Airbnb
Airbnb
主题:Airbnb 2011年3月
昨天Fred Wilson发表了一篇关于错过Airbnb的引人注目的文章。风险投资家错过好的初创公司是很常见的事,但一个人在事后很长时间之前公开谈论这件事是极其罕见的。所以那篇文章进一步证明了Fred是多么难得的人物。他可能是我认识的最友好的风险投资家。
阅读Fred的文章让我回顾了当时我与他的邮件交流,试图说服他投资Airbnb。阅读起来相当有趣。你可以看到Fred的思路在他围绕这笔交易盘旋时的工作方式。
Fred和Airbnb创始人们慷慨地同意让我发布这封邮件交流(关于对Airbnb具有战略重要性且不是对话重要部分的一句话被编辑删除)。这是一个很少除了参与者能看到的企业生态系统中一个元素的有趣说明:投资者试图说服彼此投资他们的投资组合公司。现在正在发生数百甚至数千次这种类型的对话,但如果曾经有被发布过,我还没有看到。Airbnb团队当时甚至没有看到这些邮件。
我们在YC做了很多幕后工作,因为我们投资了如此大量的公司,而且我们投资得如此之早,以至于投资者有时需要大量的说服才能看到它们的价值。我并不总是像这样努力尝试。Fred肯定觉得我很烦人。
发件人: Paul Graham 收件人: Fred Wilson, AirBedAndBreakfast Founders 日期: 2009年1月23日星期五上午11:42 主题: 认识airbed团队
刚刚开始的一批初创公司中的一家,AirbedAndBreakfast,现在在纽约与他们的用户会面。(纽约是他们最大的市场。)如果你的日程安排允许,我建议见见他们。
我一直在想,虽然这些人会做得很好,但我应该把他们介绍给天使投资人,因为风险投资家绝不会对它感兴趣。但后来我想也许我应该给你更多的信任。你肯定会喜欢见他们的。一定要问问他们是如何用早餐麦片为自己融资的。
没有理由说这不能像Ebay那样大。而这个团队是做这件事的合适人选。
—pg
发件人: Brian Chesky 收件人: Paul Graham 抄送: Nathan Blecharczyk, Joe Gebbia 日期: 2009年1月23日星期五上午11:40 主题: Re:认识airbed团队
PG,
谢谢介绍!
Brian
发件人: Paul Graham 收件人: Brian Chesky 抄送: Nathan Blecharczyk, Joe Gebbia 日期: 2009年1月23日星期五下午12:38 主题: Re:认识airbed团队
在这个阶段,这是一个长线投资,但如果有一个风险投资家会理解你们,那就是Fred。他是我认识的最不喜欢郊区打高尔夫的风险投资家。
他喜欢在行动之前观察初创公司一段时间,所以如果他显得犹豫不决,不要感到沮丧。
—pg
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年1月25日星期日下午5:28 主题: Re:认识airbed团队
谢谢Paul
我们团队内部正在就airbed概念进行一些辩论。我们将在明天的周会中完成这场辩论,并向你反馈我们的想法
谢谢
Fred
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年1月25日星期日晚上10:48 主题: Re:认识airbed团队
我建议在见他们之后而不是之前进行辩论。我们对这个想法有很大的疑虑,但在见到这些人后疑虑消失了。
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年1月26日星期一上午11:08 主题: RE:认识airbed团队
我们仍然非常怀疑这个想法,但会按照你的建议安排会面
谢谢
fred
发件人: Fred Wilson 收件人: Paul Graham, AirBedAndBreakfast Founders 日期: 2009年1月26日星期一上午11:09 主题: RE:认识airbed团队
Airbed团队 -
你们还在纽约吗?
如果还在,我们想见见你们
谢谢
fred
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年1月26日星期一下午1:42 主题: Re:认识airbed团队
想法可以转变。实际上每个真正大的初创公司五年后都可以说,“信不信由你,我们开始时做的是___。” 对我来说,这些人实际上在纽约实地追踪(并理解)他们的用户似乎是一个非常好的迹象。除了之前几个好迹象之外。
—pg
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年2月1日星期日上午7:15 主题: Re:认识airbed团队
很有趣
我们的两个初级团队成员很热情
三个”老家伙”没明白
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年2月9日星期一下午5:58 主题: airbnb
Airbed团队刚刚在他们那批所有YC初创公司的第一次投票中以压倒性优势获胜。过去这并不是成功的100%指标(如果有什么是的话),但比随机好得多。
—pg
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年2月13日星期五下午5:29 主题: Re:airbnb
我今天见了他们
他们有一个有趣的业务
我只是不确定它会变得多大
fred
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年2月14日星期六上午9:50 主题: Re:airbnb
他们解释了成为住宿市场(就像eBay在物品市场一样)的长期目标吗?那似乎会很大。现在的酒店就像20世纪70年代在它们弄清楚如何提高负载因素之前的航空公司。
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年2月17日星期二下午2:05 主题: Re:airbnb
他们解释了,但我不确定我买账
ABNB让我想起Etsy,因为它在市场模式中促进两个人之间的真实商业活动
所以我认为它可以一直扩展到床和早餐市场
但我不确定他们能够挑战酒店市场
我可能是错的
但即便如此,如果你包括短期房间租赁、第二套住房租赁、床和早餐以及其他类似的住宿类别,你会得到一个相当大的机会
fred
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年2月18日星期三上午12:21 主题: Re:airbnb
所以投资他们!他们非常资本高效。他们会让投资者的钱走得很远。
这也是反周期的。他们刚从纽约回来,当我问他们观察到的最重要的事情是什么时,是他们有多少用户实际上需要做这些租赁来支付他们的租金。
—pg
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年2月18日星期三上午2:21 主题: Re:airbnb
有很多值得喜欢的地方
我做了几件事,比如把它介绍给Foundry的朋友们,他们是Service Metrics的投资者,理解这个模式
我也在和我的朋友Mark Pincus交谈,他几年前有过类似的想法。
所以我们正在努力
谢谢介绍
Fred
发件人: Paul Graham 收件人: Fred Wilson 日期: 2009年2月20日星期五晚上10:00 主题: airbnb已经开始传播到专业人士
我知道你怀疑他们是否会得到酒店,但在私人沙发和酒店房间之间有一个连续体,他们刚刚沿着它迈出了一步。
[airbnb用户链接]
这仅用了几个月。我打赌他们最终会得到酒店。它将从小型的开始。等到罗马所有10室的民宿都发现这个网站。一旦传播到酒店,在连锁规模上它会在哪个点停止?一旦某物成为大市场,你忽视它会有危险。
—pg
发件人: Fred Wilson 收件人: Paul Graham 日期: 2009年2月21日星期六上午4:26 主题: Re:airbnb已经开始传播到专业人士
那是真的。这也是真的,有相当多的市场服务于这个相同市场
如果你看许多在ABNB列出的人,他们也在其他地方列出
我对这个不持否定态度,我感兴趣,但我们仍处于收集数据阶段。
fred
Airbnb
March 2011
Yesterday Fred Wilson published a remarkable post about missing Airbnb. VCs miss good startups all the time, but it’s extraordinarily rare for one to talk about it publicly till long afterward. So that post is further evidence what a rare bird Fred is. He’s probably the nicest VC I know.
Reading Fred’s post made me go back and look at the emails I exchanged with him at the time, trying to convince him to invest in Airbnb. It was quite interesting to read. You can see Fred’s mind at work as he circles the deal.
Fred and the Airbnb founders have generously agreed to let me publish this email exchange (with one sentence redacted about something that’s strategically important to Airbnb and not an important part of the conversation). It’s an interesting illustration of an element of the startup ecosystem that few except the participants ever see: investors trying to convince one another to invest in their portfolio companies. Hundreds if not thousands of conversations of this type are happening now, but if one has ever been published, I haven’t seen it. The Airbnbs themselves never even saw these emails at the time.
We do a lot of this behind the scenes stuff at YC, because we invest in such a large number of companies, and we invest so early that investors sometimes need a lot of convincing to see their merits. I don’t always try as hard as this though. Fred must have found me quite annoying.
from: Paul Graham to: Fred Wilson, AirBedAndBreakfast Founders date: Fri, Jan 23, 2009 at 11:42 AM subject: meet the airbeds
One of the startups from the batch that just started, AirbedAndBreakfast, is in NYC right now meeting their users. (NYC is their biggest market.) I’d recommend meeting them if your schedule allows.
I’d been thinking to myself that though these guys were going to do really well, I should introduce them to angels, because VCs would never go for it. But then I thought maybe I should give you more credit. You’ll certainly like meeting them. Be sure to ask about how they funded themselves with breakfast cereal.
There’s no reason this couldn’t be as big as Ebay. And this team is the right one to do it.
—pg
from: Brian Chesky to: Paul Graham cc: Nathan Blecharczyk, Joe Gebbia date: Fri, Jan 23, 2009 at 11:40 AM subject: Re: meet the airbeds
PG,
Thanks for the intro!
Brian
from: Paul Graham to: Brian Chesky cc: Nathan Blecharczyk, Joe Gebbia date: Fri, Jan 23, 2009 at 12:38 PM subject: Re: meet the airbeds
It’s a longshot, at this stage, but if there was any VC who’d get you guys, it would be Fred. He is the least suburban-golf-playing VC I know.
He likes to observe startups for a while before acting, so don’t be bummed if he seems ambivalent.
—pg
from: Fred Wilson to: Paul Graham, date: Sun, Jan 25, 2009 at 5:28 PM subject: Re: meet the airbeds
Thanks Paul
We are having a bit of a debate inside our partnership about the airbed concept. We’ll finish that debate tomorrow in our weekly meeting and get back to you with our thoughts
Thanks
Fred
from: Paul Graham to: Fred Wilson date: Sun, Jan 25, 2009 at 10:48 PM subject: Re: meet the airbeds
I’d recommend having the debate after meeting them instead of before. We had big doubts about this idea, but they vanished on meeting the guys.
from: Fred Wilson to: Paul Graham date: Mon, Jan 26, 2009 at 11:08 AM subject: RE: meet the airbeds
We are still very suspect of this idea but will take a meeting as you suggest
Thanks
fred
from: Fred Wilson to: Paul Graham, AirBedAndBreakfast Founders date: Mon, Jan 26, 2009 at 11:09 AM subject: RE: meet the airbeds
Airbed team -
Are you still in NYC?
We’d like to meet if you are
Thanks
fred
from: Paul Graham to: Fred Wilson date: Mon, Jan 26, 2009 at 1:42 PM subject: Re: meet the airbeds
Ideas can morph. Practically every really big startup could say, five years later, “believe it or not, we started out doing ___.” It just seemed a very good sign to me that these guys were actually on the ground in NYC hunting down (and understanding) their users. On top of several previous good signs.
—pg
from: Fred Wilson to: Paul Graham date: Sun, Feb 1, 2009 at 7:15 AM subject: Re: meet the airbeds
It’s interesting
Our two junior team members were enthusiastic
The three “old guys” didn’t get it
from: Paul Graham to: Fred Wilson date: Mon, Feb 9, 2009 at 5:58 PM subject: airbnb
The Airbeds just won the first poll among all the YC startups in their batch by a landslide. In the past this has not been a 100% indicator of success (if only anything were) but much better than random.
—pg
from: Fred Wilson to: Paul Graham date: Fri, Feb 13, 2009 at 5:29 PM subject: Re: airbnb
I met them today
They have an interesting business
I’m just not sure how big it’s going to be
fred
from: Paul Graham to: Fred Wilson date: Sat, Feb 14, 2009 at 9:50 AM subject: Re: airbnb
Did they explain the long-term goal of being the market in accommodation the way eBay is in stuff? That seems like it would be huge. Hotels now are like airlines in the 1970s before they figured out how to increase their load factors.
from: Fred Wilson to: Paul Graham date: Tue, Feb 17, 2009 at 2:05 PM subject: Re: airbnb
They did but I am not sure I buy that
ABNB reminds me of Etsy in that it facilitates real commerce in a marketplace model directly between two people
So I think it can scale all the way to the bed and breakfast market
But I am not sure they can take on the hotel market
I could be wrong
But even so, if you include short term room rental, second home rental, bed and breakfast, and other similar classes of accommodations, you get to a pretty big opportunity
fred
from: Paul Graham to: Fred Wilson date: Wed, Feb 18, 2009 at 12:21 AM subject: Re: airbnb
So invest in them! They’re very capital efficient. They would make an investor’s money go a long way.
It’s also counter-cyclical. They just arrived back from NYC, and when I asked them what was the most significant thing they’d observed, it was how many of their users actually needed to do these rentals to pay their rents.
—pg
from: Fred Wilson to: Paul Graham date: Wed, Feb 18, 2009 at 2:21 AM subject: Re: airbnb
There’s a lot to like
I’ve done a few things, like intro it to my friends at Foundry who were investors in Service Metrics and understand this model
I am also talking to my friend Mark Pincus who had an idea like this a few years ago.
So we are working on it
Thanks for the lead
Fred
from: Paul Graham to: Fred Wilson date: Fri, Feb 20, 2009 at 10:00 PM subject: airbnb already spreading to pros
I know you’re skeptical they’ll ever get hotels, but there’s a continuum between private sofas and hotel rooms, and they just moved one step further along it.
[link to an airbnb user]
This is after only a few months. I bet you they will get hotels eventually. It will start with small ones. Just wait till all the 10-room pensiones in Rome discover this site. And once it spreads to hotels, where is the point (in size of chain) at which it stops? Once something becomes a big marketplace, you ignore it at your peril.
—pg
from: Fred Wilson to: Paul Graham date: Sat, Feb 21, 2009 at 4:26 AM subject: Re: airbnb already spreading to pros
That’s true. It’s also true that there are quite a few marketplaces out there that serve this same market
If you look at many of the people who list at ABNB, they list elsewhere too
I am not negative on this one, I am interested, but we are still in the gathering data phase.
fred