。你倾向于降低声音,因为旁边桌子的人很可能认识你正在谈论的一些人。我在波士顿从未有过这种感觉。好消息是,旁边桌子的人也有可能在某种程度上帮助你。

  1. YC的演讲者在建议上如此一致。

实际上,我也注意到了这一点。我总是担心演讲者会通过告诉我们创业公司的事情来让我们处于尴尬位置,但这很少发生。

当我问她记得演讲者总是说的具体事情时,她提到:成功的方法是快速推出一些东西,倾听用户,然后迭代;创业公司需要韧性,因为它们总是情绪过山车;大多数风险投资家是羊。

我对演讲者多么一贯地倡导快速推出和迭代印象深刻。这是10年前的逆向建议,但现在显然是既定做法。

  1. 成功的创业公司创始人多么随意。

硅谷大多数著名创始人是你在街上会忽略的人。不仅仅是他们不打扮。他们也没有投射任何权力光环。“他们不试图给任何人留下印象。”

有趣的是,虽然凯特说她永远无法挑选出成功的创始人,但她能认出风险投资家,既通过他们的穿着方式,也通过他们的举止。

  1. 对创始人来说有可以询问建议的人多么重要。

(我发誓我没有提示这一点。)没有建议”他们会有点迷失。“幸运的是,有很多人帮助他们。YC内有帮助其他YC资助创业公司的强大传统。但我们没有发明这个想法:它只是现有硅谷文化的稍微浓缩形式。

  1. 创业公司多么孤独的任务。

建筑师不断地与他人面对面互动,而做技术创业公司,至少,需要长时间不间断的工作时间。“你可以在盒子里做。”

通过倒置这个清单,我们可以得到”正常”世界的肖像。它充满了人们彼此交谈很多,他们缓慢但和谐地在保守的、昂贵的项目上工作,这些项目的目的地预先决定,他们仔细调整自己的方式以反映他们在等级制度中的位置。

这也是对过去的相当准确的描述。所以创业文化可能不仅仅以你期望任何亚文化不同的方式不同,而是一个领先指标。

日语翻译

What Kate Saw in Silicon Valley

August 2009

Kate Courteau is the architect who designed Y Combinator’s office. Recently we managed to recruit her to help us run YC when she’s not busy with architectural projects. Though she’d heard a lot about YC since the beginning, the last 9 months have been a total immersion.

I’ve been around the startup world for so long that it seems normal to me, so I was curious to hear what had surprised her most about it. This was her list:

  1. How many startups fail.

Kate knew in principle that startups were very risky, but she was surprised to see how constant the threat of failure was — not just for the minnows, but even for the famous startups whose founders came to speak at YC dinners.

  1. How much startups’ ideas change.

As usual, by Demo Day about half the startups were doing something significantly different than they started with. We encourage that. Starting a startup is like science in that you have to follow the truth wherever it leads. In the rest of the world, people don’t start things till they’re sure what they want to do, and once started they tend to continue on their initial path even if it’s mistaken.

  1. How little money it can take to start a startup.

In Kate’s world, everything is still physical and expensive. You can barely renovate a bathroom for the cost of starting a startup.

  1. How scrappy founders are.

That was her actual word. I agree with her, but till she mentioned this it never occurred to me how little this quality is appreciated in most of the rest of the world. It wouldn’t be a compliment in most organizations to call someone scrappy.

What does it mean, exactly? It’s basically the diminutive form of belligerent. Someone who’s scrappy manages to be both threatening and undignified at the same time. Which seems to me exactly what one would want to be, in any kind of work. If you’re not threatening, you’re probably not doing anything new, and dignity is merely a sort of plaque.

  1. How tech-saturated Silicon Valley is.

“It seems like everybody here is in the industry.” That isn’t literally true, but there is a qualitative difference between Silicon Valley and other places. You tend to keep your voice down, because there’s a good chance the person at the next table would know some of the people you’re talking about. I never felt that in Boston. The good news is, there’s also a good chance the person at the next table could help you in some way.

  1. That the speakers at YC were so consistent in their advice.

Actually, I’ve noticed this too. I always worry the speakers will put us in an embarrassing position by contradicting what we tell the startups, but it happens surprisingly rarely.

When I asked her what specific things she remembered speakers always saying, she mentioned: that the way to succeed was to launch something fast, listen to users, and then iterate; that startups required resilience because they were always an emotional rollercoaster; and that most VCs were sheep.

I’ve been impressed by how consistently the speakers advocate launching fast and iterating. That was contrarian advice 10 years ago, but it’s clearly now the established practice.

  1. How casual successful startup founders are.

Most of the famous founders in Silicon Valley are people you’d overlook on the street. It’s not merely that they don’t dress up. They don’t project any kind of aura of power either. “They’re not trying to impress anyone.”

Interestingly, while Kate said that she could never pick out successful founders, she could recognize VCs, both by the way they dressed and the way they carried themselves.

  1. How important it is for founders to have people to ask for advice.

(I swear I didn’t prompt this one.) Without advice “they’d just be sort of lost.” Fortunately, there are a lot of people to help them. There’s a strong tradition within YC of helping other YC-funded startups. But we didn’t invent that idea: it’s just a slightly more concentrated form of existing Valley culture.

  1. What a solitary task startups are.

Architects are constantly interacting face to face with other people, whereas doing a technology startup, at least, tends to require long stretches of uninterrupted time to work. “You could do it in a box.”

By inverting this list, we can get a portrait of the “normal” world. It’s populated by people who talk a lot with one another as they work slowly but harmoniously on conservative, expensive projects whose destinations are decided in advance, and who carefully adjust their manner to reflect their position in the hierarchy.

That’s also a fairly accurate description of the past. So startup culture may not merely be different in the way you’d expect any subculture to be, but a leading indicator.

Japanese Translation